CELH

Celsius Holdings, Inc.

72
Fundamentals87/ 100
Valuation70/ 100
Upside potential73/ 100
Risk potential26/ 100

CELH has the edge over JJSF overall, supported by stronger fundamentals and stronger modeled upside.

JJSF

J&J Snack Foods Corp.

54
Fundamentals37/ 100
Valuation58/ 100
Upside potential38/ 100
Risk potential27/ 100

JJSF trails on the overall score without a compensating advantage in the available component scores.

CELH Fundamentals

MetricStatus
Healthy
Strong
Stable
Strong

CELH's revenue, profitability and balance sheet are currently healthy, and its cash flow is stable.

JJSF Fundamentals

MetricStatus
Stable
Stable
Healthy
Strong

JJSF's cash flow and balance sheet are currently healthy, and its revenue and profitability are stable.

CELH PE Valuation

CHEAPFAIREXPENSIVE318x636x954x1272x
CHEAPFAIREXPENSIVE318x636x954x1272x
LevelPEPriceVs current
Forward21x$31.89—
Current35x$31.89—
Cheap40x$35.95+13%
Fair141x$127+299%
Expensive650x$585+1735%

Historical ranges are pointers, not guarantees.

CELH has the edge over JJSF in the historical PE scenario, which offers more potential upside but is not a forecast.

JJSF PE Valuation

CHEAPFAIREXPENSIVE518x1037x1555x2074x
CHEAPFAIREXPENSIVE518x1037x1555x2074x
LevelPEPriceVs current
Forward22x$87.74—
Cheap28x$74.16-15%
Current34x$87.74—
Fair39x$101+15%
Expensive67x$176+101%

Historical ranges are pointers, not guarantees.

JJSF's PE is in its fair range at 34x. If earnings grow as analysts expect, today's price would be 22x next year's earnings, in its cheap range.

CELH Forward outlook

MetricOutlook
Strongly improving
Strong growth
Growth
Improving
Limited
Low

CELH has the edge over JJSF on the outlook, with more favorable revenue and profitability expectations.

JJSF Forward outlook

MetricOutlook
Strongly improving
Growth
Stable
Stable
Limited
High

Analysts expect JJSF's earnings to grow, with its revenue and profitability holding steady.

CELH Risk to reward

ScenarioChangePrice
Upside+69%$54.01
Downside-25%$23.76

Calculated from the latest close: $31.89 on Nov 12.

CELH has a better modeled risk to reward balance than JJSF, with more potential upside and less potential downside.

JJSF Risk to reward

ScenarioChangePrice
Upside+17%$102.65
Downside-27%$63.81

Calculated from the latest close: $87.74 on Nov 12.

JJSF trails CELH on modeled risk to reward, with less potential upside and more potential downside.

CELH Earnings Per Share

Q4 2023: $0.77Q1 2024: $0.91Q2 2024: $1.01Q3 2024: $0.72Q4 2024: $0.45Q1 2025: $0.33Q2 2025: $0.38Q3 2025: $0.11Q4 2025: $0.25Q1 2026: $0.43Q2 2026: $0.24Q3 2026: $0.90Forward: $1.53
Q4 2023: $0.77Q1 2024: $0.91Q2 2024: $1.01Q3 2024: $0.72Q4 2024: $0.45Q1 2025: $0.33Q2 2025: $0.38Q3 2025: $0.11Q4 2025: $0.25Q1 2026: $0.43Q2 2026: $0.24Q3 2026: $0.90Forward: $1.53
QuarterTTM EPSYoY
Forward$1.53+70%
Q3 2026$0.90+718%
Q2 2026$0.24-37%
Q1 2026$0.43+30%
Q4 2025$0.25-44%
Q3 2025$0.11-85%
Q2 2025$0.38-62%
Q1 2025$0.33-64%
Q4 2024$0.45-42%

CELH earned $0.90 per share over the past year, about eight times what it earned the year before.

