CFG

Citizens Financial Group, Inc.

64
Fundamentals73/ 100
Valuation42/ 100
Upside potential76/ 100
Risk potential11/ 100

CFG has a slight edge over MS overall, supported by stronger modeled upside and stronger fundamentals.

MS

Morgan Stanley

62
Fundamentals71/ 100
Valuation48/ 100
Upside potential73/ 100
Risk potential11/ 100

MS offers stronger valuation, but that advantage does not outweigh its weaker overall profile.

CFG Fundamentals

MetricStatus
Healthy
Strong
N/A
N/A

CFG's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like CFG.

MS Fundamentals

MetricStatus
Healthy
Strong
N/A
N/A

MS's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like MS.

CFG PE Valuation

CHEAPFAIREXPENSIVE5.4x11x16x22x
CHEAPFAIREXPENSIVE5.4x11x16x22x
LevelPEPriceVs current
Cheap7.9x$39.08-40%
Forward10x$64.86—
Fair11x$54.21-16%
Current13x$64.86—
Expensive16x$79.51+23%

Historical ranges are pointers, not guarantees.

CFG's PE is in its fair range at 13x. If earnings grow as analysts expect, today's price would be 10x next year's earnings.

MS PE Valuation

CHEAPFAIREXPENSIVE5.5x11x17x22x
CHEAPFAIREXPENSIVE5.5x11x17x22x
LevelPEPriceVs current
Cheap11x$134-29%
Fair14x$178-5.7%
Forward14x$189—
Current15x$189—
Expensive18x$223+18%

Historical ranges are pointers, not guarantees.

MS has the edge over CFG in the historical PE scenario, which offers more potential upside but is not a forecast.

CFG Forward outlook

MetricOutlook
Improving
Strong growth
Growth
Strongly improving
Limited
High

Analysts expect earnings and revenue growth for CFG, with profitability improving.

MS Forward outlook

MetricOutlook
Improving
Growth
Growth
Improving
Limited
Moderate

Analysts expect earnings and revenue growth for MS, with profitability improving.

CFG Risk to reward

ScenarioChangePrice
Upside+34%$87.06
Downside-11%$57.96

Calculated from the latest close: $64.86 on Nov 12.

CFG has a better modeled risk to reward balance than MS, with more potential upside and less potential downside.

MS Risk to reward

ScenarioChangePrice
Upside+29%$243.85
Downside-11%$168.44

Calculated from the latest close: $189.17 on Nov 12.

MS trails CFG on modeled risk to reward, with less potential upside and more potential downside.

CFG Earnings Per Share

Q4 2023: $3.13Q1 2024: $2.78Q2 2024: $2.64Q3 2024: $2.56Q4 2024: $3.03Q1 2025: $3.15Q2 2025: $3.29Q3 2025: $3.57Q4 2025: $3.86Q1 2026: $4.22Q2 2026: $4.60Q3 2026: $4.96Forward: $6.18
Q4 2023: $3.13Q1 2024: $2.78Q2 2024: $2.64Q3 2024: $2.56Q4 2024: $3.03Q1 2025: $3.15Q2 2025: $3.29Q3 2025: $3.57Q4 2025: $3.86Q1 2026: $4.22Q2 2026: $4.60Q3 2026: $4.96Forward: $6.18
QuarterTTM EPSYoY
Forward$6.18+25%
Q3 2026$4.96+39%
Q2 2026$4.60+40%
Q1 2026$4.22+34%
Q4 2025$3.86+27%
Q3 2025$3.57+39%
Q2 2025$3.29+25%
Q1 2025$3.15+13%
Q4 2024$3.03-3.2%

CFG earned $4.96 per share over the past year, up 39% from the year before.

MS Earnings Per Share

Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
QuarterTTM EPSYoY
Forward$13.39+6.3%
Q3 2026$12.60+29%
Q2 2026$12.37+40%
Q1 2026$11.04+29%
Q4 2025$10.21+28%
Q3 2025$9.76+48%
Q2 2025$8.84+45%
Q1 2025$8.53+55%
Q4 2024$7.95+53%

MS has the edge over CFG on earnings, with more consistent year-over-year improvement.

