CZFS

Citizens Financial Services, Inc.

60
Fundamentals72/ 100
Valuation47/ 100
Upside potential60/ 100
Risk potential21/ 100

CZFS offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.

MS

Morgan Stanley

62
Fundamentals71/ 100
Valuation48/ 100
Upside potential73/ 100
Risk potential11/ 100

MS has a slight edge over CZFS overall, supported by stronger modeled upside and lower modeled downside.

CZFS Fundamentals

MetricStatus
Stable
Strong
N/A
N/A

CZFS's profitability is currently strong, and its revenue is stable. Free cash flow and net leverage aren't meaningful measures for financial services companies like CZFS.

MS Fundamentals

MetricStatus
Healthy
Strong
N/A
N/A

MS's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like MS.

CZFS PE Valuation

CHEAPFAIREXPENSIVE3.9x7.7x12x15x
CHEAPFAIREXPENSIVE3.9x7.7x12x15x
LevelPEPriceVs current
Cheap7.9x$70.82-17%
Fair9.3x$82.98-2.9%
Forward9.3x$85.48—
Current9.6x$85.48—
Expensive11x$97.78+14%

Historical ranges are pointers, not guarantees.

CZFS has the edge over MS in the historical PE scenario, which offers more potential upside but is not a forecast.

MS PE Valuation

CHEAPFAIREXPENSIVE5.5x11x17x22x
CHEAPFAIREXPENSIVE5.5x11x17x22x
LevelPEPriceVs current
Cheap11x$134-29%
Fair14x$178-5.7%
Forward14x$189—
Current15x$189—
Expensive18x$223+18%

Historical ranges are pointers, not guarantees.

MS's PE is in its fair range at 15x. If earnings grow as analysts expect, today's price would be 14x next year's earnings.

CZFS Forward outlook

MetricOutlook
Stable
Growth
Growth
Weakening
Limited
High

Analysts expect earnings and revenue growth for CZFS, but weaker profitability.

MS Forward outlook

MetricOutlook
Improving
Growth
Growth
Improving
Limited
Moderate

MS has the edge over CZFS on the outlook, with more favorable valuation and profitability expectations.

CZFS Risk to reward

ScenarioChangePrice
Upside+32%$112.66
Downside-21%$67.43

Calculated from the latest close: $85.48 on Nov 12.

CZFS trails MS on modeled risk to reward, with less potential upside relative to its potential downside.

MS Risk to reward

ScenarioChangePrice
Upside+29%$243.85
Downside-11%$168.44

Calculated from the latest close: $189.17 on Nov 12.

MS has a better modeled risk to reward balance than CZFS, with more potential upside relative to its potential downside.

CZFS Earnings Per Share

Q4 2023: $4.06Q1 2024: $3.82Q2 2024: $5.94Q3 2024: $5.92Q4 2024: $5.85Q1 2025: $5.96Q2 2025: $6.61Q3 2025: $7.11Q4 2025: $7.62Q1 2026: $8.18Q2 2026: $8.54Q3 2026: $8.93Forward: $9.22
Q4 2023: $4.06Q1 2024: $3.82Q2 2024: $5.94Q3 2024: $5.92Q4 2024: $5.85Q1 2025: $5.96Q2 2025: $6.61Q3 2025: $7.11Q4 2025: $7.62Q1 2026: $8.18Q2 2026: $8.54Q3 2026: $8.93Forward: $9.22
QuarterTTM EPSYoY
Forward$9.22+3.2%
Q3 2026$8.93+26%
Q2 2026$8.54+29%
Q1 2026$8.18+37%
Q4 2025$7.62+30%
Q3 2025$7.11+20%
Q2 2025$6.61+11%
Q1 2025$5.96+56%
Q4 2024$5.85+44%

CZFS's earnings per share have climbed steadily: $8.93 over the past year, up 26% from the year before, and higher year over year for 10 quarters in a row.

MS Earnings Per Share

Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
QuarterTTM EPSYoY
Forward$13.39+6.3%
Q3 2026$12.60+29%
Q2 2026$12.37+40%
Q1 2026$11.04+29%
Q4 2025$10.21+28%
Q3 2025$9.76+48%
Q2 2025$8.84+45%
Q1 2025$8.53+55%
Q4 2024$7.95+53%

MS has the edge over CZFS on earnings, with stronger typical year-over-year growth.

