EBAY

eBay Inc.

56
Fundamentals66/ 100
Valuation21/ 100
Upside potential52/ 100
Risk potential17/ 100

EBAY has lower modeled downside risk, despite its lower overall score.

ZETA

Zeta Global Holdings Corp.

73
Fundamentals79/ 100
Valuation50/ 100
Upside potential62/ 100
Risk potential36/ 100

ZETA has the edge over EBAY overall, supported by stronger valuation and stronger fundamentals.

EBAY Fundamentals

MetricStatus
Healthy
Healthy
Strong
Stable

EBAY's revenue, profitability and cash flow are currently healthy, and its balance sheet is stable.

ZETA Fundamentals

MetricStatus
Strong
Healthy
Strong
Healthy

ZETA's revenue, profitability, cash flow and balance sheet are all currently healthy.

EBAY PE Valuation

CHEAPFAIREXPENSIVE31x61x92x122x
CHEAPFAIREXPENSIVE31x61x92x122x
LevelPEPriceVs current
Cheap6.9x$31.50-74%
Fair16x$71.96-40%
Forward18x$120—
Expensive22x$99.04-18%
Current26x$120—

Historical ranges are pointers, not guarantees.

EBAY's PE is in its expensive range at 26x. If earnings grow as analysts expect, today's price would be 18x next year's earnings.

ZETA PE Valuation

LevelPEPriceVs current
Forward29x$37.27—
Current248x$37.27—
CheapN/AN/AN/A
FairN/AN/AN/A
ExpensiveN/AN/AN/A

Historical ranges are pointers, not guarantees.

ZETA has the edge over EBAY in the historical PE scenario, which offers more potential upside but is not a forecast.

EBAY Forward outlook

MetricOutlook
Strongly improving
Growth
Growth
Stable
Moderate
Moderate

Analysts expect earnings and revenue growth for EBAY, with profitability holding steady.

ZETA Forward outlook

MetricOutlook
Strongly improving
Strong growth
Strong growth
Strongly improving
Limited
Low

ZETA has the edge over EBAY on the outlook, with more favorable profitability expectations.

EBAY Risk to reward

ScenarioChangePrice
Upside+18%$142.26
Downside-17%$100.06

Calculated from the latest close: $120.14 on Nov 12.

EBAY trails ZETA on modeled risk to reward, with less potential upside relative to its potential downside.

ZETA Risk to reward

ScenarioChangePrice
Upside+60%$59.54
Downside-36%$23.87

Calculated from the latest close: $37.27 on Nov 12.

ZETA has a better modeled risk to reward balance than EBAY, with more potential upside relative to its potential downside.

EBAY Earnings Per Share

Q4 2023: $5.19Q1 2024: $4.99Q2 2024: $5.12Q3 2024: $3.95Q4 2024: $3.94Q1 2025: $4.15Q2 2025: $4.49Q3 2025: $4.55Q4 2025: $4.34Q1 2026: $4.40Q2 2026: $4.82Q3 2026: $4.57Forward: $6.63
Q4 2023: $5.19Q1 2024: $4.99Q2 2024: $5.12Q3 2024: $3.95Q4 2024: $3.94Q1 2025: $4.15Q2 2025: $4.49Q3 2025: $4.55Q4 2025: $4.34Q1 2026: $4.40Q2 2026: $4.82Q3 2026: $4.57Forward: $6.63
QuarterTTM EPSYoY
Forward$6.63+45%
Q3 2026$4.57+0.4%
Q2 2026$4.82+7.3%
Q1 2026$4.40+6%
Q4 2025$4.34+10%
Q3 2025$4.55+15%
Q2 2025$4.49-12%
Q1 2025$4.15-17%
Q4 2024$3.94-24%

EBAY's earnings per share have fallen from their peak: $4.57 over the past year, against $20.25 in late 2021.

ZETA Earnings Per Share

Q4 2023: $-1.20Q1 2024: $-1.05Q2 2024: $-0.87Q3 2024: $-0.69Q4 2024: $-0.38Q1 2025: $-0.25Q2 2025: $-0.15Q3 2025: $-0.08Q4 2025: $-0.14Q1 2026: $-0.10Q2 2026: $-0.01Q3 2026: $0.15Forward: $1.27
Q4 2023: $-1.20Q1 2024: $-1.05Q2 2024: $-0.87Q3 2024: $-0.69Q4 2024: $-0.38Q1 2025: $-0.25Q2 2025: $-0.15Q3 2025: $-0.08Q4 2025: $-0.14Q1 2026: $-0.10Q2 2026: $-0.01Q3 2026: $0.15Forward: $1.27
QuarterTTM EPSYoY
Forward$1.27+748%
Q3 2026$0.15+$0.23
Q2 2026-$0.01+$0.14
Q1 2026-$0.10+$0.15
Q4 2025-$0.14+$0.24
Q3 2025-$0.08+$0.61
Q2 2025-$0.15+$0.72
Q1 2025-$0.25+$0.80
Q4 2024-$0.38+$0.82

ZETA has the edge over EBAY on earnings, with more consistent year-over-year improvement.

