FRST

Primis Financial Corp.

67
Fundamentals66/ 100
Valuation76/ 100
Upside potential55/ 100
Risk potential15/ 100

FRST has the edge over MS overall, supported by stronger valuation.

MS

Morgan Stanley

62
Fundamentals71/ 100
Valuation48/ 100
Upside potential73/ 100
Risk potential11/ 100

MS has lower modeled downside risk, despite its lower overall score.

FRST Fundamentals

MetricStatus
Healthy
Strong
N/A
N/A

FRST's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like FRST.

MS Fundamentals

MetricStatus
Healthy
Strong
N/A
N/A

MS's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like MS.

FRST PE Valuation

CHEAPFAIREXPENSIVE51x102x152x203x
CHEAPFAIREXPENSIVE51x102x152x203x
LevelPEPriceVs current
Current6.6x$14.64—
Cheap8.9x$19.82+35%
Forward9.1x$14.64—
Fair13x$28.04+92%
Expensive53x$117+697%

Historical ranges are pointers, not guarantees.

FRST has the edge over MS in the historical PE scenario, which offers more potential upside but is not a forecast.

MS PE Valuation

CHEAPFAIREXPENSIVE5.5x11x17x22x
CHEAPFAIREXPENSIVE5.5x11x17x22x
LevelPEPriceVs current
Cheap11x$134-29%
Fair14x$178-5.7%
Forward14x$189—
Current15x$189—
Expensive18x$223+18%

Historical ranges are pointers, not guarantees.

MS's PE is in its fair range at 15x. If earnings grow as analysts expect, today's price would be 14x next year's earnings.

FRST Forward outlook

MetricOutlook
Strongly deteriorating
Growth
Growth
Improving
Limited
Low

Analysts expect earnings and revenue growth for FRST, with profitability improving. However, they disagree widely on these estimates.

MS Forward outlook

MetricOutlook
Improving
Growth
Growth
Improving
Limited
Moderate

MS has the edge over FRST on the outlook, with more favorable valuation expectations.

FRST Risk to reward

ScenarioChangePrice
Upside+18%$17.33
Downside-15%$12.40

Calculated from the latest close: $14.64 on Nov 12.

FRST trails MS on modeled risk to reward, with less potential upside and more potential downside.

MS Risk to reward

ScenarioChangePrice
Upside+29%$243.85
Downside-11%$168.44

Calculated from the latest close: $189.17 on Nov 12.

MS has a better modeled risk to reward balance than FRST, with more potential upside and less potential downside.

FRST Earnings Per Share

Q4 2023: $-0.38Q1 2024: $-0.62Q2 2024: $-0.40Q3 2024: $-0.11Q4 2024: $-0.66Q1 2025: $0.16Q2 2025: $0.12Q3 2025: $0.35Q4 2025: $2.49Q1 2026: $1.87Q2 2026: $2.15Q3 2026: $2.22Forward: $1.61
Q4 2023: $-0.38Q1 2024: $-0.62Q2 2024: $-0.40Q3 2024: $-0.11Q4 2024: $-0.66Q1 2025: $0.16Q2 2025: $0.12Q3 2025: $0.35Q4 2025: $2.49Q1 2026: $1.87Q2 2026: $2.15Q3 2026: $2.22Forward: $1.61
QuarterTTM EPSYoY
Forward$1.61-28%
Q3 2026$2.22+534%
Q2 2026$2.15+1692%
Q1 2026$1.87+1069%
Q4 2025$2.49+$3.15
Q3 2025$0.35+$0.46
Q2 2025$0.12+$0.52
Q1 2025$0.16+$0.78
Q4 2024-$0.66-$0.28

FRST earned $2.22 per share over the past year, about six times what it earned the year before.

MS Earnings Per Share

Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
QuarterTTM EPSYoY
Forward$13.39+6.3%
Q3 2026$12.60+29%
Q2 2026$12.37+40%
Q1 2026$11.04+29%
Q4 2025$10.21+28%
Q3 2025$9.76+48%
Q2 2025$8.84+45%
Q1 2025$8.53+55%
Q4 2024$7.95+53%

MS has the edge over FRST on earnings, with more consistent year-over-year improvement.

