GOOGL

Alphabet Inc.

66
Fundamentals66/ 100
Valuation51/ 100
Upside potential73/ 100
Risk potential13/ 100

GOOGL's fundamentals are strong: revenue grew 22% and its operating margin rose 1 points to 33%, though free cash flow fell 73%. Its PE of 16x looks cheaper than it really is, because one-off gains boosted its recent earnings. Analysts expect GOOGL's strong growth to continue.

MCS

The Marcus Corporation

66
Fundamentals75/ 100
Valuation59/ 100
Upside potential78/ 100
Risk potential12/ 100

MCS's fundamentals are strong: its operating margin rose 3 points to 4.9% and free cash flow grew more than tenfold. At 34x earnings, it's trading below its usual 42x. Analysts expect strong earnings growth, though they disagree widely on how much.

GOOGL Fundamentals

MetricStatus
Healthy
Strong
Under pressure
Healthy

GOOGL's revenue, profitability and balance sheet are currently healthy, but its cash flow is under pressure.

MCS Fundamentals

MetricStatus
Healthy
Healthy
Healthy
Strong

MCS's revenue, profitability, cash flow and balance sheet are all currently healthy.

GOOGL PE Valuation

CHEAPFAIREXPENSIVE10x20x30x40x
CHEAPFAIREXPENSIVE10x20x30x40x
LevelPEPriceVs current
Current16x$299—
Cheap20x$378+27%
Forward22x$299—
Fair26x$497+66%
Expensive31x$586+96%

Historical ranges are pointers, not guarantees.

GOOGL has the edge over MCS in the historical PE scenario, which offers more potential upside but is not a forecast.

MCS PE Valuation

CHEAPFAIREXPENSIVE395x789x1184x1579x
CHEAPFAIREXPENSIVE395x789x1184x1579x
LevelPEPriceVs current
Forward31x$27.22—
Cheap32x$24.94-8.4%
Current34x$27.22—
Fair42x$33.12+22%
Expensive429x$339+1145%

Historical ranges are pointers, not guarantees.

MCS's PE is in its cheap range at 34x. If earnings grow as analysts expect, today's price would be 31x next year's earnings.

GOOGL Forward outlook

MetricOutlook
Strongly deteriorating
Strong growth
Strong growth
Weakening
Moderate
Moderate

Analysts expect strong earnings and revenue growth for GOOGL, but weaker profitability.

MCS Forward outlook

MetricOutlook
Improving
Strong growth
Stable
Improving
Limited
Low

Analysts expect MCS's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.

GOOGL Risk to reward

ScenarioChangePrice
Upside+36%$405.17
Downside-13%$260.15

Calculated from the latest close: $298.70 on Nov 12.

GOOGL trails MCS on modeled risk to reward, with less potential upside and more potential downside.

MCS Risk to reward

ScenarioChangePrice
Upside+42%$38.62
Downside-12%$24.00

Calculated from the latest close: $27.22 on Nov 12.

MCS has a better modeled risk to reward balance than GOOGL, with more potential upside and less potential downside.

GOOGL Earnings Per Share

Q4 2023: $5.80Q1 2024: $6.52Q2 2024: $6.97Q3 2024: $7.54Q4 2024: $8.04Q1 2025: $8.96Q2 2025: $9.38Q3 2025: $10.13Q4 2025: $10.81Q1 2026: $13.11Q2 2026: $19.91Q3 2026: $19.16Forward: $13.89
Q4 2023: $5.80Q1 2024: $6.52Q2 2024: $6.97Q3 2024: $7.54Q4 2024: $8.04Q1 2025: $8.96Q2 2025: $9.38Q3 2025: $10.13Q4 2025: $10.81Q1 2026: $13.11Q2 2026: $19.91Q3 2026: $19.16Forward: $13.89
QuarterTTM EPSYoY
Forward$13.89-28%
Q3 2026$19.16+89%
Q2 2026$19.91+112%
Q1 2026$13.11+46%
Q4 2025$10.81+34%
Q3 2025$10.13+34%
Q2 2025$9.38+35%
Q1 2025$8.96+37%
Q4 2024$8.04+39%

GOOGL has the edge over MCS on earnings, with more consistent year-over-year improvement.

