HBAN

Huntington Bancshares Incorporated

55
Fundamentals49/ 100
Valuation51/ 100
Upside potential73/ 100
Risk potential11/ 100

HBAN offers stronger valuation, but that advantage does not outweigh its weaker overall profile.

MS

Morgan Stanley

62
Fundamentals71/ 100
Valuation48/ 100
Upside potential73/ 100
Risk potential11/ 100

MS has the edge over HBAN overall, supported by stronger fundamentals.

HBAN Fundamentals

MetricStatus
Strong
Healthy
N/A
N/A

HBAN's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like HBAN.

MS Fundamentals

MetricStatus
Healthy
Strong
N/A
N/A

MS's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like MS.

HBAN PE Valuation

CHEAPFAIREXPENSIVE6.3x13x19x25x
CHEAPFAIREXPENSIVE6.3x13x19x25x
LevelPEPriceVs current
Cheap9.3x$11.20-29%
Forward9.5x$15.73—
Fair12x$14.97-4.9%
Current13x$15.73—
Expensive17x$19.98+27%

Historical ranges are pointers, not guarantees.

HBAN has the edge over MS in the historical PE scenario, which offers more potential upside but is not a forecast.

MS PE Valuation

CHEAPFAIREXPENSIVE5.5x11x17x22x
CHEAPFAIREXPENSIVE5.5x11x17x22x
LevelPEPriceVs current
Cheap11x$134-29%
Fair14x$178-5.7%
Forward14x$189—
Current15x$189—
Expensive18x$223+18%

Historical ranges are pointers, not guarantees.

MS's PE is in its fair range at 15x. If earnings grow as analysts expect, today's price would be 14x next year's earnings.

HBAN Forward outlook

MetricOutlook
Strongly improving
Strong growth
Growth
Strongly improving
Limited
Moderate

Analysts expect earnings and revenue growth for HBAN, with profitability improving.

MS Forward outlook

MetricOutlook
Improving
Growth
Growth
Improving
Limited
Moderate

Analysts expect earnings and revenue growth for MS, with profitability improving.

HBAN Risk to reward

ScenarioChangePrice
Upside+31%$20.55
Downside-11%$13.95

Calculated from the latest close: $15.73 on Nov 12.

HBAN has a better modeled risk to reward balance than MS, with more potential upside relative to its potential downside.

MS Risk to reward

ScenarioChangePrice
Upside+29%$243.85
Downside-11%$168.44

Calculated from the latest close: $189.17 on Nov 12.

MS trails HBAN on modeled risk to reward, with less potential upside relative to its potential downside.

HBAN Earnings Per Share

Q4 2023: $1.24Q1 2024: $1.11Q2 2024: $1.06Q3 2024: $1.04Q4 2024: $1.22Q1 2025: $1.30Q2 2025: $1.34Q3 2025: $1.42Q4 2025: $1.39Q1 2026: $1.30Q2 2026: $1.29Q3 2026: $1.21Forward: $1.66
Q4 2023: $1.24Q1 2024: $1.11Q2 2024: $1.06Q3 2024: $1.04Q4 2024: $1.22Q1 2025: $1.30Q2 2025: $1.34Q3 2025: $1.42Q4 2025: $1.39Q1 2026: $1.30Q2 2026: $1.29Q3 2026: $1.21Forward: $1.66
QuarterTTM EPSYoY
Forward$1.66+38%
Q3 2026$1.21-15%
Q2 2026$1.29-3.7%
Q1 2026$1.300%
Q4 2025$1.39+14%
Q3 2025$1.42+37%
Q2 2025$1.34+26%
Q1 2025$1.30+17%
Q4 2024$1.22-1.6%

HBAN earned $1.21 per share over the past year, down 15% from the year before.

MS Earnings Per Share

Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
QuarterTTM EPSYoY
Forward$13.39+6.3%
Q3 2026$12.60+29%
Q2 2026$12.37+40%
Q1 2026$11.04+29%
Q4 2025$10.21+28%
Q3 2025$9.76+48%
Q2 2025$8.84+45%
Q1 2025$8.53+55%
Q4 2024$7.95+53%

MS has the edge over HBAN on earnings, with more consistent year-over-year improvement.

