FRAF
Franklin Financial Services Corporation
FRAF offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.
MS
Morgan Stanley
MS has the edge over FRAF overall, supported by stronger valuation and stronger modeled upside.
FRAF Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Strong | |
| N/A | |
| N/A |
FRAF's profitability is currently strong, and its revenue is stable. Free cash flow and net leverage aren't meaningful measures for financial services companies like FRAF.
MS Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| N/A | |
| N/A |
MS's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like MS.
FRAF PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 7.7x | $47.51 | -32% |
| Fair | 9.4x | $58.05 | -17% |
| Current | 11x | $69.78 | — |
| Expensive | 12x | $72.26 | +3.5% |
Historical ranges are pointers, not guarantees.
FRAF has the edge over MS in the historical PE scenario, which offers more potential upside but is not a forecast.
MS PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 11x | $134 | -29% |
| Fair | 14x | $178 | -5.7% |
| Forward | 14x | $189 | — |
| Current | 15x | $189 | — |
| Expensive | 18x | $223 | +18% |
Historical ranges are pointers, not guarantees.
MS's PE is in its fair range at 15x. If earnings grow as analysts expect, today's price would be 14x next year's earnings.
FRAF Forward outlook
There aren't enough analyst estimates for FRAF to show an outlook.
MS Forward outlook
| Metric | Outlook |
|---|---|
| Improving | |
| Growth | |
| Growth | |
| Improving | |
| Limited | |
| Moderate |
Analysts expect earnings and revenue growth for MS, with profitability improving.
FRAF Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q3 2026 | $6.19 | +76% |
| Q2 2026 | $5.49 | +67% |
| Q1 2026 | $5.34 | +104% |
| Q4 2025 | $4.74 | +89% |
| Q3 2025 | $3.52 | +11% |
| Q2 2025 | $3.28 | +5.8% |
| Q1 2025 | $2.62 | -16% |
| Q4 2024 | $2.51 | -19% |
FRAF earned $6.19 per share over the past year, up 76% from the year before.
MS Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $13.39 | +6.3% |
| Q3 2026 | $12.60 | +29% |
| Q2 2026 | $12.37 | +40% |
| Q1 2026 | $11.04 | +29% |
| Q4 2025 | $10.21 | +28% |
| Q3 2025 | $9.76 | +48% |
| Q2 2025 | $8.84 | +45% |
| Q1 2025 | $8.53 | +55% |
| Q4 2024 | $7.95 | +53% |
MS has the edge over FRAF on earnings, with more consistent year-over-year improvement.
FRAF Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $25.6M | +11% |
| Q2 2026 | $24.5M | +9.6% |
| Q1 2026 | $23.9M | +18% |
| Q4 2025 | $23.3M | +52% |
| Q3 2025 | $23M | +18% |
| Q2 2025 | $22.3M | +20% |
| Q1 2025 | $20.2M | +14% |
| Q4 2024 | $15.4M | -14% |
FRAF's revenue has grown year over year for seven quarters in a row: $26M last quarter, up 11% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 42% | +13 points |
| Q2 2026 | 34% | +0.9 points |
| Q1 2026 | 35% | +11 points |
| Q4 2025 | 32% | +29 points |
| Q3 2025 | 29% | +2.8 points |
| Q2 2025 | 33% | +13 points |
| Q1 2025 | 24% | +1.4 points |
| Q4 2024 | 3.6% | -19 points |
FRAF has the edge over MS on profitability, with a higher operating margin.
MS Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $20.3B | +12% |
| Q2 2026 | $21.3B | +27% |
| Q1 2026 | $20.6B | +16% |
| Q4 2025 | $17.9B | +10% |
| Q3 2025 | $18.2B | +18% |
| Q2 2025 | $16.8B | +12% |
| Q1 2025 | $17.7B | +17% |
| Q4 2024 | $16.2B | +26% |
MS has the edge over FRAF on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 32% | -1.2 points |
| Q2 2026 | 34% | +6.9 points |
| Q1 2026 | 34% | +2.8 points |
| Q4 2025 | 32% | +2 points |
| Q3 2025 | 33% | +5.6 points |
| Q2 2025 | 28% | +0.4 points |
| Q1 2025 | 31% | +2.2 points |
| Q4 2024 | 30% | +14 points |
MS's operating margin was 32% last quarter, down 1.2 points from the same quarter a year ago.
FRAF Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | $6.7M | +30% |
| Q1 2026 | $24.1M | +173% |
| Q4 2025 | $3.2M | -25% |
| Q3 2025 | $8.3M | +6.4% |
| Q2 2025 | $5.1M | +111% |
| Q1 2025 | $8.8M | +21% |
| Q4 2024 | $4.2M | -29% |
| Q3 2024 | $7.8M | +7.5% |
FRAF has the edge over MS on cash generation, producing positive trailing cash flow while its opponent burns cash.
