HOOD
Robinhood Markets, Inc.
HOOD offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
SFST
Southern First Bancshares, Inc.
SFST has the edge over HOOD overall, supported by stronger fundamentals and lower modeled downside.
HOOD Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Healthy | |
| N/A | |
| N/A |
HOOD's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like HOOD.
SFST Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| N/A | |
| N/A |
SFST's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like SFST.
HOOD PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 30x | $81.35 | — |
| Cheap | 37x | $78.84 | -3.1% |
| Current | 38x | $81.35 | — |
| Fair | 51x | $110 | +35% |
| Expensive | 74x | $160 | +96% |
Historical ranges are pointers, not guarantees.
HOOD has the edge over SFST in the historical PE scenario, which offers more potential upside but is not a forecast.
SFST PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 8.9x | $43.19 | -29% |
| Forward | 11x | $60.71 | — |
| Current | 12x | $60.71 | — |
| Fair | 14x | $65.66 | +8.2% |
| Expensive | 18x | $86.62 | +43% |
Historical ranges are pointers, not guarantees.
SFST's PE is 12x, but its earnings don't support one, so it isn't a reliable read right now.
HOOD Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Strong growth | |
| Strongly improving | |
| Moderate | |
| Low |
Analysts expect strong earnings and revenue growth for HOOD, with profitability improving. However, they disagree widely on these estimates.
SFST Forward outlook
| Metric | Outlook |
|---|---|
| Improving | |
| Growth | |
| Growth | |
| Improving | |
| Limited | |
| Moderate |
Analysts expect earnings and revenue growth for SFST, with profitability improving.
HOOD Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $2.72 | +26% |
| Q3 2026 | $2.16 | -10% |
| Q2 2026 | $2.26 | +15% |
| Q1 2026 | $2.06 | +18% |
| Q4 2025 | $2.05 | +31% |
| Q3 2025 | $2.40 | +314% |
| Q2 2025 | $1.96 | +513% |
| Q1 2025 | $1.75 | +1150% |
| Q4 2024 | $1.56 | +$2.17 |
HOOD earned $2.16 per share over the past year, down 10% from the year before.
SFST Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $5.73 | +18% |
| Q3 2026 | $4.86 | +51% |
| Q2 2026 | $4.65 | +73% |
| Q1 2026 | $4.26 | +89% |
| Q4 2025 | $3.72 | +95% |
| Q3 2025 | $3.22 | +86% |
| Q2 2025 | $2.69 | +58% |
| Q1 2025 | $2.25 | +37% |
| Q4 2024 | $1.91 | +15% |
SFST has the edge over HOOD on earnings, with more consistent year-over-year improvement.
HOOD Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $1.4B | +12% |
| Q2 2026 | $1.3B | +32% |
| Q1 2026 | $1.1B | +15% |
| Q4 2025 | $1.3B | +27% |
| Q3 2025 | $1.3B | +100% |
| Q2 2025 | $989M | +45% |
| Q1 2025 | $927M | +50% |
| Q4 2024 | $1B | +115% |
HOOD has the edge over SFST on sales, with stronger typical year-over-year growth.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 44% | -5.9 points |
| Q2 2026 | 54% | +9.5 points |
| Q1 2026 | 39% | -1.5 points |
| Q4 2025 | 52% | -3.5 points |
| Q3 2025 | 50% | +26 points |
| Q2 2025 | 45% | +17 points |
| Q1 2025 | 40% | +14 points |
| Q4 2024 | 55% | +49 points |
HOOD has the edge over SFST on profitability, with a higher operating margin.
SFST Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $37.5M | +21% |
| Q2 2026 | $35.9M | +25% |
| Q1 2026 | $33.8M | +28% |
| Q4 2025 | $31.8M | +26% |
| Q3 2025 | $31.1M | +31% |
| Q2 2025 | $28.6M | +24% |
| Q1 2025 | $26.5M | +24% |
| Q4 2024 | $25.2M | +18% |
SFST's revenue has grown year over year for 10 quarters in a row: $38M last quarter, up 21% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 42% | +5.8 points |
| Q2 2026 | 40% | +10 points |
| Q1 2026 | 37% | +11 points |
| Q4 2025 | 40% | +13 points |
| Q3 2025 | 36% | +12 points |
| Q2 2025 | 30% | +13 points |
| Q1 2025 | 26% | +10 points |
| Q4 2024 | 27% | +2.4 points |
SFST's operating margin was 42% last quarter, up 5.8 points from the same quarter a year ago.
HOOD Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $1.2B | +$2.8B |
| Q2 2026 | $720M | -79% |
| Q1 2026 | $2B | +217% |
| Q4 2025 | -$937M | +$463M |
| Q3 2025 | -$1.6B | -187% |
| Q2 2025 | $3.5B | +6398% |
| Q1 2025 | $642M | +$1.3B |
| Q4 2024 | -$1.4B | -246% |
HOOD's free cash flow was $3B over the past year, up 159% from the year before. Free cash flow isn't a meaningful measure for financial services companies like HOOD.