JJSF Earnings Per Share

Q3 2023: $4.08Q4 2023: $4.11Q1 2024: $4.44Q2 2024: $4.50Q3 2024: $4.45Q4 2024: $4.34Q1 2025: $3.90Q2 2025: $4.29Q3 2025: $3.36Q4 2025: $3.15Q1 2026: $2.99Q2 2026: $2.61Forward: $3.96
Q3 2023: $4.08Q4 2023: $4.11Q1 2024: $4.44Q2 2024: $4.50Q3 2024: $4.45Q4 2024: $4.34Q1 2025: $3.90Q2 2025: $4.29Q3 2025: $3.36Q4 2025: $3.15Q1 2026: $2.99Q2 2026: $2.61Forward: $3.96
QuarterTTM EPSYoY
Forward$3.96+52%
Q2 2026$2.61-39%
Q1 2026$2.99-23%
Q4 2025$3.15-27%
Q3 2025$3.36-24%
Q2 2025$4.29-4.7%
Q1 2025$3.90-12%
Q4 2024$4.34+5.6%
Q3 2024$4.45+9.1%

JJSF has the edge over CELH on earnings, with stronger typical year-over-year growth.

CELH Quarterly Revenue

Q4 2023: $347MQ1 2024: $356MQ2 2024: $402MQ3 2024: $266MQ4 2024: $332MQ1 2025: $329MQ2 2025: $739MQ3 2025: $725MQ4 2025: $722MQ1 2026: $783MQ2 2026: $818MQ3 2026: $847M
Q4 2023: $347MQ1 2024: $356MQ2 2024: $402MQ3 2024: $266MQ4 2024: $332MQ1 2025: $329MQ2 2025: $739MQ3 2025: $725MQ4 2025: $722MQ1 2026: $783MQ2 2026: $818MQ3 2026: $847M
QuarterRevenueYoY
Q3 2026$847.2M+17%
Q2 2026$817.9M+11%
Q1 2026$782.6M+138%
Q4 2025$721.6M+117%
Q3 2025$725.1M+173%
Q2 2025$739.3M+84%
Q1 2025$329.3M-7.4%
Q4 2024$332.2M-4.4%

CELH has the edge over JJSF on sales, with more consistent year-over-year improvement.

JJSF Quarterly Revenue

Q3 2023: $444MQ4 2023: $348MQ1 2024: $360MQ2 2024: $440MQ3 2024: $427MQ4 2024: $363MQ1 2025: $356MQ2 2025: $454MQ3 2025: $410MQ4 2025: $344MQ1 2026: $345MQ2 2026: $426M
Q3 2023: $444MQ4 2023: $348MQ1 2024: $360MQ2 2024: $440MQ3 2024: $427MQ4 2024: $363MQ1 2025: $356MQ2 2025: $454MQ3 2025: $410MQ4 2025: $344MQ1 2026: $345MQ2 2026: $426M
QuarterRevenueYoY
Q2 2026$426M-6.2%
Q1 2026$344.8M-3.2%
Q4 2025$343.8M-5.2%
Q3 2025$410.2M-3.9%
Q2 2025$454.3M+3.3%
Q1 2025$356.1M-1%
Q4 2024$362.6M+4.1%
Q3 2024$426.8M-3.9%

JJSF's revenue is shrinking: $426M last quarter, down 6.2% from the same quarter a year ago.

CELH Free Cash Flow

Q4 2023: $426,000Q1 2024: $130MQ2 2024: $30MQ3 2024: $9MQ4 2024: $70MQ1 2025: $96MQ2 2025: $35MQ3 2025: $321MQ4 2025: −$130MQ1 2026: $66MQ2 2026: $205MQ3 2026: $128M
Q4 2023: $426,000Q1 2024: $130MQ2 2024: $30MQ3 2024: $9MQ4 2024: $70MQ1 2025: $96MQ2 2025: $35MQ3 2025: $321MQ4 2025: −$130MQ1 2026: $66MQ2 2026: $205MQ3 2026: $128M
QuarterFree cash flowYoY
Q3 2026$127.7M-60%
Q2 2026$205.5M+479%
Q1 2026$65.8M-32%
Q4 2025-$130M-285%
Q3 2025$321.5M+3599%
Q2 2025$35.5M+17%
Q1 2025$96.4M-26%
Q4 2024$70.3M+16394%

CELH still generates free cash flow, though less than at its 2025 peak: $269M over the past year.

