GOOGL
Alphabet Inc.
GOOGL has the edge over TBLA overall, supported by lower modeled downside and stronger modeled upside.
TBLA
Taboola.com Ltd.
TBLA offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.
GOOGL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Under pressure | |
| Healthy |
GOOGL's revenue, profitability and balance sheet are currently healthy, but its cash flow is under pressure.
TBLA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Healthy | |
| Strong |
TBLA's profitability, cash flow and balance sheet are currently healthy, and its revenue is stable.
GOOGL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Current | 16x | $299 | — |
| Cheap | 20x | $378 | +27% |
| Forward | 22x | $299 | — |
| Fair | 26x | $497 | +66% |
| Expensive | 31x | $586 | +96% |
Historical ranges are pointers, not guarantees.
GOOGL's PE is in its cheap range at 16x, but its recent earnings include one-off gains. On analysts' estimates for next year's earnings, today's price would be 22x.
TBLA PE Valuation
TBLA has no meaningful PE right now: it lost money over the past year.
GOOGL Forward outlook
| Metric | Outlook |
|---|---|
| Strongly deteriorating | |
| Strong growth | |
| Strong growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect strong earnings and revenue growth for GOOGL, but weaker profitability.
TBLA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Stable | |
| Improving | |
| Limited | |
| High |
Analysts expect TBLA's earnings to grow and its profitability to improve, with its revenue holding steady.
GOOGL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $13.89 | -28% |
| Q3 2026 | $19.16 | +89% |
| Q2 2026 | $19.91 | +112% |
| Q1 2026 | $13.11 | +46% |
| Q4 2025 | $10.81 | +34% |
| Q3 2025 | $10.13 | +34% |
| Q2 2025 | $9.38 | +35% |
| Q1 2025 | $8.96 | +37% |
| Q4 2024 | $8.04 | +39% |
GOOGL's earnings per share have climbed steadily: $19.16 over the past year, up 89% from the year before, and higher year over year for 13 quarters in a row. Its recent earnings include one-off gains.
TBLA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $0.26 | -32% |
| Q2 2026 | $0.39 | +875% |
| Q1 2026 | $0.37 | +825% |
| Q4 2025 | $0.14 | +$0.15 |
| Q3 2025 | $0.08 | +$0.18 |
| Q2 2025 | $0.04 | +$0.19 |
| Q1 2025 | $0.04 | +$0.27 |
| Q4 2024 | -$0.01 | +$0.23 |
| Q3 2024 | -$0.10 | +$0.09 |
TBLA's earnings per share have climbed steadily: $0.39 over the past year, about 10 times what it earned the year before, and higher year over year for nine quarters in a row.
GOOGL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $127.6B | +25% |
| Q2 2026 | $119.8B | +24% |
| Q1 2026 | $109.9B | +22% |
| Q4 2025 | $113.8B | +18% |
| Q3 2025 | $102.3B | +16% |
| Q2 2025 | $96.4B | +14% |
| Q1 2025 | $90.2B | +12% |
| Q4 2024 | $96.5B | +12% |
GOOGL has the edge over TBLA on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 32% | +1.3 points |
| Q2 2026 | 34% | +1.6 points |
| Q1 2026 | 36% | +2.2 points |
| Q4 2025 | 32% | -0.5 points |
| Q3 2025 | 31% | -1.8 points |
| Q2 2025 | 32% | +0.1 points |
| Q1 2025 | 34% | +2.3 points |
| Q4 2024 | 32% | +4.6 points |
GOOGL has the edge over TBLA on profitability, with a higher operating margin.
TBLA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $462.3M | -6.9% |
| Q2 2026 | $476.8M | +2.4% |
| Q1 2026 | $466.4M | +9.1% |
| Q4 2025 | $522.3M | +6.4% |
| Q3 2025 | $496.8M | +15% |
| Q2 2025 | $465.5M | +8.7% |
| Q1 2025 | $427.5M | +3.3% |
| Q4 2024 | $491M | +17% |
TBLA's revenue has held roughly level: $462M last quarter, down 6.9% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 5.8% | +4.5 points |
| Q2 2026 | 1.5% | +1.5 points |
| Q1 2026 | 15% | +16 points |
| Q4 2025 | 8.4% | -1.2 points |
| Q3 2025 | 1.3% | +0.3 points |
| Q2 2025 | 0% | +1.8 points |
| Q1 2025 | -1.5% | +2.9 points |
| Q4 2024 | 9.6% | +7.5 points |
TBLA's operating margin was 5.8% last quarter, up 4.5 points from the same quarter a year ago.
GOOGL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$9.1B | -137% |
| Q2 2026 | -$5.9B | -210% |
| Q1 2026 | $10.1B | -47% |
| Q4 2025 | $24.6B | -1.2% |
| Q3 2025 | $24.5B | +39% |
| Q2 2025 | $5.3B | -61% |
| Q1 2025 | $19B | +13% |
| Q4 2024 | $24.8B | +215% |
GOOGL usually generates cash, though not every quarter: the latest was −$9.1B, but it generated $19.7B over the past year.
