ITRN

Ituran Location and Control Ltd.

66
Fundamentals71/ 100
Valuation45/ 100
Upside potential69/ 100
Risk potential12/ 100

ITRN's outlook is improving, though it still trails on the overall score.

MSFT

Microsoft Corporation

76
Fundamentals75/ 100
Valuation69/ 100
Upside potential75/ 100
Risk potential10/ 100

MSFT has the edge over ITRN overall, supported by stronger valuation and stronger modeled upside.

ITRN Fundamentals

MetricStatus
Healthy
Healthy
Strong
Strong

ITRN's revenue, profitability, cash flow and balance sheet are all currently healthy.

MSFT Fundamentals

MetricStatus
Healthy
Strong
Healthy
Strong

MSFT's revenue, profitability, cash flow and balance sheet are all currently healthy.

ITRN PE Valuation

CHEAPFAIREXPENSIVE20x40x60x80x
CHEAPFAIREXPENSIVE20x40x60x80x
LevelPEPriceVs current
Cheap11x$36.54-26%
Forward12x$49.12—
Fair14x$44.85-8.7%
Current15x$49.12—
Expensive18x$59.34+21%

Historical ranges are pointers, not guarantees.

ITRN's PE is in its fair range at 15x. If earnings grow as analysts expect, today's price would be 12x next year's earnings.

MSFT PE Valuation

CHEAPFAIREXPENSIVE11x21x32x42x
CHEAPFAIREXPENSIVE11x21x32x42x
LevelPEPriceVs current
Forward25x$523—
Cheap27x$525+0.4%
Current27x$523—
Fair34x$652+25%
Expensive37x$711+36%

Historical ranges are pointers, not guarantees.

MSFT has the edge over ITRN in the historical PE scenario, which offers more potential upside but is not a forecast.

ITRN Forward outlook

MetricOutlook
Improving
Growth
Growth
Improving
Limited
High

ITRN has the edge over MSFT on the outlook, with more favorable profitability expectations.

MSFT Forward outlook

MetricOutlook
Improving
Strong growth
Strong growth
Stable
Moderate
High

Analysts expect strong earnings and revenue growth for MSFT, with profitability holding steady.

ITRN Risk to reward

ScenarioChangePrice
Upside+28%$62.83
Downside-12%$43.10

Calculated from the latest close: $49.12 on Nov 12.

ITRN trails MSFT on modeled risk to reward, with less potential upside and more potential downside.

MSFT Risk to reward

ScenarioChangePrice
Upside+28%$671.86
Downside-10%$472.97

Calculated from the latest close: $523.00 on Nov 12.

MSFT has a better modeled risk to reward balance than ITRN, with more potential upside and less potential downside.

ITRN Earnings Per Share

Q3 2023: $2.27Q4 2023: $2.40Q1 2024: $2.50Q2 2024: $2.55Q3 2024: $2.61Q4 2024: $2.71Q1 2025: $2.78Q2 2025: $2.80Q3 2025: $2.85Q4 2025: $2.92Q1 2026: $3.04Q2 2026: $3.24Forward: $3.93
Q3 2023: $2.27Q4 2023: $2.40Q1 2024: $2.50Q2 2024: $2.55Q3 2024: $2.61Q4 2024: $2.71Q1 2025: $2.78Q2 2025: $2.80Q3 2025: $2.85Q4 2025: $2.92Q1 2026: $3.04Q2 2026: $3.24Forward: $3.93
QuarterTTM EPSYoY
Forward$3.93+21%
Q2 2026$3.24+16%
Q1 2026$3.04+9.4%
Q4 2025$2.92+7.7%
Q3 2025$2.85+9.2%
Q2 2025$2.80+9.8%
Q1 2025$2.78+11%
Q4 2024$2.71+13%
Q3 2024$2.61+15%

ITRN's earnings per share have climbed steadily: $3.24 over the past year, up 16% from the year before, and higher year over year for 23 quarters in a row.

MSFT Earnings Per Share

Q4 2023: $11.05Q1 2024: $11.54Q2 2024: $11.80Q3 2024: $12.11Q4 2024: $12.41Q1 2025: $12.93Q2 2025: $13.64Q3 2025: $14.06Q4 2025: $15.99Q1 2026: $16.80Q2 2026: $17.95Q3 2026: $19.15Forward: $20.79
Q4 2023: $11.05Q1 2024: $11.54Q2 2024: $11.80Q3 2024: $12.11Q4 2024: $12.41Q1 2025: $12.93Q2 2025: $13.64Q3 2025: $14.06Q4 2025: $15.99Q1 2026: $16.80Q2 2026: $17.95Q3 2026: $19.15Forward: $20.79
QuarterTTM EPSYoY
Forward$20.79+8.6%
Q3 2026$19.15+36%
Q2 2026$17.95+32%
Q1 2026$16.80+30%
Q4 2025$15.99+29%
Q3 2025$14.06+16%
Q2 2025$13.64+16%
Q1 2025$12.93+12%
Q4 2024$12.41+12%

MSFT has the edge over ITRN on earnings, with stronger typical year-over-year growth.

