HUBS

HubSpot, Inc.

76
Fundamentals82/ 100
Valuation61/ 100
Upside potential75/ 100
Risk potential22/ 100

HUBS has a slight edge over MSFT overall, supported by stronger fundamentals.

MSFT

Microsoft Corporation

76
Fundamentals75/ 100
Valuation69/ 100
Upside potential75/ 100
Risk potential10/ 100

MSFT has lower modeled downside risk, despite its lower overall score.

HUBS Fundamentals

MetricStatus
Healthy
Healthy
Strong
Strong

HUBS's revenue, profitability, cash flow and balance sheet are all currently healthy.

MSFT Fundamentals

MetricStatus
Healthy
Strong
Healthy
Strong

MSFT's revenue, profitability, cash flow and balance sheet are all currently healthy.

HUBS PE Valuation

CHEAPFAIREXPENSIVE2346x4691x7037x9383x
CHEAPFAIREXPENSIVE2346x4691x7037x9383x
LevelPEPriceVs current
Forward13x$216—
Current52x$216—
Cheap81x$340+58%
Fair117x$487+126%
Expensive6,152x$25,716+11814%

Historical ranges are pointers, not guarantees.

HUBS has the edge over MSFT in the historical PE scenario, which offers more potential upside but is not a forecast.

MSFT PE Valuation

CHEAPFAIREXPENSIVE11x21x32x42x
CHEAPFAIREXPENSIVE11x21x32x42x
LevelPEPriceVs current
Forward25x$523—
Cheap27x$525+0.4%
Current27x$523—
Fair34x$652+25%
Expensive37x$711+36%

Historical ranges are pointers, not guarantees.

MSFT's PE is in its cheap range at 27x. If earnings grow as analysts expect, today's price would be 25x next year's earnings.

HUBS Forward outlook

MetricOutlook
Strongly improving
Strong growth
Growth
Strongly improving
Moderate
Moderate

HUBS has the edge over MSFT on the outlook, with more favorable profitability expectations.

MSFT Forward outlook

MetricOutlook
Improving
Strong growth
Strong growth
Stable
Moderate
High

Analysts expect strong earnings and revenue growth for MSFT, with profitability holding steady.

HUBS Risk to reward

ScenarioChangePrice
Upside+66%$358.10
Downside-22%$167.92

Calculated from the latest close: $215.84 on Nov 12.

HUBS trails MSFT on modeled risk to reward, with less potential upside relative to its potential downside.

MSFT Risk to reward

ScenarioChangePrice
Upside+28%$671.86
Downside-10%$472.97

Calculated from the latest close: $523.00 on Nov 12.

MSFT has a better modeled risk to reward balance than HUBS, with more potential upside relative to its potential downside.

HUBS Earnings Per Share

Q4 2023: $-3.53Q1 2024: $-2.63Q2 2024: $-0.52Q3 2024: $-0.25Q4 2024: $0.09Q1 2025: $-0.45Q2 2025: $-0.23Q3 2025: $-0.08Q4 2025: $0.86Q1 2026: $1.90Q2 2026: $2.82Q3 2026: $4.18Forward: $16.09
Q4 2023: $-3.53Q1 2024: $-2.63Q2 2024: $-0.52Q3 2024: $-0.25Q4 2024: $0.09Q1 2025: $-0.45Q2 2025: $-0.23Q3 2025: $-0.08Q4 2025: $0.86Q1 2026: $1.90Q2 2026: $2.82Q3 2026: $4.18Forward: $16.09
QuarterTTM EPSYoY
Forward$16.09+285%
Q3 2026$4.18+$4.26
Q2 2026$2.82+$3.05
Q1 2026$1.90+$2.35
Q4 2025$0.86+856%
Q3 2025-$0.08+$0.17
Q2 2025-$0.23+$0.29
Q1 2025-$0.45+$2.18
Q4 2024$0.09+$3.62

HUBS has returned to profit: it earned $4.18 per share over the past year, after losing money the year before.

MSFT Earnings Per Share

Q4 2023: $11.05Q1 2024: $11.54Q2 2024: $11.80Q3 2024: $12.11Q4 2024: $12.41Q1 2025: $12.93Q2 2025: $13.64Q3 2025: $14.06Q4 2025: $15.99Q1 2026: $16.80Q2 2026: $17.95Q3 2026: $19.15Forward: $20.79
Q4 2023: $11.05Q1 2024: $11.54Q2 2024: $11.80Q3 2024: $12.11Q4 2024: $12.41Q1 2025: $12.93Q2 2025: $13.64Q3 2025: $14.06Q4 2025: $15.99Q1 2026: $16.80Q2 2026: $17.95Q3 2026: $19.15Forward: $20.79
QuarterTTM EPSYoY
Forward$20.79+8.6%
Q3 2026$19.15+36%
Q2 2026$17.95+32%
Q1 2026$16.80+30%
Q4 2025$15.99+29%
Q3 2025$14.06+16%
Q2 2025$13.64+16%
Q1 2025$12.93+12%
Q4 2024$12.41+12%

MSFT's earnings per share have climbed steadily: $19.15 over the past year, up 36% from the year before, and higher year over year for 14 quarters in a row.