MCS Earnings Per Share

Q4 2023: $0.36Q1 2024: $0.29Q2 2024: $-0.67Q3 2024: $-0.24Q4 2024: $-0.24Q1 2025: $-0.40Q2 2025: $0.46Q3 2025: $0.25Q4 2025: $0.41Q1 2026: $0.44Q2 2026: $0.71Q3 2026: $0.79Forward: $0.87
Q4 2023: $0.36Q1 2024: $0.29Q2 2024: $-0.67Q3 2024: $-0.24Q4 2024: $-0.24Q1 2025: $-0.40Q2 2025: $0.46Q3 2025: $0.25Q4 2025: $0.41Q1 2026: $0.44Q2 2026: $0.71Q3 2026: $0.79Forward: $0.87
QuarterTTM EPSYoY
Forward$0.87+10%
Q3 2026$0.79+216%
Q2 2026$0.71+54%
Q1 2026$0.44+$0.84
Q4 2025$0.41+$0.65
Q3 2025$0.25+$0.49
Q2 2025$0.46+$1.13
Q1 2025-$0.40-238%
Q4 2024-$0.24-167%

MCS's earnings per share have fallen from their peak: $0.79 over the past year, against $1.35 in late 2019.

GOOGL Quarterly Revenue

Q4 2023: $86.3BQ1 2024: $80.5BQ2 2024: $84.7BQ3 2024: $88.3BQ4 2024: $96.5BQ1 2025: $90.2BQ2 2025: $96.4BQ3 2025: $102BQ4 2025: $114BQ1 2026: $110BQ2 2026: $120BQ3 2026: $128B
Q4 2023: $86.3BQ1 2024: $80.5BQ2 2024: $84.7BQ3 2024: $88.3BQ4 2024: $96.5BQ1 2025: $90.2BQ2 2025: $96.4BQ3 2025: $102BQ4 2025: $114BQ1 2026: $110BQ2 2026: $120BQ3 2026: $128B
QuarterRevenueYoY
Q3 2026$127.6B+25%
Q2 2026$119.8B+24%
Q1 2026$109.9B+22%
Q4 2025$113.8B+18%
Q3 2025$102.3B+16%
Q2 2025$96.4B+14%
Q1 2025$90.2B+12%
Q4 2024$96.5B+12%

GOOGL has the edge over MCS on sales, with more consistent year-over-year improvement.

MCS Quarterly Revenue

Q4 2023: $162MQ1 2024: $139MQ2 2024: $176MQ3 2024: $233MQ4 2024: $188MQ1 2025: $149MQ2 2025: $206MQ3 2025: $210MQ4 2025: $193MQ1 2026: $154MQ2 2026: $232MQ3 2026: $238M
Q4 2023: $162MQ1 2024: $139MQ2 2024: $176MQ3 2024: $233MQ4 2024: $188MQ1 2025: $149MQ2 2025: $206MQ3 2025: $210MQ4 2025: $193MQ1 2026: $154MQ2 2026: $232MQ3 2026: $238M
QuarterRevenueYoY
Q3 2026$237.8M+13%
Q2 2026$231.7M+12%
Q1 2026$154.4M+3.8%
Q4 2025$193.5M+2.8%
Q3 2025$210.2M-9.7%
Q2 2025$206M+17%
Q1 2025$148.8M+7.4%
Q4 2024$188.3M+17%

MCS's revenue has grown year over year for four quarters in a row: $238M last quarter, up 13% from the same quarter a year ago.

