F
Ford Motor Company
F has a slight edge over HNST overall, supported by lower modeled downside.
HNST
The Honest Company, Inc.
HNST offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.
F Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Under pressure | |
| Strong |
F's balance sheet is currently strong, and its revenue is stable, but its profitability and cash flow are under pressure.
HNST Fundamentals
| Metric | Status |
|---|---|
| Under pressure | |
| Stable | |
| Strong | |
| Strong |
HNST's cash flow and balance sheet are currently strong, and its profitability is stable, but its revenue is under pressure.
F PE Valuation
F has no meaningful PE right now: it lost money over the past year.
HNST PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Current | 7x | $4.80 | — |
| Cheap | 41x | $28.21 | +488% |
| Fair | 45x | $31.17 | +549% |
| Forward | 60x | $4.80 | — |
| Expensive | 78x | $53.97 | +1024% |
Historical ranges are pointers, not guarantees.
HNST's PE is 7.0x, but its earnings don't support one, so it isn't a reliable read right now.
F Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Stable | |
| Improving | |
| Limited | |
| Low |
Analysts expect F's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.
HNST Forward outlook
| Metric | Outlook |
|---|---|
| Strongly deteriorating | |
| Strong growth | |
| Stable | |
| Strongly improving | |
| Limited | |
| Low |
Analysts expect HNST's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.
F Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.78 | — |
| Q3 2026 | -$1.97 | -270% |
| Q2 2026 | -$1.87 | -340% |
| Q1 2026 | -$1.55 | -224% |
| Q4 2025 | -$2.06 | -241% |
| Q3 2025 | $1.16 | +32% |
| Q2 2025 | $0.78 | -19% |
| Q1 2025 | $1.25 | +29% |
| Q4 2024 | $1.46 | +35% |
F has swung to a loss: it lost $1.97 per share over the past year, after a profit the year before.
HNST Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $0.08 | -88% |
| Q3 2026 | $0.69 | +1050% |
| Q2 2026 | -$0.11 | -320% |
| Q1 2026 | -$0.17 | -$0.15 |
| Q4 2025 | -$0.14 | -$0.08 |
| Q3 2025 | $0.06 | +$0.10 |
| Q2 2025 | $0.05 | +$0.18 |
| Q1 2025 | -$0.02 | +$0.21 |
| Q4 2024 | -$0.06 | +$0.36 |
HNST has the edge over F on earnings quality, reporting a profit while its opponent remains loss making.
F Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $49.5B | -2% |
| Q2 2026 | $48.3B | -3.8% |
| Q1 2026 | $43.3B | +6.4% |
| Q4 2025 | $45.9B | -4.8% |
| Q3 2025 | $50.5B | +9.4% |
| Q2 2025 | $50.2B | +5% |
| Q1 2025 | $40.7B | -5% |
| Q4 2024 | $48.2B | +4.9% |
F has the edge over HNST on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 2.9% | -0.1 points |
| Q2 2026 | 1.3% | +0.3 points |
| Q1 2026 | 5.4% | +4.6 points |
| Q4 2025 | -25% | -28 points |
| Q3 2025 | 3.1% | +1.2 points |
| Q2 2025 | 1% | -2.9 points |
| Q1 2025 | 0.8% | -2.1 points |
| Q4 2024 | 2.5% | +3.1 points |
F has the edge over HNST on profitability, with a higher operating margin.
HNST Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $84.6M | -8.6% |
| Q2 2026 | $83.3M | -11% |
| Q1 2026 | $78.1M | -20% |
| Q4 2025 | $88M | -12% |
| Q3 2025 | $92.6M | -6.7% |
| Q2 2025 | $93.5M | +0.4% |
| Q1 2025 | $97.3M | +13% |
| Q4 2024 | $99.8M | +11% |
HNST's revenue has slid since its 2024 peak: $85M last quarter, down 8.6% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 1.4% | +1 points |
| Q2 2026 | 12% | +8.4 points |
| Q1 2026 | -0.8% | -3.4 points |
| Q4 2025 | -27% | -26 points |
| Q3 2025 | 0.3% | +0.3 points |
| Q2 2025 | 3.1% | +7.4 points |
| Q1 2025 | 2.6% | +4.1 points |
| Q4 2024 | -1% | -2.3 points |
HNST's operating margin was 1.4% last quarter, up 1 points from the same quarter a year ago.
F Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $3.1B | -40% |
| Q2 2026 | $2B | -54% |
| Q1 2026 | -$1.1B | -157% |
| Q4 2025 | $1.1B | +108% |
| Q3 2025 | $5.3B | +50% |
| Q2 2025 | $4.2B | +24% |
| Q1 2025 | $1.9B | +$2.6B |
| Q4 2024 | $530M | +169% |
F has the edge over HNST on cash flow, with more consistent year-over-year improvement.
