CRM

Salesforce, Inc.

67
Fundamentals67/ 100
Valuation74/ 100
Upside potential46/ 100
Risk potential26/ 100

CRM has lower modeled downside risk, despite its lower overall score.

ZETA

Zeta Global Holdings Corp.

73
Fundamentals79/ 100
Valuation50/ 100
Upside potential62/ 100
Risk potential36/ 100

ZETA has the edge over CRM overall, supported by stronger modeled upside and stronger fundamentals.

CRM Fundamentals

MetricStatus
Healthy
Healthy
Strong
Stable

CRM's revenue, profitability and cash flow are currently healthy, and its balance sheet is stable.

ZETA Fundamentals

MetricStatus
Strong
Healthy
Strong
Healthy

ZETA's revenue, profitability, cash flow and balance sheet are all currently healthy.

CRM PE Valuation

CHEAPFAIREXPENSIVE267x533x800x1067x
CHEAPFAIREXPENSIVE267x533x800x1067x
LevelPEPriceVs current
Current20x$218—
Cheap36x$393+80%
Fair70x$766+252%
Expensive293x$3,206+1374%

Historical ranges are pointers, not guarantees.

CRM's PE is in its cheap range at 20x, but its recent earnings include one-off gains.

ZETA PE Valuation

LevelPEPriceVs current
Forward29x$37.27—
Current248x$37.27—
CheapN/AN/AN/A
FairN/AN/AN/A
ExpensiveN/AN/AN/A

Historical ranges are pointers, not guarantees.

ZETA has the edge over CRM in the historical PE scenario, which offers more potential upside but is not a forecast.

CRM Forward outlook

There aren't enough analyst estimates for CRM to show an outlook.

ZETA Forward outlook

MetricOutlook
Strongly improving
Strong growth
Strong growth
Strongly improving
Limited
Low

Analysts expect strong earnings and revenue growth for ZETA, with profitability improving. However, they disagree widely on these estimates.

CRM Risk to reward

ScenarioChangePrice
Upside+22%$266.42
Downside-26%$160.73

Calculated from the latest close: $217.57 on Nov 12.

CRM trails ZETA on modeled risk to reward, with less potential upside relative to its potential downside.

ZETA Risk to reward

ScenarioChangePrice
Upside+60%$59.54
Downside-36%$23.87

Calculated from the latest close: $37.27 on Nov 12.

ZETA has a better modeled risk to reward balance than CRM, with more potential upside relative to its potential downside.

CRM Earnings Per Share

Q4 2023: $2.63Q1 2024: $4.20Q2 2024: $5.56Q3 2024: $5.75Q4 2024: $6.08Q1 2025: $6.36Q2 2025: $6.39Q3 2025: $6.88Q4 2025: $7.49Q1 2026: $7.80Q2 2026: $8.63Q3 2026: $10.96
Q4 2023: $2.63Q1 2024: $4.20Q2 2024: $5.56Q3 2024: $5.75Q4 2024: $6.08Q1 2025: $6.36Q2 2025: $6.39Q3 2025: $6.88Q4 2025: $7.49Q1 2026: $7.80Q2 2026: $8.63Q3 2026: $10.96
QuarterTTM EPSYoY
Q3 2026$10.96+59%
Q2 2026$8.63+35%
Q1 2026$7.80+23%
Q4 2025$7.49+23%
Q3 2025$6.88+20%
Q2 2025$6.39+15%
Q1 2025$6.36+51%
Q4 2024$6.08+131%

CRM's earnings per share have climbed steadily: $10.96 over the past year, up 59% from the year before, and higher year over year for 13 quarters in a row. Its recent earnings include one-off gains.

ZETA Earnings Per Share

Q4 2023: $-1.20Q1 2024: $-1.05Q2 2024: $-0.87Q3 2024: $-0.69Q4 2024: $-0.38Q1 2025: $-0.25Q2 2025: $-0.15Q3 2025: $-0.08Q4 2025: $-0.14Q1 2026: $-0.10Q2 2026: $-0.01Q3 2026: $0.15Forward: $1.27
Q4 2023: $-1.20Q1 2024: $-1.05Q2 2024: $-0.87Q3 2024: $-0.69Q4 2024: $-0.38Q1 2025: $-0.25Q2 2025: $-0.15Q3 2025: $-0.08Q4 2025: $-0.14Q1 2026: $-0.10Q2 2026: $-0.01Q3 2026: $0.15Forward: $1.27
QuarterTTM EPSYoY
Forward$1.27+748%
Q3 2026$0.15+$0.23
Q2 2026-$0.01+$0.14
Q1 2026-$0.10+$0.15
Q4 2025-$0.14+$0.24
Q3 2025-$0.08+$0.61
Q2 2025-$0.15+$0.72
Q1 2025-$0.25+$0.80
Q4 2024-$0.38+$0.82

ZETA has returned to profit: it earned $0.15 per share over the past year, after losing money the year before.

