F
Ford Motor Company
F offers stronger modeled upside, but that advantage does not outweigh its weaker overall profile.
ROL
Rollins, Inc.
ROL has the edge over F overall, supported by stronger valuation and stronger fundamentals.
F Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Under pressure | |
| Strong |
F's balance sheet is currently strong, and its revenue is stable, but its profitability and cash flow are under pressure.
ROL Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Healthy | |
| Healthy |
ROL's profitability, cash flow and balance sheet are currently healthy, and its revenue is stable.
F PE Valuation
F has no meaningful PE right now: it lost money over the past year.
ROL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 31x | $37.91 | — |
| Current | 35x | $37.91 | — |
| Cheap | 48x | $52.17 | +38% |
| Fair | 53x | $57.70 | +52% |
| Expensive | 60x | $65.31 | +72% |
Historical ranges are pointers, not guarantees.
ROL's PE is in its cheap range at 35x. On analysts' estimates for next year's earnings, today's price would be 31x.
F Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Stable | |
| Improving | |
| Limited | |
| Low |
Analysts expect F's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.
ROL Forward outlook
| Metric | Outlook |
|---|---|
| Improving | |
| Stable | |
| Growth | |
| Weakening | |
| Limited | |
| Moderate |
Analysts expect ROL's revenue to grow, but its profitability to weaken.
F Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.78 | — |
| Q3 2026 | -$1.97 | -270% |
| Q2 2026 | -$1.87 | -340% |
| Q1 2026 | -$1.55 | -224% |
| Q4 2025 | -$2.06 | -241% |
| Q3 2025 | $1.16 | +32% |
| Q2 2025 | $0.78 | -19% |
| Q1 2025 | $1.25 | +29% |
| Q4 2024 | $1.46 | +35% |
F has swung to a loss: it lost $1.97 per share over the past year, after a profit the year before.
ROL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.20 | +11% |
| Q3 2026 | $1.09 | +1.9% |
| Q2 2026 | $1.10 | +8.9% |
| Q1 2026 | $1.09 | +10% |
| Q4 2025 | $1.09 | +14% |
| Q3 2025 | $1.07 | +10% |
| Q2 2025 | $1.01 | +6.3% |
| Q1 2025 | $0.99 | +10% |
| Q4 2024 | $0.96 | +7.9% |
ROL has the edge over F on earnings quality, reporting a profit while its opponent remains loss making.
F Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $49.5B | -2% |
| Q2 2026 | $48.3B | -3.8% |
| Q1 2026 | $43.3B | +6.4% |
| Q4 2025 | $45.9B | -4.8% |
| Q3 2025 | $50.5B | +9.4% |
| Q2 2025 | $50.2B | +5% |
| Q1 2025 | $40.7B | -5% |
| Q4 2024 | $48.2B | +4.9% |
F's revenue grew through 2023 and has held roughly level since: $49.5B last quarter, down 2% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 2.9% | -0.1 points |
| Q2 2026 | 1.3% | +0.3 points |
| Q1 2026 | 5.4% | +4.6 points |
| Q4 2025 | -25% | -28 points |
| Q3 2025 | 3.1% | +1.2 points |
| Q2 2025 | 1% | -2.9 points |
| Q1 2025 | 0.8% | -2.1 points |
| Q4 2024 | 2.5% | +3.1 points |
F's operating margin was 2.9% last quarter, about level with the same quarter a year ago.
ROL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $1.1B | +6.2% |
| Q2 2026 | $1.1B | +7.9% |
| Q1 2026 | $906.4M | +10% |
| Q4 2025 | $912.9M | +9.7% |
| Q3 2025 | $1B | +12% |
| Q2 2025 | $999.5M | +12% |
| Q1 2025 | $822.5M | +9.9% |
| Q4 2024 | $832.2M | +10% |
ROL has the edge over F on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 20% | -1.5 points |
| Q2 2026 | 19% | -1.2 points |
| Q1 2026 | 16% | -1.3 points |
| Q4 2025 | 18% | -0.6 points |
| Q3 2025 | 22% | +1 points |
| Q2 2025 | 20% | -0.6 points |
| Q1 2025 | 17% | -0.4 points |
| Q4 2024 | 18% | -0.3 points |
ROL has the edge over F on profitability, with a higher operating margin.
F Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $3.1B | -40% |
| Q2 2026 | $2B | -54% |
| Q1 2026 | -$1.1B | -157% |
| Q4 2025 | $1.1B | +108% |
| Q3 2025 | $5.3B | +50% |
| Q2 2025 | $4.2B | +24% |
| Q1 2025 | $1.9B | +$2.6B |
| Q4 2024 | $530M | +169% |
F still generates free cash flow, though less than at its 2020 peak: $5.1B over the past year.