HNST Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$4.8M | -$4.1M |
| Q2 2026 | $31.5M | +$32.3M |
| Q1 2026 | $3.8M | +$6.8M |
| Q4 2025 | $18.1M | +$35.2M |
| Q3 2025 | -$624K | -104% |
| Q2 2025 | -$826K | -128% |
| Q1 2025 | -$3M | -1254% |
| Q4 2024 | -$17.2M | -278% |
HNST's free cash flow has turned positive again: $49M over the past year, against −$22M the year before.
F Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +2.2% | +89M shares |
| 1 year | +0.7% | +28M shares |
| 3 years | +0.6% | +26M shares |
| 5 years | +1% | +40M shares |
| Available history | +1.8% | +72M shares |
F has 4.1B diluted shares, up 0.7% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | $311M |
| Q4 2025 | — |
| Q3 2025 | — |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | $150M |
F spent $311M buying back its own shares over the past year, up 107% from the year before.
HNST Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.6% | -627K shares |
| 1 year | -1.1% | -1.2M shares |
| 3 years | +18% | +17.3M shares |
| 5 years | +65% | +44.4M shares |
| Available history | +29% | +25.3M shares |
HNST has the edge over F on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $6.1M |
| Q2 2026 | $16.1M |
| Q1 2026 | $3M |
| Q4 2020 | — |
| Q3 2020 | — |
| Q2 2020 | — |
| Q1 2020 | — |
F Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -2.5x | Net Cash |
| Q2 2026 | -2.1x | Net Cash |
| Q1 2026 | -2.0x | Net Cash |
| Q4 2025 | -3.4x | Net Cash |
| Q3 2025 | -2.4x | Net Cash |
| Q2 2025 | -2.2x | Net Cash |
| Q1 2025 | -1.8x | Net Cash |
| Q4 2024 | -1.8x | Net Cash |
F has more cash than debt.
HNST Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2025 | -9.4x | Net Cash |
| Q2 2025 | -9.9x | Net Cash |
| Q1 2025 | -218.7x | Net Cash |
HNST has more cash than debt.
F Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 41.5 | Neutral |
| Stochastic | 19.6 | Oversold |
F's weekly RSI is 41 (neutral) and its Stochastic is 20 (oversold).
HNST Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 54.0 | Neutral |
| Stochastic | 34.6 | Neutral |
HNST's weekly RSI is 54 (neutral) and its Stochastic is 35 (neutral).
F PE vs Consumer Cyclical Sector
| Metric | F | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 18x | — |
F has no meaningful PE right now: it lost money over the past year.
HNST PE vs Consumer Cyclical Sector
| Metric | HNST | Sector median | Relative |
|---|---|---|---|
| PE | 7x | 18x | 61% below |
| PE % | 3 | 53 | 50 pts below |
HNST is trading at 7.0x earnings, a 61% discount to the Consumer Cyclical sector's median of 18x, though its earnings don't support one.
F Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $12.2 | 2.5% below |
| 20 week MA | $13.3 | 11% below |
| 50 week MA | $13.4 | 11% below |
| 100 week MA | $12.1 | 2% below |
| 200 week MA | $12.1 | 1.4% below |
F is in a downtrend: it's below all five of its weekly moving averages, and 1.4% below its 200-week average.
HNST Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $4.87 | 1.4% below |
| 20 week MA | $4.79 | 0.2% above |
| 50 week MA | $3.69 | 30% above |
| 100 week MA | $4.19 | 15% above |
| 200 week MA | $3.54 | 36% above |
HNST has the edge over F on trend strength, trading above more of its moving averages.
F Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $9.36 | $8.86 | -5.3% |
| 2021 | $8.86 | $20.3 | +129% |
| 2022 | $20.3 | $11.4 | -44% |
| 2023 | $11.4 | $12.2 | +7.3% |
| 2024 | $12.2 | $10.0 | -18% |
| 2025 | $10.0 | $13.3 | +33% |
| 2026 YTD | $13.3 | $11.9 | -11% |
F's yearly returns have swung widely, from +129% in 2021 to −44% in 2022. It's down 11% so far in 2026.
HNST Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2021 | $19.1 | $8.07 | -58% |
| 2022 | $8.07 | $2.97 | -63% |
| 2023 | $2.97 | $3.30 | +11% |
| 2024 | $3.30 | $6.93 | +110% |
| 2025 | $6.93 | $2.71 | -61% |
| 2026 YTD | $2.71 | $4.80 | +77% |
HNST has the edge over F on returns for 2026, with the stronger performance.