CELH
Celsius Holdings, Inc.
CELH has the edge over VITL overall, supported by stronger fundamentals and stronger valuation.
VITL
Vital Farms, Inc.
VITL trails on the overall score without a compensating advantage in the available component scores.
CELH Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Stable | |
| Strong |
CELH's revenue, profitability and balance sheet are currently healthy, and its cash flow is stable.
VITL Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Weak | |
| Weak | |
| Healthy |
VITL's balance sheet is currently healthy, and its revenue is stable, but its profitability and cash flow are weak.
CELH PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 21x | $31.89 | — |
| Current | 35x | $31.89 | — |
| Cheap | 40x | $35.95 | +13% |
| Fair | 141x | $127 | +299% |
| Expensive | 650x | $585 | +1735% |
Historical ranges are pointers, not guarantees.
CELH's PE is in its cheap range at 35x. If earnings grow as analysts expect, today's price would be 21x next year's earnings.
VITL PE Valuation
VITL has no meaningful PE right now: it lost money over the past year.
CELH Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Growth | |
| Improving | |
| Limited | |
| Low |
CELH has the edge over VITL on the outlook, with more favorable earnings and revenue expectations.
VITL Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Losses growing | |
| Stable | |
| Weakening | |
| Limited | |
| Low |
Analysts expect VITL's losses to grow, with revenue holding steady. However, they disagree widely on these estimates.
CELH Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.53 | +70% |
| Q3 2026 | $0.90 | +718% |
| Q2 2026 | $0.24 | -37% |
| Q1 2026 | $0.43 | +30% |
| Q4 2025 | $0.25 | -44% |
| Q3 2025 | $0.11 | -85% |
| Q2 2025 | $0.38 | -62% |
| Q1 2025 | $0.33 | -64% |
| Q4 2024 | $0.45 | -42% |
CELH has the edge over VITL on earnings quality, reporting a profit while its opponent remains loss making.
VITL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q3 2026 | -$0.55 | -142% |
| Q2 2026 | -$0.04 | -104% |
| Q1 2026 | $1.04 | -7.1% |
| Q4 2025 | $1.44 | +22% |
| Q3 2025 | $1.32 | +17% |
| Q2 2025 | $1.12 | +4.7% |
| Q1 2025 | $1.12 | +30% |
| Q4 2024 | $1.18 | +100% |
VITL has swung to a loss: it lost $0.55 per share over the past year, after a profit the year before.
CELH Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $847.2M | +17% |
| Q2 2026 | $817.9M | +11% |
| Q1 2026 | $782.6M | +138% |
| Q4 2025 | $721.6M | +117% |
| Q3 2025 | $725.1M | +173% |
| Q2 2025 | $739.3M | +84% |
| Q1 2025 | $329.3M | -7.4% |
| Q4 2024 | $332.2M | -4.4% |
CELH has the edge over VITL on sales, with stronger typical year-over-year growth.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 20% | +31 points |
| Q2 2026 | 9.2% | -10 points |
| Q1 2026 | 18% | +2 points |
| Q4 2025 | 3.6% | +9.2 points |
| Q3 2025 | -11% | -9.8 points |
| Q2 2025 | 19% | -4.1 points |
| Q1 2025 | 16% | -7.6 points |
| Q4 2024 | -5.6% | -23 points |
CELH has the edge over VITL on profitability, with a higher operating margin.
VITL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $182.2M | -8.4% |
| Q2 2026 | $166M | -10% |
| Q1 2026 | $187.2M | +15% |
| Q4 2025 | $213.6M | +29% |
| Q3 2025 | $198.9M | +37% |
| Q2 2025 | $184.8M | +25% |
| Q1 2025 | $162.2M | +9.6% |
| Q4 2024 | $166M | +22% |
VITL's revenue is growing: $182M last quarter, down 8.4% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | -4.2% | -15 points |
| Q2 2026 | -24% | -37 points |
| Q1 2026 | -1.3% | -15 points |
| Q4 2025 | 10% | +2.2 points |
| Q3 2025 | 11% | +4.4 points |
| Q2 2025 | 13% | +1.3 points |
| Q1 2025 | 13% | -2.9 points |
| Q4 2024 | 7.8% | +1.1 points |
VITL's operating margin was −4.2% last quarter, down 15 points from the same quarter a year ago.
CELH Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $127.7M | -60% |
| Q2 2026 | $205.5M | +479% |
| Q1 2026 | $65.8M | -32% |
| Q4 2025 | -$130M | -285% |
| Q3 2025 | $321.5M | +3599% |
| Q2 2025 | $35.5M | +17% |
| Q1 2025 | $96.4M | -26% |
| Q4 2024 | $70.3M | +16394% |
CELH has the edge over VITL on cash generation, producing positive trailing cash flow while its opponent burns cash.
