F
Ford Motor Company
F offers stronger modeled upside, but that advantage does not outweigh its weaker overall profile.
REYN
Reynolds Consumer Products Inc.
REYN has the edge over F overall, supported by stronger fundamentals and stronger valuation.
F Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Under pressure | |
| Strong |
F's balance sheet is currently strong, and its revenue is stable, but its profitability and cash flow are under pressure.
REYN Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Healthy | |
| Stable |
REYN's profitability and cash flow are currently healthy, and its revenue and balance sheet are stable.
F PE Valuation
F has no meaningful PE right now: it lost money over the past year.
REYN PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 15x | $23.30 | -4.9% |
| Forward | 15x | $24.50 | — |
| Current | 16x | $24.50 | — |
| Fair | 18x | $27.78 | +13% |
| Expensive | 22x | $34.23 | +40% |
Historical ranges are pointers, not guarantees.
REYN's PE is in its cheap range at 16x. On analysts' estimates for next year's earnings, today's price would be 15x.
F Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Stable | |
| Improving | |
| Limited | |
| Low |
F has the edge over REYN on the outlook, with more favorable earnings and profitability expectations.
REYN Forward outlook
| Metric | Outlook |
|---|---|
| Improving | |
| Stable | |
| Stable | |
| Weakening | |
| Limited | |
| High |
Analysts expect REYN's profitability to weaken, with its earnings and revenue holding steady.
F Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.78 | — |
| Q3 2026 | -$1.97 | -270% |
| Q2 2026 | -$1.87 | -340% |
| Q1 2026 | -$1.55 | -224% |
| Q4 2025 | -$2.06 | -241% |
| Q3 2025 | $1.16 | +32% |
| Q2 2025 | $0.78 | -19% |
| Q1 2025 | $1.25 | +29% |
| Q4 2024 | $1.46 | +35% |
F has swung to a loss: it lost $1.97 per share over the past year, after a profit the year before.
REYN Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.64 | +7.2% |
| Q3 2026 | $1.53 | +5.5% |
| Q2 2026 | $1.63 | +10% |
| Q1 2026 | $1.56 | -1.9% |
| Q4 2025 | $1.43 | -14% |
| Q3 2025 | $1.45 | -17% |
| Q2 2025 | $1.48 | -13% |
| Q1 2025 | $1.59 | +1.3% |
| Q4 2024 | $1.67 | +18% |
REYN has the edge over F on earnings quality, reporting a profit while its opponent remains loss making.
F Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $49.5B | -2% |
| Q2 2026 | $48.3B | -3.8% |
| Q1 2026 | $43.3B | +6.4% |
| Q4 2025 | $45.9B | -4.8% |
| Q3 2025 | $50.5B | +9.4% |
| Q2 2025 | $50.2B | +5% |
| Q1 2025 | $40.7B | -5% |
| Q4 2024 | $48.2B | +4.9% |
F's revenue grew through 2023 and has held roughly level since: $49.5B last quarter, down 2% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 2.9% | -0.1 points |
| Q2 2026 | 1.3% | +0.3 points |
| Q1 2026 | 5.4% | +4.6 points |
| Q4 2025 | -25% | -28 points |
| Q3 2025 | 3.1% | +1.2 points |
| Q2 2025 | 1% | -2.9 points |
| Q1 2025 | 0.8% | -2.1 points |
| Q4 2024 | 2.5% | +3.1 points |
F's operating margin was 2.9% last quarter, about level with the same quarter a year ago.
REYN Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $944M | +1.4% |
| Q2 2026 | $944M | +0.6% |
| Q1 2026 | $877M | +7.2% |
| Q4 2025 | $1B | +1.4% |
| Q3 2025 | $931M | +2.3% |
| Q2 2025 | $938M | +0.9% |
| Q1 2025 | $818M | -1.8% |
| Q4 2024 | $1B | +1.4% |
REYN's revenue grew through 2021 and has held roughly level since: $944M last quarter, up 1.4% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 8.1% | -2.9 points |
| Q2 2026 | 12% | +2.1 points |
| Q1 2026 | 8.8% | +3.6 points |
| Q4 2025 | 15% | -0.7 points |
| Q3 2025 | 11% | -1.5 points |
| Q2 2025 | 10% | -2.1 points |
| Q1 2025 | 5.1% | -2.7 points |
| Q4 2024 | 15% | -2.2 points |
REYN has the edge over F on profitability, with a higher operating margin.
F Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $3.1B | -40% |
| Q2 2026 | $2B | -54% |
| Q1 2026 | -$1.1B | -157% |
| Q4 2025 | $1.1B | +108% |
| Q3 2025 | $5.3B | +50% |
| Q2 2025 | $4.2B | +24% |
| Q1 2025 | $1.9B | +$2.6B |
| Q4 2024 | $530M | +169% |
F has the edge over REYN on cash flow, with more consistent year-over-year improvement.
