DLX

Deluxe Corporation

58
Fundamentals53/ 100
Valuation57/ 100
Upside potential41/ 100
Risk potential27/ 100

DLX has lower modeled downside risk, despite its lower overall score.

RDDT

Reddit, Inc.

70
Fundamentals88/ 100
Valuation50/ 100
Upside potential65/ 100
Risk potential41/ 100

RDDT has the edge over DLX overall, supported by stronger fundamentals and stronger modeled upside.

DLX Fundamentals

MetricStatus
Stable
Healthy
Healthy
Weak

DLX's profitability and cash flow are currently healthy, and its revenue is stable, but its balance sheet is weak.

RDDT Fundamentals

MetricStatus
Healthy
Strong
Strong
Strong

RDDT's revenue, profitability, cash flow and balance sheet are all currently healthy.

DLX PE Valuation

CHEAPFAIREXPENSIVE64x128x193x257x
CHEAPFAIREXPENSIVE64x128x193x257x
LevelPEPriceVs current
Forward6.6x$26.69—
Cheap12x$20.65-23%
Current16x$26.69—
Fair17x$29.15+9.2%
Expensive28x$48.18+81%

Historical ranges are pointers, not guarantees.

DLX's PE is in its fair range at 16x. If earnings grow as analysts expect, today's price would be 6.6x next year's earnings, in its cheap range.

RDDT PE Valuation

CHEAPFAIREXPENSIVE16x33x49x65x
CHEAPFAIREXPENSIVE16x33x49x65x
LevelPEPriceVs current
Forward16x$99.55—
Current20x$99.55—
Cheap35x$171+72%
Fair46x$228+129%
Expensive53x$262+163%

Historical ranges are pointers, not guarantees.

RDDT has the edge over DLX in the historical PE scenario, which offers more potential upside but is not a forecast.

DLX Forward outlook

MetricOutlook
Strongly improving
Growth
Growth
Improving
Limited
High

Analysts expect earnings and revenue growth for DLX, with profitability improving.

RDDT Forward outlook

MetricOutlook
Strongly improving
Strong growth
Strong growth
Strongly improving
Moderate
Low

Analysts expect strong earnings and revenue growth for RDDT, with profitability improving. However, they disagree widely on these estimates.

DLX Risk to reward

ScenarioChangePrice
Upside+19%$31.63
Downside-27%$19.45

Calculated from the latest close: $26.69 on Nov 12.

DLX trails RDDT on modeled risk to reward, with less potential upside relative to its potential downside.

RDDT Risk to reward

ScenarioChangePrice
Upside+77%$175.99
Downside-41%$58.49

Calculated from the latest close: $99.55 on Nov 12.

RDDT has a better modeled risk to reward balance than DLX, with more potential upside relative to its potential downside.

DLX Earnings Per Share

Q4 2023: $0.59Q1 2024: $0.77Q2 2024: $0.86Q3 2024: $1.24Q4 2024: $1.18Q1 2025: $1.25Q2 2025: $1.29Q3 2025: $1.83Q4 2025: $1.80Q1 2026: $2.26Q2 2026: $2.17Q3 2026: $1.71Forward: $4.05
Q4 2023: $0.59Q1 2024: $0.77Q2 2024: $0.86Q3 2024: $1.24Q4 2024: $1.18Q1 2025: $1.25Q2 2025: $1.29Q3 2025: $1.83Q4 2025: $1.80Q1 2026: $2.26Q2 2026: $2.17Q3 2026: $1.71Forward: $4.05
QuarterTTM EPSYoY
Forward$4.05+137%
Q3 2026$1.71-6.6%
Q2 2026$2.17+68%
Q1 2026$2.26+81%
Q4 2025$1.80+53%
Q3 2025$1.83+48%
Q2 2025$1.29+50%
Q1 2025$1.25+62%
Q4 2024$1.18+100%

DLX has the stronger earnings trend. Trailing diluted EPS is down 6.6% for DLX versus RDDT down 39%.

RDDT Earnings Per Share

Q4 2023: $-0.56Q1 2024: $-8.38Q2 2024: $-8.19Q3 2024: $-7.98Q4 2025: $2.62Q1 2026: $3.50Q2 2026: $4.30Q3 2026: $4.90Forward: $6.32
Q4 2023: $-0.56Q1 2024: $-8.38Q2 2024: $-8.19Q3 2024: $-7.98Q4 2025: $2.62Q1 2026: $3.50Q2 2026: $4.30Q3 2026: $4.90Forward: $6.32
QuarterTTM EPSYoY
Forward$6.32+29%
Q3 2024-$7.98-$7.17
Q2 2024-$8.19-$7.15
Q1 2024-$8.38-$7.25
Q4 2023-$0.56+$0.41
Q3 2023-$0.81-$0.02
Q2 2023-$1.04-$0.48
Q1 2023-$1.13-$0.48
Q4 2022-$0.97-$0.19

RDDT has returned to profit: it earned $4.90 per share over the past year, after losing money the year before.