ROL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $235.5M | +29% |
| Q2 2026 | $166.1M | -1.2% |
| Q1 2026 | $111.2M | -21% |
| Q4 2025 | $159M | -14% |
| Q3 2025 | $182.8M | +31% |
| Q2 2025 | $168M | +23% |
| Q1 2025 | $140.1M | +17% |
| Q4 2024 | $184M | +30% |
ROL's free cash flow has been positive every quarter for seven years: $672M over the past year, about the same as the year before.
F Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +2.2% | +89M shares |
| 1 year | +0.7% | +28M shares |
| 3 years | +0.6% | +26M shares |
| 5 years | +1% | +40M shares |
| Available history | +1.8% | +72M shares |
F has 4.1B diluted shares, up 0.7% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | $311M |
| Q4 2025 | — |
| Q3 2025 | — |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | $150M |
F spent $311M buying back its own shares over the past year, up 107% from the year before.
ROL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.5% | -2.4M shares |
| 1 year | -1.2% | -5.7M shares |
| 3 years | -2.4% | -12M shares |
| 5 years | -2.7% | -13.1M shares |
| Available history | -2.5% | -12.2M shares |
ROL has the edge over F on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $120.1M |
| Q2 2026 | $20M |
| Q1 2026 | $22.4M |
| Q4 2025 | $198.3M |
| Q3 2025 | $3.7M |
| Q2 2025 | $251,000 |
| Q1 2025 | $14.7M |
| Q4 2024 | $72,000 |
ROL spent $361M buying back its own shares over the past year, more than ten times what it spent the year before.
F Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -2.5x | Net Cash |
| Q2 2026 | -2.1x | Net Cash |
| Q1 2026 | -2.0x | Net Cash |
| Q4 2025 | -3.4x | Net Cash |
| Q3 2025 | -2.4x | Net Cash |
| Q2 2025 | -2.2x | Net Cash |
| Q1 2025 | -1.8x | Net Cash |
| Q4 2024 | -1.8x | Net Cash |
F has the edge over ROL on leverage, with a lower net debt burden relative to earnings.
ROL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.7x | Very low |
| Q2 2026 | 0.7x | Very low |
| Q1 2026 | 0.6x | Very low |
| Q4 2025 | 0.6x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.4x | Very low |
| Q4 2024 | 0.4x | Very low |
ROL's net debt is less than a year of its operating earnings (EBITDA).
F Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 41.5 | Neutral |
| Stochastic | 19.6 | Oversold |
F's weekly RSI is 41 (neutral) and its Stochastic is 20 (oversold).
ROL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 45.0 | Neutral |
| Stochastic | 72.8 | Neutral |
ROL's weekly RSI is 45 (neutral) and its Stochastic is 73 (neutral).
F PE vs Consumer Cyclical Sector
| Metric | F | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 18x | — |
F has no meaningful PE right now: it lost money over the past year.
ROL PE vs Consumer Cyclical Sector
| Metric | ROL | Sector median | Relative |
|---|---|---|---|
| PE | 35x | 18x | 93% above |
| PE % | 4 | 47 | 43 pts below |
ROL is trading at 35x earnings, a 93% premium to the Consumer Cyclical sector's median of 18x.
F Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $12.2 | 2.5% below |
| 20 week MA | $13.3 | 11% below |
| 50 week MA | $13.4 | 11% below |
| 100 week MA | $12.1 | 2% below |
| 200 week MA | $12.1 | 1.4% below |
F is in a downtrend: it's below all five of its weekly moving averages, and 1.4% below its 200-week average.
ROL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $33.9 | 12% above |
| 20 week MA | $36.5 | 3.7% above |
| 50 week MA | $48.2 | 21% below |
| 100 week MA | $51.5 | 26% below |
| 200 week MA | $47.3 | 20% below |
ROL has the edge over F on trend strength, trading above more of its moving averages.
F Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $9.36 | $8.86 | -5.3% |
| 2021 | $8.86 | $20.3 | +129% |
| 2022 | $20.3 | $11.4 | -44% |
| 2023 | $11.4 | $12.2 | +7.3% |
| 2024 | $12.2 | $10.0 | -18% |
| 2025 | $10.0 | $13.3 | +33% |
| 2026 YTD | $13.3 | $11.9 | -11% |
F has the edge over ROL on returns for 2026, with the stronger performance.
ROL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $21.8 | $40.1 | +84% |
| 2021 | $40.1 | $32.8 | -18% |
| 2022 | $32.8 | $37.1 | +13% |
| 2023 | $37.1 | $43.7 | +18% |
| 2024 | $43.7 | $46.7 | +6.9% |
| 2025 | $46.7 | $60.6 | +30% |
| 2026 YTD | $60.6 | $37.9 | -37% |
ROL is down 37% so far in 2026, after finishing higher in five of the previous six years.