EBAY
eBay Inc.
EBAY has the edge over SON overall, supported by stronger fundamentals and lower modeled downside.
SON
Sonoco Products Company
SON offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
EBAY Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Healthy | |
| Strong | |
| Stable |
EBAY's revenue, profitability and cash flow are currently healthy, and its balance sheet is stable.
SON Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Healthy | |
| Weak |
SON's cash flow is currently healthy, and its revenue is stable, but its profitability and balance sheet are under pressure.
EBAY PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 6.9x | $31.50 | -74% |
| Fair | 16x | $71.96 | -40% |
| Forward | 18x | $120 | — |
| Expensive | 22x | $99.04 | -18% |
| Current | 26x | $120 | — |
Historical ranges are pointers, not guarantees.
EBAY's PE is in its expensive range at 26x. If earnings grow as analysts expect, today's price would be 18x next year's earnings.
SON PE Valuation
SON has no meaningful PE right now: it lost money over the past year.
EBAY Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Growth | |
| Growth | |
| Stable | |
| Moderate | |
| Moderate |
EBAY has the edge over SON on the outlook, with more favorable earnings and revenue expectations.
SON Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Stable | |
| Stable | |
| Stable | |
| Limited | |
| Low |
Analysts expect SON's earnings, revenue and profitability to hold roughly steady. However, they disagree widely on these estimates.
EBAY Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $6.63 | +45% |
| Q3 2026 | $4.57 | +0.4% |
| Q2 2026 | $4.82 | +7.3% |
| Q1 2026 | $4.40 | +6% |
| Q4 2025 | $4.34 | +10% |
| Q3 2025 | $4.55 | +15% |
| Q2 2025 | $4.49 | -12% |
| Q1 2025 | $4.15 | -17% |
| Q4 2024 | $3.94 | -24% |
EBAY has the edge over SON on earnings quality, reporting a profit while its opponent remains loss making.
SON Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $5.61 | — |
| Q3 2026 | -$2.30 | -137% |
| Q2 2026 | $6.29 | +13% |
| Q1 2026 | $10.20 | +562% |
| Q4 2025 | $10.07 | +510% |
| Q3 2025 | $6.30 | +116% |
| Q2 2025 | $5.58 | +50% |
| Q1 2025 | $1.54 | -61% |
| Q4 2024 | $1.65 | -66% |
SON has swung to a loss: it lost $2.30 per share over the past year, after a profit the year before.
EBAY Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $3.2B | +14% |
| Q2 2026 | $3.1B | +15% |
| Q1 2026 | $3.1B | +19% |
| Q4 2025 | $3B | +15% |
| Q3 2025 | $2.8B | +9.5% |
| Q2 2025 | $2.7B | +6.1% |
| Q1 2025 | $2.6B | +1.1% |
| Q4 2024 | $2.6B | +0.7% |
EBAY has the edge over SON on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 19% | -1.2 points |
| Q2 2026 | 22% | +3.8 points |
| Q1 2026 | 20% | -4 points |
| Q4 2025 | 20% | -0.8 points |
| Q3 2025 | 20% | -2.7 points |
| Q2 2025 | 18% | -3.6 points |
| Q1 2025 | 24% | -0.9 points |
| Q4 2024 | 21% | +5.1 points |
EBAY has the edge over SON on profitability, with a higher operating margin.
SON Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $2B | -4.2% |
| Q2 2026 | $1.9B | -1.3% |
| Q1 2026 | $1.7B | -1.9% |
| Q4 2025 | $1.8B | +30% |
| Q3 2025 | $2.1B | +27% |
| Q2 2025 | $1.9B | +18% |
| Q1 2025 | $1.7B | +4.4% |
| Q4 2024 | $1.4B | -17% |
SON's revenue has held roughly level: $2B last quarter, down 4.2% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | -31% | -40 points |
| Q2 2026 | 10% | +1 points |
| Q1 2026 | 7.6% | +0.2 points |
| Q4 2025 | 29% | +33 points |
| Q3 2025 | 9.2% | +1.5 points |
| Q2 2025 | 9.2% | +0.5 points |
| Q1 2025 | 7.4% | +0.5 points |
| Q4 2024 | -4% | -12 points |
SON's operating margin was −31% last quarter, down 40 points from the same quarter a year ago, near the bottom of its range since 2019.
EBAY Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $749M | -6.7% |
| Q2 2026 | $300M | +$741M |
| Q1 2026 | $897M | +39% |
| Q4 2025 | $466M | -17% |
| Q3 2025 | $803M | +24% |
| Q2 2025 | -$441M | -259% |
| Q1 2025 | $644M | +36% |
| Q4 2024 | $560M | +$564M |
EBAY generated $2.4B in free cash flow over the past year, up 54% from the year before.
SON Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $221.9M | -1.6% |
| Q2 2026 | $236.9M | +140% |
| Q1 2026 | -$430M | -$129.3M |
| Q4 2025 | $322.3M | +17% |
| Q3 2025 | $225.6M | +220% |
| Q2 2025 | $98.6M | +516% |
| Q1 2025 | -$300.8M | -477% |
| Q4 2024 | $274.3M | +74% |
SON still generates free cash flow, though less than at its 2025 peak: $351M over the past year.