FRST Quarterly Revenue

Q4 2023: $32MQ1 2024: $36MQ2 2024: $36MQ3 2024: $37MQ4 2024: $39MQ1 2025: $59MQ2 2025: $43MQ3 2025: $41MQ4 2025: $81MQ1 2026: $46MQ2 2026: $56MQ3 2026: $49M
Q4 2023: $32MQ1 2024: $36MQ2 2024: $36MQ3 2024: $37MQ4 2024: $39MQ1 2025: $59MQ2 2025: $43MQ3 2025: $41MQ4 2025: $81MQ1 2026: $46MQ2 2026: $56MQ3 2026: $49M
QuarterRevenueYoY
Q3 2026$49.2M+20%
Q2 2026$55.8M+29%
Q1 2026$45.6M-22%
Q4 2025$80.9M+109%
Q3 2025$41M+9.9%
Q2 2025$43.2M+21%
Q1 2025$58.7M+65%
Q4 2024$38.8M+20%

FRST's revenue is growing: $49M last quarter, up 20% from the same quarter a year ago.

MS Quarterly Revenue

Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
QuarterRevenueYoY
Q3 2026$20.3B+12%
Q2 2026$21.3B+27%
Q1 2026$20.6B+16%
Q4 2025$17.9B+10%
Q3 2025$18.2B+18%
Q2 2025$16.8B+12%
Q1 2025$17.7B+17%
Q4 2024$16.2B+26%

MS's revenue has grown year over year for 14 quarters in a row: $20.3B last quarter, up 12% from the same quarter a year ago.

FRST Free Cash Flow

Q4 2023: $69MQ1 2024: −$965,000Q2 2024: $51MQ3 2024: $4MQ4 2024: −$36MQ1 2025: $34MQ2 2025: −$41MQ3 2025: −$11MQ4 2025: --Q1 2026: −$55MQ2 2026: −$6MQ3 2026: $79M
Q4 2023: $69MQ1 2024: −$965,000Q2 2024: $51MQ3 2024: $4MQ4 2024: −$36MQ1 2025: $34MQ2 2025: −$41MQ3 2025: −$11MQ4 2025: --Q1 2026: −$55MQ2 2026: −$6MQ3 2026: $79M
QuarterFree cash flowYoY
Q3 2026$78.8M+$90.2M
Q2 2026-$6M+$35M
Q1 2026-$54.6M-259%
Q3 2025-$11.4M-355%
Q2 2025-$41M-181%
Q1 2025$34.4M+$35.4M
Q4 2024-$35.7M-152%
Q3 2024$4.5M+$5.4M

FRST has the stronger cash trend. Its trailing FCF is down 42% versus its history, compared with MS at down 492%.

MS Free Cash Flow

Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
QuarterFree cash flowYoY
Q3 2026-$46B-$42.7B
Q2 2026-$2.7B-123%
Q1 2026-$7.1B+$16.9B
Q4 2025-$2.4B-120%
Q3 2025-$3.3B+$14B
Q2 2025$11.8B+368%
Q1 2025-$24B-650%
Q4 2024$11.8B+$29.6B

MS's free cash flow was −$58.3B over the past year, against −$3.7B the year before. Free cash flow isn't a meaningful measure for financial services companies like MS.

FRST Total Shares

Q4 2023: 25MQ1 2024: 25MQ2 2024: 25MQ3 2024: 25MQ4 2024: 25MQ1 2025: 25MQ2 2025: 25MQ3 2025: 25MQ4 2025: 25MQ1 2026: 25MQ2 2026: 25MQ3 2026: 25M
Q4 2023: 25MQ1 2024: 25MQ2 2024: 25MQ3 2024: 25MQ4 2024: 25MQ1 2025: 25MQ2 2025: 25MQ3 2025: 25MQ4 2025: 25MQ1 2026: 25MQ2 2026: 25MQ3 2026: 25M
PeriodChange %Net change
Quarterly0%+11K shares
1 year+0.6%+155K shares
3 years+0.6%+157K shares
5 years+0.7%+165K shares
Available history+1.9%+474K shares

FRST has 25M diluted shares, up 0.6% from a year ago.

