F
Ford Motor Company
F offers stronger modeled upside, but that advantage does not outweigh its weaker overall profile.
RUSHA
Rush Enterprises, Inc.
RUSHA has the edge over F overall, supported by stronger fundamentals and lower modeled downside.
F Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Under pressure | |
| Strong |
F's balance sheet is currently strong, and its revenue is stable, but its profitability and cash flow are under pressure.
RUSHA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Under pressure | |
| Strong |
RUSHA's profitability and balance sheet are currently healthy, and its revenue is stable, but its cash flow is under pressure.
F PE Valuation
F has no meaningful PE right now: it lost money over the past year.
RUSHA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 8.7x | $20.11 | -55% |
| Fair | 13x | $30.68 | -32% |
| Forward | 16x | $45.04 | — |
| Expensive | 19x | $45.00 | -0.1% |
| Current | 20x | $45.04 | — |
Historical ranges are pointers, not guarantees.
RUSHA's PE is 20x, but its earnings don't support one, so it isn't a reliable read right now.
F Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Stable | |
| Improving | |
| Limited | |
| Low |
Analysts expect F's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.
RUSHA Forward outlook
| Metric | Outlook |
|---|---|
| Improving | |
| Strong growth | |
| Growth | |
| Stable | |
| Limited | |
| High |
Analysts expect earnings and revenue growth for RUSHA, with profitability holding steady.
F Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.78 | — |
| Q3 2026 | -$1.97 | -270% |
| Q2 2026 | -$1.87 | -340% |
| Q1 2026 | -$1.55 | -224% |
| Q4 2025 | -$2.06 | -241% |
| Q3 2025 | $1.16 | +32% |
| Q2 2025 | $0.78 | -19% |
| Q1 2025 | $1.25 | +29% |
| Q4 2024 | $1.46 | +35% |
F has swung to a loss: it lost $1.97 per share over the past year, after a profit the year before.
RUSHA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $2.87 | +24% |
| Q3 2026 | $2.31 | +2.7% |
| Q2 2026 | $2.21 | -5.6% |
| Q1 2024 | $2.64 | -13% |
| Q4 2023 | $2.77 | -8.9% |
| Q3 2023 | $2.90 | +3.6% |
| Q2 2023 | $2.97 | +13% |
| Q1 2023 | $3.04 | +38% |
| Q4 2022 | $3.04 | +64% |
RUSHA has the edge over F on earnings quality, reporting a profit while its opponent remains loss making.
F Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $49.5B | -2% |
| Q2 2026 | $48.3B | -3.8% |
| Q1 2026 | $43.3B | +6.4% |
| Q4 2025 | $45.9B | -4.8% |
| Q3 2025 | $50.5B | +9.4% |
| Q2 2025 | $50.2B | +5% |
| Q1 2025 | $40.7B | -5% |
| Q4 2024 | $48.2B | +4.9% |
F has the edge over RUSHA on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 2.9% | -0.1 points |
| Q2 2026 | 1.3% | +0.3 points |
| Q1 2026 | 5.4% | +4.6 points |
| Q4 2025 | -25% | -28 points |
| Q3 2025 | 3.1% | +1.2 points |
| Q2 2025 | 1% | -2.9 points |
| Q1 2025 | 0.8% | -2.1 points |
| Q4 2024 | 2.5% | +3.1 points |
F's operating margin was 2.9% last quarter, about level with the same quarter a year ago.
RUSHA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $2.1B | +12% |
| Q2 2026 | $1.9B | -1.6% |
| Q1 2026 | $1.7B | -9% |
| Q4 2025 | $1.8B | -12% |
| Q3 2025 | $1.9B | -0.8% |
| Q2 2025 | $1.9B | -4.8% |
| Q1 2025 | $1.9B | -1.1% |
| Q4 2024 | $2B | -1% |
RUSHA's revenue grew through 2022 and has held roughly level since: $2.1B last quarter, up 12% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 5.1% | -0.2 points |
| Q2 2026 | 5.1% | -0.6 points |
| Q1 2026 | 4.9% | -0.1 points |
| Q4 2025 | 5.2% | -0.4 points |
| Q3 2025 | 5.3% | -1 points |
| Q2 2025 | 5.7% | -0.4 points |
| Q1 2025 | 5% | -1 points |
| Q4 2024 | 5.6% | -0.3 points |
RUSHA has the edge over F on profitability, with a higher operating margin.
F Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $3.1B | -40% |
| Q2 2026 | $2B | -54% |
| Q1 2026 | -$1.1B | -157% |
| Q4 2025 | $1.1B | +108% |
| Q3 2025 | $5.3B | +50% |
| Q2 2025 | $4.2B | +24% |
| Q1 2025 | $1.9B | +$2.6B |
| Q4 2024 | $530M | +169% |
F has the edge over RUSHA on cash flow, with more consistent year-over-year improvement.
