F

Ford Motor Company

52
Fundamentals40/ 100
Valuation50/ 100
Upside potential57/ 100
Risk potential23/ 100

F has lower modeled downside risk, despite its lower overall score.

HOUR

Hour Loop, Inc.

57
Fundamentals62/ 100
Valuation41/ 100
Upside potential61/ 100
Risk potential33/ 100

HOUR has the edge over F overall, supported by stronger fundamentals and stronger modeled upside.

F Fundamentals

MetricStatus
Stable
Under pressure
Under pressure
Strong

F's balance sheet is currently strong, and its revenue is stable, but its profitability and cash flow are under pressure.

HOUR Fundamentals

MetricStatus
Stable
Healthy
Under pressure
Strong

HOUR's profitability and balance sheet are currently healthy, and its revenue is stable, but its cash flow is under pressure.

F PE Valuation

F has no meaningful PE right now: it lost money over the past year.

HOUR PE Valuation

CHEAPFAIREXPENSIVE49x98x147x196x
CHEAPFAIREXPENSIVE49x98x147x196x
LevelPEPriceVs current
Cheap23x$0.91-44%
Fair38x$1.54-5.2%
Current40x$1.62—
Expensive66x$2.64+63%

Historical ranges are pointers, not guarantees.

HOUR's PE is in its fair range at 40x.

F Forward outlook

MetricOutlook
--
Strong growth
Stable
Improving
Limited
Low

Analysts expect F's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.

HOUR Forward outlook

There aren't enough analyst estimates for HOUR to show an outlook.

F Risk to reward

ScenarioChangePrice
Upside+31%$15.58
Downside-23%$9.16

Calculated from the latest close: $11.90 on Nov 12.

F trails HOUR on modeled risk to reward, with less potential upside relative to its potential downside.

HOUR Risk to reward

ScenarioChangePrice
Upside+52%$2.46
Downside-33%$1.09

Calculated from the latest close: $1.62 on Nov 12.

HOUR has a better modeled risk to reward balance than F, with more potential upside relative to its potential downside.

F Earnings Per Share

Q4 2023: $1.08Q1 2024: $0.97Q2 2024: $0.96Q3 2024: $0.88Q4 2024: $1.46Q1 2025: $1.25Q2 2025: $0.78Q3 2025: $1.16Q4 2025: $-2.06Q1 2026: $-1.55Q2 2026: $-1.87Q3 2026: $-1.97Forward: $1.78
Q4 2023: $1.08Q1 2024: $0.97Q2 2024: $0.96Q3 2024: $0.88Q4 2024: $1.46Q1 2025: $1.25Q2 2025: $0.78Q3 2025: $1.16Q4 2025: $-2.06Q1 2026: $-1.55Q2 2026: $-1.87Q3 2026: $-1.97Forward: $1.78
QuarterTTM EPSYoY
Forward$1.78—
Q3 2026-$1.97-270%
Q2 2026-$1.87-340%
Q1 2026-$1.55-224%
Q4 2025-$2.06-241%
Q3 2025$1.16+32%
Q2 2025$0.78-19%
Q1 2025$1.25+29%
Q4 2024$1.46+35%

F has swung to a loss: it lost $1.97 per share over the past year, after a profit the year before.

HOUR Earnings Per Share

Q4 2023: $-0.07Q1 2024: $0.00Q2 2024: $0.04Q3 2024: $0.05Q4 2024: $0.02Q1 2025: $0.01Q2 2025: $0.03Q3 2025: $0.03Q4 2025: $0.05Q1 2026: $0.05Q2 2026: $0.04Q3 2026: $0.04
Q4 2023: $-0.07Q1 2024: $0.00Q2 2024: $0.04Q3 2024: $0.05Q4 2024: $0.02Q1 2025: $0.01Q2 2025: $0.03Q3 2025: $0.03Q4 2025: $0.05Q1 2026: $0.05Q2 2026: $0.04Q3 2026: $0.04
QuarterTTM EPSYoY
Q3 2026$0.04+33%
Q2 2026$0.04+33%
Q1 2026$0.05+400%
Q4 2025$0.05+150%
Q3 2025$0.03-40%
Q2 2025$0.03-25%
Q1 2025$0.01+$0.01
Q4 2024$0.02+$0.09

HOUR has the edge over F on earnings quality, reporting a profit while its opponent remains loss making.

F Quarterly Revenue

Q4 2023: $46BQ1 2024: $42.8BQ2 2024: $47.8BQ3 2024: $46.2BQ4 2024: $48.2BQ1 2025: $40.7BQ2 2025: $50.2BQ3 2025: $50.5BQ4 2025: $45.9BQ1 2026: $43.3BQ2 2026: $48.3BQ3 2026: $49.5B
Q4 2023: $46BQ1 2024: $42.8BQ2 2024: $47.8BQ3 2024: $46.2BQ4 2024: $48.2BQ1 2025: $40.7BQ2 2025: $50.2BQ3 2025: $50.5BQ4 2025: $45.9BQ1 2026: $43.3BQ2 2026: $48.3BQ3 2026: $49.5B
QuarterRevenueYoY
Q3 2026$49.5B-2%
Q2 2026$48.3B-3.8%
Q1 2026$43.3B+6.4%
Q4 2025$45.9B-4.8%
Q3 2025$50.5B+9.4%
Q2 2025$50.2B+5%
Q1 2025$40.7B-5%
Q4 2024$48.2B+4.9%

F's revenue grew through 2023 and has held roughly level since: $49.5B last quarter, down 2% from the same quarter a year ago.