MS Total Shares

Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
PeriodChange %Net change
Quarterly-0.2%-3M shares
1 year-1.5%-24M shares
3 years-4.7%-77M shares
5 years-14%-246M shares
Available history-4.5%-74M shares

MS has the edge over FRST on shareholder dilution, with a more favorable share count trend.

FRST Net Leverage

Q1 2025: -9.4xQ2 2025: -17.4xQ3 2025: -3.5xQ4 2025: -1.6xQ1 2026: -2.1xQ2 2026: -2.1xQ3 2026: -1.8x
Q1 2025: -9.4xQ2 2025: -17.4xQ3 2025: -3.5xQ4 2025: -1.6xQ1 2026: -2.1xQ2 2026: -2.1xQ3 2026: -1.8x
QuarterNet LeverageStatus
Q3 2026-1.8xNet Cash
Q2 2026-2.1xNet Cash
Q1 2026-2.1xNet Cash
Q4 2025-1.6xNet Cash
Q3 2025-3.5xNet Cash
Q2 2025-17.4xNet Cash
Q1 2025-9.4xNet Cash
Q3 2023-7.1xNet Cash

FRST has the edge over MS on leverage, with a lower net debt burden relative to earnings.

MS Net Leverage

Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
QuarterNet LeverageStatus
Q3 20267.8xHigh
Q2 20267.3xHigh
Q1 20268.2xHigh
Q4 20258.6xHigh
Q3 20258.4xHigh
Q2 20258.7xHigh
Q1 20258.7xHigh
Q4 20247.9xHigh

MS's net debt is about 7.8 years of its operating earnings (EBITDA), down from 8.4 years a year ago. Net leverage isn't a meaningful measure for financial services companies like MS.

FRST Weekly Momentum

MetricValueStatus
RSI44.2Neutral
Stochastic6.2Oversold

FRST's weekly RSI is 44 (neutral) and its Stochastic is 6 (oversold).

MS Weekly Momentum

MetricValueStatus
RSI45.0Neutral
Stochastic18.7Oversold

MS's weekly RSI is 45 (neutral) and its Stochastic is 19 (oversold).

FRST PE vs Financial Services Sector

MetricFRSTSector medianRelative
PE6.6x13x49% below
PE %36360 pts below

FRST has the edge over MS on valuation relative to its sector.

MS PE vs Financial Services Sector

MetricMSSector medianRelative
PE15x13x15% above
PE %59634 pts below

MS is trading at 15x earnings, a 15% premium to the Financial Services sector's median of 13x.

FRST Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$15.23.4% below
20 week MA$15.76.7% below
50 week MA$14.60.3% above
100 week MA$12.517% above
200 week MA$11.627% above

FRST has pulled back, but its long-term trend is still up: it's below its 8- and 20-week averages, but 27% above its 200-week average.

MS Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$186.51.5% above
20 week MA$203.36.9% below
50 week MA$191.91.4% below
100 week MA$164.915% above
200 week MA$129.346% above

MS's trend is mixed: it's above three of its five weekly moving averages, and 46% above its 200-week average.

FRST Yearly ROI

YearStart priceEnd priceROI
2020$16.4$12.1-26%
2021$12.1$15.0+24%
2022$15.0$11.8-21%
2023$11.8$12.7+7.7%
2024$12.7$11.7-7.9%
2025$11.7$13.0+12%
2026 YTD$13.0$14.6+12%

FRST has the edge over MS on returns for 2026, with the stronger performance.

MS Yearly ROI

YearStart priceEnd priceROI
2020$51.1$68.1+33%
2021$68.1$99.3+46%
2022$99.3$86.1-13%
2023$86.1$93.3+8.3%
2024$93.3$126.8+36%
2025$126.8$181.9+43%
2026 YTD$181.9$189.2+4%

MS has finished higher in five of the last six years. It's up 4% so far in 2026.

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