JJSF Free Cash Flow

Q3 2023: $38MQ4 2023: $29MQ1 2024: −$4MQ2 2024: $45MQ3 2024: $29MQ4 2024: $16MQ1 2025: −$7MQ2 2025: $28MQ3 2025: $45MQ4 2025: $17MQ1 2026: −$502,000Q2 2026: $31M
Q3 2023: $38MQ4 2023: $29MQ1 2024: −$4MQ2 2024: $45MQ3 2024: $29MQ4 2024: $16MQ1 2025: −$7MQ2 2025: $28MQ3 2025: $45MQ4 2025: $17MQ1 2026: −$502,000Q2 2026: $31M
QuarterFree cash flowYoY
Q2 2026$30.7M+7.8%
Q1 2026-$502K+$6.7M
Q4 2025$17M+5.4%
Q3 2025$44.8M+54%
Q2 2025$28.5M-37%
Q1 2025-$7.2M-$3.2M
Q4 2024$16.1M-45%
Q3 2024$29.1M-24%

JJSF generated $92M in free cash flow over the past year, up 38% from the year before.

CELH Total Shares

Q4 2023: 237MQ1 2024: 238MQ2 2024: 238MQ3 2024: 234MQ4 2024: 237MQ1 2025: 237MQ2 2025: 260MQ3 2025: 258MQ4 2025: 255MQ1 2026: 260MQ2 2026: 257MQ3 2026: 255M
Q4 2023: 237MQ1 2024: 238MQ2 2024: 238MQ3 2024: 234MQ4 2024: 237MQ1 2025: 237MQ2 2025: 260MQ3 2025: 258MQ4 2025: 255MQ1 2026: 260MQ2 2026: 257MQ3 2026: 255M
PeriodChange %Net change
Quarterly-0.8%-2M shares
1 year-1.1%-2.9M shares
3 years+7.4%+17.6M shares
5 years+8.3%+19.5M shares
Available history+32%+62.4M shares

CELH has 255M diluted shares, down 1.1% from a year ago.

JJSF Total Shares

Q3 2023: 19MQ4 2023: 19MQ1 2024: 19MQ2 2024: 19MQ3 2024: 19MQ4 2024: 20MQ1 2025: 20MQ2 2025: 20MQ3 2025: 20MQ4 2025: 19MQ1 2026: 19MQ2 2026: 19M
Q3 2023: 19MQ4 2023: 19MQ1 2024: 19MQ2 2024: 19MQ3 2024: 19MQ4 2024: 20MQ1 2025: 20MQ2 2025: 20MQ3 2025: 20MQ4 2025: 19MQ1 2026: 19MQ2 2026: 19M
PeriodChange %Net change
Quarterly-1%-184K shares
1 year-4%-791K shares
3 years-3%-581K shares
5 years-2.3%-439K shares
Available history-1.1%-213K shares

JJSF has the edge over CELH on shareholder dilution, with a more favorable share count trend.

CELH Net Leverage

Q4 2023: -2.8xQ1 2024: -2.9xQ2 2024: -2.7xQ3 2024: -3.8xQ4 2024: -5.5xQ1 2025: -7.3xQ2 2025: 1.4xQ3 2025: 0.5xQ4 2025: 1.6xQ1 2026: 0.5xQ2 2026: 0.2xQ3 2026: -0.1x
Q4 2023: -2.8xQ1 2024: -2.9xQ2 2024: -2.7xQ3 2024: -3.8xQ4 2024: -5.5xQ1 2025: -7.3xQ2 2025: 1.4xQ3 2025: 0.5xQ4 2025: 1.6xQ1 2026: 0.5xQ2 2026: 0.2xQ3 2026: -0.1x
QuarterNet LeverageStatus
Q3 2026-0.1xNet Cash
Q2 20260.2xVery low
Q1 20260.5xVery low
Q4 20251.6xHealthy
Q3 20250.5xVery low
Q2 20251.4xHealthy
Q1 2025-7.3xNet Cash
Q4 2024-5.5xNet Cash

CELH has more cash than debt.