CRM Quarterly Revenue

Q4 2023: $8.7BQ1 2024: $9.3BQ2 2024: $9.1BQ3 2024: $9.3BQ4 2024: $9.4BQ1 2025: $10BQ2 2025: $9.8BQ3 2025: $10.2BQ4 2025: $10.3BQ1 2026: $11.2BQ2 2026: $11.1BQ3 2026: $11.3B
Q4 2023: $8.7BQ1 2024: $9.3BQ2 2024: $9.1BQ3 2024: $9.3BQ4 2024: $9.4BQ1 2025: $10BQ2 2025: $9.8BQ3 2025: $10.2BQ4 2025: $10.3BQ1 2026: $11.2BQ2 2026: $11.1BQ3 2026: $11.3B
QuarterRevenueYoY
Q3 2026$11.3B+11%
Q2 2026$11.1B+13%
Q1 2026$11.2B+12%
Q4 2025$10.3B+8.6%
Q3 2025$10.2B+9.8%
Q2 2025$9.8B+7.6%
Q1 2025$10B+7.6%
Q4 2024$9.4B+8.3%

CRM's revenue has grown year over year every quarter since late 2020: $11.3B last quarter, up 11% from the same quarter a year ago.

ZETA Quarterly Revenue

Q4 2023: $210MQ1 2024: $195MQ2 2024: $228MQ3 2024: $268MQ4 2024: $315MQ1 2025: $264MQ2 2025: $308MQ3 2025: $337MQ4 2025: $395MQ1 2026: $396MQ2 2026: $443MQ3 2026: $493M
Q4 2023: $210MQ1 2024: $195MQ2 2024: $228MQ3 2024: $268MQ4 2024: $315MQ1 2025: $264MQ2 2025: $308MQ3 2025: $337MQ4 2025: $395MQ1 2026: $396MQ2 2026: $443MQ3 2026: $493M
QuarterRevenueYoY
Q3 2026$492.7M+46%
Q2 2026$442.8M+44%
Q1 2026$396.3M+50%
Q4 2025$394.6M+25%
Q3 2025$337.2M+26%
Q2 2025$308.4M+35%
Q1 2025$264.4M+36%
Q4 2024$314.7M+50%

ZETA has the edge over CRM on sales, with stronger typical year-over-year growth.

CRM Free Cash Flow

Q4 2023: $1.4BQ1 2024: $3.3BQ2 2024: $6.1BQ3 2024: $755MQ4 2024: $1.8BQ1 2025: $3.8BQ2 2025: $6.3BQ3 2025: $605MQ4 2025: $2.2BQ1 2026: $5.3BQ2 2026: $6.6BQ3 2026: $1.1B
Q4 2023: $1.4BQ1 2024: $3.3BQ2 2024: $6.1BQ3 2024: $755MQ4 2024: $1.8BQ1 2025: $3.8BQ2 2025: $6.3BQ3 2025: $605MQ4 2025: $2.2BQ1 2026: $5.3BQ2 2026: $6.6BQ3 2026: $1.1B
QuarterFree cash flowYoY
Q3 2026$1.1B+81%
Q2 2026$6.6B+4.1%
Q1 2026$5.3B+39%
Q4 2025$2.2B+22%
Q3 2025$605M-20%
Q2 2025$6.3B+3.5%
Q1 2025$3.8B+17%
Q4 2024$1.8B+30%

CRM's free cash flow has been positive every quarter for seven years: $15.2B over the past year, up 21% from the year before.

ZETA Free Cash Flow

Q4 2023: $21MQ1 2024: $19MQ2 2024: $24MQ3 2024: $30MQ4 2024: $35MQ1 2025: $32MQ2 2025: $40MQ3 2025: $52MQ4 2025: $61MQ1 2026: $47MQ2 2026: $64MQ3 2026: $88M
Q4 2023: $21MQ1 2024: $19MQ2 2024: $24MQ3 2024: $30MQ4 2024: $35MQ1 2025: $32MQ2 2025: $40MQ3 2025: $52MQ4 2025: $61MQ1 2026: $47MQ2 2026: $64MQ3 2026: $88M
QuarterFree cash flowYoY
Q3 2026$88.3M+68%
Q2 2026$64.4M+62%
Q1 2026$46.7M+46%
Q4 2025$60.9M+72%
Q3 2025$52.4M+78%
Q2 2025$39.7M+63%
Q1 2025$32.1M+70%
Q4 2024$35.4M+66%

ZETA has the edge over CRM on cash flow, with more consistent year-over-year improvement.

CRM Total Shares

Q4 2023: 981MQ1 2024: 984MQ2 2024: 985MQ3 2024: 973MQ4 2024: 965MQ1 2025: 974MQ2 2025: 970MQ3 2025: 962MQ4 2025: 952MQ1 2026: 956MQ2 2026: 871MQ3 2026: 821M
Q4 2023: 981MQ1 2024: 984MQ2 2024: 985MQ3 2024: 973MQ4 2024: 965MQ1 2025: 974MQ2 2025: 970MQ3 2025: 962MQ4 2025: 952MQ1 2026: 956MQ2 2026: 871MQ3 2026: 821M
PeriodChange %Net change
Quarterly-5.7%-50M shares
1 year-15%-141M shares
3 years-17%-165M shares
5 years-14%-129M shares
Available history-6.6%-58M shares

CRM has the edge over ZETA on shareholder dilution, with a more favorable share count trend.

