F
Ford Motor Company
F's outlook is improving, though it still trails on the overall score.
RCKY
Rocky Brands, Inc.
RCKY has the edge over F overall, supported by stronger fundamentals and stronger modeled upside.
F Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Under pressure | |
| Strong |
F's balance sheet is currently strong, and its revenue is stable, but its profitability and cash flow are under pressure.
RCKY Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Healthy | |
| Healthy | |
| Healthy |
RCKY's revenue, profitability, cash flow and balance sheet are all currently healthy.
F PE Valuation
F has no meaningful PE right now: it lost money over the past year.
RCKY PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 10x | $46.61 | -9.9% |
| Current | 11x | $51.71 | — |
| Fair | 13x | $58.73 | +14% |
| Forward | 13x | $51.71 | — |
| Expensive | 17x | $75.66 | +46% |
Historical ranges are pointers, not guarantees.
RCKY's PE is in its cheap range at 11x. On analysts' estimates for next year's earnings, today's price would be 13x, in its fair range.
F Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Stable | |
| Improving | |
| Limited | |
| Low |
Analysts expect F's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.
RCKY Forward outlook
| Metric | Outlook |
|---|---|
| Deteriorating | |
| Strong growth | |
| Growth | |
| Improving | |
| Limited | |
| High |
RCKY has the edge over F on the outlook, with more favorable revenue expectations.
F Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.78 | — |
| Q3 2026 | -$1.97 | -270% |
| Q2 2026 | -$1.87 | -340% |
| Q1 2026 | -$1.55 | -224% |
| Q4 2025 | -$2.06 | -241% |
| Q3 2025 | $1.16 | +32% |
| Q2 2025 | $0.78 | -19% |
| Q1 2025 | $1.25 | +29% |
| Q4 2024 | $1.46 | +35% |
F has swung to a loss: it lost $1.97 per share over the past year, after a profit the year before.
RCKY Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $4.09 | -10% |
| Q3 2026 | $4.55 | +65% |
| Q2 2026 | $3.82 | +53% |
| Q1 2026 | $2.47 | +34% |
| Q4 2025 | $2.96 | +95% |
| Q3 2025 | $2.75 | +55% |
| Q2 2025 | $2.49 | +25% |
| Q1 2025 | $1.84 | +2.2% |
| Q4 2024 | $1.52 | +7.8% |
RCKY has the edge over F on earnings quality, reporting a profit while its opponent remains loss making.
F Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $49.5B | -2% |
| Q2 2026 | $48.3B | -3.8% |
| Q1 2026 | $43.3B | +6.4% |
| Q4 2025 | $45.9B | -4.8% |
| Q3 2025 | $50.5B | +9.4% |
| Q2 2025 | $50.2B | +5% |
| Q1 2025 | $40.7B | -5% |
| Q4 2024 | $48.2B | +4.9% |
F's revenue grew through 2023 and has held roughly level since: $49.5B last quarter, down 2% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 2.9% | -0.1 points |
| Q2 2026 | 1.3% | +0.3 points |
| Q1 2026 | 5.4% | +4.6 points |
| Q4 2025 | -25% | -28 points |
| Q3 2025 | 3.1% | +1.2 points |
| Q2 2025 | 1% | -2.9 points |
| Q1 2025 | 0.8% | -2.1 points |
| Q4 2024 | 2.5% | +3.1 points |
F's operating margin was 2.9% last quarter, about level with the same quarter a year ago.
RCKY Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $138.8M | +13% |
| Q2 2026 | $118.4M | +12% |
| Q1 2026 | $124.4M | +9.1% |
| Q4 2025 | $139.7M | +9.1% |
| Q3 2025 | $122.5M | +7% |
| Q2 2025 | $105.6M | +7.5% |
| Q1 2025 | $114.1M | +1% |
| Q4 2024 | $128.1M | +1.7% |
RCKY has the edge over F on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 13% | +3.5 points |
| Q2 2026 | 17% | +9.9 points |
| Q1 2026 | 2.9% | -4.7 points |
| Q4 2025 | 6.9% | +0.2 points |
| Q3 2025 | 9.6% | +0.8 points |
| Q2 2025 | 6.8% | +2.2 points |
| Q1 2025 | 7.6% | +0.6 points |
| Q4 2024 | 6.6% | -5.1 points |
RCKY has the edge over F on profitability, with a higher operating margin.
F Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $3.1B | -40% |
| Q2 2026 | $2B | -54% |
| Q1 2026 | -$1.1B | -157% |
| Q4 2025 | $1.1B | +108% |
| Q3 2025 | $5.3B | +50% |
| Q2 2025 | $4.2B | +24% |
| Q1 2025 | $1.9B | +$2.6B |
| Q4 2024 | $530M | +169% |
F has the edge over RCKY on cash flow, with more consistent year-over-year improvement.
