GOOGL
Alphabet Inc.
GOOGL has the edge over MCHX overall, supported by stronger fundamentals and stronger modeled upside.
MCHX
Marchex, Inc.
MCHX's outlook is improving, though it still trails on the overall score.
GOOGL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Under pressure | |
| Healthy |
GOOGL's revenue, profitability and balance sheet are currently healthy, but its cash flow is under pressure.
MCHX Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Weak | |
| Under pressure | |
| Strong |
MCHX's balance sheet is currently strong, and its revenue is stable, but its profitability and cash flow are under pressure.
GOOGL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Current | 16x | $299 | — |
| Cheap | 20x | $378 | +27% |
| Forward | 22x | $299 | — |
| Fair | 26x | $497 | +66% |
| Expensive | 31x | $586 | +96% |
Historical ranges are pointers, not guarantees.
GOOGL's PE is in its cheap range at 16x, but its recent earnings include one-off gains. On analysts' estimates for next year's earnings, today's price would be 22x.
MCHX PE Valuation
MCHX has no meaningful PE right now: it lost money over the past year.
GOOGL Forward outlook
| Metric | Outlook |
|---|---|
| Strongly deteriorating | |
| Strong growth | |
| Strong growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect strong earnings and revenue growth for GOOGL, but weaker profitability.
MCHX Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Strong growth | |
| Strongly improving | |
| Limited | |
| High |
MCHX has the edge over GOOGL on the outlook, with more favorable profitability expectations.
GOOGL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $13.89 | -28% |
| Q3 2026 | $19.16 | +89% |
| Q2 2026 | $19.91 | +112% |
| Q1 2026 | $13.11 | +46% |
| Q4 2025 | $10.81 | +34% |
| Q3 2025 | $10.13 | +34% |
| Q2 2025 | $9.38 | +35% |
| Q1 2025 | $8.96 | +37% |
| Q4 2024 | $8.04 | +39% |
GOOGL has the edge over MCHX on earnings quality, reporting a profit while its opponent remains loss making.
MCHX Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $0.15 | — |
| Q2 2026 | -$0.12 | -$0.02 |
| Q1 2026 | -$0.11 | +$0.01 |
| Q4 2025 | -$0.11 | $0.00 |
| Q3 2025 | -$0.10 | -$0.01 |
| Q2 2025 | -$0.10 | +$0.01 |
| Q1 2025 | -$0.12 | +$0.03 |
| Q4 2024 | -$0.11 | +$0.11 |
| Q3 2022 | -$0.14 | +$0.02 |
MCHX is still losing money, but less than at its worst: $0.12 per share over the past year, against $0.22 at its worst in late 2023.
GOOGL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $127.6B | +25% |
| Q2 2026 | $119.8B | +24% |
| Q1 2026 | $109.9B | +22% |
| Q4 2025 | $113.8B | +18% |
| Q3 2025 | $102.3B | +16% |
| Q2 2025 | $96.4B | +14% |
| Q1 2025 | $90.2B | +12% |
| Q4 2024 | $96.5B | +12% |
GOOGL has the edge over MCHX on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 32% | +1.3 points |
| Q2 2026 | 34% | +1.6 points |
| Q1 2026 | 36% | +2.2 points |
| Q4 2025 | 32% | -0.5 points |
| Q3 2025 | 31% | -1.8 points |
| Q2 2025 | 32% | +0.1 points |
| Q1 2025 | 34% | +2.3 points |
| Q4 2024 | 32% | +4.6 points |
GOOGL has the edge over MCHX on profitability, with a higher operating margin.
MCHX Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $11M | -5.6% |
| Q1 2026 | $10.6M | -6.9% |
| Q4 2025 | $10.8M | -9% |
| Q3 2025 | $11.5M | -8.3% |
| Q2 2025 | $11.7M | -3.5% |
| Q1 2025 | $11.4M | -1.5% |
| Q4 2024 | $11.9M | -3.8% |
| Q3 2024 | $12.6M | -1.8% |
MCHX's revenue has slid since its 2019 peak: $11M last quarter, down 5.6% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | -3.1% | +1.5 points |
| Q1 2026 | -13% | +3.7 points |
| Q4 2025 | -22% | -8.6 points |
| Q3 2025 | -8.2% | -1.6 points |
| Q2 2025 | -4.6% | +1.4 points |
| Q1 2025 | -16% | -5.1 points |
| Q4 2024 | -13% | -4.3 points |
| Q3 2024 | -6.6% | +3.8 points |
MCHX's operating margin was −3.1% last quarter, up 1.5 points from the same quarter a year ago, near the top of its range since 2019.
GOOGL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$9.1B | -137% |
| Q2 2026 | -$5.9B | -210% |
| Q1 2026 | $10.1B | -47% |
| Q4 2025 | $24.6B | -1.2% |
| Q3 2025 | $24.5B | +39% |
| Q2 2025 | $5.3B | -61% |
| Q1 2025 | $19B | +13% |
| Q4 2024 | $24.8B | +215% |
GOOGL has the edge over MCHX on cash generation, producing positive trailing cash flow while its opponent burns cash.
