HOUR

Hour Loop, Inc.

57
Fundamentals62/ 100
Valuation41/ 100
Upside potential61/ 100
Risk potential33/ 100

HOUR offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.

NKE

NIKE, Inc.

60
Fundamentals56/ 100
Valuation80/ 100
Upside potential58/ 100
Risk potential18/ 100

NKE has the edge over HOUR overall, supported by stronger valuation and lower modeled downside.

HOUR Fundamentals

MetricStatus
Stable
Healthy
Under pressure
Strong

HOUR's profitability and balance sheet are currently healthy, and its revenue is stable, but its cash flow is under pressure.

NKE Fundamentals

MetricStatus
Stable
Healthy
Stable
Strong

NKE's profitability and balance sheet are currently healthy, and its revenue and cash flow are stable.

HOUR PE Valuation

CHEAPFAIREXPENSIVE49x98x147x196x
CHEAPFAIREXPENSIVE49x98x147x196x
LevelPEPriceVs current
Cheap23x$0.91-44%
Fair38x$1.54-5.2%
Current40x$1.62—
Expensive66x$2.64+63%

Historical ranges are pointers, not guarantees.

HOUR's PE is in its fair range at 40x.

NKE PE Valuation

CHEAPFAIREXPENSIVE21x43x64x86x
CHEAPFAIREXPENSIVE21x43x64x86x
LevelPEPriceVs current
Current18x$37.76—
Cheap23x$47.70+26%
Forward30x$37.76—
Fair33x$68.16+80%
Expensive47x$97.86+159%

Historical ranges are pointers, not guarantees.

NKE has the edge over HOUR in the historical PE scenario, which offers more potential upside but is not a forecast.

HOUR Forward outlook

There aren't enough analyst estimates for HOUR to show an outlook.

NKE Forward outlook

MetricOutlook
Strongly deteriorating
Stable
Decline
Improving
Moderate
Low

Analysts expect NKE's profitability to improve, but its revenue to decline. However, they disagree widely on these estimates.

HOUR Risk to reward

ScenarioChangePrice
Upside+52%$2.46
Downside-33%$1.09

Calculated from the latest close: $1.62 on Nov 12.

HOUR has a better modeled risk to reward balance than NKE, with more potential upside relative to its potential downside.

NKE Risk to reward

ScenarioChangePrice
Upside+25%$47.36
Downside-18%$30.83

Calculated from the latest close: $37.76 on Nov 12.

NKE trails HOUR on modeled risk to reward, with less potential upside relative to its potential downside.

HOUR Earnings Per Share

Q4 2023: $-0.07Q1 2024: $0.00Q2 2024: $0.04Q3 2024: $0.05Q4 2024: $0.02Q1 2025: $0.01Q2 2025: $0.03Q3 2025: $0.03Q4 2025: $0.05Q1 2026: $0.05Q2 2026: $0.04Q3 2026: $0.04
Q4 2023: $-0.07Q1 2024: $0.00Q2 2024: $0.04Q3 2024: $0.05Q4 2024: $0.02Q1 2025: $0.01Q2 2025: $0.03Q3 2025: $0.03Q4 2025: $0.05Q1 2026: $0.05Q2 2026: $0.04Q3 2026: $0.04
QuarterTTM EPSYoY
Q3 2026$0.04+33%
Q2 2026$0.04+33%
Q1 2026$0.05+400%
Q4 2025$0.05+150%
Q3 2025$0.03-40%
Q2 2025$0.03-25%
Q1 2025$0.01+$0.01
Q4 2024$0.02+$0.09

HOUR has the edge over NKE on earnings, with more consistent year-over-year improvement.

