GOOGL
Alphabet Inc.
GOOGL has the edge over SWAG overall, supported by stronger modeled upside and lower modeled downside.
SWAG
Stran & Company, Inc.
SWAG offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
GOOGL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Under pressure | |
| Healthy |
GOOGL's revenue, profitability and balance sheet are currently healthy, but its cash flow is under pressure.
SWAG Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Stable | |
| Strong |
SWAG's profitability and balance sheet are currently healthy, and its revenue and cash flow are stable.
GOOGL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Current | 16x | $299 | — |
| Cheap | 20x | $378 | +27% |
| Forward | 22x | $299 | — |
| Fair | 26x | $497 | +66% |
| Expensive | 31x | $586 | +96% |
Historical ranges are pointers, not guarantees.
GOOGL's PE is in its cheap range at 16x, but its recent earnings include one-off gains. On analysts' estimates for next year's earnings, today's price would be 22x.
SWAG PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Current | 16x | $1.24 | — |
| Cheap | 92x | $7.39 | +496% |
| Fair | 115x | $9.22 | +643% |
| Expensive | 250x | $19.98 | +1512% |
Historical ranges are pointers, not guarantees.
SWAG has the edge over GOOGL in the historical PE scenario, which offers more potential upside but is not a forecast.
GOOGL Forward outlook
| Metric | Outlook |
|---|---|
| Strongly deteriorating | |
| Strong growth | |
| Strong growth | |
| Weakening | |
| Moderate | |
| Moderate |
GOOGL has the edge over SWAG on the outlook, with more favorable earnings and revenue expectations.
SWAG Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Turning to a loss | |
| Decline | |
| Weakening | |
| Limited | |
| High |
Analysts expect SWAG's earnings and revenue to decline, with profitability weakening.
GOOGL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $13.89 | -28% |
| Q3 2026 | $19.16 | +89% |
| Q2 2026 | $19.91 | +112% |
| Q1 2026 | $13.11 | +46% |
| Q4 2025 | $10.81 | +34% |
| Q3 2025 | $10.13 | +34% |
| Q2 2025 | $9.38 | +35% |
| Q1 2025 | $8.96 | +37% |
| Q4 2024 | $8.04 | +39% |
GOOGL has the edge over SWAG on earnings, with more consistent year-over-year improvement.
SWAG Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q3 2026 | $0.08 | +$0.16 |
| Q2 2026 | $0.01 | +$0.13 |
| Q1 2026 | $0.02 | +$0.23 |
| Q4 2025 | -$0.04 | +$0.18 |
| Q3 2025 | -$0.08 | +$0.09 |
| Q2 2025 | -$0.12 | -$0.10 |
| Q1 2025 | -$0.21 | -$0.20 |
| Q4 2024 | -$0.22 | -$0.20 |
SWAG has returned to profit: it earned $0.08 per share over the past year, after losing money the year before.
GOOGL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $127.6B | +25% |
| Q2 2026 | $119.8B | +24% |
| Q1 2026 | $109.9B | +22% |
| Q4 2025 | $113.8B | +18% |
| Q3 2025 | $102.3B | +16% |
| Q2 2025 | $96.4B | +14% |
| Q1 2025 | $90.2B | +12% |
| Q4 2024 | $96.5B | +12% |
GOOGL has the edge over SWAG on sales, with stronger typical year-over-year growth.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 32% | +1.3 points |
| Q2 2026 | 34% | +1.6 points |
| Q1 2026 | 36% | +2.2 points |
| Q4 2025 | 32% | -0.5 points |
| Q3 2025 | 31% | -1.8 points |
| Q2 2025 | 32% | +0.1 points |
| Q1 2025 | 34% | +2.3 points |
| Q4 2024 | 32% | +4.6 points |
GOOGL has the edge over SWAG on profitability, with a higher operating margin.
SWAG Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $28.1M | +8.2% |
| Q2 2026 | $33.4M | +2.4% |
| Q1 2026 | $31.2M | +8.9% |
| Q4 2025 | $28.9M | +7.2% |
| Q3 2025 | $26M | +29% |
| Q2 2025 | $32.6M | +95% |
| Q1 2025 | $28.7M | +52% |
| Q4 2024 | $27M | +15% |
SWAG's revenue has grown year over year for nine quarters in a row: $28M last quarter, up 8.2% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | -0.5% | +6.3 points |
| Q2 2026 | 0.3% | -0.9 points |
| Q1 2026 | 2.1% | +3.9 points |
| Q4 2025 | -0.1% | +3.3 points |
| Q3 2025 | -6.9% | +4 points |
| Q2 2025 | 1.2% | +7.8 points |
| Q1 2025 | -1.9% | +1.7 points |
| Q4 2024 | -3.5% | -7.5 points |
SWAG's operating margin was −0.5% last quarter, up 6.3 points from the same quarter a year ago.
GOOGL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$9.1B | -137% |
| Q2 2026 | -$5.9B | -210% |
| Q1 2026 | $10.1B | -47% |
| Q4 2025 | $24.6B | -1.2% |
| Q3 2025 | $24.5B | +39% |
| Q2 2025 | $5.3B | -61% |
| Q1 2025 | $19B | +13% |
| Q4 2024 | $24.8B | +215% |
GOOGL usually generates cash, though not every quarter: the latest was −$9.1B, but it generated $19.7B over the past year.