CFG Quarterly Revenue

Q4 2023: $2BQ1 2024: $2BQ2 2024: $2BQ3 2024: $1.9BQ4 2024: $2BQ1 2025: $1.9BQ2 2025: $2BQ3 2025: $2.1BQ4 2025: $2.2BQ1 2026: $2.2BQ2 2026: $2.3BQ3 2026: $2.3B
Q4 2023: $2BQ1 2024: $2BQ2 2024: $2BQ3 2024: $1.9BQ4 2024: $2BQ1 2025: $1.9BQ2 2025: $2BQ3 2025: $2.1BQ4 2025: $2.2BQ1 2026: $2.2BQ2 2026: $2.3BQ3 2026: $2.3B
QuarterRevenueYoY
Q3 2026$2.3B+9.6%
Q2 2026$2.3B+12%
Q1 2026$2.2B+12%
Q4 2025$2.2B+8.6%
Q3 2025$2.1B+11%
Q2 2025$2B+3.8%
Q1 2025$1.9B-1.2%
Q4 2024$2B-0.1%

CFG's revenue has grown year over year for six quarters in a row: $2.3B last quarter, up 9.6% from the same quarter a year ago.

MS Quarterly Revenue

Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
QuarterRevenueYoY
Q3 2026$20.3B+12%
Q2 2026$21.3B+27%
Q1 2026$20.6B+16%
Q4 2025$17.9B+10%
Q3 2025$18.2B+18%
Q2 2025$16.8B+12%
Q1 2025$17.7B+17%
Q4 2024$16.2B+26%

MS has the edge over CFG on sales, with more consistent year-over-year improvement.

CFG Free Cash Flow

Q4 2023: $670MQ1 2024: $554MQ2 2024: $834MQ3 2024: $130MQ4 2024: $483MQ1 2025: −$213MQ2 2025: $886MQ3 2025: $1.7BQ4 2025: −$158MQ1 2026: $237MQ2 2026: $726MQ3 2026: $453M
Q4 2023: $670MQ1 2024: $554MQ2 2024: $834MQ3 2024: $130MQ4 2024: $483MQ1 2025: −$213MQ2 2025: $886MQ3 2025: $1.7BQ4 2025: −$158MQ1 2026: $237MQ2 2026: $726MQ3 2026: $453M
QuarterFree cash flowYoY
Q3 2026$453M-73%
Q2 2026$726M-18%
Q1 2026$237M+$450M
Q4 2025-$158M-133%
Q3 2025$1.7B+1205%
Q2 2025$886M+6.2%
Q1 2025-$213M-138%
Q4 2024$483M-28%

CFG has the edge over MS on cash generation, producing positive trailing cash flow while its opponent burns cash.

MS Free Cash Flow

Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
QuarterFree cash flowYoY
Q3 2026-$46B-$42.7B
Q2 2026-$2.7B-123%
Q1 2026-$7.1B+$16.9B
Q4 2025-$2.4B-120%
Q3 2025-$3.3B+$14B
Q2 2025$11.8B+368%
Q1 2025-$24B-650%
Q4 2024$11.8B+$29.6B

MS's free cash flow was −$58.3B over the past year, against −$3.7B the year before. Free cash flow isn't a meaningful measure for financial services companies like MS.

CFG Total Shares

Q4 2023: 477MQ1 2024: 464MQ2 2024: 457MQ3 2024: 450MQ4 2024: 454MQ1 2025: 442MQ2 2025: 437MQ3 2025: 435MQ4 2025: 437MQ1 2026: 430MQ2 2026: 427MQ3 2026: 426M
Q4 2023: 477MQ1 2024: 464MQ2 2024: 457MQ3 2024: 450MQ4 2024: 454MQ1 2025: 442MQ2 2025: 437MQ3 2025: 435MQ4 2025: 437MQ1 2026: 430MQ2 2026: 427MQ3 2026: 426M
PeriodChange %Net change
Quarterly-0.2%-1M shares
1 year-2.3%-9.8M shares
3 years-9.7%-45.5M shares
5 years-0.5%-2.2M shares
Available history-5.7%-25.6M shares

CFG has the edge over MS on shareholder dilution, with a more favorable share count trend.