CZFS Quarterly Revenue

Q4 2023: $25MQ1 2024: $26MQ2 2024: $25MQ3 2024: $25MQ4 2024: $26MQ1 2025: $26MQ2 2025: $27MQ3 2025: $29MQ4 2025: $30MQ1 2026: $30MQ2 2026: $30MQ3 2026: $32M
Q4 2023: $25MQ1 2024: $26MQ2 2024: $25MQ3 2024: $25MQ4 2024: $26MQ1 2025: $26MQ2 2025: $27MQ3 2025: $29MQ4 2025: $30MQ1 2026: $30MQ2 2026: $30MQ3 2026: $32M
QuarterRevenueYoY
Q3 2026$31.6M+8.9%
Q2 2026$29.7M+8.8%
Q1 2026$29.8M+13%
Q4 2025$29.6M+13%
Q3 2025$29M+16%
Q2 2025$27.3M+11%
Q1 2025$26.4M+1.9%
Q4 2024$26.2M+3.4%

CZFS's revenue has grown year over year for eight quarters in a row: $32M last quarter, up 8.9% from the same quarter a year ago.

MS Quarterly Revenue

Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
QuarterRevenueYoY
Q3 2026$20.3B+12%
Q2 2026$21.3B+27%
Q1 2026$20.6B+16%
Q4 2025$17.9B+10%
Q3 2025$18.2B+18%
Q2 2025$16.8B+12%
Q1 2025$17.7B+17%
Q4 2024$16.2B+26%

MS has the edge over CZFS on sales, with stronger typical year-over-year growth.

CZFS Free Cash Flow

Q4 2023: $16MQ1 2024: $13MQ2 2024: $3MQ3 2024: $6MQ4 2024: $10MQ1 2025: $10MQ2 2025: $5MQ3 2025: $3MQ4 2025: $17MQ1 2026: $18MQ2 2026: −$376,000Q3 2026: $5M
Q4 2023: $16MQ1 2024: $13MQ2 2024: $3MQ3 2024: $6MQ4 2024: $10MQ1 2025: $10MQ2 2025: $5MQ3 2025: $3MQ4 2025: $17MQ1 2026: $18MQ2 2026: −$376,000Q3 2026: $5M
QuarterFree cash flowYoY
Q3 2026$5M+84%
Q2 2026-$376K-107%
Q1 2026$17.9M+73%
Q4 2025$16.7M+66%
Q3 2025$2.7M-51%
Q2 2025$5.5M+90%
Q1 2025$10.4M-22%
Q4 2024$10M-37%

CZFS has the edge over MS on cash generation, producing positive trailing cash flow while its opponent burns cash.

MS Free Cash Flow

Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
QuarterFree cash flowYoY
Q3 2026-$46B-$42.7B
Q2 2026-$2.7B-123%
Q1 2026-$7.1B+$16.9B
Q4 2025-$2.4B-120%
Q3 2025-$3.3B+$14B
Q2 2025$11.8B+368%
Q1 2025-$24B-650%
Q4 2024$11.8B+$29.6B

MS's free cash flow was −$58.3B over the past year, against −$3.7B the year before. Free cash flow isn't a meaningful measure for financial services companies like MS.

CZFS Total Shares

Q4 2023: 4MQ1 2024: 5MQ2 2024: 5MQ3 2024: 5MQ4 2024: 5MQ1 2025: 5MQ2 2025: 5MQ3 2025: 5MQ4 2025: 5MQ1 2026: 5MQ2 2026: 5MQ3 2026: 5M
Q4 2023: 4MQ1 2024: 5MQ2 2024: 5MQ3 2024: 5MQ4 2024: 5MQ1 2025: 5MQ2 2025: 5MQ3 2025: 5MQ4 2025: 5MQ1 2026: 5MQ2 2026: 5MQ3 2026: 5M
PeriodChange %Net change
Quarterly0%+214 shares
1 year+0.1%+4.4K shares
3 years+2.2%+102K shares
5 years+22%+853K shares
Available history+36%+1.3M shares

CZFS has 5M diluted shares, about the same as a year ago.

