GOOGL
Alphabet Inc.
GOOGL's fundamentals are strong: revenue grew 22% and its operating margin rose 1 points to 33%, though free cash flow fell 73%. Its PE of 16x looks cheaper than it really is, because one-off gains boosted its recent earnings. Analysts expect GOOGL's strong growth to continue.
STFS
Star Fashion Culture Holdings Limited
There isn't enough reported data to score STFS yet.
GOOGL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Under pressure | |
| Healthy |
GOOGL's revenue, profitability and balance sheet are currently healthy, but its cash flow is under pressure.
STFS Fundamentals
| Metric | Status |
|---|---|
| Unavailable | |
| Under pressure | |
| Healthy | |
| Strong |
STFS's cash flow and balance sheet are currently healthy, but its profitability is under pressure. There isn't enough data to rate its revenue.
GOOGL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Current | 16x | $299 | — |
| Cheap | 20x | $378 | +27% |
| Forward | 22x | $299 | — |
| Fair | 26x | $497 | +66% |
| Expensive | 31x | $586 | +96% |
Historical ranges are pointers, not guarantees.
GOOGL's PE is in its cheap range at 16x, but its recent earnings include one-off gains. On analysts' estimates for next year's earnings, today's price would be 22x.
STFS PE Valuation
STFS has no meaningful PE right now: it lost money over the past year.
GOOGL Forward outlook
| Metric | Outlook |
|---|---|
| Strongly deteriorating | |
| Strong growth | |
| Strong growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect strong earnings and revenue growth for GOOGL, but weaker profitability.
STFS Forward outlook
There aren't enough analyst estimates for STFS to show an outlook.
GOOGL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $13.89 | -28% |
| Q3 2026 | $19.16 | +89% |
| Q2 2026 | $19.91 | +112% |
| Q1 2026 | $13.11 | +46% |
| Q4 2025 | $10.81 | +34% |
| Q3 2025 | $10.13 | +34% |
| Q2 2025 | $9.38 | +35% |
| Q1 2025 | $8.96 | +37% |
| Q4 2024 | $8.04 | +39% |
GOOGL's earnings per share have climbed steadily: $19.16 over the past year, up 89% from the year before, and higher year over year for 13 quarters in a row. Its recent earnings include one-off gains.
STFS Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | -$4.32 | +$74.20 |
STFS and GOOGL do not have enough comparable growth data to identify a winner.
GOOGL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $127.6B | +25% |
| Q2 2026 | $119.8B | +24% |
| Q1 2026 | $109.9B | +22% |
| Q4 2025 | $113.8B | +18% |
| Q3 2025 | $102.3B | +16% |
| Q2 2025 | $96.4B | +14% |
| Q1 2025 | $90.2B | +12% |
| Q4 2024 | $96.5B | +12% |
STFS has the stronger quarterly revenue trend. Revenue is up 25% for GOOGL versus up 689% for STFS.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 32% | +1.3 points |
| Q2 2026 | 34% | +1.6 points |
| Q1 2026 | 36% | +2.2 points |
| Q4 2025 | 32% | -0.5 points |
| Q3 2025 | 31% | -1.8 points |
| Q2 2025 | 32% | +0.1 points |
| Q1 2025 | 34% | +2.3 points |
| Q4 2024 | 32% | +4.6 points |
GOOGL has the edge over STFS on profitability, with a higher operating margin.
STFS Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $31.5M | +74% |
| Q2 2025 | $18.1M | +117% |
| Q2 2024 | $8.4M | +231% |
| Q1 2024 | $4.2M | +244% |
| Q4 2023 | $4M | -49% |
| Q3 2023 | $4M | +0.6% |
STFS's revenue has grown year over year for four quarters in a row: $32M last quarter, up 689% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | -16% | -36 points |
| Q2 2025 | -107% | -127 points |
| Q2 2024 | 3.2% | -4.4 points |
| Q1 2024 | 6.4% | -1.1 points |
| Q4 2023 | 20% | +1.8 points |
| Q3 2023 | 20% | +1.8 points |
| Q2 2023 | 7.6% | N/A |
| Q1 2023 | 7.6% | N/A |
STFS's operating margin was −16% last quarter, down 36 points from the same quarter a year ago, near the bottom of its range since 2022.
GOOGL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$9.1B | -137% |
| Q2 2026 | -$5.9B | -210% |
| Q1 2026 | $10.1B | -47% |
| Q4 2025 | $24.6B | -1.2% |
| Q3 2025 | $24.5B | +39% |
| Q2 2025 | $5.3B | -61% |
| Q1 2025 | $19B | +13% |
| Q4 2024 | $24.8B | +215% |
STFS has the stronger cash trend. Its trailing FCF is up 207% versus its history, compared with GOOGL at down 69%.
