GOOGL
Alphabet Inc.
GOOGL has the edge over SMWB overall, supported by lower modeled downside and stronger modeled upside.
SMWB
Similarweb Ltd.
SMWB offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.
GOOGL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Under pressure | |
| Healthy |
GOOGL's revenue, profitability and balance sheet are currently healthy, but its cash flow is under pressure.
SMWB Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Stable | |
| Stable | |
| Strong |
SMWB's balance sheet is currently strong, and its revenue, profitability and cash flow are stable.
GOOGL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Current | 16x | $299 | — |
| Cheap | 20x | $378 | +27% |
| Forward | 22x | $299 | — |
| Fair | 26x | $497 | +66% |
| Expensive | 31x | $586 | +96% |
Historical ranges are pointers, not guarantees.
GOOGL's PE is in its cheap range at 16x, but its recent earnings include one-off gains. On analysts' estimates for next year's earnings, today's price would be 22x.
SMWB PE Valuation
SMWB has no meaningful PE right now: it lost money over the past year.
GOOGL Forward outlook
| Metric | Outlook |
|---|---|
| Strongly deteriorating | |
| Strong growth | |
| Strong growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect strong earnings and revenue growth for GOOGL, but weaker profitability.
SMWB Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| High |
SMWB has the edge over GOOGL on the outlook, with more favorable profitability expectations.
GOOGL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $13.89 | -28% |
| Q3 2026 | $19.16 | +89% |
| Q2 2026 | $19.91 | +112% |
| Q1 2026 | $13.11 | +46% |
| Q4 2025 | $10.81 | +34% |
| Q3 2025 | $10.13 | +34% |
| Q2 2025 | $9.38 | +35% |
| Q1 2025 | $8.96 | +37% |
| Q4 2024 | $8.04 | +39% |
GOOGL has the edge over SMWB on earnings quality, reporting a profit while its opponent remains loss making.
SMWB Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $0.29 | — |
| Q2 2026 | -$0.25 | +$0.10 |
| Q1 2026 | -$0.35 | -$0.13 |
| Q4 2025 | -$0.39 | -$0.25 |
| Q3 2025 | -$0.37 | -$0.25 |
| Q2 2025 | -$0.35 | -$0.20 |
| Q1 2025 | -$0.22 | +$0.04 |
| Q4 2024 | -$0.14 | +$0.24 |
| Q3 2024 | -$0.12 | +$0.41 |
SMWB is still losing money, but far less than before: $0.25 per share over the past year, against $1.23 at its worst in late 2022.
GOOGL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $127.6B | +25% |
| Q2 2026 | $119.8B | +24% |
| Q1 2026 | $109.9B | +22% |
| Q4 2025 | $113.8B | +18% |
| Q3 2025 | $102.3B | +16% |
| Q2 2025 | $96.4B | +14% |
| Q1 2025 | $90.2B | +12% |
| Q4 2024 | $96.5B | +12% |
GOOGL has the edge over SMWB on sales, with stronger typical year-over-year growth.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 32% | +1.3 points |
| Q2 2026 | 34% | +1.6 points |
| Q1 2026 | 36% | +2.2 points |
| Q4 2025 | 32% | -0.5 points |
| Q3 2025 | 31% | -1.8 points |
| Q2 2025 | 32% | +0.1 points |
| Q1 2025 | 34% | +2.3 points |
| Q4 2024 | 32% | +4.6 points |
GOOGL has the edge over SMWB on profitability, with a higher operating margin.
SMWB Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $77.2M | +8.8% |
| Q1 2026 | $73.9M | +10% |
| Q4 2025 | $72.8M | +11% |
| Q3 2025 | $71.8M | +11% |
| Q2 2025 | $71M | +17% |
| Q1 2025 | $67.1M | +14% |
| Q4 2024 | $65.6M | +16% |
| Q3 2024 | $64.7M | +18% |
SMWB's revenue has grown year over year every quarter since early 2021: $77M last quarter, up 8.8% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 1% | +11 points |
| Q1 2026 | -4.4% | +9.5 points |
| Q4 2025 | -6.5% | -1 points |
| Q3 2025 | -3.8% | +0.1 points |
| Q2 2025 | -9.7% | -8.1 points |
| Q1 2025 | -14% | -9.3 points |
| Q4 2024 | -5.4% | -3.5 points |
| Q3 2024 | -3.8% | +5.1 points |
SMWB's operating margin was 1% last quarter, up 11 points from the same quarter a year ago, near the top of its range since 2020.