MS Total Shares

Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
PeriodChange %Net change
Quarterly-0.2%-3M shares
1 year-1.5%-24M shares
3 years-4.7%-77M shares
5 years-14%-246M shares
Available history-4.5%-74M shares

MS has the edge over CZFS on shareholder dilution, with a more favorable share count trend.

CZFS Net Leverage

Q4 2023: -2.2xQ1 2024: -1.3xQ2 2024: -1.1xQ3 2024: -1.0xQ4 2024: -1.2xQ1 2025: -1.0xQ2 2025: -1.2xQ3 2025: -0.7xQ4 2025: -0.7xQ1 2026: -0.7xQ2 2026: -0.8xQ3 2026: -0.5x
Q4 2023: -2.2xQ1 2024: -1.3xQ2 2024: -1.1xQ3 2024: -1.0xQ4 2024: -1.2xQ1 2025: -1.0xQ2 2025: -1.2xQ3 2025: -0.7xQ4 2025: -0.7xQ1 2026: -0.7xQ2 2026: -0.8xQ3 2026: -0.5x
QuarterNet LeverageStatus
Q3 2026-0.5xNet Cash
Q2 2026-0.8xNet Cash
Q1 2026-0.7xNet Cash
Q4 2025-0.7xNet Cash
Q3 2025-0.7xNet Cash
Q2 2025-1.2xNet Cash
Q1 2025-1.0xNet Cash
Q4 2024-1.2xNet Cash

CZFS has the edge over MS on leverage, with a lower net debt burden relative to earnings.

MS Net Leverage

Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
QuarterNet LeverageStatus
Q3 20267.8xHigh
Q2 20267.3xHigh
Q1 20268.2xHigh
Q4 20258.6xHigh
Q3 20258.4xHigh
Q2 20258.7xHigh
Q1 20258.7xHigh
Q4 20247.9xHigh

MS's net debt is about 7.8 years of its operating earnings (EBITDA), down from 8.4 years a year ago. Net leverage isn't a meaningful measure for financial services companies like MS.

CZFS Weekly Momentum

MetricValueStatus
RSI67.3Neutral
Stochastic74.7Neutral

CZFS's weekly RSI is 67 (neutral) and its Stochastic is 75 (neutral).

MS Weekly Momentum

MetricValueStatus
RSI45.0Neutral
Stochastic18.7Oversold

MS's weekly RSI is 45 (neutral) and its Stochastic is 19 (oversold).

CZFS PE vs Financial Services Sector

MetricCZFSSector medianRelative
PE9.6x13x26% below
PE %57636 pts below

CZFS has the edge over MS on valuation relative to its sector.

MS PE vs Financial Services Sector

MetricMSSector medianRelative
PE15x13x15% above
PE %59634 pts below

MS is trading at 15x earnings, a 15% premium to the Financial Services sector's median of 13x.

CZFS Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$82.43.8% above
20 week MA$80.06.9% above
50 week MA$69.922% above
100 week MA$64.233% above
200 week MA$62.038% above

CZFS has the edge over MS on trend strength, trading above more of its moving averages.

MS Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$186.51.5% above
20 week MA$203.36.9% below
50 week MA$191.91.4% below
100 week MA$164.915% above
200 week MA$129.346% above

MS's trend is mixed: it's above three of its five weekly moving averages, and 46% above its 200-week average.

CZFS Yearly ROI

YearStart priceEnd priceROI
2020$57.5$47.3-18%
2021$47.3$58.0+22%
2022$58.0$76.2+31%
2023$76.2$63.4-17%
2024$63.4$63.4-0.1%
2025$63.4$58.1-8.3%
2026 YTD$58.1$85.5+47%

CZFS has the edge over MS on returns for 2026, with the stronger performance.

MS Yearly ROI

YearStart priceEnd priceROI
2020$51.1$68.1+33%
2021$68.1$99.3+46%
2022$99.3$86.1-13%
2023$86.1$93.3+8.3%
2024$93.3$126.8+36%
2025$126.8$181.9+43%
2026 YTD$181.9$189.2+4%

MS has finished higher in five of the last six years. It's up 4% so far in 2026.

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