EBAY
eBay Inc.
EBAY has a slight edge over REYN overall, supported by stronger modeled upside and stronger fundamentals.
REYN
Reynolds Consumer Products Inc.
REYN offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
EBAY Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Healthy | |
| Strong | |
| Stable |
EBAY's revenue, profitability and cash flow are currently healthy, and its balance sheet is stable.
REYN Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Healthy | |
| Stable |
REYN's profitability and cash flow are currently healthy, and its revenue and balance sheet are stable.
EBAY PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 6.9x | $31.50 | -74% |
| Fair | 16x | $71.96 | -40% |
| Forward | 18x | $120 | — |
| Expensive | 22x | $99.04 | -18% |
| Current | 26x | $120 | — |
Historical ranges are pointers, not guarantees.
EBAY's PE is in its expensive range at 26x. If earnings grow as analysts expect, today's price would be 18x next year's earnings.
REYN PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 15x | $23.30 | -4.9% |
| Forward | 15x | $24.50 | — |
| Current | 16x | $24.50 | — |
| Fair | 18x | $27.78 | +13% |
| Expensive | 22x | $34.23 | +40% |
Historical ranges are pointers, not guarantees.
REYN has the edge over EBAY in the historical PE scenario, which offers more potential upside but is not a forecast.
EBAY Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Growth | |
| Growth | |
| Stable | |
| Moderate | |
| Moderate |
EBAY has the edge over REYN on the outlook, with more favorable earnings and revenue expectations.
REYN Forward outlook
| Metric | Outlook |
|---|---|
| Improving | |
| Stable | |
| Stable | |
| Weakening | |
| Limited | |
| High |
Analysts expect REYN's profitability to weaken, with its earnings and revenue holding steady.
EBAY Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $6.63 | +45% |
| Q3 2026 | $4.57 | +0.4% |
| Q2 2026 | $4.82 | +7.3% |
| Q1 2026 | $4.40 | +6% |
| Q4 2025 | $4.34 | +10% |
| Q3 2025 | $4.55 | +15% |
| Q2 2025 | $4.49 | -12% |
| Q1 2025 | $4.15 | -17% |
| Q4 2024 | $3.94 | -24% |
EBAY has the edge over REYN on earnings, with more consistent year-over-year improvement.
REYN Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.64 | +7.2% |
| Q3 2026 | $1.53 | +5.5% |
| Q2 2026 | $1.63 | +10% |
| Q1 2026 | $1.56 | -1.9% |
| Q4 2025 | $1.43 | -14% |
| Q3 2025 | $1.45 | -17% |
| Q2 2025 | $1.48 | -13% |
| Q1 2025 | $1.59 | +1.3% |
| Q4 2024 | $1.67 | +18% |
REYN earned $1.53 per share over the past year, up 5.5% from the year before.
EBAY Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $3.2B | +14% |
| Q2 2026 | $3.1B | +15% |
| Q1 2026 | $3.1B | +19% |
| Q4 2025 | $3B | +15% |
| Q3 2025 | $2.8B | +9.5% |
| Q2 2025 | $2.7B | +6.1% |
| Q1 2025 | $2.6B | +1.1% |
| Q4 2024 | $2.6B | +0.7% |
EBAY has the edge over REYN on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 19% | -1.2 points |
| Q2 2026 | 22% | +3.8 points |
| Q1 2026 | 20% | -4 points |
| Q4 2025 | 20% | -0.8 points |
| Q3 2025 | 20% | -2.7 points |
| Q2 2025 | 18% | -3.6 points |
| Q1 2025 | 24% | -0.9 points |
| Q4 2024 | 21% | +5.1 points |
EBAY has the edge over REYN on profitability, with a higher operating margin.
REYN Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $944M | +1.4% |
| Q2 2026 | $944M | +0.6% |
| Q1 2026 | $877M | +7.2% |
| Q4 2025 | $1B | +1.4% |
| Q3 2025 | $931M | +2.3% |
| Q2 2025 | $938M | +0.9% |
| Q1 2025 | $818M | -1.8% |
| Q4 2024 | $1B | +1.4% |
REYN's revenue grew through 2021 and has held roughly level since: $944M last quarter, up 1.4% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 8.1% | -2.9 points |
| Q2 2026 | 12% | +2.1 points |
| Q1 2026 | 8.8% | +3.6 points |
| Q4 2025 | 15% | -0.7 points |
| Q3 2025 | 11% | -1.5 points |
| Q2 2025 | 10% | -2.1 points |
| Q1 2025 | 5.1% | -2.7 points |
| Q4 2024 | 15% | -2.2 points |
REYN's operating margin was 8.1% last quarter, down 2.9 points from the same quarter a year ago.
EBAY Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $749M | -6.7% |
| Q2 2026 | $300M | +$741M |
| Q1 2026 | $897M | +39% |
| Q4 2025 | $466M | -17% |
| Q3 2025 | $803M | +24% |
| Q2 2025 | -$441M | -259% |
| Q1 2025 | $644M | +36% |
| Q4 2024 | $560M | +$564M |
EBAY has the edge over REYN on cash flow, with more consistent year-over-year improvement.