HOUR Quarterly Revenue

Q4 2023: $59MQ1 2024: $25MQ2 2024: $28MQ3 2024: $31MQ4 2024: $54MQ1 2025: $26MQ2 2025: $27MQ3 2025: $33MQ4 2025: $56MQ1 2026: $30MQ2 2026: $34MQ3 2026: $32M
Q4 2023: $59MQ1 2024: $25MQ2 2024: $28MQ3 2024: $31MQ4 2024: $54MQ1 2025: $26MQ2 2025: $27MQ3 2025: $33MQ4 2025: $56MQ1 2026: $30MQ2 2026: $34MQ3 2026: $32M
QuarterRevenueYoY
Q3 2026$32.1M-4%
Q2 2026$33.9M+25%
Q1 2026$29.9M+16%
Q4 2025$56.1M+3%
Q3 2025$33.4M+7.6%
Q2 2025$27.1M-3.4%
Q1 2025$25.8M+4.7%
Q4 2024$54.4M-8.5%

HOUR has the edge over F on sales, with more consistent year-over-year improvement.

F Free Cash Flow

Q4 2023: $197MQ1 2024: −$709MQ2 2024: $3.4BQ3 2024: $3.5BQ4 2024: $530MQ1 2025: $1.9BQ2 2025: $4.2BQ3 2025: $5.3BQ4 2025: $1.1BQ1 2026: −$1.1BQ2 2026: $2BQ3 2026: $3.1B
Q4 2023: $197MQ1 2024: −$709MQ2 2024: $3.4BQ3 2024: $3.5BQ4 2024: $530MQ1 2025: $1.9BQ2 2025: $4.2BQ3 2025: $5.3BQ4 2025: $1.1BQ1 2026: −$1.1BQ2 2026: $2BQ3 2026: $3.1B
QuarterFree cash flowYoY
Q3 2026$3.1B-40%
Q2 2026$2B-54%
Q1 2026-$1.1B-157%
Q4 2025$1.1B+108%
Q3 2025$5.3B+50%
Q2 2025$4.2B+24%
Q1 2025$1.9B+$2.6B
Q4 2024$530M+169%

F has the edge over HOUR on cash generation, producing positive trailing cash flow while its opponent burns cash.

HOUR Free Cash Flow

Q4 2023: $2MQ1 2024: $475,145Q2 2024: $439,437Q3 2024: −$2MQ4 2024: $2MQ1 2025: −$24,611Q2 2025: −$901,620Q3 2025: $449,252Q4 2025: $3MQ1 2026: −$2MQ2 2026: −$1MQ3 2026: −$586,478
Q4 2023: $2MQ1 2024: $475,145Q2 2024: $439,437Q3 2024: −$2MQ4 2024: $2MQ1 2025: −$24,611Q2 2025: −$901,620Q3 2025: $449,252Q4 2025: $3MQ1 2026: −$2MQ2 2026: −$1MQ3 2026: −$586,478
QuarterFree cash flowYoY
Q3 2026-$586.5K-231%
Q2 2026-$1.4M-$453.6K
Q1 2026-$2.2M-$2.2M
Q4 2025$3M+93%
Q3 2025$449.3K+$2.6M
Q2 2025-$901.6K-305%
Q1 2025-$24.6K-105%
Q4 2024$1.5M-10%

HOUR's free cash flow was −$1M over the past year, against $1M the year before.

F Total Shares

Q4 2023: 4BQ1 2024: 4BQ2 2024: 4BQ3 2024: 4BQ4 2024: 4BQ1 2025: 4BQ2 2025: 4BQ3 2025: 4BQ4 2025: 4BQ1 2026: 4.1BQ2 2026: 4BQ3 2026: 4.1B
Q4 2023: 4BQ1 2024: 4BQ2 2024: 4BQ3 2024: 4BQ4 2024: 4BQ1 2025: 4BQ2 2025: 4BQ3 2025: 4BQ4 2025: 4BQ1 2026: 4.1BQ2 2026: 4BQ3 2026: 4.1B
PeriodChange %Net change
Quarterly+2.2%+89M shares
1 year+0.7%+28M shares
3 years+0.6%+26M shares
5 years+1%+40M shares
Available history+1.8%+72M shares

F has 4.1B diluted shares, up 0.7% from a year ago.