SWAG Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $243K | +$6.1M |
| Q2 2026 | $358K | -94% |
| Q1 2026 | $1.2M | +$7.2M |
| Q4 2025 | $38K | -97% |
| Q3 2025 | -$5.9M | -$3M |
| Q2 2025 | $6.3M | +229% |
| Q1 2025 | -$6M | -421% |
| Q4 2024 | $1.2M | +97% |
SWAG has the edge over GOOGL on cash flow, with more consistent year-over-year improvement.
GOOGL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +59M shares |
| 1 year | +1.4% | +165M shares |
| 3 years | -1.2% | -148M shares |
| 5 years | -6.8% | -907M shares |
| Available history | -10% | -1.4B shares |
GOOGL has 12.4B diluted shares, up 1.4% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | $5.5B |
| Q3 2025 | $11.5B |
| Q2 2025 | $13.6B |
| Q1 2025 | $15.1B |
| Q4 2024 | $15.6B |
GOOGL spent $5.5B buying back its own shares over the past year, down 90% from the year before.
SWAG Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.7% | -132K shares |
| 1 year | +1.3% | +240K shares |
| 3 years | +0.6% | +110K shares |
| 5 years | +24% | +3.6M shares |
| Available history | +24% | +3.6M shares |
SWAG has 19M diluted shares, up 1.3% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | $227,000 |
| Q4 2025 | — |
| Q3 2025 | $408,000 |
| Q4 2023 | $25,697 |
| Q4 2022 | $150,000 |
| Q3 2022 | $1.2M |
| Q2 2021 | — |
| Q1 2021 | — |
GOOGL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.4x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.3x | Very low |
| Q4 2025 | 0.1x | Very low |
| Q3 2025 | 0.0x | Very low |
| Q2 2025 | 0.1x | Very low |
| Q1 2025 | -0.1x | Net Cash |
| Q4 2024 | -0.1x | Net Cash |
GOOGL's net debt is less than a year of its operating earnings (EBITDA).
SWAG Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -4.3x | Net Cash |
| Q2 2026 | -87.2x | Net Cash |
| Q1 2026 | -21.7x | Net Cash |
| Q2 2024 | -153.5x | Net Cash |
| Q1 2024 | -101.2x | Net Cash |
| Q1 2021 | 6.2x | High |
| Q4 2020 | 2.0x | Moderate |
SWAG has the edge over GOOGL on leverage, with a lower net debt burden relative to earnings.
GOOGL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 40.2 | Neutral |
| Stochastic | 11.7 | Oversold |
GOOGL's weekly RSI is 40 (neutral) and its Stochastic is 12 (oversold).
SWAG Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 26.5 | Oversold |
| Stochastic | 4.7 | Oversold |
SWAG's weekly RSI is 26 (oversold) and its Stochastic is 5 (oversold).
GOOGL PE vs Communication Services Sector
| Metric | GOOGL | Sector median | Relative |
|---|---|---|---|
| PE | 16x | 16x | 6% below |
| PE % | 1 | 26 | 25 pts below |
GOOGL is trading at 16x earnings, in line with the Communication Services sector's median of 16x, though its recent earnings include one-off gains.
SWAG PE vs Communication Services Sector
| Metric | SWAG | Sector median | Relative |
|---|---|---|---|
| PE | 16x | 16x | 6% below |
| PE % | 0 | 32 | 32 pts below |
SWAG is trading at 16x earnings, in line with the Communication Services sector's median of 16x.
GOOGL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $320.4 | 6.8% below |
| 20 week MA | $336.1 | 11% below |
| 50 week MA | $334.5 | 11% below |
| 100 week MA | $267.8 | 12% above |
| 200 week MA | $204.7 | 46% above |
GOOGL has the edge over SWAG on trend strength, trading above more of its moving averages.
SWAG Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $1.36 | 8.8% below |
| 20 week MA | $1.68 | 26% below |
| 50 week MA | $1.78 | 30% below |
| 100 week MA | $1.58 | 22% below |
| 200 week MA | $1.46 | 15% below |
SWAG is in a downtrend: it's below all five of its weekly moving averages, and 15% below its 200-week average.
GOOGL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $67.7 | $86.7 | +28% |
| 2021 | $86.7 | $146.9 | +69% |
| 2022 | $146.9 | $89.2 | -39% |
| 2023 | $89.2 | $139.7 | +57% |
| 2024 | $139.7 | $192.8 | +38% |
| 2025 | $192.8 | $313.5 | +63% |
| 2026 YTD | $313.5 | $298.7 | -4.7% |
GOOGL has the edge over SWAG on returns for 2026, with the stronger performance.
SWAG Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2021 | $9.85 | $5.92 | -40% |
| 2022 | $5.92 | $1.34 | -77% |
| 2023 | $1.34 | $1.48 | +10% |
| 2024 | $1.48 | $0.95 | -36% |
| 2025 | $0.95 | $1.68 | +77% |
| 2026 YTD | $1.68 | $1.24 | -26% |
SWAG has finished lower in three of the last five years. It's down 26% so far in 2026.