RUSHA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$17.8M | -107% |
| Q2 2026 | $51M | -55% |
| Q1 2026 | -$5.6M | -112% |
| Q4 2025 | $31.9M | -88% |
| Q3 2025 | $271.2M | +$291.2M |
| Q2 2025 | $113.8M | -36% |
| Q1 2025 | $45.1M | +$279.3M |
| Q4 2024 | $263.5M | +5330% |
RUSHA usually generates cash, though not every quarter: the latest was −$18M, but it generated $59M over the past year.
F Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +2.2% | +89M shares |
| 1 year | +0.7% | +28M shares |
| 3 years | +0.6% | +26M shares |
| 5 years | +1% | +40M shares |
| Available history | +1.8% | +72M shares |
F has 4.1B diluted shares, up 0.7% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | $311M |
| Q4 2025 | — |
| Q3 2025 | — |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | $150M |
F spent $311M buying back its own shares over the past year, up 107% from the year before.
RUSHA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.1% | +133K shares |
| 1 year | -0.4% | -435K shares |
| 3 years | -4.4% | -5.5M shares |
| 5 years | -7.4% | -9.6M shares |
| Available history | -5% | -6.3M shares |
RUSHA has the edge over F on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $9.2M |
| Q4 2025 | $70.5M |
| Q3 2025 | $7.4M |
| Q2 2025 | $87.4M |
| Q1 2025 | $29.6M |
| Q4 2024 | $5.9M |
| Q3 2024 | $267,000 |
| Q2 2024 | $3.9M |
F Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -2.5x | Net Cash |
| Q2 2026 | -2.1x | Net Cash |
| Q1 2026 | -2.0x | Net Cash |
| Q4 2025 | -3.4x | Net Cash |
| Q3 2025 | -2.4x | Net Cash |
| Q2 2025 | -2.2x | Net Cash |
| Q1 2025 | -1.8x | Net Cash |
| Q4 2024 | -1.8x | Net Cash |
F has the edge over RUSHA on leverage, with a lower net debt burden relative to earnings.
RUSHA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.1x | Very low |
| Q2 2026 | 0.0x | Very low |
| Q1 2026 | 0.1x | Very low |
| Q4 2025 | 0.1x | Very low |
| Q3 2025 | 0.0x | Very low |
| Q2 2025 | 0.3x | Very low |
| Q1 2025 | 0.3x | Very low |
| Q4 2024 | 0.3x | Very low |
RUSHA's net debt is less than a year of its operating earnings (EBITDA).
F Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 41.5 | Neutral |
| Stochastic | 19.6 | Oversold |
F's weekly RSI is 41 (neutral) and its Stochastic is 20 (oversold).
RUSHA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 44.2 | Neutral |
| Stochastic | 21.2 | Neutral |
RUSHA's weekly RSI is 44 (neutral) and its Stochastic is 21 (neutral).
F PE vs Consumer Cyclical Sector
| Metric | F | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 18x | — |
F has no meaningful PE right now: it lost money over the past year.
RUSHA PE vs Consumer Cyclical Sector
| Metric | RUSHA | Sector median | Relative |
|---|---|---|---|
| PE | 20x | 18x | 12% above |
| PE % | 87 | 47 | 40 pts above |
RUSHA is trading at 20x earnings, a 12% premium to the Consumer Cyclical sector's median of 18x, though its earnings don't support one.
F Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $12.2 | 2.5% below |
| 20 week MA | $13.3 | 11% below |
| 50 week MA | $13.4 | 11% below |
| 100 week MA | $12.1 | 2% below |
| 200 week MA | $12.1 | 1.4% below |
F is in a downtrend: it's below all five of its weekly moving averages, and 1.4% below its 200-week average.
RUSHA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $45.3 | 0.5% below |
| 20 week MA | $48.8 | 7.8% below |
| 50 week MA | $46.1 | 2.2% below |
| 100 week MA | $40.9 | 10% above |
| 200 week MA | $35.3 | 28% above |
RUSHA has the edge over F on trend strength, trading above more of its moving averages.
F Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $9.36 | $8.86 | -5.3% |
| 2021 | $8.86 | $20.3 | +129% |
| 2022 | $20.3 | $11.4 | -44% |
| 2023 | $11.4 | $12.2 | +7.3% |
| 2024 | $12.2 | $10.0 | -18% |
| 2025 | $10.0 | $13.3 | +33% |
| 2026 YTD | $13.3 | $11.9 | -11% |
F's yearly returns have swung widely, from +129% in 2021 to −44% in 2022. It's down 11% so far in 2026.
RUSHA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $13.8 | $18.3 | +32% |
| 2021 | $18.3 | $23.9 | +31% |
| 2022 | $23.9 | $23.2 | -3% |
| 2023 | $23.2 | $33.5 | +45% |
| 2024 | $33.5 | $36.4 | +8.6% |
| 2025 | $36.4 | $37.1 | +1.8% |
| 2026 YTD | $37.1 | $45.0 | +21% |
RUSHA has the edge over F on returns for 2026, with the stronger performance.