HOUR Total Shares

Q4 2023: 35MQ1 2024: 35MQ2 2024: 35MQ3 2024: 35MQ4 2024: 35MQ1 2025: 35MQ2 2025: 35MQ3 2025: 35MQ4 2025: 35MQ1 2026: 35MQ2 2026: 35MQ3 2026: 35M
Q4 2023: 35MQ1 2024: 35MQ2 2024: 35MQ3 2024: 35MQ4 2024: 35MQ1 2025: 35MQ2 2025: 35MQ3 2025: 35MQ4 2025: 35MQ1 2026: 35MQ2 2026: 35MQ3 2026: 35M
PeriodChange %Net change
Quarterly0%+8.4K shares
1 year+0.1%+28.4K shares
3 years+0.4%+141K shares
5 years+1.1%+400K shares
Available history+5.7%+1.9M shares

HOUR has the edge over F on shareholder dilution, with a more favorable share count trend.

F Net Leverage

Q4 2023: -1.9xQ1 2024: -1.6xQ2 2024: -1.7xQ3 2024: -2.1xQ4 2024: -1.8xQ1 2025: -1.8xQ2 2025: -2.2xQ3 2025: -2.4xQ4 2025: -3.4xQ1 2026: -2.0xQ2 2026: -2.1xQ3 2026: -2.5x
Q4 2023: -1.9xQ1 2024: -1.6xQ2 2024: -1.7xQ3 2024: -2.1xQ4 2024: -1.8xQ1 2025: -1.8xQ2 2025: -2.2xQ3 2025: -2.4xQ4 2025: -3.4xQ1 2026: -2.0xQ2 2026: -2.1xQ3 2026: -2.5x
QuarterNet LeverageStatus
Q3 2026-2.5xNet Cash
Q2 2026-2.1xNet Cash
Q1 2026-2.0xNet Cash
Q4 2025-3.4xNet Cash
Q3 2025-2.4xNet Cash
Q2 2025-2.2xNet Cash
Q1 2025-1.8xNet Cash
Q4 2024-1.8xNet Cash

F has the edge over HOUR on leverage, with a lower net debt burden relative to earnings.

HOUR Net Leverage

Q1 2024: -8.3xQ2 2024: -1.3xQ3 2024: -0.2xQ4 2024: -1.8xQ1 2025: -3.1xQ2 2025: 0.4xQ3 2025: -0.2xQ4 2025: -1.3xQ1 2026: -0.1xQ2 2026: -0.2xQ3 2026: -0.2x
Q1 2024: -8.3xQ2 2024: -1.3xQ3 2024: -0.2xQ4 2024: -1.8xQ1 2025: -3.1xQ2 2025: 0.4xQ3 2025: -0.2xQ4 2025: -1.3xQ1 2026: -0.1xQ2 2026: -0.2xQ3 2026: -0.2x
QuarterNet LeverageStatus
Q3 2026-0.2xNet Cash
Q2 2026-0.2xNet Cash
Q1 2026-0.1xNet Cash
Q4 2025-1.3xNet Cash
Q3 2025-0.2xNet Cash
Q2 20250.4xVery low
Q1 2025-3.1xNet Cash
Q4 2024-1.8xNet Cash

HOUR has more cash than debt.

F Weekly Momentum

MetricValueStatus
RSI41.5Neutral
Stochastic19.6Oversold

F's weekly RSI is 41 (neutral) and its Stochastic is 20 (oversold).

HOUR Weekly Momentum

MetricValueStatus
RSI43.3Neutral
Stochastic16.0Oversold

HOUR's weekly RSI is 43 (neutral) and its Stochastic is 16 (oversold).

F PE vs Consumer Cyclical Sector

MetricFSector medianRelative
PEN/A18x—

F has no meaningful PE right now: it lost money over the past year.

HOUR PE vs Consumer Cyclical Sector

MetricHOURSector medianRelative
PE40x18x125% above
PE %53552 pts below

HOUR is trading at 40x earnings, a 125% premium to the Consumer Cyclical sector's median of 18x.

F Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$12.22.5% below
20 week MA$13.311% below
50 week MA$13.411% below
100 week MA$12.12% below
200 week MA$12.11.4% below

F is in a downtrend: it's below all five of its weekly moving averages, and 1.4% below its 200-week average.

HOUR Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$1.683.6% below
20 week MA$1.8010% below
50 week MA$1.8914% below
100 week MA$1.8914% below
200 week MA$1.704.7% below

HOUR is in a downtrend: it's below all five of its weekly moving averages, and 4.7% below its 200-week average.

F Yearly ROI

YearStart priceEnd priceROI
2020$9.36$8.86-5.3%
2021$8.86$20.3+129%
2022$20.3$11.4-44%
2023$11.4$12.2+7.3%
2024$12.2$10.0-18%
2025$10.0$13.3+33%
2026 YTD$13.3$11.9-11%

F has the edge over HOUR on returns for 2026, with the stronger performance.

HOUR Yearly ROI

YearStart priceEnd priceROI
2022$7.99$3.00-62%
2023$3.00$1.38-54%
2024$1.38$2.82+104%
2025$2.82$1.92-32%
2026 YTD$1.92$1.62-16%

HOUR's yearly returns have swung widely, from +104% in 2024 to −62% in 2022. It's down 16% so far in 2026.

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