COOK
Traeger, Inc.
COOK offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.
F
Ford Motor Company
F has a slight edge over COOK overall, supported by lower modeled downside.
COOK Fundamentals
| Metric | Status |
|---|---|
| Weak | |
| Under pressure | |
| Strong | |
| Weak |
COOK's cash flow is currently strong, but its revenue, profitability and balance sheet are under pressure.
F Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Under pressure | |
| Strong |
F's balance sheet is currently strong, and its revenue is stable, but its profitability and cash flow are under pressure.
COOK PE Valuation
COOK has no meaningful PE right now: it lost money over the past year. If it returns to profit as analysts expect, today's price would be 37x next year's earnings.
F PE Valuation
F has no meaningful PE right now: it lost money over the past year.
COOK Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Returning to profit | |
| Growth | |
| Strongly improving | |
| Limited | |
| Moderate |
COOK has the edge over F on the outlook, with more favorable revenue expectations.
F Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Stable | |
| Improving | |
| Limited | |
| Low |
Analysts expect F's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.
COOK Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.55 | — |
| Q3 2026 | -$18.87 | +$21.13 |
| Q2 2026 | -$42.04 | -$28.04 |
| Q1 2026 | -$41.92 | -$29.92 |
| Q4 2025 | -$43.50 | -$30.00 |
| Q3 2025 | -$40.00 | -$20.50 |
| Q2 2025 | -$14.00 | +$6.00 |
| Q1 2025 | -$12.00 | +$19.50 |
| Q4 2024 | -$13.50 | +$20.50 |
COOK has the edge over F on earnings, with more consistent year-over-year improvement.
F Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.78 | — |
| Q3 2026 | -$1.97 | -270% |
| Q2 2026 | -$1.87 | -340% |
| Q1 2026 | -$1.55 | -224% |
| Q4 2025 | -$2.06 | -241% |
| Q3 2025 | $1.16 | +32% |
| Q2 2025 | $0.78 | -19% |
| Q1 2025 | $1.25 | +29% |
| Q4 2024 | $1.46 | +35% |
F has swung to a loss: it lost $1.97 per share over the past year, after a profit the year before.
COOK Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $74.7M | -40% |
| Q2 2026 | $120.2M | -17% |
| Q1 2026 | $94.1M | -34% |
| Q4 2025 | $145.4M | -14% |
| Q3 2025 | $125.4M | +2.7% |
| Q2 2025 | $145.5M | -14% |
| Q1 2025 | $143.3M | -1.1% |
| Q4 2024 | $168.6M | +3.2% |
COOK's revenue has slid since its 2021 peak: $75M last quarter, down 40% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | -26% | +40 points |
| Q2 2026 | -1.4% | +2.8 points |
| Q1 2026 | -1.1% | -3.5 points |
| Q4 2025 | -8% | -7.9 points |
| Q3 2025 | -66% | -60 points |
| Q2 2025 | -4.2% | -7 points |
| Q1 2025 | 2.4% | +2.4 points |
| Q4 2024 | -0.1% | +7 points |
COOK's operating margin was −26% last quarter, up 40 points from the same quarter a year ago.
F Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $49.5B | -2% |
| Q2 2026 | $48.3B | -3.8% |
| Q1 2026 | $43.3B | +6.4% |
| Q4 2025 | $45.9B | -4.8% |
| Q3 2025 | $50.5B | +9.4% |
| Q2 2025 | $50.2B | +5% |
| Q1 2025 | $40.7B | -5% |
| Q4 2024 | $48.2B | +4.9% |
F has the edge over COOK on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 2.9% | -0.1 points |
| Q2 2026 | 1.3% | +0.3 points |
| Q1 2026 | 5.4% | +4.6 points |
| Q4 2025 | -25% | -28 points |
| Q3 2025 | 3.1% | +1.2 points |
| Q2 2025 | 1% | -2.9 points |
| Q1 2025 | 0.8% | -2.1 points |
| Q4 2024 | 2.5% | +3.1 points |
F has the edge over COOK on profitability, with a higher operating margin.
COOK Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $8.4M | +32% |
| Q2 2026 | $26.5M | +69% |
| Q1 2026 | $14.5M | +$37.2M |
| Q4 2025 | $14.2M | +158% |
| Q3 2025 | $6.4M | -50% |
| Q2 2025 | $15.7M | +33% |
| Q1 2025 | -$22.7M | -$4.4M |
| Q4 2024 | $5.5M | -64% |
COOK generated $64M in free cash flow over the past year, more than ten times what it generated the year before.
F Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $3.1B | -40% |
| Q2 2026 | $2B | -54% |
| Q1 2026 | -$1.1B | -157% |
| Q4 2025 | $1.1B | +108% |
| Q3 2025 | $5.3B | +50% |
| Q2 2025 | $4.2B | +24% |
| Q1 2025 | $1.9B | +$2.6B |
| Q4 2024 | $530M | +169% |
F still generates free cash flow, though less than at its 2020 peak: $5.1B over the past year.
COOK Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +13.8K shares |
| 1 year | +2.9% | +77.8K shares |
| 3 years | +11% | +281K shares |
| 5 years | +21% | +474K shares |
| Available history | +17% | +411K shares |
COOK has 3M diluted shares, up 2.9% from a year ago.
| Quarter | Spent |
|---|---|
| Q1 2021 | — |
| Q4 2020 | — |
| Q3 2020 | — |
| Q2 2020 | — |
| Q1 2020 | — |
F Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +2.2% | +89M shares |
| 1 year | +0.7% | +28M shares |
| 3 years | +0.6% | +26M shares |
| 5 years | +1% | +40M shares |
| Available history | +1.8% | +72M shares |
F has the edge over COOK on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | $311M |
| Q4 2025 | — |
| Q3 2025 | — |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | $150M |
F spent $311M buying back its own shares over the past year, up 107% from the year before.
COOK Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 315.2x | High |
| Q2 2025 | 16.0x | High |
| Q1 2025 | 11.5x | High |
| Q4 2024 | 11.9x | High |
| Q3 2024 | 18.8x | High |
| Q2 2024 | 25.9x | High |
| Q3 2021 | 32.0x | High |
| Q2 2021 | 3.9x | Elevated |
COOK's net debt is more than 20 years of its operating earnings (EBITDA), up from 19 years a year ago.
F Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -2.5x | Net Cash |
| Q2 2026 | -2.1x | Net Cash |
| Q1 2026 | -2.0x | Net Cash |
| Q4 2025 | -3.4x | Net Cash |
| Q3 2025 | -2.4x | Net Cash |
| Q2 2025 | -2.2x | Net Cash |
| Q1 2025 | -1.8x | Net Cash |
| Q4 2024 | -1.8x | Net Cash |
F has the edge over COOK on leverage, with a lower net debt burden relative to earnings.
COOK Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 52.0 | Neutral |
| Stochastic | 55.3 | Neutral |
COOK's weekly RSI is 52 (neutral) and its Stochastic is 55 (neutral).
F Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 41.5 | Neutral |
| Stochastic | 19.6 | Oversold |
F's weekly RSI is 41 (neutral) and its Stochastic is 20 (oversold).
COOK PE vs Consumer Cyclical Sector
COOK has no meaningful PE right now: it lost money over the past year.
F PE vs Consumer Cyclical Sector
| Metric | F | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 18x | — |
F has no meaningful PE right now: it lost money over the past year.
COOK Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $52.5 | 9.8% above |
| 20 week MA | $57.0 | 1.1% above |
| 50 week MA | $51.9 | 11% above |
| 100 week MA | $66.9 | 14% below |
| 200 week MA | $110.9 | 48% below |
COOK has the edge over F on trend strength, trading above more of its moving averages.
F Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $12.2 | 2.5% below |
| 20 week MA | $13.3 | 11% below |
| 50 week MA | $13.4 | 11% below |
| 100 week MA | $12.1 | 2% below |
| 200 week MA | $12.1 | 1.4% below |
F is in a downtrend: it's below all five of its weekly moving averages, and 1.4% below its 200-week average.
COOK Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2021 | $1,110.5 | $632.0 | -43% |
| 2022 | $632.0 | $133.0 | -79% |
| 2023 | $133.0 | $136.5 | +2.6% |
| 2024 | $136.5 | $120.0 | -12% |
| 2025 | $120.0 | $52.5 | -56% |
| 2026 YTD | $52.5 | $57.6 | +9.8% |
COOK has the edge over F on returns for 2026, with the stronger performance.
F Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $9.36 | $8.86 | -5.3% |
| 2021 | $8.86 | $20.3 | +129% |
| 2022 | $20.3 | $11.4 | -44% |
| 2023 | $11.4 | $12.2 | +7.3% |
| 2024 | $12.2 | $10.0 | -18% |
| 2025 | $10.0 | $13.3 | +33% |
| 2026 YTD | $13.3 | $11.9 | -11% |
F's yearly returns have swung widely, from +129% in 2021 to −44% in 2022. It's down 11% so far in 2026.