F
Ford Motor Company
F offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
WSM
Williams-Sonoma, Inc.
WSM has the edge over F overall, supported by stronger fundamentals and lower modeled downside.
F Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Under pressure | |
| Strong |
F's balance sheet is currently strong, and its revenue is stable, but its profitability and cash flow are under pressure.
WSM Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Strong | |
| Strong |
WSM's profitability, cash flow and balance sheet are currently healthy, and its revenue is stable.
F PE Valuation
F has no meaningful PE right now: it lost money over the past year.
WSM PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 9x | $87.36 | -65% |
| Fair | 17x | $164 | -34% |
| Expensive | 22x | $212 | -15% |
| Forward | 25x | $250 | — |
| Current | 26x | $250 | — |
Historical ranges are pointers, not guarantees.
WSM's PE is in its expensive range at 26x. If earnings grow as analysts expect, today's price would be 25x next year's earnings.
F Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Stable | |
| Improving | |
| Limited | |
| Low |
Analysts expect F's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.
WSM Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Improving | |
| Moderate | |
| Moderate |
WSM has the edge over F on the outlook, with more favorable revenue expectations.
F Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.78 | — |
| Q3 2026 | -$1.97 | -270% |
| Q2 2026 | -$1.87 | -340% |
| Q1 2026 | -$1.55 | -224% |
| Q4 2025 | -$2.06 | -241% |
| Q3 2025 | $1.16 | +32% |
| Q2 2025 | $0.78 | -19% |
| Q1 2025 | $1.25 | +29% |
| Q4 2024 | $1.46 | +35% |
F has swung to a loss: it lost $1.97 per share over the past year, after a profit the year before.
WSM Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $10.16 | +4.1% |
| Q3 2026 | $9.76 | +10% |
| Q2 2026 | $8.92 | +3.6% |
| Q1 2026 | $8.84 | +0.6% |
| Q4 2025 | $8.87 | +5% |
| Q3 2025 | $8.87 | +6.7% |
| Q2 2025 | $8.61 | +5.9% |
| Q1 2025 | $8.79 | +21% |
| Q4 2024 | $8.45 | +18% |
WSM has the edge over F on earnings quality, reporting a profit while its opponent remains loss making.
F Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $49.5B | -2% |
| Q2 2026 | $48.3B | -3.8% |
| Q1 2026 | $43.3B | +6.4% |
| Q4 2025 | $45.9B | -4.8% |
| Q3 2025 | $50.5B | +9.4% |
| Q2 2025 | $50.2B | +5% |
| Q1 2025 | $40.7B | -5% |
| Q4 2024 | $48.2B | +4.9% |
F's revenue grew through 2023 and has held roughly level since: $49.5B last quarter, down 2% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 2.9% | -0.1 points |
| Q2 2026 | 1.3% | +0.3 points |
| Q1 2026 | 5.4% | +4.6 points |
| Q4 2025 | -25% | -28 points |
| Q3 2025 | 3.1% | +1.2 points |
| Q2 2025 | 1% | -2.9 points |
| Q1 2025 | 0.8% | -2.1 points |
| Q4 2024 | 2.5% | +3.1 points |
F's operating margin was 2.9% last quarter, about level with the same quarter a year ago.
WSM Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $2B | +6.7% |
| Q2 2026 | $1.8B | +4.4% |
| Q1 2026 | $2.4B | -4.3% |
| Q4 2025 | $1.9B | +4.6% |
| Q3 2025 | $1.8B | +2.7% |
| Q2 2025 | $1.7B | +4.2% |
| Q1 2025 | $2.5B | +8% |
| Q4 2024 | $1.8B | -2.9% |
WSM has the edge over F on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 23% | +5 points |
| Q2 2026 | 16% | -0.6 points |
| Q1 2026 | 20% | +0.1 points |
| Q4 2025 | 17% | -0.9 points |
| Q3 2025 | 18% | +1.6 points |
| Q2 2025 | 17% | -2.7 points |
| Q1 2025 | 20% | 0 points |
| Q4 2024 | 18% | +0.8 points |
WSM has the edge over F on profitability, with a higher operating margin.
F Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $3.1B | -40% |
| Q2 2026 | $2B | -54% |
| Q1 2026 | -$1.1B | -157% |
| Q4 2025 | $1.1B | +108% |
| Q3 2025 | $5.3B | +50% |
| Q2 2025 | $4.2B | +24% |
| Q1 2025 | $1.9B | +$2.6B |
| Q4 2024 | $530M | +169% |
F has the edge over WSM on cash flow, with more consistent year-over-year improvement.