ZETA Total Shares

Q4 2023: 157MQ1 2024: 171MQ2 2024: 178MQ3 2024: 188MQ4 2024: 186MQ1 2025: 213MQ2 2025: 217MQ3 2025: 222MQ4 2025: 221MQ1 2026: 239MQ2 2026: 257MQ3 2026: 265M
Q4 2023: 157MQ1 2024: 171MQ2 2024: 178MQ3 2024: 188MQ4 2024: 186MQ1 2025: 213MQ2 2025: 217MQ3 2025: 222MQ4 2025: 221MQ1 2026: 239MQ2 2026: 257MQ3 2026: 265M
PeriodChange %Net change
Quarterly+3.1%+8M shares
1 year+19%+42.2M shares
3 years+67%+107M shares
5 years+417%+213M shares
Available history+712%+232M shares

ZETA has 265M diluted shares, up 19% from a year ago.

CRM Net Leverage

Q4 2023: 0.4xQ1 2024: 0.1xQ2 2024: -0.1xQ3 2024: 0.1xQ4 2024: 0.0xQ1 2025: -0.0xQ2 2025: -0.2xQ3 2025: -0.2xQ4 2025: -0.1xQ1 2026: 0.6xQ2 2026: 2.4xQ3 2026: 2.5x
Q4 2023: 0.4xQ1 2024: 0.1xQ2 2024: -0.1xQ3 2024: 0.1xQ4 2024: 0.0xQ1 2025: -0.0xQ2 2025: -0.2xQ3 2025: -0.2xQ4 2025: -0.1xQ1 2026: 0.6xQ2 2026: 2.4xQ3 2026: 2.5x
QuarterNet LeverageStatus
Q3 20262.5xModerate
Q2 20262.4xModerate
Q1 20260.6xVery low
Q4 2025-0.1xNet Cash
Q3 2025-0.2xNet Cash
Q2 2025-0.2xNet Cash
Q1 2025-0.0xNet Cash
Q4 20240.0xVery low

CRM's net debt is about 2.5 years of its operating earnings (EBITDA), after holding more cash than debt a year ago.

ZETA Net Leverage

Q1 2025: -14.1xQ2 2025: -4.5xQ3 2025: -3.0xQ4 2025: -1.6xQ1 2026: -1.1xQ2 2026: -1.0xQ3 2026: -0.7x
Q1 2025: -14.1xQ2 2025: -4.5xQ3 2025: -3.0xQ4 2025: -1.6xQ1 2026: -1.1xQ2 2026: -1.0xQ3 2026: -0.7x
QuarterNet LeverageStatus
Q3 2026-0.7xNet Cash
Q2 2026-1.0xNet Cash
Q1 2026-1.1xNet Cash
Q4 2025-1.6xNet Cash
Q3 2025-3.0xNet Cash
Q2 2025-4.5xNet Cash
Q1 2025-14.1xNet Cash

ZETA has the edge over CRM on leverage, with a lower net debt burden relative to earnings.

CRM Weekly Momentum

MetricValueStatus
RSI50.7Neutral
Stochastic44.2Neutral

CRM's weekly RSI is 51 (neutral) and its Stochastic is 44 (neutral).

ZETA Weekly Momentum

MetricValueStatus
RSI70.3Overbought
Stochastic75.8Neutral

ZETA's weekly RSI is 70 (overbought) and its Stochastic is 76 (neutral).

CRM PE vs Technology Sector

MetricCRMSector medianRelative
PE20x28x29% below
PE %23533 pts below

CRM is trading at 20x earnings, a 29% discount to the Technology sector's median of 28x, though its recent earnings include one-off gains.

ZETA PE vs Technology Sector

CRM Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$230.95.8% below
20 week MA$214.71.3% above
50 week MA$206.85.2% above
100 week MA$239.79.2% below
200 week MA$242.010% below

CRM's trend is mixed: it's above two of its five weekly moving averages, and 10% below its 200-week average.

ZETA Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$32.615% above
20 week MA$28.630% above
50 week MA$22.665% above
100 week MA$19.789% above
200 week MA$16.7123% above

ZETA has the edge over CRM on trend strength, trading above more of its moving averages.

CRM Yearly ROI

YearStart priceEnd priceROI
2020$165.0$225.8+37%
2021$225.8$253.1+12%
2022$253.1$129.4-49%
2023$129.4$263.1+103%
2024$263.1$338.5+29%
2025$338.5$266.1-21%
2026 YTD$266.1$217.6-18%

CRM's yearly returns have swung widely, from +103% in 2023 to −49% in 2022. It's down 18% so far in 2026.

ZETA Yearly ROI

YearStart priceEnd priceROI
2021$8.27$8.40+1.6%
2022$8.40$8.21-2.3%
2023$8.21$8.82+7.4%
2024$8.82$17.7+100%
2025$17.7$20.7+17%
2026 YTD$20.7$37.3+80%

ZETA has the edge over CRM on returns for 2026, with the stronger performance.

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