JJSF Net Leverage

Q3 2023: -0.1xQ4 2023: -0.3xQ1 2024: -0.1xQ2 2024: -0.3xQ3 2024: -0.4xQ4 2024: -0.4xQ1 2025: -0.3xQ2 2025: -0.4xQ3 2025: -0.7xQ4 2025: -0.4xQ1 2026: -0.2xQ2 2026: -0.3x
Q3 2023: -0.1xQ4 2023: -0.3xQ1 2024: -0.1xQ2 2024: -0.3xQ3 2024: -0.4xQ4 2024: -0.4xQ1 2025: -0.3xQ2 2025: -0.4xQ3 2025: -0.7xQ4 2025: -0.4xQ1 2026: -0.2xQ2 2026: -0.3x
QuarterNet LeverageStatus
Q2 2026-0.3xNet Cash
Q1 2026-0.2xNet Cash
Q4 2025-0.4xNet Cash
Q3 2025-0.7xNet Cash
Q2 2025-0.4xNet Cash
Q1 2025-0.3xNet Cash
Q4 2024-0.4xNet Cash
Q3 2024-0.4xNet Cash

JJSF has the edge over CELH on leverage, with a lower net debt burden relative to earnings.

CELH Weekly Momentum

MetricValueStatus
RSI51.3Neutral
Stochastic56.8Neutral

CELH's weekly RSI is 51 (neutral) and its Stochastic is 57 (neutral).

JJSF Weekly Momentum

MetricValueStatus
RSI56.1Neutral
Stochastic70.6Neutral

JJSF's weekly RSI is 56 (neutral) and its Stochastic is 71 (neutral).

CELH PE vs Consumer Defensive Sector

MetricCELHSector medianRelative
PE35x19x82% above
PE %11187 pts below

CELH is trading at 35x earnings, a 82% premium to the Consumer Defensive sector's median of 19x.

JJSF PE vs Consumer Defensive Sector

MetricJJSFSector medianRelative
PE34x19x72% above
PE %331815 pts above

JJSF has the edge over CELH on valuation relative to its sector.

CELH Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$29.19.4% above
20 week MA$29.67.8% above
50 week MA$36.112% below
100 week MA$38.818% below
200 week MA$44.629% below

CELH has bounced recently, but its long-term trend is still down: it's above its 8- and 20-week averages, but 29% below its 200-week average.

JJSF Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$82.86% above
20 week MA$82.46.5% above
50 week MA$83.35.3% above
100 week MA$100.613% below
200 week MA$129.532% below

JJSF has the edge over CELH on trend strength, trading above more of its moving averages.

CELH Yearly ROI

YearStart priceEnd priceROI
2020$1.58$14.7+832%
2021$14.7$24.9+69%
2022$24.9$35.6+43%
2023$35.6$54.5+53%
2024$54.5$26.5-51%
2025$26.5$45.6+72%
2026 YTD$45.6$31.9-30%

CELH's yearly returns have swung widely, from +832% in 2020 to −51% in 2024. It's down 30% so far in 2026.

JJSF Yearly ROI

YearStart priceEnd priceROI
2020$186.6$156.6-16%
2021$156.6$156.0-0.4%
2022$156.0$153.4-1.6%
2023$153.4$167.1+9%
2024$167.1$156.2-6.6%
2025$156.2$89.9-42%
2026 YTD$89.9$87.7-2.4%

JJSF has the edge over CELH on returns for 2026, with the stronger performance.

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