F
Ford Motor Company
F's outlook is improving, though it still trails on the overall score.
VFC
V.F. Corporation
VFC has the edge over F overall, supported by stronger fundamentals and stronger valuation.
F Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Under pressure | |
| Strong |
F's balance sheet is currently strong, and its revenue is stable, but its profitability and cash flow are under pressure.
VFC Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Healthy | |
| Under pressure |
VFC's profitability and cash flow are currently healthy, and its revenue is stable, but its balance sheet is under pressure.
F PE Valuation
F has no meaningful PE right now: it lost money over the past year.
VFC PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 16x | $20.03 | — |
| Cheap | 17x | $15.91 | -21% |
| Current | 22x | $20.03 | — |
| Fair | 27x | $24.83 | +24% |
| Expensive | 63x | $58.30 | +191% |
Historical ranges are pointers, not guarantees.
VFC's PE is in its cheap range at 22x. If earnings grow as analysts expect, today's price would be 16x next year's earnings.
F Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Stable | |
| Improving | |
| Limited | |
| Low |
Analysts expect F's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.
VFC Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Stable | |
| Strongly improving | |
| Moderate | |
| Low |
Analysts expect VFC's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.
F Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.78 | — |
| Q3 2026 | -$1.97 | -270% |
| Q2 2026 | -$1.87 | -340% |
| Q1 2026 | -$1.55 | -224% |
| Q4 2025 | -$2.06 | -241% |
| Q3 2025 | $1.16 | +32% |
| Q2 2025 | $0.78 | -19% |
| Q1 2025 | $1.25 | +29% |
| Q4 2024 | $1.46 | +35% |
F has swung to a loss: it lost $1.97 per share over the past year, after a profit the year before.
VFC Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.22 | +32% |
| Q3 2026 | $0.93 | +288% |
| Q2 2026 | $0.69 | +$0.80 |
| Q1 2026 | $0.64 | +$1.12 |
| Q4 2025 | $0.57 | +$1.75 |
| Q3 2025 | $0.24 | +$1.96 |
| Q2 2025 | -$0.11 | +$2.90 |
| Q1 2025 | -$0.48 | +$2.01 |
| Q4 2024 | -$1.18 | +$0.79 |
VFC has the edge over F on earnings quality, reporting a profit while its opponent remains loss making.
F Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $49.5B | -2% |
| Q2 2026 | $48.3B | -3.8% |
| Q1 2026 | $43.3B | +6.4% |
| Q4 2025 | $45.9B | -4.8% |
| Q3 2025 | $50.5B | +9.4% |
| Q2 2025 | $50.2B | +5% |
| Q1 2025 | $40.7B | -5% |
| Q4 2024 | $48.2B | +4.9% |
F has the edge over VFC on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 2.9% | -0.1 points |
| Q2 2026 | 1.3% | +0.3 points |
| Q1 2026 | 5.4% | +4.6 points |
| Q4 2025 | -25% | -28 points |
| Q3 2025 | 3.1% | +1.2 points |
| Q2 2025 | 1% | -2.9 points |
| Q1 2025 | 0.8% | -2.1 points |
| Q4 2024 | 2.5% | +3.1 points |
F's operating margin was 2.9% last quarter, about level with the same quarter a year ago.
VFC Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $2.7B | -3.8% |
| Q2 2026 | $1.7B | -5.2% |
| Q1 2026 | $2.2B | +1% |
| Q4 2025 | $2.9B | +1.5% |
| Q3 2025 | $2.8B | +1.6% |
| Q2 2025 | $1.8B | -7.7% |
| Q1 2025 | $2.1B | -9.7% |
| Q4 2024 | $2.8B | -4.3% |
VFC's revenue fell from its 2022 peak and has held roughly level since: $2.7B last quarter, down 3.8% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 14% | +2.5 points |
| Q2 2026 | -5% | -0.1 points |
| Q1 2026 | 2.8% | +6.2 points |
| Q4 2025 | 10% | +2.1 points |
| Q3 2025 | 11% | +1.2 points |
| Q2 2025 | -4.9% | +7.7 points |
| Q1 2025 | -3.4% | +12 points |
| Q4 2024 | 8% | +9.1 points |
VFC has the edge over F on profitability, with a higher operating margin.
F Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $3.1B | -40% |
| Q2 2026 | $2B | -54% |
| Q1 2026 | -$1.1B | -157% |
| Q4 2025 | $1.1B | +108% |
| Q3 2025 | $5.3B | +50% |
| Q2 2025 | $4.2B | +24% |
| Q1 2025 | $1.9B | +$2.6B |
| Q4 2024 | $530M | +169% |
F still generates free cash flow, though less than at its 2020 peak: $5.1B over the past year.