DLX Quarterly Revenue

Q4 2023: $537MQ1 2024: $535MQ2 2024: $538MQ3 2024: $528MQ4 2024: $521MQ1 2025: $536MQ2 2025: $521MQ3 2025: $540MQ4 2025: $535MQ1 2026: $538MQ2 2026: $499MQ3 2026: $554M
Q4 2023: $537MQ1 2024: $535MQ2 2024: $538MQ3 2024: $528MQ4 2024: $521MQ1 2025: $536MQ2 2025: $521MQ3 2025: $540MQ4 2025: $535MQ1 2026: $538MQ2 2026: $499MQ3 2026: $554M
QuarterRevenueYoY
Q3 2026$553.9M+2.5%
Q2 2026$499.3M-4.2%
Q1 2026$538.1M+0.3%
Q4 2025$535.2M+2.8%
Q3 2025$540.2M+2.2%
Q2 2025$521.3M-3.1%
Q1 2025$536.5M+0.3%
Q4 2024$520.5M-3.1%

DLX's revenue grew through 2021 and has held roughly level since: $554M last quarter, up 2.5% from the same quarter a year ago.

RDDT Quarterly Revenue

Q4 2023: $250MQ1 2024: $243MQ2 2024: $281MQ3 2024: $348MQ4 2024: $428MQ1 2025: $392MQ2 2025: $500MQ3 2025: $585MQ4 2025: $726MQ1 2026: $663MQ2 2026: $805MQ3 2026: $895M
Q4 2023: $250MQ1 2024: $243MQ2 2024: $281MQ3 2024: $348MQ4 2024: $428MQ1 2025: $392MQ2 2025: $500MQ3 2025: $585MQ4 2025: $726MQ1 2026: $663MQ2 2026: $805MQ3 2026: $895M
QuarterRevenueYoY
Q3 2026$895M+53%
Q2 2026$804.9M+61%
Q1 2026$663.4M+69%
Q4 2025$725.6M+70%
Q3 2025$584.9M+68%
Q2 2025$499.6M+78%
Q1 2025$392.4M+61%
Q4 2024$427.7M+71%

RDDT has the edge over DLX on sales, with more consistent year-over-year improvement.

DLX Free Cash Flow

Q4 2023: $83MQ1 2024: $6MQ2 2024: $11MQ3 2024: $47MQ4 2024: $60MQ1 2025: $24MQ2 2025: $28MQ3 2025: $44MQ4 2025: $79MQ1 2026: $27MQ2 2026: $59MQ3 2026: $49M
Q4 2023: $83MQ1 2024: $6MQ2 2024: $11MQ3 2024: $47MQ4 2024: $60MQ1 2025: $24MQ2 2025: $28MQ3 2025: $44MQ4 2025: $79MQ1 2026: $27MQ2 2026: $59MQ3 2026: $49M
QuarterFree cash flowYoY
Q3 2026$49M+12%
Q2 2026$58.6M+111%
Q1 2026$27.3M+12%
Q4 2025$79.3M+32%
Q3 2025$43.9M-6.2%
Q2 2025$27.8M+143%
Q1 2025$24.3M+295%
Q4 2024$60.2M-28%

DLX generated $214M in free cash flow over the past year, up 37% from the year before.

RDDT Free Cash Flow

Q4 2023: −$22MQ1 2024: $29MQ2 2024: $27MQ3 2024: $70MQ4 2024: $89MQ1 2025: $127MQ2 2025: $111MQ3 2025: $183MQ4 2025: $264MQ1 2026: $311MQ2 2026: $261MQ3 2026: $363M
Q4 2023: −$22MQ1 2024: $29MQ2 2024: $27MQ3 2024: $70MQ4 2024: $89MQ1 2025: $127MQ2 2025: $111MQ3 2025: $183MQ4 2025: $264MQ1 2026: $311MQ2 2026: $261MQ3 2026: $363M
QuarterFree cash flowYoY
Q3 2026$362.6M+98%
Q2 2026$260.7M+135%
Q1 2026$311.2M+146%
Q4 2025$263.6M+196%
Q3 2025$183.1M+161%
Q2 2025$110.8M+308%
Q1 2025$126.6M+333%
Q4 2024$89.2M+$111.2M

RDDT has the edge over DLX on cash flow, with more consistent year-over-year improvement.

DLX Total Shares

Q4 2023: 44MQ1 2024: 44MQ2 2024: 45MQ3 2024: 45MQ4 2024: 45MQ1 2025: 45MQ2 2025: 45MQ3 2025: 46MQ4 2025: 46MQ1 2026: 46MQ2 2026: 46MQ3 2026: 47M
Q4 2023: 44MQ1 2024: 44MQ2 2024: 45MQ3 2024: 45MQ4 2024: 45MQ1 2025: 45MQ2 2025: 45MQ3 2025: 46MQ4 2025: 46MQ1 2026: 46MQ2 2026: 46MQ3 2026: 47M
PeriodChange %Net change
Quarterly+0.2%+100K shares
1 year+2%+904K shares
3 years+6.5%+2.8M shares
5 years+8.1%+3.5M shares
Available history+8.1%+3.5M shares

DLX has 47M diluted shares, up 2% from a year ago.