ITRN Quarterly Revenue

Q3 2023: $81MQ4 2023: $78MQ1 2024: $85MQ2 2024: $85MQ3 2024: $83MQ4 2024: $83MQ1 2025: $86MQ2 2025: $87MQ3 2025: $92MQ4 2025: $93MQ1 2026: $103MQ2 2026: $105M
Q3 2023: $81MQ4 2023: $78MQ1 2024: $85MQ2 2024: $85MQ3 2024: $83MQ4 2024: $83MQ1 2025: $86MQ2 2025: $87MQ3 2025: $92MQ4 2025: $93MQ1 2026: $103MQ2 2026: $105M
QuarterRevenueYoY
Q2 2026$104.8M+21%
Q1 2026$102.7M+19%
Q4 2025$93.5M+13%
Q3 2025$92.3M+11%
Q2 2025$86.8M+2.3%
Q1 2025$86.5M+1.7%
Q4 2024$82.9M+6.5%
Q3 2024$83.5M+3%

ITRN's revenue has grown year over year for 21 quarters in a row: $105M last quarter, up 21% from the same quarter a year ago.

MSFT Quarterly Revenue

Q4 2023: $62BQ1 2024: $61.9BQ2 2024: $64.7BQ3 2024: $65.6BQ4 2024: $69.6BQ1 2025: $70.1BQ2 2025: $76.4BQ3 2025: $77.7BQ4 2025: $81.3BQ1 2026: $82.9BQ2 2026: $90BQ3 2026: $92.3B
Q4 2023: $62BQ1 2024: $61.9BQ2 2024: $64.7BQ3 2024: $65.6BQ4 2024: $69.6BQ1 2025: $70.1BQ2 2025: $76.4BQ3 2025: $77.7BQ4 2025: $81.3BQ1 2026: $82.9BQ2 2026: $90BQ3 2026: $92.3B
QuarterRevenueYoY
Q3 2026$92.3B+19%
Q2 2026$90B+18%
Q1 2026$82.9B+18%
Q4 2025$81.3B+17%
Q3 2025$77.7B+18%
Q2 2025$76.4B+18%
Q1 2025$70.1B+13%
Q4 2024$69.6B+12%

MSFT has the edge over ITRN on sales, with stronger typical year-over-year growth.

ITRN Free Cash Flow

Q3 2023: $17MQ4 2023: $18MQ1 2024: $8MQ2 2024: $20MQ3 2024: $14MQ4 2024: $18MQ1 2025: $9MQ2 2025: $17MQ3 2025: $18MQ4 2025: $27MQ1 2026: $13MQ2 2026: $26M
Q3 2023: $17MQ4 2023: $18MQ1 2024: $8MQ2 2024: $20MQ3 2024: $14MQ4 2024: $18MQ1 2025: $9MQ2 2025: $17MQ3 2025: $18MQ4 2025: $27MQ1 2026: $13MQ2 2026: $26M
QuarterFree cash flowYoY
Q2 2026$25.6M+49%
Q1 2026$12.9M+46%
Q4 2025$26.9M+48%
Q3 2025$17.8M+24%
Q2 2025$17.2M-13%
Q1 2025$8.8M+7%
Q4 2024$18.2M+2.7%
Q3 2024$14.4M-13%

ITRN has the edge over MSFT on cash flow, with more consistent year-over-year improvement.

MSFT Free Cash Flow

Q4 2023: $9.1BQ1 2024: $21BQ2 2024: $23.3BQ3 2024: $19.3BQ4 2024: $6.5BQ1 2025: $20.3BQ2 2025: $25.6BQ3 2025: $25.7BQ4 2025: $5.9BQ1 2026: $15.8BQ2 2026: $19.6BQ3 2026: $18.6B
Q4 2023: $9.1BQ1 2024: $21BQ2 2024: $23.3BQ3 2024: $19.3BQ4 2024: $6.5BQ1 2025: $20.3BQ2 2025: $25.6BQ3 2025: $25.7BQ4 2025: $5.9BQ1 2026: $15.8BQ2 2026: $19.6BQ3 2026: $18.6B
QuarterFree cash flowYoY
Q3 2026$18.6B-27%
Q2 2026$19.6B-23%
Q1 2026$15.8B-22%
Q4 2025$5.9B-9.3%
Q3 2025$25.7B+33%
Q2 2025$25.6B+9.6%
Q1 2025$20.3B-3.2%
Q4 2024$6.5B-29%

MSFT's free cash flow has been positive every quarter for seven years: $60B over the past year, down 23% from the year before.

ITRN Total Shares

Q3 2023: 20MQ4 2023: 20MQ1 2024: 20MQ2 2024: 20MQ3 2024: 20MQ4 2024: 20MQ1 2025: 20MQ2 2025: 20MQ3 2025: 20MQ4 2025: 20MQ1 2026: 20MQ2 2026: 20M
Q3 2023: 20MQ4 2023: 20MQ1 2024: 20MQ2 2024: 20MQ3 2024: 20MQ4 2024: 20MQ1 2025: 20MQ2 2025: 20MQ3 2025: 20MQ4 2025: 20MQ1 2026: 20MQ2 2026: 20M
PeriodChange %Net change
Quarterly-0.2%-35K shares
1 year-0.6%-121K shares
3 years-1.7%-345K shares
5 years-5%-1M shares
Available history-6%-1.3M shares

ITRN has the edge over MSFT on shareholder dilution, with a more favorable share count trend.