STFS Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2024 | $1.1K | +$1.1K |
| Q1 2024 | $7.7K | +$2.3M |
| Q4 2023 | $534K | +$534K |
| Q3 2023 | $535.3K | +2534% |
STFS's free cash flow is usually positive and has bounced back after one negative quarter: $1M over the past year, against −$2M the year before.
GOOGL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +59M shares |
| 1 year | +1.4% | +165M shares |
| 3 years | -1.2% | -148M shares |
| 5 years | -6.8% | -907M shares |
| Available history | -10% | -1.4B shares |
GOOGL has the edge over STFS on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | $5.5B |
| Q3 2025 | $11.5B |
| Q2 2025 | $13.6B |
| Q1 2025 | $15.1B |
| Q4 2024 | $15.6B |
GOOGL spent $5.5B buying back its own shares over the past year, down 90% from the year before.
STFS Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +300% | +749K shares |
| 1 year | +229% | +696K shares |
STFS has 999,325 diluted shares, up 229% from a year ago.
| Quarter | Spent |
|---|---|
| Q2 2024 | — |
| Q1 2024 | — |
| Q4 2023 | — |
| Q3 2023 | — |
| Q2 2023 | — |
| Q1 2023 | — |
| Q4 2022 | — |
| Q3 2022 | — |
GOOGL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.4x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.3x | Very low |
| Q4 2025 | 0.1x | Very low |
| Q3 2025 | 0.0x | Very low |
| Q2 2025 | 0.1x | Very low |
| Q1 2025 | -0.1x | Net Cash |
| Q4 2024 | -0.1x | Net Cash |
GOOGL's net debt is less than a year of its operating earnings (EBITDA).
STFS Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2024 | 0.2x | Very low |
| Q1 2024 | 0.2x | Very low |
| Q4 2023 | 0.3x | Very low |
| Q3 2023 | 0.3x | Very low |
| Q2 2023 | 0.5x | Very low |
STFS's net debt is less than a year of its operating earnings (EBITDA).
GOOGL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 40.2 | Neutral |
| Stochastic | 11.7 | Oversold |
GOOGL's weekly RSI is 40 (neutral) and its Stochastic is 12 (oversold).
STFS Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 46.0 | Neutral |
| Stochastic | 49.4 | Neutral |
STFS's weekly RSI is 46 (neutral) and its Stochastic is 49 (neutral).
GOOGL PE vs Communication Services Sector
| Metric | GOOGL | Sector median | Relative |
|---|---|---|---|
| PE | 16x | 16x | 6% below |
| PE % | 1 | 26 | 25 pts below |
GOOGL is trading at 16x earnings, in line with the Communication Services sector's median of 16x, though its recent earnings include one-off gains.
STFS PE vs Communication Services Sector
| Metric | STFS | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 16x | — |
STFS has no meaningful PE right now: it lost money over the past year.
GOOGL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $320.4 | 6.8% below |
| 20 week MA | $336.1 | 11% below |
| 50 week MA | $334.5 | 11% below |
| 100 week MA | $267.8 | 12% above |
| 200 week MA | $204.7 | 46% above |
GOOGL has stronger trend alignment. GOOGL is above 2 of 5 weekly averages versus STFS above 1 of 4.
STFS Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $4.38 | 7.3% above |
| 20 week MA | $5.63 | 17% below |
| 50 week MA | $5.62 | 16% below |
| 100 week MA | $38.9 | 88% below |
STFS has bounced recently, but its long-term trend is still down: it's above its 8-week average, but 88% below its 100-week average.
GOOGL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $67.7 | $86.7 | +28% |
| 2021 | $86.7 | $146.9 | +69% |
| 2022 | $146.9 | $89.2 | -39% |
| 2023 | $89.2 | $139.7 | +57% |
| 2024 | $139.7 | $192.8 | +38% |
| 2025 | $192.8 | $313.5 | +63% |
| 2026 YTD | $313.5 | $298.7 | -4.7% |
GOOGL has finished higher in five of the last six years, three of them by more than 50%. It's down 4.7% so far in 2026.
STFS Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2024 | $130.4 | $294.4 | +126% |
| 2025 | $294.4 | $4.01 | -99% |
| 2026 YTD | $4.01 | $4.70 | +17% |
STFS has the edge over GOOGL on returns for 2026, with the stronger performance.