COFS

ChoiceOne Financial Services, Inc.

64
Fundamentals81/ 100
Valuation53/ 100
Upside potential53/ 100
Risk potential18/ 100

COFS has slightly lower modeled downside risk, despite its lower overall score.

SOFI

SoFi Technologies, Inc.

70
Fundamentals75/ 100
Valuation71/ 100
Upside potential80/ 100
Risk potential20/ 100

SOFI has the edge over COFS overall, supported by stronger modeled upside and stronger valuation.

COFS Fundamentals

MetricStatus
Stable
Strong
N/A
N/A

COFS's profitability is currently strong, and its revenue is stable. Free cash flow and net leverage aren't meaningful measures for financial services companies like COFS.

SOFI Fundamentals

MetricStatus
Strong
Healthy
N/A
N/A

SOFI's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like SOFI.

COFS PE Valuation

CHEAPFAIREXPENSIVE6.5x13x19x26x
CHEAPFAIREXPENSIVE6.5x13x19x26x
LevelPEPriceVs current
Cheap7.8x$32.20-13%
Current8.9x$36.87—
Forward9.7x$36.87—
Fair9.8x$40.45+9.7%
Expensive19x$78.62+113%

Historical ranges are pointers, not guarantees.

COFS's PE is in its fair range at 8.9x. On analysts' estimates for next year's earnings, today's price would be 9.7x.

SOFI PE Valuation

CHEAPFAIREXPENSIVE39x78x116x155x
CHEAPFAIREXPENSIVE39x78x116x155x
LevelPEPriceVs current
Forward19x$15.63—
Current28x$15.63—
Cheap33x$18.24+17%
Fair43x$23.82+52%
Expensive53x$29.74+90%

Historical ranges are pointers, not guarantees.

SOFI has the edge over COFS in the historical PE scenario, which offers more potential upside but is not a forecast.

COFS Forward outlook

MetricOutlook
Deteriorating
Growth
Stable
Improving
Limited
High

Analysts expect COFS's earnings to grow and its profitability to improve, with its revenue holding steady.

SOFI Forward outlook

MetricOutlook
Strongly improving
Strong growth
Strong growth
Strongly improving
Limited
Moderate

SOFI has the edge over COFS on the outlook, with more favorable valuation and revenue expectations.

COFS Risk to reward

ScenarioChangePrice
Upside+21%$44.54
Downside-18%$30.10

Calculated from the latest close: $36.87 on Nov 12.

COFS trails SOFI on modeled risk to reward, with less potential upside relative to its potential downside.

SOFI Risk to reward

ScenarioChangePrice
Upside+79%$27.97
Downside-20%$12.51

Calculated from the latest close: $15.63 on Nov 12.

SOFI has a better modeled risk to reward balance than COFS, with more potential upside relative to its potential downside.

COFS Earnings Per Share

Q4 2023: $2.82Q1 2024: $2.81Q2 2024: $2.99Q3 2024: $3.16Q4 2024: $3.25Q1 2025: $1.22Q2 2025: $1.25Q3 2025: $1.37Q4 2025: $2.01Q1 2026: $4.21Q2 2026: $4.14Q3 2026: $4.14Forward: $3.80
Q4 2023: $2.82Q1 2024: $2.81Q2 2024: $2.99Q3 2024: $3.16Q4 2024: $3.25Q1 2025: $1.22Q2 2025: $1.25Q3 2025: $1.37Q4 2025: $2.01Q1 2026: $4.21Q2 2026: $4.14Q3 2026: $4.14Forward: $3.80
QuarterTTM EPSYoY
Forward$3.80-8.2%
Q3 2026$4.14+202%
Q2 2026$4.14+231%
Q1 2026$4.21+245%
Q4 2025$2.01-38%
Q3 2025$1.37-57%
Q2 2025$1.25-58%
Q1 2025$1.22-57%
Q4 2024$3.25+15%

COFS earned $4.14 per share over the past year, about three times what it earned the year before.

