CELH
Celsius Holdings, Inc.
CELH has the edge over HFFG overall, supported by stronger fundamentals and stronger valuation.
HFFG
HF Foods Group Inc.
HFFG's outlook is improving, though it still trails on the overall score.
CELH Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Stable | |
| Strong |
CELH's revenue, profitability and balance sheet are currently healthy, and its cash flow is stable.
HFFG Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Under pressure | |
| Stable |
HFFG's revenue and balance sheet are currently stable, but its profitability and cash flow are under pressure.
CELH PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 21x | $31.89 | — |
| Current | 35x | $31.89 | — |
| Cheap | 40x | $35.95 | +13% |
| Fair | 141x | $127 | +299% |
| Expensive | 650x | $585 | +1735% |
Historical ranges are pointers, not guarantees.
CELH's PE is in its cheap range at 35x. If earnings grow as analysts expect, today's price would be 21x next year's earnings.
HFFG PE Valuation
HFFG has no meaningful PE right now: it lost money over the past year.
CELH Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Growth | |
| Improving | |
| Limited | |
| Low |
Analysts expect earnings and revenue growth for CELH, with profitability improving. However, they disagree widely on these estimates.
HFFG Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Improving | |
| Limited | |
| High |
Analysts expect earnings and revenue growth for HFFG, with profitability improving.
CELH Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.53 | +70% |
| Q3 2026 | $0.90 | +718% |
| Q2 2026 | $0.24 | -37% |
| Q1 2026 | $0.43 | +30% |
| Q4 2025 | $0.25 | -44% |
| Q3 2025 | $0.11 | -85% |
| Q2 2025 | $0.38 | -62% |
| Q1 2025 | $0.33 | -64% |
| Q4 2024 | $0.45 | -42% |
CELH has the edge over HFFG on earnings quality, reporting a profit while its opponent remains loss making.
HFFG Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $0.25 | — |
| Q3 2026 | -$0.71 | +$0.16 |
| Q2 2026 | -$0.65 | +$0.27 |
| Q1 2026 | -$0.68 | +$0.26 |
| Q4 2025 | -$0.73 | +$0.19 |
| Q3 2025 | -$0.87 | -$0.85 |
| Q2 2025 | -$0.92 | -1250% |
| Q1 2025 | -$0.94 | -1667% |
| Q4 2024 | -$0.92 | -$0.88 |
HFFG is still losing money, but far less than before: $0.71 per share over the past year, against $6.58 at its worst in late 2020.
CELH Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $847.2M | +17% |
| Q2 2026 | $817.9M | +11% |
| Q1 2026 | $782.6M | +138% |
| Q4 2025 | $721.6M | +117% |
| Q3 2025 | $725.1M | +173% |
| Q2 2025 | $739.3M | +84% |
| Q1 2025 | $329.3M | -7.4% |
| Q4 2024 | $332.2M | -4.4% |
CELH's revenue has grown year over year for six quarters in a row: $847M last quarter, up 17% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 20% | +31 points |
| Q2 2026 | 9.2% | -10 points |
| Q1 2026 | 18% | +2 points |
| Q4 2025 | 3.6% | +9.2 points |
| Q3 2025 | -11% | -9.8 points |
| Q2 2025 | 19% | -4.1 points |
| Q1 2025 | 16% | -7.6 points |
| Q4 2024 | -5.6% | -23 points |
CELH has the edge over HFFG on profitability, with a higher operating margin.
HFFG Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $319.6M | +4.1% |
| Q2 2026 | $323.8M | +2.8% |
| Q1 2026 | $312M | +4.5% |
| Q4 2025 | $308M | +0.9% |
| Q3 2025 | $307M | +2.9% |
| Q2 2025 | $314.9M | +4.1% |
| Q1 2025 | $298.4M | +0.9% |
| Q4 2024 | $305.3M | +8.7% |
HFFG's revenue has grown year over year for 11 quarters in a row: $320M last quarter, up 4.1% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | -0.6% | -0.9 points |
| Q2 2026 | 0.9% | -0.4 points |
| Q1 2026 | 0.3% | -0.1 points |
| Q4 2025 | -13% | +1 points |
| Q3 2025 | 0.4% | +0.2 points |
| Q2 2025 | 1.3% | +0.4 points |
| Q1 2025 | 0.4% | +0.4 points |
| Q4 2024 | -14% | -18 points |
HFFG's operating margin was −0.6% last quarter, down 0.9 points from the same quarter a year ago.
CELH Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $127.7M | -60% |
| Q2 2026 | $205.5M | +479% |
| Q1 2026 | $65.8M | -32% |
| Q4 2025 | -$130M | -285% |
| Q3 2025 | $321.5M | +3599% |
| Q2 2025 | $35.5M | +17% |
| Q1 2025 | $96.4M | -26% |
| Q4 2024 | $70.3M | +16394% |
CELH has the edge over HFFG on cash flow, with more consistent year-over-year improvement.