MS Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$46B | -$42.7B |
| Q2 2026 | -$2.7B | -123% |
| Q1 2026 | -$7.1B | +$16.9B |
| Q4 2025 | -$2.4B | -120% |
| Q3 2025 | -$3.3B | +$14B |
| Q2 2025 | $11.8B | +368% |
| Q1 2025 | -$24B | -650% |
| Q4 2024 | $11.8B | +$29.6B |
MS's free cash flow was −$58.3B over the past year, against −$3.7B the year before. Free cash flow isn't a meaningful measure for financial services companies like MS.
FRAF Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.4% | +17K shares |
| 1 year | +0.7% | +32K shares |
| 3 years | +2.6% | +115K shares |
| 5 years | +1.3% | +59K shares |
| Available history | +2.4% | +107K shares |
FRAF has 5M diluted shares, up 0.7% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | $248,000 |
| Q2 2026 | $350,000 |
| Q1 2026 | $405,000 |
| Q4 2025 | $366,000 |
| Q3 2025 | $300,000 |
| Q2 2025 | $296,000 |
| Q1 2025 | $142,000 |
| Q4 2024 | $231,000 |
MS Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.2% | -3M shares |
| 1 year | -1.5% | -24M shares |
| 3 years | -4.7% | -77M shares |
| 5 years | -14% | -246M shares |
| Available history | -4.5% | -74M shares |
MS has the edge over FRAF on shareholder dilution, with a more favorable share count trend.
FRAF Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.7x | Very low |
| Q2 2026 | 0.5x | Very low |
| Q1 2026 | 0.0x | Very low |
| Q4 2025 | 2.6x | Moderate |
| Q3 2025 | -8.8x | Net Cash |
| Q2 2025 | -10.4x | Net Cash |
| Q1 2025 | -13.9x | Net Cash |
| Q4 2024 | -0.2x | Net Cash |
FRAF has the edge over MS on leverage, with a lower net debt burden relative to earnings.
MS Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 7.8x | High |
| Q2 2026 | 7.3x | High |
| Q1 2026 | 8.2x | High |
| Q4 2025 | 8.6x | High |
| Q3 2025 | 8.4x | High |
| Q2 2025 | 8.7x | High |
| Q1 2025 | 8.7x | High |
| Q4 2024 | 7.9x | High |
MS's net debt is about 7.8 years of its operating earnings (EBITDA), down from 8.4 years a year ago. Net leverage isn't a meaningful measure for financial services companies like MS.
FRAF Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.0 | Neutral |
| Stochastic | 75.1 | Neutral |
FRAF's weekly RSI is 68 (neutral) and its Stochastic is 75 (neutral).
MS Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 45.0 | Neutral |
| Stochastic | 18.7 | Oversold |
MS's weekly RSI is 45 (neutral) and its Stochastic is 19 (oversold).
FRAF PE vs Financial Services Sector
| Metric | FRAF | Sector median | Relative |
|---|---|---|---|
| PE | 11x | 13x | 13% below |
| PE % | 78 | 63 | 15 pts above |
FRAF has the edge over MS on valuation relative to its sector.
MS PE vs Financial Services Sector
| Metric | MS | Sector median | Relative |
|---|---|---|---|
| PE | 15x | 13x | 15% above |
| PE % | 59 | 63 | 4 pts below |
MS is trading at 15x earnings, a 15% premium to the Financial Services sector's median of 13x.
FRAF Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $65.6 | 6.4% above |
| 20 week MA | $64.0 | 9% above |
| 50 week MA | $58.0 | 20% above |
| 100 week MA | $48.8 | 43% above |
| 200 week MA | $39.3 | 78% above |
FRAF has the edge over MS on trend strength, trading above more of its moving averages.
MS Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $186.5 | 1.5% above |
| 20 week MA | $203.3 | 6.9% below |
| 50 week MA | $191.9 | 1.4% below |
| 100 week MA | $164.9 | 15% above |
| 200 week MA | $129.3 | 46% above |
MS's trend is mixed: it's above three of its five weekly moving averages, and 46% above its 200-week average.
FRAF Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $38.7 | $30.0 | -22% |
| 2021 | $30.0 | $33.3 | +11% |
| 2022 | $33.3 | $32.0 | -4% |
| 2023 | $32.0 | $31.6 | -1.4% |
| 2024 | $31.6 | $30.2 | -4.2% |
| 2025 | $30.2 | $51.0 | +69% |
| 2026 YTD | $51.0 | $69.8 | +37% |
FRAF has the edge over MS on returns for 2026, with the stronger performance.
MS Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $51.1 | $68.1 | +33% |
| 2021 | $68.1 | $99.3 | +46% |
| 2022 | $99.3 | $86.1 | -13% |
| 2023 | $86.1 | $93.3 | +8.3% |
| 2024 | $93.3 | $126.8 | +36% |
| 2025 | $126.8 | $181.9 | +43% |
| 2026 YTD | $181.9 | $189.2 | +4% |
MS has finished higher in five of the last six years. It's up 4% so far in 2026.