SFST Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $20.4M | +42% |
| Q2 2026 | $16.7M | +61% |
| Q1 2026 | $10.5M | +41% |
| Q4 2025 | -$2.4M | -$333K |
| Q3 2025 | $14.4M | -45% |
| Q2 2025 | $10.4M | +169% |
| Q1 2025 | $7.4M | +$10.6M |
| Q4 2024 | -$2M | -130% |
SFST's free cash flow was $45M over the past year, up 50% from the year before. Free cash flow isn't a meaningful measure for financial services companies like SFST.
HOOD Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.1% | -1M shares |
| 1 year | -0.8% | -6.9M shares |
| 3 years | +1.8% | +15.9M shares |
| 5 years | +292% | +679M shares |
| Available history | +7.2% | +60.8M shares |
HOOD has the edge over SFST on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $25M |
| Q2 2026 | $414M |
| Q1 2026 | $250M |
| Q4 2025 | $100M |
| Q3 2025 | $107M |
| Q2 2025 | $124M |
| Q1 2025 | $322M |
| Q4 2024 | $160M |
HOOD spent $789M buying back its own shares over the past year, up 11% from the year before.
SFST Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +2.7% | +249K shares |
| 1 year | +18% | +1.5M shares |
| 3 years | +19% | +1.5M shares |
| 5 years | +20% | +1.6M shares |
| Available history | +23% | +1.8M shares |
SFST has 10M diluted shares, up 18% from a year ago.
HOOD Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -1.3x | Net Cash |
| Q2 2026 | -2.1x | Net Cash |
| Q1 2026 | -2.2x | Net Cash |
| Q4 2025 | -1.9x | Net Cash |
| Q3 2025 | -2.1x | Net Cash |
| Q2 2025 | -2.6x | Net Cash |
| Q1 2025 | -3.3x | Net Cash |
| Q4 2024 | -3.8x | Net Cash |
HOOD has the edge over SFST on leverage, with a lower net debt burden relative to earnings.
SFST Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -0.4x | Net Cash |
| Q2 2026 | -0.6x | Net Cash |
| Q1 2026 | -0.7x | Net Cash |
| Q4 2025 | 4.8x | High |
| Q3 2025 | -0.6x | Net Cash |
| Q2 2025 | -0.8x | Net Cash |
| Q1 2025 | -0.9x | Net Cash |
| Q4 2024 | 8.8x | High |
SFST has more cash than debt. Net leverage isn't a meaningful measure for financial services companies like SFST.
HOOD Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 40.8 | Neutral |
| Stochastic | 9.5 | Oversold |
HOOD's weekly RSI is 41 (neutral) and its Stochastic is 10 (oversold).
SFST Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 52.8 | Neutral |
| Stochastic | 23.9 | Neutral |
SFST's weekly RSI is 53 (neutral) and its Stochastic is 24 (neutral).
HOOD PE vs Financial Services Sector
| Metric | HOOD | Sector median | Relative |
|---|---|---|---|
| PE | 38x | 13x | 189% above |
| PE % | 22 | 66 | 44 pts below |
HOOD is trading at 38x earnings, a 189% premium to the Financial Services sector's median of 13x.
SFST PE vs Financial Services Sector
| Metric | SFST | Sector median | Relative |
|---|---|---|---|
| PE | 12x | 13x | 4.1% below |
| PE % | 42 | 63 | 21 pts below |
SFST has the edge over HOOD on valuation relative to its sector.
HOOD Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $97.8 | 17% below |
| 20 week MA | $102.2 | 20% below |
| 50 week MA | $95.4 | 15% below |
| 100 week MA | $88.5 | 8.1% below |
| 200 week MA | $52.1 | 56% above |
HOOD has fallen below most of its moving averages, though it's still 56% above its 200-week average.
SFST Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $60.2 | 0.8% above |
| 20 week MA | $61.6 | 1.4% below |
| 50 week MA | $58.1 | 4.4% above |
| 100 week MA | $48.6 | 25% above |
| 200 week MA | $40.2 | 51% above |
SFST has the edge over HOOD on trend strength, trading above more of its moving averages.
HOOD Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2021 | $35.2 | $18.9 | -46% |
| 2022 | $18.9 | $7.95 | -58% |
| 2023 | $7.95 | $12.7 | +60% |
| 2024 | $12.7 | $39.0 | +206% |
| 2025 | $39.0 | $118.1 | +203% |
| 2026 YTD | $118.1 | $81.4 | -31% |
HOOD's yearly returns have swung widely, from +206% in 2024 to −58% in 2022. It's down 31% so far in 2026.
SFST Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $42.8 | $35.3 | -18% |
| 2021 | $35.3 | $62.7 | +78% |
| 2022 | $62.7 | $45.9 | -27% |
| 2023 | $45.9 | $37.1 | -19% |
| 2024 | $37.1 | $39.7 | +6.9% |
| 2025 | $39.7 | $52.8 | +33% |
| 2026 YTD | $52.8 | $60.7 | +15% |
SFST has the edge over HOOD on returns for 2026, with the stronger performance.