DLX
Deluxe Corporation
DLX offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
GOOGL
Alphabet Inc.
GOOGL has the edge over DLX overall, supported by stronger modeled upside and lower modeled downside.
DLX Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Healthy | |
| Weak |
DLX's profitability and cash flow are currently healthy, and its revenue is stable, but its balance sheet is weak.
GOOGL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Under pressure | |
| Healthy |
GOOGL's revenue, profitability and balance sheet are currently healthy, but its cash flow is under pressure.
DLX PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 6.6x | $26.69 | — |
| Cheap | 12x | $20.65 | -23% |
| Current | 16x | $26.69 | — |
| Fair | 17x | $29.15 | +9.2% |
| Expensive | 28x | $48.18 | +81% |
Historical ranges are pointers, not guarantees.
DLX's PE is in its fair range at 16x. If earnings grow as analysts expect, today's price would be 6.6x next year's earnings, in its cheap range.
GOOGL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Current | 16x | $299 | — |
| Cheap | 20x | $378 | +27% |
| Forward | 22x | $299 | — |
| Fair | 26x | $497 | +66% |
| Expensive | 31x | $586 | +96% |
Historical ranges are pointers, not guarantees.
GOOGL has the edge over DLX in the historical PE scenario, which offers more potential upside but is not a forecast.
DLX Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Growth | |
| Growth | |
| Improving | |
| Limited | |
| High |
DLX has the edge over GOOGL on the outlook, with more favorable valuation and profitability expectations.
GOOGL Forward outlook
| Metric | Outlook |
|---|---|
| Strongly deteriorating | |
| Strong growth | |
| Strong growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect strong earnings and revenue growth for GOOGL, but weaker profitability.
DLX Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $4.05 | +137% |
| Q3 2026 | $1.71 | -6.6% |
| Q2 2026 | $2.17 | +68% |
| Q1 2026 | $2.26 | +81% |
| Q4 2025 | $1.80 | +53% |
| Q3 2025 | $1.83 | +48% |
| Q2 2025 | $1.29 | +50% |
| Q1 2025 | $1.25 | +62% |
| Q4 2024 | $1.18 | +100% |
DLX earned $1.71 per share over the past year, down 6.6% from the year before.
GOOGL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $13.89 | -28% |
| Q3 2026 | $19.16 | +89% |
| Q2 2026 | $19.91 | +112% |
| Q1 2026 | $13.11 | +46% |
| Q4 2025 | $10.81 | +34% |
| Q3 2025 | $10.13 | +34% |
| Q2 2025 | $9.38 | +35% |
| Q1 2025 | $8.96 | +37% |
| Q4 2024 | $8.04 | +39% |
GOOGL's earnings per share have climbed steadily: $19.16 over the past year, up 89% from the year before, and higher year over year for 13 quarters in a row. Its recent earnings include one-off gains.
DLX Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $553.9M | +2.5% |
| Q2 2026 | $499.3M | -4.2% |
| Q1 2026 | $538.1M | +0.3% |
| Q4 2025 | $535.2M | +2.8% |
| Q3 2025 | $540.2M | +2.2% |
| Q2 2025 | $521.3M | -3.1% |
| Q1 2025 | $536.5M | +0.3% |
| Q4 2024 | $520.5M | -3.1% |
DLX's revenue grew through 2021 and has held roughly level since: $554M last quarter, up 2.5% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 9.5% | -4.5 points |
| Q2 2026 | 11% | -0.5 points |
| Q1 2026 | 13% | +4.4 points |
| Q4 2025 | 8.9% | -0.1 points |
| Q3 2025 | 14% | +6.2 points |
| Q2 2025 | 12% | +0.6 points |
| Q1 2025 | 9% | +0.7 points |
| Q4 2024 | 9% | -0.4 points |
DLX's operating margin was 9.5% last quarter, down 4.5 points from the same quarter a year ago.
GOOGL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $127.6B | +25% |
| Q2 2026 | $119.8B | +24% |
| Q1 2026 | $109.9B | +22% |
| Q4 2025 | $113.8B | +18% |
| Q3 2025 | $102.3B | +16% |
| Q2 2025 | $96.4B | +14% |
| Q1 2025 | $90.2B | +12% |
| Q4 2024 | $96.5B | +12% |
GOOGL has the edge over DLX on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 32% | +1.3 points |
| Q2 2026 | 34% | +1.6 points |
| Q1 2026 | 36% | +2.2 points |
| Q4 2025 | 32% | -0.5 points |
| Q3 2025 | 31% | -1.8 points |
| Q2 2025 | 32% | +0.1 points |
| Q1 2025 | 34% | +2.3 points |
| Q4 2024 | 32% | +4.6 points |
GOOGL has the edge over DLX on profitability, with a higher operating margin.
DLX Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $49M | +12% |
| Q2 2026 | $58.6M | +111% |
| Q1 2026 | $27.3M | +12% |
| Q4 2025 | $79.3M | +32% |
| Q3 2025 | $43.9M | -6.2% |
| Q2 2025 | $27.8M | +143% |
| Q1 2025 | $24.3M | +295% |
| Q4 2024 | $60.2M | -28% |
DLX has the edge over GOOGL on cash flow, with more consistent year-over-year improvement.