NKE Earnings Per Share

Q4 2023: $3.42Q1 2024: $3.40Q2 2024: $3.73Q3 2024: $3.49Q4 2024: $3.24Q1 2025: $3.01Q2 2025: $2.16Q3 2025: $1.95Q4 2025: $1.70Q1 2026: $1.51Q2 2026: $2.10Q3 2026: $2.09Forward: $1.27
Q4 2023: $3.42Q1 2024: $3.40Q2 2024: $3.73Q3 2024: $3.49Q4 2024: $3.24Q1 2025: $3.01Q2 2025: $2.16Q3 2025: $1.95Q4 2025: $1.70Q1 2026: $1.51Q2 2026: $2.10Q3 2026: $2.09Forward: $1.27
QuarterTTM EPSYoY
Forward$1.27-39%
Q3 2026$2.09+7.2%
Q2 2026$2.10-2.8%
Q1 2026$1.51-50%
Q4 2025$1.70-48%
Q3 2025$1.95-44%
Q2 2025$2.16-42%
Q1 2025$3.01-11%
Q4 2024$3.24-5.3%

NKE's earnings per share have fallen from their peak: $2.09 over the past year, against $3.82 in late 2021.

HOUR Quarterly Revenue

Q4 2023: $59MQ1 2024: $25MQ2 2024: $28MQ3 2024: $31MQ4 2024: $54MQ1 2025: $26MQ2 2025: $27MQ3 2025: $33MQ4 2025: $56MQ1 2026: $30MQ2 2026: $34MQ3 2026: $32M
Q4 2023: $59MQ1 2024: $25MQ2 2024: $28MQ3 2024: $31MQ4 2024: $54MQ1 2025: $26MQ2 2025: $27MQ3 2025: $33MQ4 2025: $56MQ1 2026: $30MQ2 2026: $34MQ3 2026: $32M
QuarterRevenueYoY
Q3 2026$32.1M-4%
Q2 2026$33.9M+25%
Q1 2026$29.9M+16%
Q4 2025$56.1M+3%
Q3 2025$33.4M+7.6%
Q2 2025$27.1M-3.4%
Q1 2025$25.8M+4.7%
Q4 2024$54.4M-8.5%

HOUR has the edge over NKE on sales, with more consistent year-over-year improvement.

NKE Quarterly Revenue

Q4 2023: $13.4BQ1 2024: $12.4BQ2 2024: $12.6BQ3 2024: $11.6BQ4 2024: $12.4BQ1 2025: $11.3BQ2 2025: $11.1BQ3 2025: $11.7BQ4 2025: $12.4BQ1 2026: $11.3BQ2 2026: $11BQ3 2026: $11.2B
Q4 2023: $13.4BQ1 2024: $12.4BQ2 2024: $12.6BQ3 2024: $11.6BQ4 2024: $12.4BQ1 2025: $11.3BQ2 2025: $11.1BQ3 2025: $11.7BQ4 2025: $12.4BQ1 2026: $11.3BQ2 2026: $11BQ3 2026: $11.2B
QuarterRevenueYoY
Q3 2026$11.2B-4.3%
Q2 2026$11B-1.1%
Q1 2026$11.3B+0.1%
Q4 2025$12.4B+0.6%
Q3 2025$11.7B+1.1%
Q2 2025$11.1B-12%
Q1 2025$11.3B-9.3%
Q4 2024$12.4B-7.7%

NKE's revenue fell from its 2023 peak and has held roughly level since: $11.2B last quarter, down 4.3% from the same quarter a year ago.

HOUR Free Cash Flow

Q4 2023: $2MQ1 2024: $475,145Q2 2024: $439,437Q3 2024: −$2MQ4 2024: $2MQ1 2025: −$24,611Q2 2025: −$901,620Q3 2025: $449,252Q4 2025: $3MQ1 2026: −$2MQ2 2026: −$1MQ3 2026: −$586,478
Q4 2023: $2MQ1 2024: $475,145Q2 2024: $439,437Q3 2024: −$2MQ4 2024: $2MQ1 2025: −$24,611Q2 2025: −$901,620Q3 2025: $449,252Q4 2025: $3MQ1 2026: −$2MQ2 2026: −$1MQ3 2026: −$586,478
QuarterFree cash flowYoY
Q3 2026-$586.5K-231%
Q2 2026-$1.4M-$453.6K
Q1 2026-$2.2M-$2.2M
Q4 2025$3M+93%
Q3 2025$449.3K+$2.6M
Q2 2025-$901.6K-305%
Q1 2025-$24.6K-105%
Q4 2024$1.5M-10%

HOUR's free cash flow was −$1M over the past year, against $1M the year before.