EBAY Quarterly Revenue

Q4 2023: $2.6BQ1 2024: $2.6BQ2 2024: $2.6BQ3 2024: $2.6BQ4 2024: $2.6BQ1 2025: $2.6BQ2 2025: $2.7BQ3 2025: $2.8BQ4 2025: $3BQ1 2026: $3.1BQ2 2026: $3.1BQ3 2026: $3.2B
Q4 2023: $2.6BQ1 2024: $2.6BQ2 2024: $2.6BQ3 2024: $2.6BQ4 2024: $2.6BQ1 2025: $2.6BQ2 2025: $2.7BQ3 2025: $2.8BQ4 2025: $3BQ1 2026: $3.1BQ2 2026: $3.1BQ3 2026: $3.2B
QuarterRevenueYoY
Q3 2026$3.2B+14%
Q2 2026$3.1B+15%
Q1 2026$3.1B+19%
Q4 2025$3B+15%
Q3 2025$2.8B+9.5%
Q2 2025$2.7B+6.1%
Q1 2025$2.6B+1.1%
Q4 2024$2.6B+0.7%

EBAY's revenue has grown year over year for 15 quarters in a row: $3.2B last quarter, up 14% from the same quarter a year ago.

ZETA Quarterly Revenue

Q4 2023: $210MQ1 2024: $195MQ2 2024: $228MQ3 2024: $268MQ4 2024: $315MQ1 2025: $264MQ2 2025: $308MQ3 2025: $337MQ4 2025: $395MQ1 2026: $396MQ2 2026: $443MQ3 2026: $493M
Q4 2023: $210MQ1 2024: $195MQ2 2024: $228MQ3 2024: $268MQ4 2024: $315MQ1 2025: $264MQ2 2025: $308MQ3 2025: $337MQ4 2025: $395MQ1 2026: $396MQ2 2026: $443MQ3 2026: $493M
QuarterRevenueYoY
Q3 2026$492.7M+46%
Q2 2026$442.8M+44%
Q1 2026$396.3M+50%
Q4 2025$394.6M+25%
Q3 2025$337.2M+26%
Q2 2025$308.4M+35%
Q1 2025$264.4M+36%
Q4 2024$314.7M+50%

ZETA has the edge over EBAY on sales, with stronger typical year-over-year growth.

EBAY Free Cash Flow

Q4 2023: −$4MQ1 2024: $472MQ2 2024: $278MQ3 2024: $646MQ4 2024: $560MQ1 2025: $644MQ2 2025: −$441MQ3 2025: $803MQ4 2025: $466MQ1 2026: $897MQ2 2026: $300MQ3 2026: $749M
Q4 2023: −$4MQ1 2024: $472MQ2 2024: $278MQ3 2024: $646MQ4 2024: $560MQ1 2025: $644MQ2 2025: −$441MQ3 2025: $803MQ4 2025: $466MQ1 2026: $897MQ2 2026: $300MQ3 2026: $749M
QuarterFree cash flowYoY
Q3 2026$749M-6.7%
Q2 2026$300M+$741M
Q1 2026$897M+39%
Q4 2025$466M-17%
Q3 2025$803M+24%
Q2 2025-$441M-259%
Q1 2025$644M+36%
Q4 2024$560M+$564M

EBAY generated $2.4B in free cash flow over the past year, up 54% from the year before.

ZETA Free Cash Flow

Q4 2023: $21MQ1 2024: $19MQ2 2024: $24MQ3 2024: $30MQ4 2024: $35MQ1 2025: $32MQ2 2025: $40MQ3 2025: $52MQ4 2025: $61MQ1 2026: $47MQ2 2026: $64MQ3 2026: $88M
Q4 2023: $21MQ1 2024: $19MQ2 2024: $24MQ3 2024: $30MQ4 2024: $35MQ1 2025: $32MQ2 2025: $40MQ3 2025: $52MQ4 2025: $61MQ1 2026: $47MQ2 2026: $64MQ3 2026: $88M
QuarterFree cash flowYoY
Q3 2026$88.3M+68%
Q2 2026$64.4M+62%
Q1 2026$46.7M+46%
Q4 2025$60.9M+72%
Q3 2025$52.4M+78%
Q2 2025$39.7M+63%
Q1 2025$32.1M+70%
Q4 2024$35.4M+66%

ZETA has the edge over EBAY on cash flow, with more consistent year-over-year improvement.

EBAY Total Shares

Q4 2023: 533MQ1 2024: 519MQ2 2024: 507MQ3 2024: 494MQ4 2024: 501MQ1 2025: 475MQ2 2025: 470MQ3 2025: 467MQ4 2025: 468MQ1 2026: 457MQ2 2026: 455MQ3 2026: 453M
Q4 2023: 533MQ1 2024: 519MQ2 2024: 507MQ3 2024: 494MQ4 2024: 501MQ1 2025: 475MQ2 2025: 470MQ3 2025: 467MQ4 2025: 468MQ1 2026: 457MQ2 2026: 455MQ3 2026: 453M
PeriodChange %Net change
Quarterly-0.4%-2M shares
1 year-3%-14M shares
3 years-15%-79M shares
5 years-31%-205M shares
Available history-44%-359M shares

EBAY has the edge over ZETA on shareholder dilution, with a more favorable share count trend.