REYN Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $9M | -81% |
| Q2 2026 | $45M | -12% |
| Q1 2026 | $27M | +59% |
| Q4 2025 | $200M | +42% |
| Q3 2025 | $48M | -48% |
| Q2 2025 | $51M | -22% |
| Q1 2025 | $17M | -76% |
| Q4 2024 | $141M | -27% |
REYN still generates free cash flow, though less than at its 2020 peak: $281M over the past year.
EBAY Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.4% | -2M shares |
| 1 year | -3% | -14M shares |
| 3 years | -15% | -79M shares |
| 5 years | -31% | -205M shares |
| Available history | -44% | -359M shares |
EBAY has the edge over REYN on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $664M |
| Q2 2026 | $323M |
| Q1 2026 | $486M |
| Q4 2025 | $635M |
| Q3 2025 | $626M |
| Q2 2025 | $624M |
| Q1 2025 | $615M |
| Q4 2024 | $911M |
EBAY spent $2.1B buying back its own shares over the past year, down 24% from the year before.
REYN Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | -100K shares |
| 1 year | +0.7% | +1.4M shares |
| 3 years | +0.9% | +1.8M shares |
| 5 years | +1% | +2M shares |
| Available history | +4.5% | +9.2M shares |
REYN has 212M diluted shares, up 0.7% from a year ago.
| Quarter | Spent |
|---|---|
| Q4 2019 | — |
EBAY Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 1.9x | Healthy |
| Q2 2026 | 1.5x | Healthy |
| Q1 2026 | 1.4x | Healthy |
| Q4 2025 | 1.8x | Healthy |
| Q3 2025 | 1.7x | Healthy |
| Q2 2025 | 1.8x | Healthy |
| Q1 2025 | 1.4x | Healthy |
| Q4 2024 | 1.9x | Healthy |
EBAY has the edge over REYN on leverage, with a lower net debt burden relative to earnings.
REYN Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 2.7x | Moderate |
| Q2 2026 | 2.5x | Moderate |
| Q1 2026 | 2.6x | Moderate |
| Q4 2025 | 2.7x | Moderate |
| Q3 2025 | 3.0x | Moderate |
| Q2 2025 | 2.9x | Moderate |
| Q1 2025 | 2.8x | Moderate |
| Q4 2024 | 2.7x | Moderate |
REYN's net debt is about 2.7 years of its operating earnings (EBITDA), down from 3.0 years a year ago.
EBAY Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 61.9 | Neutral |
| Stochastic | 80.0 | Overbought |
EBAY's weekly RSI is 62 (neutral) and its Stochastic is 80 (overbought).
REYN Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 55.7 | Neutral |
| Stochastic | 50.9 | Neutral |
REYN's weekly RSI is 56 (neutral) and its Stochastic is 51 (neutral).
EBAY PE vs Consumer Cyclical Sector
| Metric | EBAY | Sector median | Relative |
|---|---|---|---|
| PE | 26x | 18x | 46% above |
| PE % | 91 | 47 | 44 pts above |
EBAY is trading at 26x earnings, a 46% premium to the Consumer Cyclical sector's median of 18x.
REYN PE vs Consumer Cyclical Sector
| Metric | REYN | Sector median | Relative |
|---|---|---|---|
| PE | 16x | 18x | 11% below |
| PE % | 31 | 48 | 17 pts below |
REYN has the edge over EBAY on valuation relative to its sector.
EBAY Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $116.5 | 3.1% above |
| 20 week MA | $112.4 | 6.9% above |
| 50 week MA | $102.6 | 17% above |
| 100 week MA | $89.8 | 34% above |
| 200 week MA | $69.5 | 73% above |
EBAY has the edge over REYN on trend strength, trading above more of its moving averages.
REYN Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $23.0 | 6.5% above |
| 20 week MA | $24.1 | 1.6% above |
| 50 week MA | $23.4 | 4.9% above |
| 100 week MA | $23.6 | 3.9% above |
| 200 week MA | $25.8 | 5% below |
REYN has bounced recently, but its long-term trend is still down: it's above its 8-, 20-, 50- and 100-week averages, but 5% below its 200-week average.
EBAY Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $36.1 | $50.1 | +39% |
| 2021 | $50.1 | $64.9 | +29% |
| 2022 | $64.9 | $40.2 | -38% |
| 2023 | $40.2 | $43.6 | +8.6% |
| 2024 | $43.6 | $62.8 | +44% |
| 2025 | $62.8 | $85.2 | +36% |
| 2026 YTD | $85.2 | $120.1 | +41% |
EBAY has the edge over REYN on returns for 2026, with the stronger performance.
REYN Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $28.6 | $30.5 | +6.8% |
| 2021 | $30.5 | $30.3 | -0.6% |
| 2022 | $30.3 | $30.4 | +0.2% |
| 2023 | $30.4 | $26.8 | -12% |
| 2024 | $26.8 | $27.3 | +1.7% |
| 2025 | $27.3 | $23.3 | -15% |
| 2026 YTD | $23.3 | $24.5 | +5.2% |
REYN has finished lower in three of the last six years. It's up 5.2% so far in 2026.