NKE Free Cash Flow

Q4 2023: $2.6BQ1 2024: $1.9BQ2 2024: $2.4BQ3 2024: $274MQ4 2024: $920MQ1 2025: $1.7BQ2 2025: $363MQ3 2025: $15MQ4 2025: $386MQ1 2026: $284MQ2 2026: $1.5BQ3 2026: −$64M
Q4 2023: $2.6BQ1 2024: $1.9BQ2 2024: $2.4BQ3 2024: $274MQ4 2024: $920MQ1 2025: $1.7BQ2 2025: $363MQ3 2025: $15MQ4 2025: $386MQ1 2026: $284MQ2 2026: $1.5BQ3 2026: −$64M
QuarterFree cash flowYoY
Q3 2026-$64M-527%
Q2 2026$1.5B+313%
Q1 2026$284M-83%
Q4 2025$386M-58%
Q3 2025$15M-95%
Q2 2025$363M-85%
Q1 2025$1.7B-11%
Q4 2024$920M-65%

NKE has the edge over HOUR on cash generation, producing positive trailing cash flow while its opponent burns cash.

HOUR Total Shares

Q4 2023: 35MQ1 2024: 35MQ2 2024: 35MQ3 2024: 35MQ4 2024: 35MQ1 2025: 35MQ2 2025: 35MQ3 2025: 35MQ4 2025: 35MQ1 2026: 35MQ2 2026: 35MQ3 2026: 35M
Q4 2023: 35MQ1 2024: 35MQ2 2024: 35MQ3 2024: 35MQ4 2024: 35MQ1 2025: 35MQ2 2025: 35MQ3 2025: 35MQ4 2025: 35MQ1 2026: 35MQ2 2026: 35MQ3 2026: 35M
PeriodChange %Net change
Quarterly0%+8.4K shares
1 year+0.1%+28.4K shares
3 years+0.4%+141K shares
5 years+1.1%+400K shares
Available history+5.7%+1.9M shares

HOUR has the edge over NKE on shareholder dilution, with a more favorable share count trend.

NKE Total Shares

Q4 2023: 1.5BQ1 2024: 1.5BQ2 2024: 1.5BQ3 2024: 1.5BQ4 2024: 1.5BQ1 2025: 1.5BQ2 2025: 1.5BQ3 2025: 1.5BQ4 2025: 1.5BQ1 2026: 1.5BQ2 2026: 1.5BQ3 2026: 1.5B
Q4 2023: 1.5BQ1 2024: 1.5BQ2 2024: 1.5BQ3 2024: 1.5BQ4 2024: 1.5BQ1 2025: 1.5BQ2 2025: 1.5BQ3 2025: 1.5BQ4 2025: 1.5BQ1 2026: 1.5BQ2 2026: 1.5BQ3 2026: 1.5B
PeriodChange %Net change
Quarterly+0.2%+3.2M shares
1 year+0.4%+5.2M shares
3 years-3.8%-59.1M shares
5 years-8.4%-135M shares
Available history-6.9%-110M shares

NKE has 1.5B diluted shares, about the same as a year ago.