GOOGL Free Cash Flow

Q4 2023: $7.9BQ1 2024: $16.8BQ2 2024: $13.5BQ3 2024: $17.6BQ4 2024: $24.8BQ1 2025: $19BQ2 2025: $5.3BQ3 2025: $24.5BQ4 2025: $24.6BQ1 2026: $10.1BQ2 2026: −$5.9BQ3 2026: −$9.1B
Q4 2023: $7.9BQ1 2024: $16.8BQ2 2024: $13.5BQ3 2024: $17.6BQ4 2024: $24.8BQ1 2025: $19BQ2 2025: $5.3BQ3 2025: $24.5BQ4 2025: $24.6BQ1 2026: $10.1BQ2 2026: −$5.9BQ3 2026: −$9.1B
QuarterFree cash flowYoY
Q3 2026-$9.1B-137%
Q2 2026-$5.9B-210%
Q1 2026$10.1B-47%
Q4 2025$24.6B-1.2%
Q3 2025$24.5B+39%
Q2 2025$5.3B-61%
Q1 2025$19B+13%
Q4 2024$24.8B+215%

GOOGL usually generates cash, though not every quarter: the latest was −$9.1B, but it generated $19.7B over the past year.

MCS Free Cash Flow

Q4 2023: $21MQ1 2024: −$31MQ2 2024: $16MQ3 2024: $12MQ4 2024: $27MQ1 2025: −$58MQ2 2025: $15MQ3 2025: $18MQ4 2025: $26MQ1 2026: −$22MQ2 2026: $44MQ3 2026: $28M
Q4 2023: $21MQ1 2024: −$31MQ2 2024: $16MQ3 2024: $12MQ4 2024: $27MQ1 2025: −$58MQ2 2025: $15MQ3 2025: $18MQ4 2025: $26MQ1 2026: −$22MQ2 2026: $44MQ3 2026: $28M
QuarterFree cash flowYoY
Q3 2026$28.4M+56%
Q2 2026$44M+198%
Q1 2026-$21.9M+$36.5M
Q4 2025$26.4M-2.7%
Q3 2025$18.2M+51%
Q2 2025$14.7M-8.7%
Q1 2025-$58.3M-$27.8M
Q4 2024$27.1M+29%

MCS has the edge over GOOGL on cash flow, with more consistent year-over-year improvement.

GOOGL Total Shares

Q4 2023: 12.4BQ1 2024: 12.4BQ2 2024: 12.5BQ3 2024: 12.4BQ4 2024: 12.4BQ1 2025: 12.3BQ2 2025: 12.2BQ3 2025: 12.2BQ4 2025: 12.2BQ1 2026: 12.2BQ2 2026: 12.3BQ3 2026: 12.4B
Q4 2023: 12.4BQ1 2024: 12.4BQ2 2024: 12.5BQ3 2024: 12.4BQ4 2024: 12.4BQ1 2025: 12.3BQ2 2025: 12.2BQ3 2025: 12.2BQ4 2025: 12.2BQ1 2026: 12.2BQ2 2026: 12.3BQ3 2026: 12.4B
PeriodChange %Net change
Quarterly+0.5%+59M shares
1 year+1.4%+165M shares
3 years-1.2%-148M shares
5 years-6.8%-907M shares
Available history-10%-1.4B shares

GOOGL has 12.4B diluted shares, up 1.4% from a year ago.

MCS Total Shares

Q4 2023: 41MQ1 2024: 32MQ2 2024: 32MQ3 2024: 32MQ4 2024: 32MQ1 2025: 32MQ2 2025: 31MQ3 2025: 31MQ4 2025: 31MQ1 2026: 31MQ2 2026: 31MQ3 2026: 32M
Q4 2023: 41MQ1 2024: 32MQ2 2024: 32MQ3 2024: 32MQ4 2024: 32MQ1 2025: 32MQ2 2025: 31MQ3 2025: 31MQ4 2025: 31MQ1 2026: 31MQ2 2026: 31MQ3 2026: 32M
PeriodChange %Net change
Quarterly+1.5%+455K shares
1 year+1.1%+329K shares
3 years-23%-9.5M shares
5 years+0.3%+100K shares
Available history+1.1%+352K shares

MCS has the edge over GOOGL on shareholder dilution, with a more favorable share count trend.