ZETA Total Shares

Q4 2023: 157MQ1 2024: 171MQ2 2024: 178MQ3 2024: 188MQ4 2024: 186MQ1 2025: 213MQ2 2025: 217MQ3 2025: 222MQ4 2025: 221MQ1 2026: 239MQ2 2026: 257MQ3 2026: 265M
Q4 2023: 157MQ1 2024: 171MQ2 2024: 178MQ3 2024: 188MQ4 2024: 186MQ1 2025: 213MQ2 2025: 217MQ3 2025: 222MQ4 2025: 221MQ1 2026: 239MQ2 2026: 257MQ3 2026: 265M
PeriodChange %Net change
Quarterly+3.1%+8M shares
1 year+19%+42.2M shares
3 years+67%+107M shares
5 years+417%+213M shares
Available history+712%+232M shares

ZETA has 265M diluted shares, up 19% from a year ago.

EBAY Net Leverage

Q4 2023: 2.5xQ1 2024: 2.3xQ2 2024: 2.4xQ3 2024: 2.3xQ4 2024: 1.9xQ1 2025: 1.4xQ2 2025: 1.8xQ3 2025: 1.7xQ4 2025: 1.8xQ1 2026: 1.4xQ2 2026: 1.5xQ3 2026: 1.9x
Q4 2023: 2.5xQ1 2024: 2.3xQ2 2024: 2.4xQ3 2024: 2.3xQ4 2024: 1.9xQ1 2025: 1.4xQ2 2025: 1.8xQ3 2025: 1.7xQ4 2025: 1.8xQ1 2026: 1.4xQ2 2026: 1.5xQ3 2026: 1.9x
QuarterNet LeverageStatus
Q3 20261.9xHealthy
Q2 20261.5xHealthy
Q1 20261.4xHealthy
Q4 20251.8xHealthy
Q3 20251.7xHealthy
Q2 20251.8xHealthy
Q1 20251.4xHealthy
Q4 20241.9xHealthy

EBAY's net debt is about 1.9 years of its operating earnings (EBITDA), up from 1.7 years a year ago.

ZETA Net Leverage

Q1 2025: -14.1xQ2 2025: -4.5xQ3 2025: -3.0xQ4 2025: -1.6xQ1 2026: -1.1xQ2 2026: -1.0xQ3 2026: -0.7x
Q1 2025: -14.1xQ2 2025: -4.5xQ3 2025: -3.0xQ4 2025: -1.6xQ1 2026: -1.1xQ2 2026: -1.0xQ3 2026: -0.7x
QuarterNet LeverageStatus
Q3 2026-0.7xNet Cash
Q2 2026-1.0xNet Cash
Q1 2026-1.1xNet Cash
Q4 2025-1.6xNet Cash
Q3 2025-3.0xNet Cash
Q2 2025-4.5xNet Cash
Q1 2025-14.1xNet Cash

ZETA has the edge over EBAY on leverage, with a lower net debt burden relative to earnings.

EBAY Weekly Momentum

MetricValueStatus
RSI61.9Neutral
Stochastic80.0Overbought

EBAY's weekly RSI is 62 (neutral) and its Stochastic is 80 (overbought).

ZETA Weekly Momentum

MetricValueStatus
RSI70.3Overbought
Stochastic75.8Neutral

ZETA's weekly RSI is 70 (overbought) and its Stochastic is 76 (neutral).

EBAY PE vs Consumer Cyclical Sector

MetricEBAYSector medianRelative
PE26x18x46% above
PE %914744 pts above

EBAY is trading at 26x earnings, a 46% premium to the Consumer Cyclical sector's median of 18x.

ZETA PE vs Technology Sector

EBAY Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$116.53.1% above
20 week MA$112.46.9% above
50 week MA$102.617% above
100 week MA$89.834% above
200 week MA$69.573% above

EBAY is in an uptrend: it's above all five of its weekly moving averages, and 73% above its 200-week average.

ZETA Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$32.615% above
20 week MA$28.630% above
50 week MA$22.665% above
100 week MA$19.789% above
200 week MA$16.7123% above

ZETA is in an uptrend: it's above all five of its weekly moving averages, and 123% above its 200-week average.

EBAY Yearly ROI

YearStart priceEnd priceROI
2020$36.1$50.1+39%
2021$50.1$64.9+29%
2022$64.9$40.2-38%
2023$40.2$43.6+8.6%
2024$43.6$62.8+44%
2025$62.8$85.2+36%
2026 YTD$85.2$120.1+41%

EBAY has finished higher in five of the last six years. It's up 41% so far in 2026.

ZETA Yearly ROI

YearStart priceEnd priceROI
2021$8.27$8.40+1.6%
2022$8.40$8.21-2.3%
2023$8.21$8.82+7.4%
2024$8.82$17.7+100%
2025$17.7$20.7+17%
2026 YTD$20.7$37.3+80%

ZETA has the edge over EBAY on returns for 2026, with the stronger performance.

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