TBLA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $20.4M | -56% |
| Q2 2026 | $17.3M | -49% |
| Q1 2026 | $90.3M | +150% |
| Q4 2025 | $46.9M | -9.6% |
| Q3 2025 | $46.3M | +8% |
| Q2 2025 | $34.2M | +24% |
| Q1 2025 | $36.1M | +35% |
| Q4 2024 | $51.9M | +394% |
TBLA has the edge over GOOGL on cash flow, with more consistent year-over-year improvement.
GOOGL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +59M shares |
| 1 year | +1.4% | +165M shares |
| 3 years | -1.2% | -148M shares |
| 5 years | -6.8% | -907M shares |
| Available history | -10% | -1.4B shares |
GOOGL has 12.4B diluted shares, up 1.4% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | $5.5B |
| Q3 2025 | $11.5B |
| Q2 2025 | $13.6B |
| Q1 2025 | $15.1B |
| Q4 2024 | $15.6B |
GOOGL spent $5.5B buying back its own shares over the past year, down 90% from the year before.
TBLA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -9.4% | -30M shares |
| 1 year | -16% | -53.2M shares |
| 3 years | -13% | -44.7M shares |
| 5 years | +37% | +77.6M shares |
TBLA has the edge over GOOGL on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $30.4M |
| Q2 2026 | $41.5M |
| Q1 2026 | $22.7M |
| Q4 2025 | $186.5M |
| Q3 2025 | $34.6M |
| Q2 2025 | $100.7M |
| Q1 2025 | $49.3M |
| Q4 2024 | $8.8M |
GOOGL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.4x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.3x | Very low |
| Q4 2025 | 0.1x | Very low |
| Q3 2025 | 0.0x | Very low |
| Q2 2025 | 0.1x | Very low |
| Q1 2025 | -0.1x | Net Cash |
| Q4 2024 | -0.1x | Net Cash |
GOOGL's net debt is less than a year of its operating earnings (EBITDA).
TBLA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -0.2x | Net Cash |
| Q2 2026 | -0.3x | Net Cash |
| Q1 2026 | -0.4x | Net Cash |
| Q4 2025 | 0.5x | Very low |
| Q3 2025 | -0.3x | Net Cash |
| Q2 2025 | -0.2x | Net Cash |
| Q1 2025 | -0.7x | Net Cash |
| Q4 2024 | -0.4x | Net Cash |
TBLA has the edge over GOOGL on leverage, with a lower net debt burden relative to earnings.
GOOGL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 40.2 | Neutral |
| Stochastic | 11.7 | Oversold |
GOOGL's weekly RSI is 40 (neutral) and its Stochastic is 12 (oversold).
TBLA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 27.8 | Oversold |
| Stochastic | 7.5 | Oversold |
TBLA's weekly RSI is 28 (oversold) and its Stochastic is 7 (oversold).
GOOGL PE vs Communication Services Sector
| Metric | GOOGL | Sector median | Relative |
|---|---|---|---|
| PE | 16x | 16x | 6% below |
| PE % | 1 | 26 | 25 pts below |
GOOGL is trading at 16x earnings, in line with the Communication Services sector's median of 16x, though its recent earnings include one-off gains.
TBLA PE vs Communication Services Sector
| Metric | TBLA | Sector median | Relative |
|---|---|---|---|
| PE | 8.9x | 16x | 46% below |
| PE % | 4 | 30 | 26 pts below |
TBLA has the edge over GOOGL on valuation relative to its sector.
GOOGL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $320.4 | 6.8% below |
| 20 week MA | $336.1 | 11% below |
| 50 week MA | $334.5 | 11% below |
| 100 week MA | $267.8 | 12% above |
| 200 week MA | $204.7 | 46% above |
GOOGL has the edge over TBLA on trend strength, trading above more of its moving averages.
TBLA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $3.08 | 31% below |
| 20 week MA | $3.86 | 45% below |
| 50 week MA | $3.95 | 46% below |
| 100 week MA | $3.69 | 42% below |
| 200 week MA | $3.64 | 41% below |
TBLA is in a downtrend: it's below all five of its weekly moving averages, and 41% below its 200-week average.
GOOGL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $67.7 | $86.7 | +28% |
| 2021 | $86.7 | $146.9 | +69% |
| 2022 | $146.9 | $89.2 | -39% |
| 2023 | $89.2 | $139.7 | +57% |
| 2024 | $139.7 | $192.8 | +38% |
| 2025 | $192.8 | $313.5 | +63% |
| 2026 YTD | $313.5 | $298.7 | -4.7% |
GOOGL has the edge over TBLA on returns for 2026, with the stronger performance.
TBLA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2021 | $10.5 | $8.06 | -23% |
| 2022 | $8.06 | $2.65 | -67% |
| 2023 | $2.65 | $4.33 | +63% |
| 2024 | $4.33 | $3.81 | -12% |
| 2025 | $3.81 | $4.49 | +18% |
| 2026 YTD | $4.49 | $2.13 | -53% |
TBLA has finished lower in three of the last five years. It's down 53% so far in 2026.