GOOGL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$9.1B | -137% |
| Q2 2026 | -$5.9B | -210% |
| Q1 2026 | $10.1B | -47% |
| Q4 2025 | $24.6B | -1.2% |
| Q3 2025 | $24.5B | +39% |
| Q2 2025 | $5.3B | -61% |
| Q1 2025 | $19B | +13% |
| Q4 2024 | $24.8B | +215% |
GOOGL usually generates cash, though not every quarter: the latest was −$9.1B, but it generated $19.7B over the past year.
SMWB Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | $8.8M | +232% |
| Q1 2026 | -$71K | -102% |
| Q4 2025 | $3M | +12% |
| Q3 2025 | $3M | -66% |
| Q2 2025 | $2.7M | -58% |
| Q1 2025 | $4.4M | -55% |
| Q4 2024 | $2.7M | -24% |
| Q3 2024 | $8.7M | +$13.7M |
SMWB still generates free cash flow, though less than at its 2024 peak: $15M over the past year.
GOOGL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +59M shares |
| 1 year | +1.4% | +165M shares |
| 3 years | -1.2% | -148M shares |
| 5 years | -6.8% | -907M shares |
| Available history | -10% | -1.4B shares |
GOOGL has the edge over SMWB on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | $5.5B |
| Q3 2025 | $11.5B |
| Q2 2025 | $13.6B |
| Q1 2025 | $15.1B |
| Q4 2024 | $15.6B |
GOOGL spent $5.5B buying back its own shares over the past year, down 90% from the year before.
SMWB Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.7% | +619K shares |
| 1 year | +4.6% | +3.9M shares |
| 3 years | +13% | +10.3M shares |
| 5 years | +18% | +13.5M shares |
| Available history | +33% | +21.8M shares |
SMWB has 88M diluted shares, up 4.6% from a year ago.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | — |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
SMWB hasn't bought back shares in the past year.
GOOGL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.4x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.3x | Very low |
| Q4 2025 | 0.1x | Very low |
| Q3 2025 | 0.0x | Very low |
| Q2 2025 | 0.1x | Very low |
| Q1 2025 | -0.1x | Net Cash |
| Q4 2024 | -0.1x | Net Cash |
GOOGL's net debt is less than a year of its operating earnings (EBITDA).
SMWB Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q4 2024 | -42.9x | Net Cash |
| Q3 2024 | -4.3x | Net Cash |
| Q2 2024 | -11.6x | Net Cash |
SMWB has more cash than debt.
GOOGL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 40.2 | Neutral |
| Stochastic | 11.7 | Oversold |
GOOGL's weekly RSI is 40 (neutral) and its Stochastic is 12 (oversold).
SMWB Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 54.9 | Neutral |
| Stochastic | 52.0 | Neutral |
SMWB's weekly RSI is 55 (neutral) and its Stochastic is 52 (neutral).
GOOGL PE vs Communication Services Sector
| Metric | GOOGL | Sector median | Relative |
|---|---|---|---|
| PE | 16x | 16x | 6% below |
| PE % | 1 | 26 | 25 pts below |
GOOGL is trading at 16x earnings, in line with the Communication Services sector's median of 16x, though its recent earnings include one-off gains.
SMWB PE vs Communication Services Sector
SMWB has no meaningful PE right now: it lost money over the past year.
GOOGL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $320.4 | 6.8% below |
| 20 week MA | $336.1 | 11% below |
| 50 week MA | $334.5 | 11% below |
| 100 week MA | $267.8 | 12% above |
| 200 week MA | $204.7 | 46% above |
GOOGL has pulled back, but its long-term trend is still up: it's below its 8-, 20- and 50-week averages, but 46% above its 200-week average.
SMWB Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $8.34 | 4.6% below |
| 20 week MA | $7.94 | 0.3% above |
| 50 week MA | $5.82 | 37% above |
| 100 week MA | $7.67 | 3.8% above |
| 200 week MA | $7.43 | 7.1% above |
SMWB has the edge over GOOGL on trend strength, trading above more of its moving averages.
GOOGL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $67.7 | $86.7 | +28% |
| 2021 | $86.7 | $146.9 | +69% |
| 2022 | $146.9 | $89.2 | -39% |
| 2023 | $89.2 | $139.7 | +57% |
| 2024 | $139.7 | $192.8 | +38% |
| 2025 | $192.8 | $313.5 | +63% |
| 2026 YTD | $313.5 | $298.7 | -4.7% |
GOOGL has finished higher in five of the last six years, three of them by more than 50%. It's down 4.7% so far in 2026.
SMWB Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2021 | $21.3 | $18.3 | -14% |
| 2022 | $18.3 | $5.30 | -71% |
| 2023 | $5.30 | $5.33 | +0.6% |
| 2024 | $5.33 | $14.4 | +170% |
| 2025 | $14.4 | $7.14 | -50% |
| 2026 YTD | $7.14 | $7.96 | +11% |
SMWB has the edge over GOOGL on returns for 2026, with the stronger performance.