HUBS Quarterly Revenue

Q4 2023: $582MQ1 2024: $617MQ2 2024: $637MQ3 2024: $670MQ4 2024: $703MQ1 2025: $714MQ2 2025: $761MQ3 2025: $810MQ4 2025: $847MQ1 2026: $881MQ2 2026: $912MQ3 2026: $948M
Q4 2023: $582MQ1 2024: $617MQ2 2024: $637MQ3 2024: $670MQ4 2024: $703MQ1 2025: $714MQ2 2025: $761MQ3 2025: $810MQ4 2025: $847MQ1 2026: $881MQ2 2026: $912MQ3 2026: $948M
QuarterRevenueYoY
Q3 2026$947.6M+17%
Q2 2026$911.7M+20%
Q1 2026$881M+23%
Q4 2025$846.7M+20%
Q3 2025$809.5M+21%
Q2 2025$760.9M+19%
Q1 2025$714.1M+16%
Q4 2024$703.2M+21%

HUBS has the edge over MSFT on sales, with stronger typical year-over-year growth.

MSFT Quarterly Revenue

Q4 2023: $62BQ1 2024: $61.9BQ2 2024: $64.7BQ3 2024: $65.6BQ4 2024: $69.6BQ1 2025: $70.1BQ2 2025: $76.4BQ3 2025: $77.7BQ4 2025: $81.3BQ1 2026: $82.9BQ2 2026: $90BQ3 2026: $92.3B
Q4 2023: $62BQ1 2024: $61.9BQ2 2024: $64.7BQ3 2024: $65.6BQ4 2024: $69.6BQ1 2025: $70.1BQ2 2025: $76.4BQ3 2025: $77.7BQ4 2025: $81.3BQ1 2026: $82.9BQ2 2026: $90BQ3 2026: $92.3B
QuarterRevenueYoY
Q3 2026$92.3B+19%
Q2 2026$90B+18%
Q1 2026$82.9B+18%
Q4 2025$81.3B+17%
Q3 2025$77.7B+18%
Q2 2025$76.4B+18%
Q1 2025$70.1B+13%
Q4 2024$69.6B+12%

MSFT's revenue has grown year over year every quarter since late 2020: $92.3B last quarter, up 19% from the same quarter a year ago.

HUBS Free Cash Flow

Q4 2023: $96MQ1 2024: $121MQ2 2024: $110MQ3 2024: $148MQ4 2024: $181MQ1 2025: $148MQ2 2025: $148MQ3 2025: $177MQ4 2025: $234MQ1 2026: $183MQ2 2026: $203MQ3 2026: $222M
Q4 2023: $96MQ1 2024: $121MQ2 2024: $110MQ3 2024: $148MQ4 2024: $181MQ1 2025: $148MQ2 2025: $148MQ3 2025: $177MQ4 2025: $234MQ1 2026: $183MQ2 2026: $203MQ3 2026: $222M
QuarterFree cash flowYoY
Q3 2026$222M+25%
Q2 2026$203.1M+37%
Q1 2026$183.4M+24%
Q4 2025$234M+29%
Q3 2025$177M+19%
Q2 2025$148.3M+35%
Q1 2025$148.2M+22%
Q4 2024$181.4M+90%

HUBS has the edge over MSFT on cash flow, with more consistent year-over-year improvement.

MSFT Free Cash Flow

Q4 2023: $9.1BQ1 2024: $21BQ2 2024: $23.3BQ3 2024: $19.3BQ4 2024: $6.5BQ1 2025: $20.3BQ2 2025: $25.6BQ3 2025: $25.7BQ4 2025: $5.9BQ1 2026: $15.8BQ2 2026: $19.6BQ3 2026: $18.6B
Q4 2023: $9.1BQ1 2024: $21BQ2 2024: $23.3BQ3 2024: $19.3BQ4 2024: $6.5BQ1 2025: $20.3BQ2 2025: $25.6BQ3 2025: $25.7BQ4 2025: $5.9BQ1 2026: $15.8BQ2 2026: $19.6BQ3 2026: $18.6B
QuarterFree cash flowYoY
Q3 2026$18.6B-27%
Q2 2026$19.6B-23%
Q1 2026$15.8B-22%
Q4 2025$5.9B-9.3%
Q3 2025$25.7B+33%
Q2 2025$25.6B+9.6%
Q1 2025$20.3B-3.2%
Q4 2024$6.5B-29%

MSFT's free cash flow has been positive every quarter for seven years: $60B over the past year, down 23% from the year before.