SOFI Earnings Per Share

Q4 2023: $-0.36Q1 2024: $-0.29Q2 2024: $-0.22Q3 2024: $0.12Q4 2024: $0.39Q1 2025: $0.43Q2 2025: $0.50Q3 2025: $0.56Q4 2025: $0.39Q1 2026: $0.45Q2 2026: $0.49Q3 2026: $0.56Forward: $0.82
Q4 2023: $-0.36Q1 2024: $-0.29Q2 2024: $-0.22Q3 2024: $0.12Q4 2024: $0.39Q1 2025: $0.43Q2 2025: $0.50Q3 2025: $0.56Q4 2025: $0.39Q1 2026: $0.45Q2 2026: $0.49Q3 2026: $0.56Forward: $0.82
QuarterTTM EPSYoY
Forward$0.82+47%
Q3 2026$0.560%
Q2 2026$0.49-2%
Q1 2026$0.45+4.7%
Q4 2025$0.390%
Q3 2025$0.56+367%
Q2 2025$0.50+$0.72
Q1 2025$0.43+$0.72
Q4 2024$0.39+$0.75

SOFI has the edge over COFS on earnings, with more consistent year-over-year improvement.

COFS Quarterly Revenue

Q4 2023: $21MQ1 2024: $21MQ2 2024: $22MQ3 2024: $25MQ4 2024: $24MQ1 2025: $31MQ2 2025: $43MQ3 2025: $45MQ4 2025: $43MQ1 2026: $42MQ2 2026: $42MQ3 2026: $45M
Q4 2023: $21MQ1 2024: $21MQ2 2024: $22MQ3 2024: $25MQ4 2024: $24MQ1 2025: $31MQ2 2025: $43MQ3 2025: $45MQ4 2025: $43MQ1 2026: $42MQ2 2026: $42MQ3 2026: $45M
QuarterRevenueYoY
Q3 2026$45.2M+1%
Q2 2026$41.6M-2.8%
Q1 2026$42.5M+36%
Q4 2025$42.9M+76%
Q3 2025$44.7M+78%
Q2 2025$42.8M+91%
Q1 2025$31.2M+52%
Q4 2024$24.3M+18%

COFS's revenue is growing: $45M last quarter, up 1% from the same quarter a year ago.

SOFI Quarterly Revenue

Q4 2023: $615MQ1 2024: $645MQ2 2024: $599MQ3 2024: $697MQ4 2024: $734MQ1 2025: $772MQ2 2025: $855MQ3 2025: $962MQ4 2025: $1BQ1 2026: $1.1BQ2 2026: $1.2BQ3 2026: $1.4B
Q4 2023: $615MQ1 2024: $645MQ2 2024: $599MQ3 2024: $697MQ4 2024: $734MQ1 2025: $772MQ2 2025: $855MQ3 2025: $962MQ4 2025: $1BQ1 2026: $1.1BQ2 2026: $1.2BQ3 2026: $1.4B
QuarterRevenueYoY
Q3 2026$1.4B+44%
Q2 2026$1.2B+43%
Q1 2026$1.1B+43%
Q4 2025$1B+40%
Q3 2025$961.6M+38%
Q2 2025$854.9M+43%
Q1 2025$771.8M+20%
Q4 2024$734.1M+19%

SOFI's revenue has grown year over year every quarter since mid-2022: $1.4B last quarter, up 44% from the same quarter a year ago.

COFS Free Cash Flow

Q4 2023: −$12MQ1 2024: $15MQ2 2024: $15MQ3 2024: −$7MQ4 2024: $23MQ1 2025: −$7MQ2 2025: $7MQ3 2025: $14MQ4 2025: $12MQ1 2026: −$2MQ2 2026: $27MQ3 2026: $15M
Q4 2023: −$12MQ1 2024: $15MQ2 2024: $15MQ3 2024: −$7MQ4 2024: $23MQ1 2025: −$7MQ2 2025: $7MQ3 2025: $14MQ4 2025: $12MQ1 2026: −$2MQ2 2026: $27MQ3 2026: $15M
QuarterFree cash flowYoY
Q3 2026$14.6M+6.4%
Q2 2026$27.1M+294%
Q1 2026-$1.7M+$5.6M
Q4 2025$11.9M-49%
Q3 2025$13.7M+$20.4M
Q2 2025$6.9M-55%
Q1 2025-$7.3M-149%
Q4 2024$23.3M+$35M

COFS has the edge over SOFI on cash generation, producing positive trailing cash flow while its opponent burns cash.