GOOGL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$9.1B | -137% |
| Q2 2026 | -$5.9B | -210% |
| Q1 2026 | $10.1B | -47% |
| Q4 2025 | $24.6B | -1.2% |
| Q3 2025 | $24.5B | +39% |
| Q2 2025 | $5.3B | -61% |
| Q1 2025 | $19B | +13% |
| Q4 2024 | $24.8B | +215% |
GOOGL usually generates cash, though not every quarter: the latest was −$9.1B, but it generated $19.7B over the past year.
DLX Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.2% | +100K shares |
| 1 year | +2% | +904K shares |
| 3 years | +6.5% | +2.8M shares |
| 5 years | +8.1% | +3.5M shares |
| Available history | +8.1% | +3.5M shares |
DLX has 47M diluted shares, up 2% from a year ago.
| Quarter | Spent |
|---|---|
| Q4 2021 | — |
| Q3 2021 | — |
| Q2 2021 | — |
| Q1 2021 | — |
| Q4 2020 | — |
| Q3 2020 | — |
| Q2 2020 | — |
| Q1 2020 | $14M |
GOOGL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +59M shares |
| 1 year | +1.4% | +165M shares |
| 3 years | -1.2% | -148M shares |
| 5 years | -6.8% | -907M shares |
| Available history | -10% | -1.4B shares |
GOOGL has the edge over DLX on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | $5.5B |
| Q3 2025 | $11.5B |
| Q2 2025 | $13.6B |
| Q1 2025 | $15.1B |
| Q4 2024 | $15.6B |
GOOGL spent $5.5B buying back its own shares over the past year, down 90% from the year before.
DLX Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 5.0x | High |
| Q2 2026 | 3.4x | Elevated |
| Q1 2026 | 3.5x | Elevated |
| Q4 2025 | 3.8x | Elevated |
| Q3 2025 | 3.8x | Elevated |
| Q2 2025 | 4.2x | High |
| Q1 2025 | 4.1x | High |
| Q4 2024 | 4.1x | High |
DLX's net debt is about 5.0 years of its operating earnings (EBITDA), up from 3.8 years a year ago.
GOOGL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.4x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.3x | Very low |
| Q4 2025 | 0.1x | Very low |
| Q3 2025 | 0.0x | Very low |
| Q2 2025 | 0.1x | Very low |
| Q1 2025 | -0.1x | Net Cash |
| Q4 2024 | -0.1x | Net Cash |
GOOGL has the edge over DLX on leverage, with a lower net debt burden relative to earnings.
DLX Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 59.6 | Neutral |
| Stochastic | 53.1 | Neutral |
DLX's weekly RSI is 60 (neutral) and its Stochastic is 53 (neutral).
GOOGL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 40.2 | Neutral |
| Stochastic | 11.7 | Oversold |
GOOGL's weekly RSI is 40 (neutral) and its Stochastic is 12 (oversold).
DLX PE vs Communication Services Sector
| Metric | DLX | Sector median | Relative |
|---|---|---|---|
| PE | 16x | 16x | 5.3% below |
| PE % | 45 | 26 | 19 pts above |
DLX is trading at 16x earnings, in line with the Communication Services sector's median of 16x.
GOOGL PE vs Communication Services Sector
| Metric | GOOGL | Sector median | Relative |
|---|---|---|---|
| PE | 16x | 16x | 6% below |
| PE % | 1 | 26 | 25 pts below |
GOOGL has the edge over DLX on valuation relative to its sector.
DLX Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $24.1 | 11% above |
| 20 week MA | $24.3 | 9.7% above |
| 50 week MA | $25.0 | 6.6% above |
| 100 week MA | $21.5 | 24% above |
| 200 week MA | $20.5 | 30% above |
DLX has the edge over GOOGL on trend strength, trading above more of its moving averages.
GOOGL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $320.4 | 6.8% below |
| 20 week MA | $336.1 | 11% below |
| 50 week MA | $334.5 | 11% below |
| 100 week MA | $267.8 | 12% above |
| 200 week MA | $204.7 | 46% above |
GOOGL has pulled back, but its long-term trend is still up: it's below its 8-, 20- and 50-week averages, but 46% above its 200-week average.
DLX Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $50.1 | $26.1 | -48% |
| 2021 | $26.1 | $31.6 | +21% |
| 2022 | $31.6 | $17.0 | -46% |
| 2023 | $17.0 | $21.5 | +26% |
| 2024 | $21.5 | $22.4 | +4.6% |
| 2025 | $22.4 | $22.7 | +1.1% |
| 2026 YTD | $22.7 | $26.7 | +18% |
DLX has the edge over GOOGL on returns for 2026, with the stronger performance.
GOOGL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $67.7 | $86.7 | +28% |
| 2021 | $86.7 | $146.9 | +69% |
| 2022 | $146.9 | $89.2 | -39% |
| 2023 | $89.2 | $139.7 | +57% |
| 2024 | $139.7 | $192.8 | +38% |
| 2025 | $192.8 | $313.5 | +63% |
| 2026 YTD | $313.5 | $298.7 | -4.7% |
GOOGL has finished higher in five of the last six years, three of them by more than 50%. It's down 4.7% so far in 2026.