RDDT Total Shares

Q4 2023: 163MQ1 2024: 70MQ2 2024: 164MQ3 2024: 192MQ1 2025: 201MQ2 2025: 200MQ3 2025: 203MQ4 2025: 202MQ1 2026: 203MQ2 2026: 202MQ3 2026: 202M
Q4 2023: 163MQ1 2024: 70MQ2 2024: 164MQ3 2024: 192MQ1 2025: 201MQ2 2025: 200MQ3 2025: 203MQ4 2025: 202MQ1 2026: 203MQ2 2026: 202MQ3 2026: 202M
PeriodChange %Net change
Quarterly-0.1%-169K shares
1 year-0.4%-868K shares
3 years+24%+38.5M shares
5 years+24%+38.5M shares

RDDT has the edge over DLX on shareholder dilution, with a more favorable share count trend.

DLX Net Leverage

Q4 2023: 4.6xQ1 2024: 4.5xQ2 2024: 4.5xQ3 2024: 4.0xQ4 2024: 4.1xQ1 2025: 4.1xQ2 2025: 4.2xQ3 2025: 3.8xQ4 2025: 3.8xQ1 2026: 3.5xQ2 2026: 3.4xQ3 2026: 5.0x
Q4 2023: 4.6xQ1 2024: 4.5xQ2 2024: 4.5xQ3 2024: 4.0xQ4 2024: 4.1xQ1 2025: 4.1xQ2 2025: 4.2xQ3 2025: 3.8xQ4 2025: 3.8xQ1 2026: 3.5xQ2 2026: 3.4xQ3 2026: 5.0x
QuarterNet LeverageStatus
Q3 20265.0xHigh
Q2 20263.4xElevated
Q1 20263.5xElevated
Q4 20253.8xElevated
Q3 20253.8xElevated
Q2 20254.2xHigh
Q1 20254.1xHigh
Q4 20244.1xHigh

DLX's net debt is about 5.0 years of its operating earnings (EBITDA), up from 3.8 years a year ago.

RDDT Net Leverage

Q1 2025: -13.1xQ2 2025: -5.0xQ3 2025: -3.3xQ4 2025: -2.1xQ1 2026: -2.2xQ2 2026: -1.9xQ3 2026: -1.5x
Q1 2025: -13.1xQ2 2025: -5.0xQ3 2025: -3.3xQ4 2025: -2.1xQ1 2026: -2.2xQ2 2026: -1.9xQ3 2026: -1.5x
QuarterNet LeverageStatus
Q3 2026-1.5xNet Cash
Q2 2026-1.9xNet Cash
Q1 2026-2.2xNet Cash
Q4 2025-2.1xNet Cash
Q3 2025-3.3xNet Cash
Q2 2025-5.0xNet Cash
Q1 2025-13.1xNet Cash

RDDT has the edge over DLX on leverage, with a lower net debt burden relative to earnings.

DLX Weekly Momentum

MetricValueStatus
RSI59.6Neutral
Stochastic53.1Neutral

DLX's weekly RSI is 60 (neutral) and its Stochastic is 53 (neutral).

RDDT Weekly Momentum

MetricValueStatus
RSI34.8Neutral
Stochastic6.5Oversold

RDDT's weekly RSI is 35 (neutral) and its Stochastic is 6 (oversold).

DLX PE vs Communication Services Sector

MetricDLXSector medianRelative
PE16x16x5.3% below
PE %452619 pts above

DLX has the edge over RDDT on valuation relative to its sector.

RDDT PE vs Communication Services Sector

MetricRDDTSector medianRelative
PE20x16x23% above
PE %52318 pts below

RDDT is trading at 20x earnings, a 23% premium to the Communication Services sector's median of 16x, though its earnings don't support one.

DLX Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$24.111% above
20 week MA$24.39.7% above
50 week MA$25.06.6% above
100 week MA$21.524% above
200 week MA$20.530% above

DLX has stronger trend alignment. DLX is above 5 of 5 weekly averages versus RDDT above 0 of 4.

RDDT Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$130.624% below
20 week MA$151.734% below
50 week MA$165.040% below
100 week MA$167.140% below

RDDT is in a downtrend: it's below all four of its weekly moving averages, and 40% below its 100-week average.

DLX Yearly ROI

YearStart priceEnd priceROI
2020$50.1$26.1-48%
2021$26.1$31.6+21%
2022$31.6$17.0-46%
2023$17.0$21.5+26%
2024$21.5$22.4+4.6%
2025$22.4$22.7+1.1%
2026 YTD$22.7$26.7+18%

DLX has the edge over RDDT on returns for 2026, with the stronger performance.

RDDT Yearly ROI

YearStart priceEnd priceROI
2024$46.0$173.5+277%
2025$173.5$225.8+30%
2026 YTD$225.8$99.6-56%

RDDT has finished every year since 2024 higher, and it's down 56% so far in 2026.

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