HOUR Net Leverage

Q1 2024: -8.3xQ2 2024: -1.3xQ3 2024: -0.2xQ4 2024: -1.8xQ1 2025: -3.1xQ2 2025: 0.4xQ3 2025: -0.2xQ4 2025: -1.3xQ1 2026: -0.1xQ2 2026: -0.2xQ3 2026: -0.2x
Q1 2024: -8.3xQ2 2024: -1.3xQ3 2024: -0.2xQ4 2024: -1.8xQ1 2025: -3.1xQ2 2025: 0.4xQ3 2025: -0.2xQ4 2025: -1.3xQ1 2026: -0.1xQ2 2026: -0.2xQ3 2026: -0.2x
QuarterNet LeverageStatus
Q3 2026-0.2xNet Cash
Q2 2026-0.2xNet Cash
Q1 2026-0.1xNet Cash
Q4 2025-1.3xNet Cash
Q3 2025-0.2xNet Cash
Q2 20250.4xVery low
Q1 2025-3.1xNet Cash
Q4 2024-1.8xNet Cash

HOUR has the edge over NKE on leverage, with a lower net debt burden relative to earnings.

NKE Net Leverage

Q4 2023: 0.1xQ1 2024: -0.0xQ2 2024: -0.1xQ3 2024: 0.1xQ4 2024: 0.2xQ1 2025: 0.1xQ2 2026: 0.1xQ3 2026: 0.2x
Q4 2023: 0.1xQ1 2024: -0.0xQ2 2024: -0.1xQ3 2024: 0.1xQ4 2024: 0.2xQ1 2025: 0.1xQ2 2026: 0.1xQ3 2026: 0.2x
QuarterNet LeverageStatus
Q3 20260.2xVery low
Q2 20260.1xVery low
Q1 20250.1xVery low
Q4 20240.2xVery low
Q3 20240.1xVery low
Q2 2024-0.1xNet Cash
Q1 2024-0.0xVery low
Q4 20230.1xVery low

NKE's net debt is less than a year of its operating earnings (EBITDA).

HOUR Weekly Momentum

MetricValueStatus
RSI43.3Neutral
Stochastic16.0Oversold

HOUR's weekly RSI is 43 (neutral) and its Stochastic is 16 (oversold).

NKE Weekly Momentum

MetricValueStatus
RSI40.0Neutral
Stochastic57.5Neutral

NKE's weekly RSI is 40 (neutral) and its Stochastic is 58 (neutral).

HOUR PE vs Consumer Cyclical Sector

MetricHOURSector medianRelative
PE40x18x125% above
PE %53552 pts below

HOUR is trading at 40x earnings, a 125% premium to the Consumer Cyclical sector's median of 18x.

NKE PE vs Consumer Cyclical Sector

MetricNKESector medianRelative
PE18x18x0.3% above
PE %24745 pts below

NKE has the edge over HOUR on valuation relative to its sector.

HOUR Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$1.683.6% below
20 week MA$1.8010% below
50 week MA$1.8914% below
100 week MA$1.8914% below
200 week MA$1.704.7% below

HOUR is in a downtrend: it's below all five of its weekly moving averages, and 4.7% below its 200-week average.

NKE Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$36.72.8% above
20 week MA$39.23.6% below
50 week MA$48.021% below
100 week MA$58.435% below
200 week MA$79.252% below

NKE has the edge over HOUR on trend strength, trading above more of its moving averages.

HOUR Yearly ROI

YearStart priceEnd priceROI
2022$7.99$3.00-62%
2023$3.00$1.38-54%
2024$1.38$2.82+104%
2025$2.82$1.92-32%
2026 YTD$1.92$1.62-16%

HOUR has the edge over NKE on returns for 2026, with the stronger performance.

NKE Yearly ROI

YearStart priceEnd priceROI
2020$101.6$141.6+39%
2021$141.6$165.7+17%
2022$165.7$116.3-30%
2023$116.3$108.6-6.6%
2024$108.6$76.4-30%
2025$76.4$60.9-20%
2026 YTD$60.9$37.8-38%

NKE has finished four years in a row lower, and it's down 38% so far in 2026.

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