WSM Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $480.8M | +108% |
| Q2 2026 | $98.6M | +63% |
| Q1 2026 | $516M | -8.9% |
| Q4 2025 | $248.1M | +46% |
| Q3 2025 | $230.7M | +7.3% |
| Q2 2025 | $60.7M | -68% |
| Q1 2025 | $566.3M | -8.8% |
| Q4 2024 | $170.1M | -32% |
WSM's free cash flow has been positive every quarter for seven years: $1.3B over the past year, up 31% from the year before.
F Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +2.2% | +89M shares |
| 1 year | +0.7% | +28M shares |
| 3 years | +0.6% | +26M shares |
| 5 years | +1% | +40M shares |
| Available history | +1.8% | +72M shares |
F has 4.1B diluted shares, up 0.7% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | $311M |
| Q4 2025 | — |
| Q3 2025 | — |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | $150M |
F spent $311M buying back its own shares over the past year, up 107% from the year before.
WSM Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.8% | -1M shares |
| 1 year | -3.8% | -4.7M shares |
| 3 years | -7.9% | -10.2M shares |
| 5 years | -22% | -34.3M shares |
| Available history | -25% | -39.5M shares |
WSM has the edge over F on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | $287.8M |
| Q1 2026 | $298.3M |
| Q4 2025 | $266.6M |
| Q3 2025 | $199.1M |
| Q2 2025 | $90M |
| Q1 2025 | $100M |
| Q4 2024 | $533.9M |
WSM spent $853M buying back its own shares over the past year, down 7.6% from the year before.
F Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -2.5x | Net Cash |
| Q2 2026 | -2.1x | Net Cash |
| Q1 2026 | -2.0x | Net Cash |
| Q4 2025 | -3.4x | Net Cash |
| Q3 2025 | -2.4x | Net Cash |
| Q2 2025 | -2.2x | Net Cash |
| Q1 2025 | -1.8x | Net Cash |
| Q4 2024 | -1.8x | Net Cash |
F has the edge over WSM on leverage, with a lower net debt burden relative to earnings.
WSM Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -0.6x | Net Cash |
| Q2 2026 | -0.4x | Net Cash |
| Q1 2026 | -0.6x | Net Cash |
| Q4 2025 | -0.5x | Net Cash |
| Q3 2025 | -0.6x | Net Cash |
| Q2 2025 | -0.6x | Net Cash |
| Q1 2025 | -0.7x | Net Cash |
| Q4 2024 | -0.5x | Net Cash |
WSM has more cash than debt.
F Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 41.5 | Neutral |
| Stochastic | 19.6 | Oversold |
F's weekly RSI is 41 (neutral) and its Stochastic is 20 (oversold).
WSM Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 63.1 | Neutral |
| Stochastic | 66.6 | Neutral |
WSM's weekly RSI is 63 (neutral) and its Stochastic is 67 (neutral).
F PE vs Consumer Cyclical Sector
| Metric | F | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 18x | — |
F has no meaningful PE right now: it lost money over the past year.
WSM PE vs Consumer Cyclical Sector
| Metric | WSM | Sector median | Relative |
|---|---|---|---|
| PE | 26x | 18x | 42% above |
| PE % | 98 | 47 | 51 pts above |
WSM is trading at 26x earnings, a 42% premium to the Consumer Cyclical sector's median of 18x.
F Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $12.2 | 2.5% below |
| 20 week MA | $13.3 | 11% below |
| 50 week MA | $13.4 | 11% below |
| 100 week MA | $12.1 | 2% below |
| 200 week MA | $12.1 | 1.4% below |
F is in a downtrend: it's below all five of its weekly moving averages, and 1.4% below its 200-week average.
WSM Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $245.7 | 1.9% above |
| 20 week MA | $237.1 | 5.6% above |
| 50 week MA | $213.1 | 18% above |
| 100 week MA | $197.3 | 27% above |
| 200 week MA | $151.3 | 65% above |
WSM has the edge over F on trend strength, trading above more of its moving averages.
F Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $9.36 | $8.86 | -5.3% |
| 2021 | $8.86 | $20.3 | +129% |
| 2022 | $20.3 | $11.4 | -44% |
| 2023 | $11.4 | $12.2 | +7.3% |
| 2024 | $12.2 | $10.0 | -18% |
| 2025 | $10.0 | $13.3 | +33% |
| 2026 YTD | $13.3 | $11.9 | -11% |
F's yearly returns have swung widely, from +129% in 2021 to −44% in 2022. It's down 11% so far in 2026.
WSM Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $36.5 | $53.8 | +47% |
| 2021 | $53.8 | $84.5 | +57% |
| 2022 | $84.5 | $60.1 | -29% |
| 2023 | $60.1 | $100.9 | +68% |
| 2024 | $100.9 | $186.1 | +84% |
| 2025 | $186.1 | $188.6 | +1.4% |
| 2026 YTD | $188.6 | $250.4 | +33% |
WSM has the edge over F on returns for 2026, with the stronger performance.