RCKY Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $6.3M | +$11.4M |
| Q2 2026 | $4.1M | +$6.5M |
| Q1 2026 | $744K | +41% |
| Q4 2025 | $16.7M | -27% |
| Q3 2025 | -$5.2M | -249% |
| Q2 2025 | -$2.4M | -151% |
| Q1 2025 | $529K | -97% |
| Q4 2024 | $22.9M | -45% |
RCKY still generates free cash flow, though less than at its 2023 peak: $28M over the past year.
F Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +2.2% | +89M shares |
| 1 year | +0.7% | +28M shares |
| 3 years | +0.6% | +26M shares |
| 5 years | +1% | +40M shares |
| Available history | +1.8% | +72M shares |
F has the edge over RCKY on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | $311M |
| Q4 2025 | — |
| Q3 2025 | — |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | $150M |
F spent $311M buying back its own shares over the past year, up 107% from the year before.
RCKY Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.3% | +21K shares |
| 1 year | +1% | +76K shares |
| 3 years | +3.3% | +244K shares |
| 5 years | +3.4% | +249K shares |
| Available history | +2.4% | +180K shares |
RCKY has 8M diluted shares, up 1% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | $2M |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | — |
| Q2 2025 | — |
| Q1 2025 | $201,000 |
| Q4 2021 | — |
RCKY spent $2M buying back its own shares over the past year.
F Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -2.5x | Net Cash |
| Q2 2026 | -2.1x | Net Cash |
| Q1 2026 | -2.0x | Net Cash |
| Q4 2025 | -3.4x | Net Cash |
| Q3 2025 | -2.4x | Net Cash |
| Q2 2025 | -2.2x | Net Cash |
| Q1 2025 | -1.8x | Net Cash |
| Q4 2024 | -1.8x | Net Cash |
F has the edge over RCKY on leverage, with a lower net debt burden relative to earnings.
RCKY Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 1.9x | Healthy |
| Q2 2026 | 2.2x | Moderate |
| Q1 2026 | 2.9x | Moderate |
| Q4 2025 | 2.6x | Moderate |
| Q3 2025 | 3.0x | Moderate |
| Q2 2025 | 2.9x | Moderate |
| Q1 2025 | 3.0x | Elevated |
| Q4 2024 | 3.0x | Elevated |
RCKY's net debt is about 1.9 years of its operating earnings (EBITDA), down from 3.0 years a year ago.
F Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 41.5 | Neutral |
| Stochastic | 19.6 | Oversold |
F's weekly RSI is 41 (neutral) and its Stochastic is 20 (oversold).
RCKY Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.5 | Neutral |
| Stochastic | 70.6 | Neutral |
RCKY's weekly RSI is 69 (neutral) and its Stochastic is 71 (neutral).
F PE vs Consumer Cyclical Sector
| Metric | F | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 18x | — |
F has no meaningful PE right now: it lost money over the past year.
RCKY PE vs Consumer Cyclical Sector
| Metric | RCKY | Sector median | Relative |
|---|---|---|---|
| PE | 11x | 18x | 37% below |
| PE % | 28 | 47 | 19 pts below |
RCKY is trading at 11x earnings, a 37% discount to the Consumer Cyclical sector's median of 18x.
F Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $12.2 | 2.5% below |
| 20 week MA | $13.3 | 11% below |
| 50 week MA | $13.4 | 11% below |
| 100 week MA | $12.1 | 2% below |
| 200 week MA | $12.1 | 1.4% below |
F is in a downtrend: it's below all five of its weekly moving averages, and 1.4% below its 200-week average.
RCKY Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $47.7 | 8.4% above |
| 20 week MA | $45.7 | 13% above |
| 50 week MA | $40.2 | 29% above |
| 100 week MA | $32.0 | 62% above |
| 200 week MA | $29.0 | 79% above |
RCKY has the edge over F on trend strength, trading above more of its moving averages.
F Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $9.36 | $8.86 | -5.3% |
| 2021 | $8.86 | $20.3 | +129% |
| 2022 | $20.3 | $11.4 | -44% |
| 2023 | $11.4 | $12.2 | +7.3% |
| 2024 | $12.2 | $10.0 | -18% |
| 2025 | $10.0 | $13.3 | +33% |
| 2026 YTD | $13.3 | $11.9 | -11% |
F's yearly returns have swung widely, from +129% in 2021 to −44% in 2022. It's down 11% so far in 2026.
RCKY Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $28.7 | $28.7 | 0% |
| 2021 | $28.7 | $38.6 | +35% |
| 2022 | $38.6 | $24.0 | -38% |
| 2023 | $24.0 | $30.2 | +26% |
| 2024 | $30.2 | $22.5 | -25% |
| 2025 | $22.5 | $30.0 | +33% |
| 2026 YTD | $30.0 | $51.7 | +72% |
RCKY has the edge over F on returns for 2026, with the stronger performance.