REYN Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $9M | -81% |
| Q2 2026 | $45M | -12% |
| Q1 2026 | $27M | +59% |
| Q4 2025 | $200M | +42% |
| Q3 2025 | $48M | -48% |
| Q2 2025 | $51M | -22% |
| Q1 2025 | $17M | -76% |
| Q4 2024 | $141M | -27% |
REYN still generates free cash flow, though less than at its 2020 peak: $281M over the past year.
F Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +2.2% | +89M shares |
| 1 year | +0.7% | +28M shares |
| 3 years | +0.6% | +26M shares |
| 5 years | +1% | +40M shares |
| Available history | +1.8% | +72M shares |
F has 4.1B diluted shares, up 0.7% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | $311M |
| Q4 2025 | — |
| Q3 2025 | — |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | $150M |
F spent $311M buying back its own shares over the past year, up 107% from the year before.
REYN Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | -100K shares |
| 1 year | +0.7% | +1.4M shares |
| 3 years | +0.9% | +1.8M shares |
| 5 years | +1% | +2M shares |
| Available history | +4.5% | +9.2M shares |
REYN has 212M diluted shares, up 0.7% from a year ago.
| Quarter | Spent |
|---|---|
| Q4 2019 | — |
F Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -2.5x | Net Cash |
| Q2 2026 | -2.1x | Net Cash |
| Q1 2026 | -2.0x | Net Cash |
| Q4 2025 | -3.4x | Net Cash |
| Q3 2025 | -2.4x | Net Cash |
| Q2 2025 | -2.2x | Net Cash |
| Q1 2025 | -1.8x | Net Cash |
| Q4 2024 | -1.8x | Net Cash |
F has the edge over REYN on leverage, with a lower net debt burden relative to earnings.
REYN Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 2.7x | Moderate |
| Q2 2026 | 2.5x | Moderate |
| Q1 2026 | 2.6x | Moderate |
| Q4 2025 | 2.7x | Moderate |
| Q3 2025 | 3.0x | Moderate |
| Q2 2025 | 2.9x | Moderate |
| Q1 2025 | 2.8x | Moderate |
| Q4 2024 | 2.7x | Moderate |
REYN's net debt is about 2.7 years of its operating earnings (EBITDA), down from 3.0 years a year ago.
F Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 41.5 | Neutral |
| Stochastic | 19.6 | Oversold |
F's weekly RSI is 41 (neutral) and its Stochastic is 20 (oversold).
REYN Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 55.7 | Neutral |
| Stochastic | 50.9 | Neutral |
REYN's weekly RSI is 56 (neutral) and its Stochastic is 51 (neutral).
F PE vs Consumer Cyclical Sector
| Metric | F | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 18x | — |
F has no meaningful PE right now: it lost money over the past year.
REYN PE vs Consumer Cyclical Sector
| Metric | REYN | Sector median | Relative |
|---|---|---|---|
| PE | 16x | 18x | 11% below |
| PE % | 31 | 48 | 17 pts below |
REYN is trading at 16x earnings, a 11% discount to the Consumer Cyclical sector's median of 18x.
F Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $12.2 | 2.5% below |
| 20 week MA | $13.3 | 11% below |
| 50 week MA | $13.4 | 11% below |
| 100 week MA | $12.1 | 2% below |
| 200 week MA | $12.1 | 1.4% below |
F is in a downtrend: it's below all five of its weekly moving averages, and 1.4% below its 200-week average.
REYN Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $23.0 | 6.5% above |
| 20 week MA | $24.1 | 1.6% above |
| 50 week MA | $23.4 | 4.9% above |
| 100 week MA | $23.6 | 3.9% above |
| 200 week MA | $25.8 | 5% below |
REYN has the edge over F on trend strength, trading above more of its moving averages.
F Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $9.36 | $8.86 | -5.3% |
| 2021 | $8.86 | $20.3 | +129% |
| 2022 | $20.3 | $11.4 | -44% |
| 2023 | $11.4 | $12.2 | +7.3% |
| 2024 | $12.2 | $10.0 | -18% |
| 2025 | $10.0 | $13.3 | +33% |
| 2026 YTD | $13.3 | $11.9 | -11% |
F's yearly returns have swung widely, from +129% in 2021 to −44% in 2022. It's down 11% so far in 2026.
REYN Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $28.6 | $30.5 | +6.8% |
| 2021 | $30.5 | $30.3 | -0.6% |
| 2022 | $30.3 | $30.4 | +0.2% |
| 2023 | $30.4 | $26.8 | -12% |
| 2024 | $26.8 | $27.3 | +1.7% |
| 2025 | $27.3 | $23.3 | -15% |
| 2026 YTD | $23.3 | $24.5 | +5.2% |
REYN has the edge over F on returns for 2026, with the stronger performance.