HUBS Total Shares

Q4 2023: 50MQ1 2024: 51MQ2 2024: 51MQ3 2024: 52MQ4 2024: 52MQ1 2025: 52MQ2 2025: 53MQ3 2025: 53MQ4 2025: 53MQ1 2026: 53MQ2 2026: 51MQ3 2026: 50M
Q4 2023: 50MQ1 2024: 51MQ2 2024: 51MQ3 2024: 52MQ4 2024: 52MQ1 2025: 52MQ2 2025: 53MQ3 2025: 53MQ4 2025: 53MQ1 2026: 53MQ2 2026: 51MQ3 2026: 50M
PeriodChange %Net change
Quarterly-2.1%-1.1M shares
1 year-6%-3.1M shares
3 years-1%-516K shares
5 years+5.3%+2.5M shares
Available history+18%+7.5M shares

HUBS has the edge over MSFT on shareholder dilution, with a more favorable share count trend.

MSFT Total Shares

Q4 2023: 7.5BQ1 2024: 7.5BQ2 2024: 7.5BQ3 2024: 7.5BQ4 2024: 7.5BQ1 2025: 7.5BQ2 2025: 7.5BQ3 2025: 7.5BQ4 2025: 7.5BQ1 2026: 7.4BQ2 2026: 7.5BQ3 2026: 7.4B
Q4 2023: 7.5BQ1 2024: 7.5BQ2 2024: 7.5BQ3 2024: 7.5BQ4 2024: 7.5BQ1 2025: 7.5BQ2 2025: 7.5BQ3 2025: 7.5BQ4 2025: 7.5BQ1 2026: 7.4BQ2 2026: 7.5BQ3 2026: 7.4B
PeriodChange %Net change
Quarterly-0.1%-7M shares
1 year-0.3%-20M shares
3 years-0.2%-16M shares
5 years-1.6%-121M shares
Available history-3.2%-245M shares

MSFT has 7.4B diluted shares, about the same as a year ago.

HUBS Net Leverage

Q1 2025: -1,561.9xQ1 2026: -5.9xQ2 2026: -4.2xQ3 2026: -3.9x
Q1 2025: -1,561.9xQ1 2026: -5.9xQ2 2026: -4.2xQ3 2026: -3.9x
QuarterNet LeverageStatus
Q3 2026-3.9xNet Cash
Q2 2026-4.2xNet Cash
Q1 2026-5.9xNet Cash
Q1 2025-1,561.9xNet Cash

HUBS has the edge over MSFT on leverage, with a lower net debt burden relative to earnings.

MSFT Net Leverage

Q2 2026: 0.1xQ3 2026: 0.1x
Q2 2026: 0.1xQ3 2026: 0.1x
QuarterNet LeverageStatus
Q3 20260.1xVery low
Q2 20260.1xVery low

MSFT's net debt is less than a year of its operating earnings (EBITDA).

HUBS Weekly Momentum

MetricValueStatus
RSI46.4Neutral
Stochastic36.2Neutral

HUBS's weekly RSI is 46 (neutral) and its Stochastic is 36 (neutral).

MSFT Weekly Momentum

MetricValueStatus
RSI62.1Neutral
Stochastic68.0Neutral

MSFT's weekly RSI is 62 (neutral) and its Stochastic is 68 (neutral).

HUBS PE vs Technology Sector

MetricHUBSSector medianRelative
PE52x28x85% above
PE %23533 pts below

HUBS is trading at 52x earnings, a 85% premium to the Technology sector's median of 28x.

MSFT PE vs Technology Sector

MetricMSFTSector medianRelative
PE27x28x2% below
PE %163519 pts below

MSFT has the edge over HUBS on valuation relative to its sector.

HUBS Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$226.24.6% below
20 week MA$225.04.1% below
50 week MA$248.813% below
100 week MA$408.547% below
200 week MA$468.054% below

HUBS is in a downtrend: it's below all five of its weekly moving averages, and 54% below its 200-week average.

MSFT Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$524.70.3% below
20 week MA$484.87.9% above
50 week MA$446.917% above
100 week MA$453.815% above
200 week MA$411.527% above

MSFT has the edge over HUBS on trend strength, trading above more of its moving averages.

HUBS Yearly ROI

YearStart priceEnd priceROI
2020$158.3$414.8+162%
2021$414.8$675.0+63%
2022$675.0$281.2-58%
2023$281.2$580.5+106%
2024$580.5$708.2+22%
2025$708.2$398.2-44%
2026 YTD$398.2$215.8-46%

HUBS's yearly returns have swung widely, from +162% in 2020 to −58% in 2022. It's down 46% so far in 2026.

MSFT Yearly ROI

YearStart priceEnd priceROI
2020$159.0$222.8+40%
2021$222.8$334.7+50%
2022$334.7$238.7-29%
2023$238.7$376.0+58%
2024$376.0$430.5+14%
2025$430.5$487.7+13%
2026 YTD$487.7$523.0+7.2%

MSFT has the edge over HUBS on returns for 2026, with the stronger performance.

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