VFC Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$190.7M | +$62.9M |
| Q2 2026 | -$102.1M | +$71.6M |
| Q1 2026 | $5.9M | +$198.9M |
| Q4 2025 | $977.9M | +8.7% |
| Q3 2025 | -$253.5M | +$68.8M |
| Q2 2025 | -$173.7M | -$168.3M |
| Q1 2025 | -$193M | -$75.7M |
| Q4 2024 | $899.7M | -18% |
VFC usually generates cash, though not every quarter: the latest was −$191M, but it generated $691M over the past year.
F Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +2.2% | +89M shares |
| 1 year | +0.7% | +28M shares |
| 3 years | +0.6% | +26M shares |
| 5 years | +1% | +40M shares |
| Available history | +1.8% | +72M shares |
F has the edge over VFC on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | $311M |
| Q4 2025 | — |
| Q3 2025 | — |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | $150M |
F spent $311M buying back its own shares over the past year, up 107% from the year before.
VFC Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +1.9% | +7.6M shares |
| 1 year | +1.4% | +5.7M shares |
| 3 years | +2.9% | +11.3M shares |
| 5 years | +1.4% | +5.7M shares |
| Available history | -0.2% | -642K shares |
VFC has 400M diluted shares, up 1.4% from a year ago.
| Quarter | Spent |
|---|---|
| Q1 2023 | — |
| Q1 2022 | $50M |
| Q1 2021 | — |
| Q1 2020 | $500M |
| Q4 2019 | $500M |
F Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -2.5x | Net Cash |
| Q2 2026 | -2.1x | Net Cash |
| Q1 2026 | -2.0x | Net Cash |
| Q4 2025 | -3.4x | Net Cash |
| Q3 2025 | -2.4x | Net Cash |
| Q2 2025 | -2.2x | Net Cash |
| Q1 2025 | -1.8x | Net Cash |
| Q4 2024 | -1.8x | Net Cash |
F has the edge over VFC on leverage, with a lower net debt burden relative to earnings.
VFC Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 3.5x | Elevated |
| Q2 2026 | 3.3x | Elevated |
| Q1 2026 | 3.2x | Elevated |
| Q4 2025 | 3.7x | Elevated |
| Q3 2025 | 6.5x | High |
| Q2 2025 | 6.5x | High |
| Q1 2025 | 7.9x | High |
| Q4 2024 | 18.4x | High |
VFC's net debt is about 3.5 years of its operating earnings (EBITDA), down from 6.5 years a year ago.
F Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 41.5 | Neutral |
| Stochastic | 19.6 | Oversold |
F's weekly RSI is 41 (neutral) and its Stochastic is 20 (oversold).
VFC Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 66.5 | Neutral |
| Stochastic | 90.4 | Overbought |
VFC's weekly RSI is 66 (neutral) and its Stochastic is 90 (overbought).
F PE vs Consumer Cyclical Sector
| Metric | F | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 18x | — |
F has no meaningful PE right now: it lost money over the past year.
VFC PE vs Consumer Cyclical Sector
| Metric | VFC | Sector median | Relative |
|---|---|---|---|
| PE | 22x | 18x | 20% above |
| PE % | 31 | 47 | 16 pts below |
VFC is trading at 22x earnings, a 20% premium to the Consumer Cyclical sector's median of 18x.
F Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $12.2 | 2.5% below |
| 20 week MA | $13.3 | 11% below |
| 50 week MA | $13.4 | 11% below |
| 100 week MA | $12.1 | 2% below |
| 200 week MA | $12.1 | 1.4% below |
F is in a downtrend: it's below all five of its weekly moving averages, and 1.4% below its 200-week average.
VFC Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $17.0 | 18% above |
| 20 week MA | $15.8 | 27% above |
| 50 week MA | $17.4 | 15% above |
| 100 week MA | $16.7 | 20% above |
| 200 week MA | $17.5 | 14% above |
VFC has the edge over F on trend strength, trading above more of its moving averages.
F Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $9.36 | $8.86 | -5.3% |
| 2021 | $8.86 | $20.3 | +129% |
| 2022 | $20.3 | $11.4 | -44% |
| 2023 | $11.4 | $12.2 | +7.3% |
| 2024 | $12.2 | $10.0 | -18% |
| 2025 | $10.0 | $13.3 | +33% |
| 2026 YTD | $13.3 | $11.9 | -11% |
F's yearly returns have swung widely, from +129% in 2021 to −44% in 2022. It's down 11% so far in 2026.
VFC Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $100.0 | $83.9 | -16% |
| 2021 | $83.9 | $69.5 | -17% |
| 2022 | $69.5 | $26.1 | -62% |
| 2023 | $26.1 | $18.8 | -28% |
| 2024 | $18.8 | $21.8 | +16% |
| 2025 | $21.8 | $18.5 | -15% |
| 2026 YTD | $18.5 | $20.0 | +8.3% |
VFC has the edge over F on returns for 2026, with the stronger performance.