EBAY Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.4% | -2M shares |
| 1 year | -3% | -14M shares |
| 3 years | -15% | -79M shares |
| 5 years | -31% | -205M shares |
| Available history | -44% | -359M shares |
EBAY has the edge over SON on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $664M |
| Q2 2026 | $323M |
| Q1 2026 | $486M |
| Q4 2025 | $635M |
| Q3 2025 | $626M |
| Q2 2025 | $624M |
| Q1 2025 | $615M |
| Q4 2024 | $911M |
EBAY spent $2.1B buying back its own shares over the past year, down 24% from the year before.
SON Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.3% | -279K shares |
| 1 year | -0.1% | -146K shares |
| 3 years | +0.6% | +590K shares |
| 5 years | +0.1% | +77K shares |
| Available history | -1.7% | -1.7M shares |
SON has 100M diluted shares, about the same as a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | $181,000 |
| Q2 2026 | $57,000 |
| Q1 2026 | $7M |
| Q4 2025 | $350,000 |
| Q3 2025 | $4,000 |
| Q2 2025 | $3,000 |
| Q1 2025 | $10.6M |
| Q4 2024 | $74,000 |
SON spent $8M buying back its own shares over the past year, down 29% from the year before.
EBAY Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 1.9x | Healthy |
| Q2 2026 | 1.5x | Healthy |
| Q1 2026 | 1.4x | Healthy |
| Q4 2025 | 1.8x | Healthy |
| Q3 2025 | 1.7x | Healthy |
| Q2 2025 | 1.8x | Healthy |
| Q1 2025 | 1.4x | Healthy |
| Q4 2024 | 1.9x | Healthy |
EBAY has the edge over SON on leverage, with a lower net debt burden relative to earnings.
SON Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 5.6x | High |
| Q2 2026 | 2.8x | Moderate |
| Q1 2026 | 2.9x | Moderate |
| Q4 2025 | 2.6x | Moderate |
| Q3 2025 | 5.3x | High |
| Q2 2025 | 6.2x | High |
| Q1 2025 | 9.3x | High |
| Q4 2024 | 9.4x | High |
SON's net debt is about 5.6 years of its operating earnings (EBITDA), up from 5.3 years a year ago.
EBAY Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 61.9 | Neutral |
| Stochastic | 80.0 | Overbought |
EBAY's weekly RSI is 62 (neutral) and its Stochastic is 80 (overbought).
SON Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 43.6 | Neutral |
| Stochastic | 22.6 | Neutral |
SON's weekly RSI is 44 (neutral) and its Stochastic is 23 (neutral).
EBAY PE vs Consumer Cyclical Sector
| Metric | EBAY | Sector median | Relative |
|---|---|---|---|
| PE | 26x | 18x | 46% above |
| PE % | 91 | 47 | 44 pts above |
EBAY is trading at 26x earnings, a 46% premium to the Consumer Cyclical sector's median of 18x.
SON PE vs Consumer Cyclical Sector
| Metric | SON | Sector median | Relative |
|---|---|---|---|
| PE | 7.9x | 18x | 56% below |
| PE % | 15 | 47 | 32 pts below |
SON has the edge over EBAY on valuation relative to its sector.
EBAY Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $116.5 | 3.1% above |
| 20 week MA | $112.4 | 6.9% above |
| 50 week MA | $102.6 | 17% above |
| 100 week MA | $89.8 | 34% above |
| 200 week MA | $69.5 | 73% above |
EBAY has the edge over SON on trend strength, trading above more of its moving averages.
SON Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $49.5 | 1.6% below |
| 20 week MA | $53.1 | 8.2% below |
| 50 week MA | $51.3 | 5% below |
| 100 week MA | $48.3 | 0.9% above |
| 200 week MA | $52.3 | 6.8% below |
SON's trend is mixed: it's above one of its five weekly moving averages, and 6.8% below its 200-week average.
EBAY Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $36.1 | $50.1 | +39% |
| 2021 | $50.1 | $64.9 | +29% |
| 2022 | $64.9 | $40.2 | -38% |
| 2023 | $40.2 | $43.6 | +8.6% |
| 2024 | $43.6 | $62.8 | +44% |
| 2025 | $62.8 | $85.2 | +36% |
| 2026 YTD | $85.2 | $120.1 | +41% |
EBAY has the edge over SON on returns for 2026, with the stronger performance.
SON Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $61.3 | $59.4 | -3.1% |
| 2021 | $59.4 | $55.5 | -6.6% |
| 2022 | $55.5 | $60.4 | +8.9% |
| 2023 | $60.4 | $55.9 | -7.5% |
| 2024 | $55.9 | $48.9 | -12% |
| 2025 | $48.9 | $43.5 | -11% |
| 2026 YTD | $43.5 | $48.7 | +12% |
SON has finished three years in a row lower, and it's up 12% so far in 2026.