SOFI Free Cash Flow

Q4 2023: −$282MQ1 2024: $706MQ2 2024: −$521MQ3 2024: −$1.2BQ4 2024: −$242MQ1 2025: −$31MQ2 2025: −$1.5BQ3 2025: −$1.4BQ4 2025: −$1.1BQ1 2026: −$2.4BQ2 2026: −$4BQ3 2026: −$3.1B
Q4 2023: −$282MQ1 2024: $706MQ2 2024: −$521MQ3 2024: −$1.2BQ4 2024: −$242MQ1 2025: −$31MQ2 2025: −$1.5BQ3 2025: −$1.4BQ4 2025: −$1.1BQ1 2026: −$2.4BQ2 2026: −$4BQ3 2026: −$3.1B
QuarterFree cash flowYoY
Q3 2026-$3.1B-$1.7B
Q2 2026-$4B-$2.5B
Q1 2026-$2.4B-$2.4B
Q4 2025-$1.1B-$815.2M
Q3 2025-$1.4B-$149M
Q2 2025-$1.5B-$1B
Q1 2025-$31.1M-104%
Q4 2024-$242.4M+$39.9M

SOFI's free cash flow was −$10.5B over the past year, against −$3.2B the year before. Free cash flow isn't a meaningful measure for financial services companies like SOFI.

COFS Total Shares

Q4 2023: 8MQ1 2024: 8MQ2 2024: 8MQ3 2024: 9MQ4 2024: 8MQ1 2025: 11MQ2 2025: 15MQ3 2025: 15MQ4 2025: 14MQ1 2026: 15MQ2 2026: 15MQ3 2026: 15M
Q4 2023: 8MQ1 2024: 8MQ2 2024: 8MQ3 2024: 9MQ4 2024: 8MQ1 2025: 11MQ2 2025: 15MQ3 2025: 15MQ4 2025: 14MQ1 2026: 15MQ2 2026: 15MQ3 2026: 15M
PeriodChange %Net change
Quarterly0%-4.7K shares
1 year-0.4%-59.3K shares
3 years+98%+7.4M shares
5 years+97%+7.4M shares
Available history+107%+7.7M shares

COFS has the edge over SOFI on shareholder dilution, with a more favorable share count trend.

SOFI Total Shares

Q4 2023: 945MQ1 2024: 1BQ2 2024: 1.1BQ3 2024: 1.1BQ4 2024: 1.1BQ1 2025: 1.2BQ2 2025: 1.2BQ3 2025: 1.3BQ4 2025: 1.3BQ1 2026: 1.4BQ2 2026: 1.4BQ3 2026: 1.4B
Q4 2023: 945MQ1 2024: 1BQ2 2024: 1.1BQ3 2024: 1.1BQ4 2024: 1.1BQ1 2025: 1.2BQ2 2025: 1.2BQ3 2025: 1.3BQ4 2025: 1.3BQ1 2026: 1.4BQ2 2026: 1.4BQ3 2026: 1.4B
PeriodChange %Net change
Quarterly+0.4%+5.8M shares
1 year+5.2%+66.8M shares
3 years+43%+407M shares
5 years+272%+993M shares

SOFI has 1.4B diluted shares, up 5.2% from a year ago.

