CELH

Celsius Holdings, Inc.

72
Fundamentals87/ 100
Valuation70/ 100
Upside potential73/ 100
Risk potential26/ 100

CELH has the edge over NUS overall, supported by stronger fundamentals and stronger valuation.

NUS

Nu Skin Enterprises, Inc.

46
Fundamentals37/ 100
Valuation50/ 100
Upside potential58/ 100
Risk potential27/ 100

NUS's outlook is improving, though it still trails on the overall score.

CELH Fundamentals

MetricStatus
Healthy
Strong
Stable
Strong

CELH's revenue, profitability and balance sheet are currently healthy, and its cash flow is stable.

NUS Fundamentals

MetricStatus
Under pressure
Under pressure
Under pressure
Stable

NUS's balance sheet is currently stable, but its revenue, profitability and cash flow are under pressure.

CELH PE Valuation

CHEAPFAIREXPENSIVE318x636x954x1272x
CHEAPFAIREXPENSIVE318x636x954x1272x
LevelPEPriceVs current
Forward21x$31.89—
Current35x$31.89—
Cheap40x$35.95+13%
Fair141x$127+299%
Expensive650x$585+1735%

Historical ranges are pointers, not guarantees.

CELH's PE is in its cheap range at 35x. If earnings grow as analysts expect, today's price would be 21x next year's earnings.

NUS PE Valuation

NUS has no meaningful PE right now: it lost money over the past year.

CELH Forward outlook

MetricOutlook
Strongly improving
Strong growth
Growth
Improving
Limited
Low

CELH has the edge over NUS on the outlook, with more favorable revenue expectations.

NUS Forward outlook

MetricOutlook
--
Strong growth
Stable
Improving
Limited
High

Analysts expect NUS's earnings to grow and its profitability to improve, with its revenue holding steady.

CELH Risk to reward

ScenarioChangePrice
Upside+69%$54.01
Downside-25%$23.76

Calculated from the latest close: $31.89 on Nov 12.

CELH has a better modeled risk to reward balance than NUS, with more potential upside and less potential downside.

NUS Risk to reward

ScenarioChangePrice
Upside+37%$5.51
Downside-27%$2.93

Calculated from the latest close: $4.01 on Nov 12.

NUS trails CELH on modeled risk to reward, with less potential upside and more potential downside.

CELH Earnings Per Share

Q4 2023: $0.77Q1 2024: $0.91Q2 2024: $1.01Q3 2024: $0.72Q4 2024: $0.45Q1 2025: $0.33Q2 2025: $0.38Q3 2025: $0.11Q4 2025: $0.25Q1 2026: $0.43Q2 2026: $0.24Q3 2026: $0.90Forward: $1.53
Q4 2023: $0.77Q1 2024: $0.91Q2 2024: $1.01Q3 2024: $0.72Q4 2024: $0.45Q1 2025: $0.33Q2 2025: $0.38Q3 2025: $0.11Q4 2025: $0.25Q1 2026: $0.43Q2 2026: $0.24Q3 2026: $0.90Forward: $1.53
QuarterTTM EPSYoY
Forward$1.53+70%
Q3 2026$0.90+718%
Q2 2026$0.24-37%
Q1 2026$0.43+30%
Q4 2025$0.25-44%
Q3 2025$0.11-85%
Q2 2025$0.38-62%
Q1 2025$0.33-64%
Q4 2024$0.45-42%

CELH has the edge over NUS on earnings quality, reporting a profit while its opponent remains loss making.

NUS Earnings Per Share

Q4 2023: $0.17Q1 2024: $-0.07Q2 2024: $-2.99Q3 2024: $-2.08Q4 2024: $-2.95Q1 2025: $-0.80Q2 2025: $2.01Q3 2025: $2.18Q4 2025: $3.18Q1 2026: $1.08Q2 2026: $-4.49Q3 2026: $-4.85Forward: $1.08
Q4 2023: $0.17Q1 2024: $-0.07Q2 2024: $-2.99Q3 2024: $-2.08Q4 2024: $-2.95Q1 2025: $-0.80Q2 2025: $2.01Q3 2025: $2.18Q4 2025: $3.18Q1 2026: $1.08Q2 2026: $-4.49Q3 2026: $-4.85Forward: $1.08
QuarterTTM EPSYoY
Forward$1.08—
Q3 2026-$4.85-322%
Q2 2026-$4.49-323%
Q1 2026$1.08+$1.88
Q4 2025$3.18+$6.13
Q3 2025$2.18+$4.26
Q2 2025$2.01+$5.00
Q1 2025-$0.80-$0.73
Q4 2024-$2.95-1835%

NUS has swung to a loss: it lost $4.85 per share over the past year, after a profit the year before.