HBAN Quarterly Revenue

Q4 2023: $1.7BQ1 2024: $1.8BQ2 2024: $1.8BQ3 2024: $1.9BQ4 2024: $2BQ1 2025: $1.9BQ2 2025: $1.9BQ3 2025: $2.1BQ4 2025: $2.2BQ1 2026: $2.6BQ2 2026: $2.8BQ3 2026: $2.8B
Q4 2023: $1.7BQ1 2024: $1.8BQ2 2024: $1.8BQ3 2024: $1.9BQ4 2024: $2BQ1 2025: $1.9BQ2 2025: $1.9BQ3 2025: $2.1BQ4 2025: $2.2BQ1 2026: $2.6BQ2 2026: $2.8BQ3 2026: $2.8B
QuarterRevenueYoY
Q3 2026$2.8B+31%
Q2 2026$2.8B+46%
Q1 2026$2.6B+34%
Q4 2025$2.2B+11%
Q3 2025$2.1B+14%
Q2 2025$1.9B+7.5%
Q1 2025$1.9B+9.5%
Q4 2024$2B+14%

HBAN's revenue has grown year over year for eight quarters in a row: $2.8B last quarter, up 31% from the same quarter a year ago.

MS Quarterly Revenue

Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
QuarterRevenueYoY
Q3 2026$20.3B+12%
Q2 2026$21.3B+27%
Q1 2026$20.6B+16%
Q4 2025$17.9B+10%
Q3 2025$18.2B+18%
Q2 2025$16.8B+12%
Q1 2025$17.7B+17%
Q4 2024$16.2B+26%

MS has the edge over HBAN on sales, with stronger typical year-over-year growth.

HBAN Free Cash Flow

Q4 2023: $838MQ1 2024: $432MQ2 2024: $263MQ3 2024: −$480MQ4 2024: $1.5BQ1 2025: $459MQ2 2025: $500MQ3 2025: $446MQ4 2025: $810MQ1 2026: $400MQ2 2026: $1BQ3 2026: $683M
Q4 2023: $838MQ1 2024: $432MQ2 2024: $263MQ3 2024: −$480MQ4 2024: $1.5BQ1 2025: $459MQ2 2025: $500MQ3 2025: $446MQ4 2025: $810MQ1 2026: $400MQ2 2026: $1BQ3 2026: $683M
QuarterFree cash flowYoY
Q3 2026$683M+53%
Q2 2026$1B+105%
Q1 2026$400M-13%
Q4 2025$810M-44%
Q3 2025$446M+$926M
Q2 2025$500M+90%
Q1 2025$459M+6.3%
Q4 2024$1.5B+74%

HBAN has the edge over MS on cash generation, producing positive trailing cash flow while its opponent burns cash.

MS Free Cash Flow

Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
QuarterFree cash flowYoY
Q3 2026-$46B-$42.7B
Q2 2026-$2.7B-123%
Q1 2026-$7.1B+$16.9B
Q4 2025-$2.4B-120%
Q3 2025-$3.3B+$14B
Q2 2025$11.8B+368%
Q1 2025-$24B-650%
Q4 2024$11.8B+$29.6B

MS's free cash flow was −$58.3B over the past year, against −$3.7B the year before. Free cash flow isn't a meaningful measure for financial services companies like MS.

HBAN Total Shares

Q4 2023: 1.5BQ1 2024: 1.5BQ2 2024: 1.5BQ3 2024: 1.5BQ4 2024: 1.5BQ1 2025: 1.5BQ2 2025: 1.5BQ3 2025: 1.5BQ1 2026: 1.9BQ2 2026: 2BQ3 2026: 2B
Q4 2023: 1.5BQ1 2024: 1.5BQ2 2024: 1.5BQ3 2024: 1.5BQ4 2024: 1.5BQ1 2025: 1.5BQ2 2025: 1.5BQ3 2025: 1.5BQ1 2026: 1.9BQ2 2026: 2BQ3 2026: 2B
PeriodChange %Net change
Quarterly-0.1%-1.4M shares
1 year+38%+566M shares
3 years+40%+581M shares
5 years+82%+922M shares
Available history+94%+991M shares

HBAN has 2B diluted shares, up 38% from a year ago.