COFS Net Leverage

Q4 2023: -0.7xQ1 2024: -3.9xQ2 2024: -2.1xQ3 2024: -3.2xQ4 2024: -1.7xQ1 2025: -7.4xQ2 2025: -4.8xQ3 2025: -1.5xQ4 2025: -0.9xQ1 2026: -0.5xQ2 2026: -0.5xQ3 2026: -0.6x
Q4 2023: -0.7xQ1 2024: -3.9xQ2 2024: -2.1xQ3 2024: -3.2xQ4 2024: -1.7xQ1 2025: -7.4xQ2 2025: -4.8xQ3 2025: -1.5xQ4 2025: -0.9xQ1 2026: -0.5xQ2 2026: -0.5xQ3 2026: -0.6x
QuarterNet LeverageStatus
Q3 2026-0.6xNet Cash
Q2 2026-0.5xNet Cash
Q1 2026-0.5xNet Cash
Q4 2025-0.9xNet Cash
Q3 2025-1.5xNet Cash
Q2 2025-4.8xNet Cash
Q1 2025-7.4xNet Cash
Q4 2024-1.7xNet Cash

COFS has more cash than debt. Net leverage isn't a meaningful measure for financial services companies like COFS.

SOFI Net Leverage

Q1 2024: -109.4xQ2 2024: -23.8xQ3 2024: -5.5xQ4 2024: -5.8xQ1 2025: -4.9xQ2 2025: -4.0xQ3 2025: -5.2xQ4 2025: -6.5xQ1 2026: -3.8xQ2 2026: -3.1xQ3 2026: -2.4x
Q1 2024: -109.4xQ2 2024: -23.8xQ3 2024: -5.5xQ4 2024: -5.8xQ1 2025: -4.9xQ2 2025: -4.0xQ3 2025: -5.2xQ4 2025: -6.5xQ1 2026: -3.8xQ2 2026: -3.1xQ3 2026: -2.4x
QuarterNet LeverageStatus
Q3 2026-2.4xNet Cash
Q2 2026-3.1xNet Cash
Q1 2026-3.8xNet Cash
Q4 2025-6.5xNet Cash
Q3 2025-5.2xNet Cash
Q2 2025-4.0xNet Cash
Q1 2025-4.9xNet Cash
Q4 2024-5.8xNet Cash

SOFI has the edge over COFS on leverage, with a lower net debt burden relative to earnings.

COFS Weekly Momentum

MetricValueStatus
RSI68.5Neutral
Stochastic69.3Neutral

COFS's weekly RSI is 69 (neutral) and its Stochastic is 69 (neutral).

SOFI Weekly Momentum

MetricValueStatus
RSI43.1Neutral
Stochastic41.5Neutral

SOFI's weekly RSI is 43 (neutral) and its Stochastic is 41 (neutral).

COFS PE vs Financial Services Sector

MetricCOFSSector medianRelative
PE8.9x13x32% below
PE %336330 pts below

COFS has the edge over SOFI on valuation relative to its sector.

SOFI PE vs Financial Services Sector

MetricSOFISector medianRelative
PE28x13x114% above
PE %26159 pts below

SOFI is trading at 28x earnings, a 114% premium to the Financial Services sector's median of 13x.

COFS Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$34.47.2% above
20 week MA$34.08.6% above
50 week MA$31.617% above
100 week MA$30.820% above
200 week MA$28.629% above

COFS has the edge over SOFI on trend strength, trading above more of its moving averages.

SOFI Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$15.70.7% below
20 week MA$17.07.8% below
50 week MA$18.917% below
100 week MA$18.917% below
200 week MA$13.516% above

SOFI has fallen below most of its moving averages, though it's still 16% above its 200-week average.

COFS Yearly ROI

YearStart priceEnd priceROI
2020$32.0$29.9-6.7%
2021$29.9$25.8-14%
2022$25.8$27.2+5.4%
2023$27.2$29.3+7.7%
2024$29.3$35.4+21%
2025$35.4$30.1-15%
2026 YTD$30.1$36.9+22%

COFS has the edge over SOFI on returns for 2026, with the stronger performance.

SOFI Yearly ROI

YearStart priceEnd priceROI
2020$10.4$12.4+19%
2021$12.4$15.1+22%
2022$15.1$4.61-69%
2023$4.61$9.95+116%
2024$9.95$16.0+61%
2025$16.0$27.1+69%
2026 YTD$27.1$15.6-42%

SOFI's yearly returns have swung widely, from +116% in 2023 to −69% in 2022. It's down 42% so far in 2026.

Give your agent the market.

Get API key