CELH Quarterly Revenue

Q4 2023: $347MQ1 2024: $356MQ2 2024: $402MQ3 2024: $266MQ4 2024: $332MQ1 2025: $329MQ2 2025: $739MQ3 2025: $725MQ4 2025: $722MQ1 2026: $783MQ2 2026: $818MQ3 2026: $847M
Q4 2023: $347MQ1 2024: $356MQ2 2024: $402MQ3 2024: $266MQ4 2024: $332MQ1 2025: $329MQ2 2025: $739MQ3 2025: $725MQ4 2025: $722MQ1 2026: $783MQ2 2026: $818MQ3 2026: $847M
QuarterRevenueYoY
Q3 2026$847.2M+17%
Q2 2026$817.9M+11%
Q1 2026$782.6M+138%
Q4 2025$721.6M+117%
Q3 2025$725.1M+173%
Q2 2025$739.3M+84%
Q1 2025$329.3M-7.4%
Q4 2024$332.2M-4.4%

CELH has the edge over NUS on sales, with more consistent year-over-year improvement.

NUS Quarterly Revenue

Q4 2023: $489MQ1 2024: $417MQ2 2024: $439MQ3 2024: $430MQ4 2024: $446MQ1 2025: $364MQ2 2025: $386MQ3 2025: $364MQ4 2025: $370MQ1 2026: $321MQ2 2026: $320MQ3 2026: $311M
Q4 2023: $489MQ1 2024: $417MQ2 2024: $439MQ3 2024: $430MQ4 2024: $446MQ1 2025: $364MQ2 2025: $386MQ3 2025: $364MQ4 2025: $370MQ1 2026: $321MQ2 2026: $320MQ3 2026: $311M
QuarterRevenueYoY
Q3 2026$311M-15%
Q2 2026$320.1M-17%
Q1 2026$320.6M-12%
Q4 2025$370.3M-17%
Q3 2025$364.2M-15%
Q2 2025$386.1M-12%
Q1 2025$364.5M-13%
Q4 2024$445.6M-8.8%

NUS's revenue has slid since its 2020 peak: $311M last quarter, down 15% from the same quarter a year ago.

CELH Free Cash Flow

Q4 2023: $426,000Q1 2024: $130MQ2 2024: $30MQ3 2024: $9MQ4 2024: $70MQ1 2025: $96MQ2 2025: $35MQ3 2025: $321MQ4 2025: −$130MQ1 2026: $66MQ2 2026: $205MQ3 2026: $128M
Q4 2023: $426,000Q1 2024: $130MQ2 2024: $30MQ3 2024: $9MQ4 2024: $70MQ1 2025: $96MQ2 2025: $35MQ3 2025: $321MQ4 2025: −$130MQ1 2026: $66MQ2 2026: $205MQ3 2026: $128M
QuarterFree cash flowYoY
Q3 2026$127.7M-60%
Q2 2026$205.5M+479%
Q1 2026$65.8M-32%
Q4 2025-$130M-285%
Q3 2025$321.5M+3599%
Q2 2025$35.5M+17%
Q1 2025$96.4M-26%
Q4 2024$70.3M+16394%

CELH has the edge over NUS on cash generation, producing positive trailing cash flow while its opponent burns cash.

NUS Free Cash Flow

Q4 2023: $34MQ1 2024: −$9MQ2 2024: $43MQ3 2024: $23MQ4 2024: $13MQ1 2025: −$13MQ2 2025: $36MQ3 2025: $18MQ4 2025: $6MQ1 2026: −$18MQ2 2026: $5MQ3 2026: −$19M
Q4 2023: $34MQ1 2024: −$9MQ2 2024: $43MQ3 2024: $23MQ4 2024: $13MQ1 2025: −$13MQ2 2025: $36MQ3 2025: $18MQ4 2025: $6MQ1 2026: −$18MQ2 2026: $5MQ3 2026: −$19M
QuarterFree cash flowYoY
Q3 2026-$19.5M-211%
Q2 2026$5M-86%
Q1 2026-$17.6M-$4.4M
Q4 2025$5.9M-56%
Q3 2025$17.6M-23%
Q2 2025$35.8M-17%
Q1 2025-$13.2M-$4.2M
Q4 2024$13.2M-61%

NUS's free cash flow has turned negative after years in the green: −$26M over the past year.

CELH Total Shares

Q4 2023: 237MQ1 2024: 238MQ2 2024: 238MQ3 2024: 234MQ4 2024: 237MQ1 2025: 237MQ2 2025: 260MQ3 2025: 258MQ4 2025: 255MQ1 2026: 260MQ2 2026: 257MQ3 2026: 255M
Q4 2023: 237MQ1 2024: 238MQ2 2024: 238MQ3 2024: 234MQ4 2024: 237MQ1 2025: 237MQ2 2025: 260MQ3 2025: 258MQ4 2025: 255MQ1 2026: 260MQ2 2026: 257MQ3 2026: 255M
PeriodChange %Net change
Quarterly-0.8%-2M shares
1 year-1.1%-2.9M shares
3 years+7.4%+17.6M shares
5 years+8.3%+19.5M shares
Available history+32%+62.4M shares

CELH has 255M diluted shares, down 1.1% from a year ago.

