EBAY

eBay Inc.

56
Fundamentals66/ 100
Valuation21/ 100
Upside potential52/ 100
Risk potential17/ 100

EBAY's fundamentals are strong, but it looks expensive: trading at 26x earnings, above its usual 16x. Analysts expect earnings growth.

REF

Reformation Inc. (California)

There isn't enough reported data to score REF yet.

EBAY Fundamentals

MetricStatus
Healthy
Healthy
Strong
Stable

EBAY's revenue, profitability and cash flow are currently healthy, and its balance sheet is stable.

REF Fundamentals

MetricStatus
Unavailable
Unavailable
Unavailable
Unavailable

There isn't enough reported data to rate REF's fundamentals.

EBAY PE Valuation

CHEAPFAIREXPENSIVE31x61x92x122x
CHEAPFAIREXPENSIVE31x61x92x122x
LevelPEPriceVs current
Cheap6.9x$31.50-74%
Fair16x$71.96-40%
Forward18x$120—
Expensive22x$99.04-18%
Current26x$120—

Historical ranges are pointers, not guarantees.

EBAY's PE is in its expensive range at 26x. If earnings grow as analysts expect, today's price would be 18x next year's earnings.

REF PE Valuation

REF has no meaningful PE right now: it lost money over the past year.

EBAY Forward outlook

MetricOutlook
Strongly improving
Growth
Growth
Stable
Moderate
Moderate

Analysts expect earnings and revenue growth for EBAY, with profitability holding steady.

REF Forward outlook

There aren't enough analyst estimates for REF to show an outlook.

EBAY Risk to reward

ScenarioChangePrice
Upside+18%$142.26
Downside-17%$100.06

Calculated from the latest close: $120.14 on Nov 12.

There is not enough scenario data to compare EBAY and REF's risk to reward.

REF Risk to reward

ScenarioChangePrice
UpsideUnknown—
DownsideUnknown—

Calculated from the latest close: $18.13 on Nov 12.

There is not enough scenario data to compare EBAY and REF's risk to reward.

EBAY Earnings Per Share

Q4 2023: $5.19Q1 2024: $4.99Q2 2024: $5.12Q3 2024: $3.95Q4 2024: $3.94Q1 2025: $4.15Q2 2025: $4.49Q3 2025: $4.55Q4 2025: $4.34Q1 2026: $4.40Q2 2026: $4.82Q3 2026: $4.57Forward: $6.63
Q4 2023: $5.19Q1 2024: $4.99Q2 2024: $5.12Q3 2024: $3.95Q4 2024: $3.94Q1 2025: $4.15Q2 2025: $4.49Q3 2025: $4.55Q4 2025: $4.34Q1 2026: $4.40Q2 2026: $4.82Q3 2026: $4.57Forward: $6.63
QuarterTTM EPSYoY
Forward$6.63+45%
Q3 2026$4.57+0.4%
Q2 2026$4.82+7.3%
Q1 2026$4.40+6%
Q4 2025$4.34+10%
Q3 2025$4.55+15%
Q2 2025$4.49-12%
Q1 2025$4.15-17%
Q4 2024$3.94-24%

EBAY's earnings per share have fallen from their peak: $4.57 over the past year, against $20.25 in late 2021.

REF Earnings Per Share

REF and EBAY do not have enough comparable growth data to identify a winner.

EBAY Quarterly Revenue

Q4 2023: $2.6BQ1 2024: $2.6BQ2 2024: $2.6BQ3 2024: $2.6BQ4 2024: $2.6BQ1 2025: $2.6BQ2 2025: $2.7BQ3 2025: $2.8BQ4 2025: $3BQ1 2026: $3.1BQ2 2026: $3.1BQ3 2026: $3.2B
Q4 2023: $2.6BQ1 2024: $2.6BQ2 2024: $2.6BQ3 2024: $2.6BQ4 2024: $2.6BQ1 2025: $2.6BQ2 2025: $2.7BQ3 2025: $2.8BQ4 2025: $3BQ1 2026: $3.1BQ2 2026: $3.1BQ3 2026: $3.2B
QuarterRevenueYoY
Q3 2026$3.2B+14%
Q2 2026$3.1B+15%
Q1 2026$3.1B+19%
Q4 2025$3B+15%
Q3 2025$2.8B+9.5%
Q2 2025$2.7B+6.1%
Q1 2025$2.6B+1.1%
Q4 2024$2.6B+0.7%

EBAY's revenue has grown year over year for 15 quarters in a row: $3.2B last quarter, up 14% from the same quarter a year ago.

REF Quarterly Revenue

Q1 2025: $86MQ2 2025: $125MQ1 2026: $112MQ2 2026: $155MQ3 2026: $174M
Q1 2025: $86MQ2 2025: $125MQ1 2026: $112MQ2 2026: $155MQ3 2026: $174M
QuarterRevenueYoY
Q2 2026$155.2M+24%
Q1 2026$112.3M+30%

REF has the edge over EBAY in the latest year-over-year revenue comparison.