HFFG Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $8.1M | +$17.4M |
| Q2 2026 | -$6.2M | -1821% |
| Q1 2026 | -$45K | -101% |
| Q4 2025 | $12.1M | -47% |
| Q3 2025 | -$9.3M | -$2.9M |
| Q2 2025 | $363K | +$11.2M |
| Q1 2025 | $3.4M | -25% |
| Q4 2024 | $22.8M | +$27.7M |
HFFG still generates free cash flow, though less than at its 2022 peak: $14M over the past year.
CELH Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.8% | -2M shares |
| 1 year | -1.1% | -2.9M shares |
| 3 years | +7.4% | +17.6M shares |
| 5 years | +8.3% | +19.5M shares |
| Available history | +32% | +62.4M shares |
CELH has the edge over HFFG on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $300,000 |
| Q2 2026 | $1M |
| Q1 2026 | $8.8M |
| Q4 2025 | $2.5M |
| Q3 2025 | $448,000 |
| Q2 2025 | $879,000 |
| Q1 2025 | $1.9M |
| Q4 2024 | $603,000 |
CELH spent $13M buying back its own shares over the past year, about three times what it spent the year before.
HFFG Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +10.5K shares |
| 1 year | +1.6% | +869K shares |
| 3 years | -1.1% | -612K shares |
| 5 years | +3.8% | +2M shares |
| Available history | +3.4% | +1.8M shares |
HFFG has 54M diluted shares, up 1.6% from a year ago.
CELH Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -0.1x | Net Cash |
| Q2 2026 | 0.2x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 1.6x | Healthy |
| Q3 2025 | 0.5x | Very low |
| Q2 2025 | 1.4x | Healthy |
| Q1 2025 | -7.3x | Net Cash |
| Q4 2024 | -5.5x | Net Cash |
CELH has more cash than debt.
HFFG Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2024 | 2.4x | Moderate |
| Q2 2024 | 2.3x | Moderate |
| Q1 2024 | 2.5x | Moderate |
| Q4 2023 | 2.8x | Moderate |
| Q3 2023 | 5.0x | High |
| Q2 2023 | 6.7x | High |
| Q1 2023 | 4.4x | High |
| Q4 2022 | 2.7x | Moderate |
HFFG's net debt is about 2.4 years of its operating earnings (EBITDA), down from 5.0 years a year ago.
CELH Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 51.3 | Neutral |
| Stochastic | 56.8 | Neutral |
CELH's weekly RSI is 51 (neutral) and its Stochastic is 57 (neutral).
HFFG Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 38.8 | Neutral |
| Stochastic | 9.4 | Oversold |
HFFG's weekly RSI is 39 (neutral) and its Stochastic is 9 (oversold).
CELH PE vs Consumer Defensive Sector
| Metric | CELH | Sector median | Relative |
|---|---|---|---|
| PE | 35x | 19x | 82% above |
| PE % | 11 | 18 | 7 pts below |
CELH is trading at 35x earnings, a 82% premium to the Consumer Defensive sector's median of 19x.
HFFG PE vs Consumer Defensive Sector
| Metric | HFFG | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 19x | — |
HFFG has no meaningful PE right now: it lost money over the past year.
CELH Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $29.1 | 9.4% above |
| 20 week MA | $29.6 | 7.8% above |
| 50 week MA | $36.1 | 12% below |
| 100 week MA | $38.8 | 18% below |
| 200 week MA | $44.6 | 29% below |
CELH has the edge over HFFG on trend strength, trading above more of its moving averages.
HFFG Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $1.53 | 2.6% below |
| 20 week MA | $1.62 | 8% below |
| 50 week MA | $1.86 | 20% below |
| 100 week MA | $2.47 | 40% below |
| 200 week MA | $3.23 | 54% below |
HFFG is in a downtrend: it's below all five of its weekly moving averages, and 54% below its 200-week average.
CELH Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $1.58 | $14.7 | +832% |
| 2021 | $14.7 | $24.9 | +69% |
| 2022 | $24.9 | $35.6 | +43% |
| 2023 | $35.6 | $54.5 | +53% |
| 2024 | $54.5 | $26.5 | -51% |
| 2025 | $26.5 | $45.6 | +72% |
| 2026 YTD | $45.6 | $31.9 | -30% |
CELH has the edge over HFFG on returns for 2026, with the stronger performance.
HFFG Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $19.8 | $7.88 | -60% |
| 2021 | $7.88 | $7.98 | +1.3% |
| 2022 | $7.98 | $4.00 | -50% |
| 2023 | $4.00 | $5.34 | +34% |
| 2024 | $5.34 | $3.20 | -40% |
| 2025 | $3.20 | $2.25 | -30% |
| 2026 YTD | $2.25 | $1.49 | -34% |
HFFG has finished lower in four of the last six years. It's down 34% so far in 2026.