MS Total Shares

Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
PeriodChange %Net change
Quarterly-0.2%-3M shares
1 year-1.5%-24M shares
3 years-4.7%-77M shares
5 years-14%-246M shares
Available history-4.5%-74M shares

MS has 1.6B diluted shares, down 1.5% from a year ago.

CFG Net Leverage

Q4 2023: 4.9xQ1 2024: 5.6xQ2 2024: 5.5xQ3 2024: 6.2xQ4 2024: 4.6xQ1 2025: 4.6xQ2 2025: 4.7xQ3 2025: 3.6xQ4 2025: 3.5xQ1 2026: 3.8xQ2 2026: 4.8xQ3 2026: 5.1x
Q4 2023: 4.9xQ1 2024: 5.6xQ2 2024: 5.5xQ3 2024: 6.2xQ4 2024: 4.6xQ1 2025: 4.6xQ2 2025: 4.7xQ3 2025: 3.6xQ4 2025: 3.5xQ1 2026: 3.8xQ2 2026: 4.8xQ3 2026: 5.1x
QuarterNet LeverageStatus
Q3 20265.1xHigh
Q2 20264.8xHigh
Q1 20263.8xElevated
Q4 20253.5xElevated
Q3 20253.6xElevated
Q2 20254.7xHigh
Q1 20254.6xHigh
Q4 20244.6xHigh

CFG has the edge over MS on leverage, with a lower net debt burden relative to earnings.

MS Net Leverage

Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
QuarterNet LeverageStatus
Q3 20267.8xHigh
Q2 20267.3xHigh
Q1 20268.2xHigh
Q4 20258.6xHigh
Q3 20258.4xHigh
Q2 20258.7xHigh
Q1 20258.7xHigh
Q4 20247.9xHigh

MS's net debt is about 7.8 years of its operating earnings (EBITDA), down from 8.4 years a year ago. Net leverage isn't a meaningful measure for financial services companies like MS.

CFG Weekly Momentum

MetricValueStatus
RSI47.3Neutral
Stochastic16.2Oversold

CFG's weekly RSI is 47 (neutral) and its Stochastic is 16 (oversold).

MS Weekly Momentum

MetricValueStatus
RSI45.0Neutral
Stochastic18.7Oversold

MS's weekly RSI is 45 (neutral) and its Stochastic is 19 (oversold).

CFG PE vs Financial Services Sector

MetricCFGSector medianRelative
PE13x13x0.5% above
PE %60633 pts below

CFG has the edge over MS on valuation relative to its sector.

MS PE vs Financial Services Sector

MetricMSSector medianRelative
PE15x13x15% above
PE %59634 pts below

MS is trading at 15x earnings, a 15% premium to the Financial Services sector's median of 13x.

CFG Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$64.21% above
20 week MA$68.35.1% below
50 week MA$64.60.4% above
100 week MA$55.218% above
200 week MA$44.745% above

CFG has the edge over MS on trend strength, trading above more of its moving averages.

MS Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$186.51.5% above
20 week MA$203.36.9% below
50 week MA$191.91.4% below
100 week MA$164.915% above
200 week MA$129.346% above

MS's trend is mixed: it's above three of its five weekly moving averages, and 46% above its 200-week average.

CFG Yearly ROI

YearStart priceEnd priceROI
2020$40.5$35.1-13%
2021$35.1$46.6+33%
2022$46.6$38.9-17%
2023$38.9$33.1-15%
2024$33.1$43.6+32%
2025$43.6$59.8+37%
2026 YTD$59.8$64.9+8.4%

CFG has the edge over MS on returns for 2026, with the stronger performance.

MS Yearly ROI

YearStart priceEnd priceROI
2020$51.1$68.1+33%
2021$68.1$99.3+46%
2022$99.3$86.1-13%
2023$86.1$93.3+8.3%
2024$93.3$126.8+36%
2025$126.8$181.9+43%
2026 YTD$181.9$189.2+4%

MS has finished higher in five of the last six years. It's up 4% so far in 2026.

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