MS Total Shares

Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
PeriodChange %Net change
Quarterly-0.2%-3M shares
1 year-1.5%-24M shares
3 years-4.7%-77M shares
5 years-14%-246M shares
Available history-4.5%-74M shares

MS has the edge over HBAN on shareholder dilution, with a more favorable share count trend.

HBAN Net Leverage

Q4 2023: 3.6xQ1 2024: 4.6xQ2 2024: 5.4xQ3 2024: 5.5xQ4 2024: 4.9xQ1 2025: 5.4xQ2 2025: 5.0xQ3 2025: 4.6xQ4 2025: 4.8xQ1 2026: 6.3xQ2 2026: 5.0xQ3 2026: 5.5x
Q4 2023: 3.6xQ1 2024: 4.6xQ2 2024: 5.4xQ3 2024: 5.5xQ4 2024: 4.9xQ1 2025: 5.4xQ2 2025: 5.0xQ3 2025: 4.6xQ4 2025: 4.8xQ1 2026: 6.3xQ2 2026: 5.0xQ3 2026: 5.5x
QuarterNet LeverageStatus
Q3 20265.5xHigh
Q2 20265.0xHigh
Q1 20266.3xHigh
Q4 20254.8xHigh
Q3 20254.6xHigh
Q2 20255.0xHigh
Q1 20255.4xHigh
Q4 20244.9xHigh

HBAN has the edge over MS on leverage, with a lower net debt burden relative to earnings.

MS Net Leverage

Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
QuarterNet LeverageStatus
Q3 20267.8xHigh
Q2 20267.3xHigh
Q1 20268.2xHigh
Q4 20258.6xHigh
Q3 20258.4xHigh
Q2 20258.7xHigh
Q1 20258.7xHigh
Q4 20247.9xHigh

MS's net debt is about 7.8 years of its operating earnings (EBITDA), down from 8.4 years a year ago. Net leverage isn't a meaningful measure for financial services companies like MS.

HBAN Weekly Momentum

MetricValueStatus
RSI43.8Neutral
Stochastic25.1Neutral

HBAN's weekly RSI is 44 (neutral) and its Stochastic is 25 (neutral).

MS Weekly Momentum

MetricValueStatus
RSI45.0Neutral
Stochastic18.7Oversold

MS's weekly RSI is 45 (neutral) and its Stochastic is 19 (oversold).

HBAN PE vs Financial Services Sector

MetricHBANSector medianRelative
PE13x13x0.2% below
PE %62631 pt below

HBAN has the edge over MS on valuation relative to its sector.

MS PE vs Financial Services Sector

MetricMSSector medianRelative
PE15x13x15% above
PE %59634 pts below

MS is trading at 15x earnings, a 15% premium to the Financial Services sector's median of 13x.

HBAN Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$15.51.3% above
20 week MA$16.65.2% below
50 week MA$16.86.1% below
100 week MA$16.44.2% below
200 week MA$14.77.2% above

HBAN's trend is mixed: it's above two of its five weekly moving averages, and 7.2% above its 200-week average.

MS Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$186.51.5% above
20 week MA$203.36.9% below
50 week MA$191.91.4% below
100 week MA$164.915% above
200 week MA$129.346% above

MS has the edge over HBAN on trend strength, trading above more of its moving averages.

HBAN Yearly ROI

YearStart priceEnd priceROI
2020$15.1$12.4-18%
2021$12.4$15.3+24%
2022$15.3$14.1-7.9%
2023$14.1$12.7-9.5%
2024$12.7$16.4+29%
2025$16.4$17.7+8.3%
2026 YTD$17.7$15.7-11%

HBAN has finished lower in three of the last six years. It's down 11% so far in 2026.

MS Yearly ROI

YearStart priceEnd priceROI
2020$51.1$68.1+33%
2021$68.1$99.3+46%
2022$99.3$86.1-13%
2023$86.1$93.3+8.3%
2024$93.3$126.8+36%
2025$126.8$181.9+43%
2026 YTD$181.9$189.2+4%

MS has the edge over HBAN on returns for 2026, with the stronger performance.

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