MCHX Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$651K | -243% |
| Q1 2026 | -$957K | +$2M |
| Q4 2025 | $116K | -84% |
| Q3 2025 | $897K | +351% |
| Q2 2025 | $454K | +1035% |
| Q1 2025 | -$2.9M | -$429K |
| Q4 2024 | $710K | -21% |
| Q3 2024 | $199K | +$579K |
MCHX has burned cash in most quarters: −$595,000 over the past year, against −$2M the year before.
GOOGL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +59M shares |
| 1 year | +1.4% | +165M shares |
| 3 years | -1.2% | -148M shares |
| 5 years | -6.8% | -907M shares |
| Available history | -10% | -1.4B shares |
GOOGL has 12.4B diluted shares, up 1.4% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | $5.5B |
| Q3 2025 | $11.5B |
| Q2 2025 | $13.6B |
| Q1 2025 | $15.1B |
| Q4 2024 | $15.6B |
GOOGL spent $5.5B buying back its own shares over the past year, down 90% from the year before.
MCHX Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +13% | +5.5M shares |
| 1 year | 0% | -- |
| 3 years | +3% | +1.4M shares |
| 5 years | +0.1% | +70K shares |
| Available history | -3.5% | -1.7M shares |
MCHX has the edge over GOOGL on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q3 2025 | — |
| Q2 2025 | — |
| Q1 2025 | — |
| Q3 2024 | — |
| Q2 2024 | — |
| Q1 2024 | — |
GOOGL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.4x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.3x | Very low |
| Q4 2025 | 0.1x | Very low |
| Q3 2025 | 0.0x | Very low |
| Q2 2025 | 0.1x | Very low |
| Q1 2025 | -0.1x | Net Cash |
| Q4 2024 | -0.1x | Net Cash |
GOOGL's net debt is less than a year of its operating earnings (EBITDA).
MCHX Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2022 | -10.9x | Net Cash |
| Q1 2022 | -5.4x | Net Cash |
| Q4 2021 | -27.6x | Net Cash |
| Q4 2019 | -28.7x | Net Cash |
| Q3 2019 | -23.5x | Net Cash |
MCHX has more cash than debt.
GOOGL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 40.2 | Neutral |
| Stochastic | 11.7 | Oversold |
GOOGL's weekly RSI is 40 (neutral) and its Stochastic is 12 (oversold).
MCHX Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 43.7 | Neutral |
| Stochastic | 26.9 | Neutral |
MCHX's weekly RSI is 44 (neutral) and its Stochastic is 27 (neutral).
GOOGL PE vs Communication Services Sector
| Metric | GOOGL | Sector median | Relative |
|---|---|---|---|
| PE | 16x | 16x | 6% below |
| PE % | 1 | 26 | 25 pts below |
GOOGL is trading at 16x earnings, in line with the Communication Services sector's median of 16x, though its recent earnings include one-off gains.
MCHX PE vs Communication Services Sector
MCHX has no meaningful PE right now: it lost money over the past year.
GOOGL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $320.4 | 6.8% below |
| 20 week MA | $336.1 | 11% below |
| 50 week MA | $334.5 | 11% below |
| 100 week MA | $267.8 | 12% above |
| 200 week MA | $204.7 | 46% above |
GOOGL has the edge over MCHX on trend strength, trading above more of its moving averages.
MCHX Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $1.32 | 4.5% above |
| 20 week MA | $1.55 | 11% below |
| 50 week MA | $1.58 | 13% below |
| 100 week MA | $1.71 | 19% below |
| 200 week MA | $1.69 | 18% below |
MCHX has bounced recently, but its long-term trend is still down: it's above its 8-week average, but 18% below its 200-week average.
GOOGL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $67.7 | $86.7 | +28% |
| 2021 | $86.7 | $146.9 | +69% |
| 2022 | $146.9 | $89.2 | -39% |
| 2023 | $89.2 | $139.7 | +57% |
| 2024 | $139.7 | $192.8 | +38% |
| 2025 | $192.8 | $313.5 | +63% |
| 2026 YTD | $313.5 | $298.7 | -4.7% |
GOOGL has the edge over MCHX on returns for 2026, with the stronger performance.
MCHX Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $3.77 | $2.15 | -43% |
| 2021 | $2.15 | $2.71 | +26% |
| 2022 | $2.71 | $1.71 | -37% |
| 2023 | $1.71 | $1.36 | -20% |
| 2024 | $1.36 | $1.88 | +38% |
| 2025 | $1.88 | $1.67 | -11% |
| 2026 YTD | $1.67 | $1.38 | -17% |
MCHX has finished lower in four of the last six years. It's down 17% so far in 2026.