GOOGL Net Leverage

Q4 2024: -0.1xQ1 2025: -0.1xQ2 2025: 0.1xQ3 2025: 0.0xQ4 2025: 0.1xQ1 2026: 0.3xQ2 2026: 0.3xQ3 2026: 0.4x
Q4 2024: -0.1xQ1 2025: -0.1xQ2 2025: 0.1xQ3 2025: 0.0xQ4 2025: 0.1xQ1 2026: 0.3xQ2 2026: 0.3xQ3 2026: 0.4x
QuarterNet LeverageStatus
Q3 20260.4xVery low
Q2 20260.3xVery low
Q1 20260.3xVery low
Q4 20250.1xVery low
Q3 20250.0xVery low
Q2 20250.1xVery low
Q1 2025-0.1xNet Cash
Q4 2024-0.1xNet Cash

GOOGL has the edge over MCS on leverage, with a lower net debt burden relative to earnings.

MCS Net Leverage

Q4 2023: 1.1xQ1 2024: 1.6xQ2 2024: 1.9xQ3 2024: 1.7xQ4 2024: 1.4xQ1 2025: 2.3xQ2 2025: 1.8xQ3 2025: 1.9xQ4 2025: 1.6xQ1 2026: 1.8xQ2 2026: 1.2xQ3 2026: 0.8x
Q4 2023: 1.1xQ1 2024: 1.6xQ2 2024: 1.9xQ3 2024: 1.7xQ4 2024: 1.4xQ1 2025: 2.3xQ2 2025: 1.8xQ3 2025: 1.9xQ4 2025: 1.6xQ1 2026: 1.8xQ2 2026: 1.2xQ3 2026: 0.8x
QuarterNet LeverageStatus
Q3 20260.8xVery low
Q2 20261.2xHealthy
Q1 20261.8xHealthy
Q4 20251.6xHealthy
Q3 20251.9xHealthy
Q2 20251.8xHealthy
Q1 20252.3xModerate
Q4 20241.4xHealthy

MCS's net debt is less than a year of its operating earnings (EBITDA), down from 1.9 years a year ago.

GOOGL Weekly Momentum

MetricValueStatus
RSI40.2Neutral
Stochastic11.7Oversold

GOOGL's weekly RSI is 40 (neutral) and its Stochastic is 12 (oversold).

MCS Weekly Momentum

MetricValueStatus
RSI58.6Neutral
Stochastic21.4Neutral

MCS's weekly RSI is 59 (neutral) and its Stochastic is 21 (neutral).

GOOGL PE vs Communication Services Sector

MetricGOOGLSector medianRelative
PE16x16x6% below
PE %12625 pts below

GOOGL has the edge over MCS on valuation relative to its sector.

MCS PE vs Communication Services Sector

MetricMCSSector medianRelative
PE34x16x109% above
PE %23263 pts below

MCS is trading at 34x earnings, a 109% premium to the Communication Services sector's median of 16x.

GOOGL Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$320.46.8% below
20 week MA$336.111% below
50 week MA$334.511% below
100 week MA$267.812% above
200 week MA$204.746% above

GOOGL has pulled back, but its long-term trend is still up: it's below its 8-, 20- and 50-week averages, but 46% above its 200-week average.

MCS Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$27.30.4% below
20 week MA$27.10.6% above
50 week MA$21.328% above
100 week MA$19.242% above
200 week MA$17.159% above

MCS has the edge over GOOGL on trend strength, trading above more of its moving averages.

GOOGL Yearly ROI

YearStart priceEnd priceROI
2020$67.7$86.7+28%
2021$86.7$146.9+69%
2022$146.9$89.2-39%
2023$89.2$139.7+57%
2024$139.7$192.8+38%
2025$192.8$313.5+63%
2026 YTD$313.5$298.7-4.7%

GOOGL has finished higher in five of the last six years, three of them by more than 50%. It's down 4.7% so far in 2026.

MCS Yearly ROI

YearStart priceEnd priceROI
2020$31.9$12.5-61%
2021$12.5$17.9+44%
2022$17.9$13.9-22%
2023$13.9$14.6+4.8%
2024$14.6$21.4+47%
2025$21.4$15.4-28%
2026 YTD$15.4$27.2+77%

MCS has the edge over GOOGL on returns for 2026, with the stronger performance.

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