EBAY Free Cash Flow

Q4 2023: −$4MQ1 2024: $472MQ2 2024: $278MQ3 2024: $646MQ4 2024: $560MQ1 2025: $644MQ2 2025: −$441MQ3 2025: $803MQ4 2025: $466MQ1 2026: $897MQ2 2026: $300MQ3 2026: $749M
Q4 2023: −$4MQ1 2024: $472MQ2 2024: $278MQ3 2024: $646MQ4 2024: $560MQ1 2025: $644MQ2 2025: −$441MQ3 2025: $803MQ4 2025: $466MQ1 2026: $897MQ2 2026: $300MQ3 2026: $749M
QuarterFree cash flowYoY
Q3 2026$749M-6.7%
Q2 2026$300M+$741M
Q1 2026$897M+39%
Q4 2025$466M-17%
Q3 2025$803M+24%
Q2 2025-$441M-259%
Q1 2025$644M+36%
Q4 2024$560M+$564M

EBAY generated $2.4B in free cash flow over the past year, up 54% from the year before.

REF Free Cash Flow

Q1 2025: −$31MQ2 2025: −$5MQ1 2026: −$22MQ2 2026: --Q3 2026: $38M
Q1 2025: −$31MQ2 2025: −$5MQ1 2026: −$22MQ2 2026: --Q3 2026: $38M
QuarterFree cash flowYoY
Q1 2026-$22M+$8.7M

REF and EBAY do not have enough comparable growth data to identify a winner.

EBAY Total Shares

Q4 2023: 533MQ1 2024: 519MQ2 2024: 507MQ3 2024: 494MQ4 2024: 501MQ1 2025: 475MQ2 2025: 470MQ3 2025: 467MQ4 2025: 468MQ1 2026: 457MQ2 2026: 455MQ3 2026: 453M
Q4 2023: 533MQ1 2024: 519MQ2 2024: 507MQ3 2024: 494MQ4 2024: 501MQ1 2025: 475MQ2 2025: 470MQ3 2025: 467MQ4 2025: 468MQ1 2026: 457MQ2 2026: 455MQ3 2026: 453M
PeriodChange %Net change
Quarterly-0.4%-2M shares
1 year-3%-14M shares
3 years-15%-79M shares
5 years-31%-205M shares
Available history-44%-359M shares

EBAY has the edge over REF on shareholder dilution, with a more favorable share count trend.

REF Total Shares

Q1 2025: 50MQ2 2025: 51MQ1 2026: 50MQ2 2026: 53MQ3 2026: 56M
Q1 2025: 50MQ2 2025: 51MQ1 2026: 50MQ2 2026: 53MQ3 2026: 56M
PeriodChange %Net change
Quarterly+5.8%+3.1M shares
1 year+13%+6.2M shares

REF has 56M diluted shares, up 13% from a year ago.

EBAY Net Leverage

Q4 2023: 2.5xQ1 2024: 2.3xQ2 2024: 2.4xQ3 2024: 2.3xQ4 2024: 1.9xQ1 2025: 1.4xQ2 2025: 1.8xQ3 2025: 1.7xQ4 2025: 1.8xQ1 2026: 1.4xQ2 2026: 1.5xQ3 2026: 1.9x
Q4 2023: 2.5xQ1 2024: 2.3xQ2 2024: 2.4xQ3 2024: 2.3xQ4 2024: 1.9xQ1 2025: 1.4xQ2 2025: 1.8xQ3 2025: 1.7xQ4 2025: 1.8xQ1 2026: 1.4xQ2 2026: 1.5xQ3 2026: 1.9x
QuarterNet LeverageStatus
Q3 20261.9xHealthy
Q2 20261.5xHealthy
Q1 20261.4xHealthy
Q4 20251.8xHealthy
Q3 20251.7xHealthy
Q2 20251.8xHealthy
Q1 20251.4xHealthy
Q4 20241.9xHealthy

EBAY's net debt is about 1.9 years of its operating earnings (EBITDA), up from 1.7 years a year ago.

REF Net Leverage

REF's operating earnings (EBITDA) were negative over the past year, so its debt can't be measured against them.

EBAY Weekly Momentum

MetricValueStatus
RSI61.9Neutral
Stochastic80.0Overbought

EBAY's weekly RSI is 62 (neutral) and its Stochastic is 80 (overbought).

REF Weekly Momentum

MetricValueStatus
RSI53.5Neutral
Stochastic79.9Neutral

REF's weekly RSI is 54 (neutral) and its Stochastic is 80 (neutral).

EBAY PE vs Consumer Cyclical Sector

MetricEBAYSector medianRelative
PE26x18x46% above
PE %914744 pts above

EBAY is trading at 26x earnings, a 46% premium to the Consumer Cyclical sector's median of 18x.

REF PE vs Consumer Cyclical Sector

REF has no meaningful PE right now: it lost money over the past year.

EBAY Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$116.53.1% above
20 week MA$112.46.9% above
50 week MA$102.617% above
100 week MA$89.834% above
200 week MA$69.573% above

REF has stronger trend alignment. EBAY is above 5 of 5 weekly averages versus REF above 1 of 1.

REF Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$15.021% above

REF is in an uptrend: it's above all one of its weekly moving averages, and 21% above its 8-week average.

EBAY Yearly ROI

YearStart priceEnd priceROI
2020$36.1$50.1+39%
2021$50.1$64.9+29%
2022$64.9$40.2-38%
2023$40.2$43.6+8.6%
2024$43.6$62.8+44%
2025$62.8$85.2+36%
2026 YTD$85.2$120.1+41%

EBAY has the edge over REF on returns for 2026, with the stronger performance.

REF Yearly ROI

YearStart priceEnd priceROI
2026 YTD$16.2$18.1+12%

It's up 12% so far in 2026.

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