MSFT Total Shares

Q4 2023: 7.5BQ1 2024: 7.5BQ2 2024: 7.5BQ3 2024: 7.5BQ4 2024: 7.5BQ1 2025: 7.5BQ2 2025: 7.5BQ3 2025: 7.5BQ4 2025: 7.5BQ1 2026: 7.4BQ2 2026: 7.5BQ3 2026: 7.4B
Q4 2023: 7.5BQ1 2024: 7.5BQ2 2024: 7.5BQ3 2024: 7.5BQ4 2024: 7.5BQ1 2025: 7.5BQ2 2025: 7.5BQ3 2025: 7.5BQ4 2025: 7.5BQ1 2026: 7.4BQ2 2026: 7.5BQ3 2026: 7.4B
PeriodChange %Net change
Quarterly-0.1%-7M shares
1 year-0.3%-20M shares
3 years-0.2%-16M shares
5 years-1.6%-121M shares
Available history-3.2%-245M shares

MSFT has 7.4B diluted shares, about the same as a year ago.

ITRN Net Leverage

Q3 2023: -0.4xQ4 2023: -0.5xQ1 2024: -0.6xQ2 2024: -0.7xQ3 2024: -0.7xQ4 2024: -0.8xQ1 2025: -0.8xQ2 2025: -0.9xQ3 2025: -0.9xQ4 2025: -1.0xQ1 2026: -1.0xQ2 2026: -0.9x
Q3 2023: -0.4xQ4 2023: -0.5xQ1 2024: -0.6xQ2 2024: -0.7xQ3 2024: -0.7xQ4 2024: -0.8xQ1 2025: -0.8xQ2 2025: -0.9xQ3 2025: -0.9xQ4 2025: -1.0xQ1 2026: -1.0xQ2 2026: -0.9x
QuarterNet LeverageStatus
Q2 2026-0.9xNet Cash
Q1 2026-1.0xNet Cash
Q4 2025-1.0xNet Cash
Q3 2025-0.9xNet Cash
Q2 2025-0.9xNet Cash
Q1 2025-0.8xNet Cash
Q4 2024-0.8xNet Cash
Q3 2024-0.7xNet Cash

ITRN has the edge over MSFT on leverage, with a lower net debt burden relative to earnings.

MSFT Net Leverage

Q2 2026: 0.1xQ3 2026: 0.1x
Q2 2026: 0.1xQ3 2026: 0.1x
QuarterNet LeverageStatus
Q3 20260.1xVery low
Q2 20260.1xVery low

MSFT's net debt is less than a year of its operating earnings (EBITDA).

ITRN Weekly Momentum

MetricValueStatus
RSI41.3Neutral
Stochastic19.4Oversold

ITRN's weekly RSI is 41 (neutral) and its Stochastic is 19 (oversold).

MSFT Weekly Momentum

MetricValueStatus
RSI62.1Neutral
Stochastic68.0Neutral

MSFT's weekly RSI is 62 (neutral) and its Stochastic is 68 (neutral).

ITRN PE vs Technology Sector

MetricITRNSector medianRelative
PE15x28x46% below
PE %643529 pts above

ITRN has the edge over MSFT on valuation relative to its sector.

MSFT PE vs Technology Sector

MetricMSFTSector medianRelative
PE27x28x2% below
PE %163519 pts below

MSFT is trading at 27x earnings, in line with the Technology sector's median of 28x.

ITRN Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$51.03.7% below
20 week MA$52.56.5% below
50 week MA$52.15.8% below
100 week MA$44.311% above
200 week MA$35.140% above

ITRN has pulled back, but its long-term trend is still up: it's below its 8-, 20- and 50-week averages, but 40% above its 200-week average.

MSFT Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$524.70.3% below
20 week MA$484.87.9% above
50 week MA$446.917% above
100 week MA$453.815% above
200 week MA$411.527% above

MSFT has the edge over ITRN on trend strength, trading above more of its moving averages.

ITRN Yearly ROI

YearStart priceEnd priceROI
2020$25.0$19.0-24%
2021$19.0$26.0+37%
2022$26.0$21.5-17%
2023$21.5$27.2+27%
2024$27.2$30.3+11%
2025$30.3$43.4+43%
2026 YTD$43.4$49.1+13%

ITRN has the edge over MSFT on returns for 2026, with the stronger performance.

MSFT Yearly ROI

YearStart priceEnd priceROI
2020$159.0$222.8+40%
2021$222.8$334.7+50%
2022$334.7$238.7-29%
2023$238.7$376.0+58%
2024$376.0$430.5+14%
2025$430.5$487.7+13%
2026 YTD$487.7$523.0+7.2%

MSFT has finished higher in five of the last six years, two of them by more than 50%. It's up 7.2% so far in 2026.

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