VITL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$22.8M | -$12.2M |
| Q2 2026 | -$44.1M | -$36.4M |
| Q1 2026 | -$39.3M | -1931% |
| Q4 2025 | -$32.1M | -$28.8M |
| Q3 2025 | -$10.6M | -266% |
| Q2 2025 | -$7.6M | -172% |
| Q1 2025 | $2.1M | -91% |
| Q4 2024 | -$3.4M | -116% |
VITL has burned cash in seven of the last eight quarters: −$138M over the past year, against −$19M the year before.
CELH Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.8% | -2M shares |
| 1 year | -1.1% | -2.9M shares |
| 3 years | +7.4% | +17.6M shares |
| 5 years | +8.3% | +19.5M shares |
| Available history | +32% | +62.4M shares |
CELH has 255M diluted shares, down 1.1% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | $300,000 |
| Q2 2026 | $1M |
| Q1 2026 | $8.8M |
| Q4 2025 | $2.5M |
| Q3 2025 | $448,000 |
| Q2 2025 | $879,000 |
| Q1 2025 | $1.9M |
| Q4 2024 | $603,000 |
CELH spent $13M buying back its own shares over the past year, about three times what it spent the year before.
VITL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | -4K shares |
| 1 year | -7.1% | -3.3M shares |
| 3 years | -0.5% | -204K shares |
| 5 years | +6.8% | +2.7M shares |
| Available history | +16% | +5.8M shares |
VITL has the edge over CELH on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $150,000 |
| Q2 2026 | $15.2M |
| Q1 2026 | $20M |
| Q1 2020 | — |
| Q4 2019 | $903,000 |
CELH Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -0.1x | Net Cash |
| Q2 2026 | 0.2x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 1.6x | Healthy |
| Q3 2025 | 0.5x | Very low |
| Q2 2025 | 1.4x | Healthy |
| Q1 2025 | -7.3x | Net Cash |
| Q4 2024 | -5.5x | Net Cash |
CELH has the edge over VITL on leverage, with a lower net debt burden relative to earnings.
VITL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.9x | Very low |
| Q1 2026 | -0.5x | Net Cash |
| Q4 2025 | -0.5x | Net Cash |
| Q3 2025 | -1.1x | Net Cash |
| Q2 2025 | -1.4x | Net Cash |
| Q1 2025 | -2.2x | Net Cash |
| Q4 2024 | -2.1x | Net Cash |
| Q3 2024 | -2.2x | Net Cash |
VITL's net debt is less than a year of its operating earnings (EBITDA), after holding more cash than debt a year ago.
CELH Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 51.3 | Neutral |
| Stochastic | 56.8 | Neutral |
CELH's weekly RSI is 51 (neutral) and its Stochastic is 57 (neutral).
VITL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 38.0 | Neutral |
| Stochastic | 19.2 | Oversold |
VITL's weekly RSI is 38 (neutral) and its Stochastic is 19 (oversold).
CELH PE vs Consumer Defensive Sector
| Metric | CELH | Sector median | Relative |
|---|---|---|---|
| PE | 35x | 19x | 82% above |
| PE % | 11 | 18 | 7 pts below |
CELH is trading at 35x earnings, a 82% premium to the Consumer Defensive sector's median of 19x.
VITL PE vs Consumer Defensive Sector
| Metric | VITL | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 19x | — |
VITL has no meaningful PE right now: it lost money over the past year.
CELH Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $29.1 | 9.4% above |
| 20 week MA | $29.6 | 7.8% above |
| 50 week MA | $36.1 | 12% below |
| 100 week MA | $38.8 | 18% below |
| 200 week MA | $44.6 | 29% below |
CELH has the edge over VITL on trend strength, trading above more of its moving averages.
VITL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $9.13 | 1.8% below |
| 20 week MA | $10.7 | 16% below |
| 50 week MA | $16.1 | 44% below |
| 100 week MA | $26.9 | 67% below |
| 200 week MA | $24.4 | 63% below |
VITL is in a downtrend: it's below all five of its weekly moving averages, and 63% below its 200-week average.
CELH Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $1.58 | $14.7 | +832% |
| 2021 | $14.7 | $24.9 | +69% |
| 2022 | $24.9 | $35.6 | +43% |
| 2023 | $35.6 | $54.5 | +53% |
| 2024 | $54.5 | $26.5 | -51% |
| 2025 | $26.5 | $45.6 | +72% |
| 2026 YTD | $45.6 | $31.9 | -30% |
CELH has the edge over VITL on returns for 2026, with the stronger performance.
VITL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $35.3 | $26.7 | -24% |
| 2021 | $26.7 | $17.3 | -35% |
| 2022 | $17.3 | $15.5 | -11% |
| 2023 | $15.5 | $15.7 | +1.4% |
| 2024 | $15.7 | $37.4 | +138% |
| 2025 | $37.4 | $31.7 | -15% |
| 2026 YTD | $31.7 | $8.97 | -72% |
VITL has finished lower in four of the last six years. It's down 72% so far in 2026.