NUS Total Shares

Q4 2023: 50MQ1 2024: 50MQ2 2024: 50MQ3 2024: 50MQ4 2024: 50MQ1 2025: 50MQ2 2025: 49MQ3 2025: 50MQ4 2025: 50MQ1 2026: 49MQ2 2026: 49MQ3 2026: 49M
Q4 2023: 50MQ1 2024: 50MQ2 2024: 50MQ3 2024: 50MQ4 2024: 50MQ1 2025: 50MQ2 2025: 49MQ3 2025: 50MQ4 2025: 50MQ1 2026: 49MQ2 2026: 49MQ3 2026: 49M
PeriodChange %Net change
Quarterly+0.2%+81K shares
1 year-3.2%-1.6M shares
3 years-2.4%-1.2M shares
5 years-5%-2.6M shares
Available history-13%-7.3M shares

NUS has the edge over CELH on shareholder dilution, with a more favorable share count trend.

CELH Net Leverage

Q4 2023: -2.8xQ1 2024: -2.9xQ2 2024: -2.7xQ3 2024: -3.8xQ4 2024: -5.5xQ1 2025: -7.3xQ2 2025: 1.4xQ3 2025: 0.5xQ4 2025: 1.6xQ1 2026: 0.5xQ2 2026: 0.2xQ3 2026: -0.1x
Q4 2023: -2.8xQ1 2024: -2.9xQ2 2024: -2.7xQ3 2024: -3.8xQ4 2024: -5.5xQ1 2025: -7.3xQ2 2025: 1.4xQ3 2025: 0.5xQ4 2025: 1.6xQ1 2026: 0.5xQ2 2026: 0.2xQ3 2026: -0.1x
QuarterNet LeverageStatus
Q3 2026-0.1xNet Cash
Q2 20260.2xVery low
Q1 20260.5xVery low
Q4 20251.6xHealthy
Q3 20250.5xVery low
Q2 20251.4xHealthy
Q1 2025-7.3xNet Cash
Q4 2024-5.5xNet Cash

CELH has the edge over NUS on leverage, with a lower net debt burden relative to earnings.

NUS Net Leverage

Q4 2023: 2.1xQ1 2024: 2.4xQ2 2025: -0.3xQ3 2025: -0.5xQ4 2025: -0.1xQ1 2026: 0.2xQ2 2026: 0.6xQ3 2026: 1.7x
Q4 2023: 2.1xQ1 2024: 2.4xQ2 2025: -0.3xQ3 2025: -0.5xQ4 2025: -0.1xQ1 2026: 0.2xQ2 2026: 0.6xQ3 2026: 1.7x
QuarterNet LeverageStatus
Q3 20261.7xHealthy
Q2 20260.6xVery low
Q1 20260.2xVery low
Q4 2025-0.1xNet Cash
Q3 2025-0.5xNet Cash
Q2 2025-0.3xNet Cash
Q1 20242.4xModerate
Q4 20232.1xModerate

NUS's net debt is about 1.6 years of its operating earnings (EBITDA), after holding more cash than debt a year ago.

CELH Weekly Momentum

MetricValueStatus
RSI51.3Neutral
Stochastic56.8Neutral

CELH's weekly RSI is 51 (neutral) and its Stochastic is 57 (neutral).

NUS Weekly Momentum

MetricValueStatus
RSI30.1Neutral
Stochastic9.6Oversold

NUS's weekly RSI is 30 (neutral) and its Stochastic is 10 (oversold).

CELH PE vs Consumer Defensive Sector

MetricCELHSector medianRelative
PE35x19x82% above
PE %11187 pts below

CELH is trading at 35x earnings, a 82% premium to the Consumer Defensive sector's median of 19x.

NUS PE vs Consumer Defensive Sector

MetricNUSSector medianRelative
PEN/A19x—

NUS has no meaningful PE right now: it lost money over the past year.

CELH Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$29.19.4% above
20 week MA$29.67.8% above
50 week MA$36.112% below
100 week MA$38.818% below
200 week MA$44.629% below

CELH has the edge over NUS on trend strength, trading above more of its moving averages.

NUS Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$4.5812% below
20 week MA$4.8317% below
50 week MA$6.7941% below
100 week MA$7.6848% below
200 week MA$14.272% below

NUS is in a downtrend: it's below all five of its weekly moving averages, and 72% below its 200-week average.

CELH Yearly ROI

YearStart priceEnd priceROI
2020$1.58$14.7+832%
2021$14.7$24.9+69%
2022$24.9$35.6+43%
2023$35.6$54.5+53%
2024$54.5$26.5-51%
2025$26.5$45.6+72%
2026 YTD$45.6$31.9-30%

CELH has the edge over NUS on returns for 2026, with the stronger performance.

NUS Yearly ROI

YearStart priceEnd priceROI
2020$40.5$54.6+35%
2021$54.6$49.5-9.3%
2022$49.5$41.6-16%
2023$41.6$19.4-53%
2024$19.4$6.76-65%
2025$6.76$9.84+46%
2026 YTD$9.84$4.01-59%

NUS has finished lower in four of the last six years. It's down 59% so far in 2026.

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