CELH
Celsius Holdings, Inc.
CELH has the edge over GIS overall, supported by stronger fundamentals and stronger valuation.
GIS
General Mills, Inc.
GIS has lower modeled downside risk, despite its lower overall score.
CELH Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Stable | |
| Strong |
CELH's revenue, profitability and balance sheet are currently healthy, and its cash flow is stable.
GIS Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Stable | |
| Weak |
GIS's revenue and cash flow are currently stable, but its profitability and balance sheet are under pressure.
CELH PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 21x | $31.89 | — |
| Current | 35x | $31.89 | — |
| Cheap | 40x | $35.95 | +13% |
| Fair | 141x | $127 | +299% |
| Expensive | 650x | $585 | +1735% |
Historical ranges are pointers, not guarantees.
CELH's PE is in its cheap range at 35x. If earnings grow as analysts expect, today's price would be 21x next year's earnings.
GIS PE Valuation
GIS has no meaningful PE right now: it lost money over the past year.
CELH Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Growth | |
| Improving | |
| Limited | |
| Low |
CELH has the edge over GIS on the outlook, with more favorable earnings and revenue expectations.
GIS Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Decline | |
| Stable | |
| Stable | |
| Moderate | |
| High |
Analysts expect GIS's earnings to decline, with its revenue and profitability holding steady.
CELH Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.53 | +70% |
| Q3 2026 | $0.90 | +718% |
| Q2 2026 | $0.24 | -37% |
| Q1 2026 | $0.43 | +30% |
| Q4 2025 | $0.25 | -44% |
| Q3 2025 | $0.11 | -85% |
| Q2 2025 | $0.38 | -62% |
| Q1 2025 | $0.33 | -64% |
| Q4 2024 | $0.45 | -42% |
CELH has the edge over GIS on earnings quality, reporting a profit while its opponent remains loss making.
GIS Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $3.09 | — |
| Q3 2026 | -$1.66 | -131% |
| Q2 2026 | -$0.18 | -104% |
| Q1 2026 | $4.09 | -10% |
| Q4 2025 | $4.65 | +1.1% |
| Q3 2025 | $5.29 | +26% |
| Q2 2025 | $4.10 | -4.9% |
| Q1 2025 | $4.55 | +4.4% |
| Q4 2024 | $4.60 | +12% |
GIS has swung to a loss: it lost $1.66 per share over the past year, after a profit the year before.
CELH Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $847.2M | +17% |
| Q2 2026 | $817.9M | +11% |
| Q1 2026 | $782.6M | +138% |
| Q4 2025 | $721.6M | +117% |
| Q3 2025 | $725.1M | +173% |
| Q2 2025 | $739.3M | +84% |
| Q1 2025 | $329.3M | -7.4% |
| Q4 2024 | $332.2M | -4.4% |
CELH has the edge over GIS on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 20% | +31 points |
| Q2 2026 | 9.2% | -10 points |
| Q1 2026 | 18% | +2 points |
| Q4 2025 | 3.6% | +9.2 points |
| Q3 2025 | -11% | -9.8 points |
| Q2 2025 | 19% | -4.1 points |
| Q1 2025 | 16% | -7.6 points |
| Q4 2024 | -5.6% | -23 points |
CELH has the edge over GIS on profitability, with a higher operating margin.
GIS Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $4.4B | -2.8% |
| Q2 2026 | $4.6B | +1.2% |
| Q1 2026 | $4.4B | -8.4% |
| Q4 2025 | $4.9B | -7.2% |
| Q3 2025 | $4.5B | -6.8% |
| Q2 2025 | $4.6B | -3.3% |
| Q1 2025 | $4.8B | -5% |
| Q4 2024 | $5.2B | +2% |
GIS's revenue has slid since its 2024 peak: $4.4B last quarter, down 2.8% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 14% | -24 points |
| Q2 2026 | -45% | -57 points |
| Q1 2026 | 12% | -6.6 points |
| Q4 2025 | 15% | -5.6 points |
| Q3 2025 | 38% | +21 points |
| Q2 2025 | 11% | -5.5 points |
| Q1 2025 | 18% | +0.6 points |
| Q4 2024 | 21% | +4.8 points |
GIS's operating margin was 14% last quarter, down 24 points from the same quarter a year ago.
CELH Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $127.7M | -60% |
| Q2 2026 | $205.5M | +479% |
| Q1 2026 | $65.8M | -32% |
| Q4 2025 | -$130M | -285% |
| Q3 2025 | $321.5M | +3599% |
| Q2 2025 | $35.5M | +17% |
| Q1 2025 | $96.4M | -26% |
| Q4 2024 | $70.3M | +16394% |
CELH has the edge over GIS on cash flow, with more consistent year-over-year improvement.
GIS Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $207.3M | -28% |
| Q2 2026 | $367.6M | -6.1% |
| Q1 2026 | $295.5M | -31% |
| Q4 2025 | $675.7M | -32% |
| Q3 2025 | $287.5M | -41% |
| Q2 2025 | $391.4M | -32% |
| Q1 2025 | $428M | -43% |
| Q4 2024 | $989.6M | +2.5% |
GIS's free cash flow has been positive every quarter for seven years: $1.5B over the past year, down 26% from the year before.
CELH Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.8% | -2M shares |
| 1 year | -1.1% | -2.9M shares |
| 3 years | +7.4% | +17.6M shares |
| 5 years | +8.3% | +19.5M shares |
| Available history | +32% | +62.4M shares |
CELH has the edge over GIS on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $300,000 |
| Q2 2026 | $1M |
| Q1 2026 | $8.8M |
| Q4 2025 | $2.5M |
| Q3 2025 | $448,000 |
| Q2 2025 | $879,000 |
| Q1 2025 | $1.9M |
| Q4 2024 | $603,000 |
CELH spent $13M buying back its own shares over the past year, about three times what it spent the year before.
GIS Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +200K shares |
| 1 year | -0.8% | -4.6M shares |
| 3 years | -9% | -53.5M shares |
| 5 years | -13% | -76.9M shares |
| Available history | -12% | -74.4M shares |
GIS has 538M diluted shares, down 0.8% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | $200,000 |
| Q4 2025 | $100,000 |
| Q3 2025 | $500M |
| Q2 2025 | $301M |
| Q1 2025 | $301.5M |
| Q4 2024 | $300.4M |
GIS has spent almost nothing on buybacks in the past year.
CELH Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -0.1x | Net Cash |
| Q2 2026 | 0.2x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 1.6x | Healthy |
| Q3 2025 | 0.5x | Very low |
| Q2 2025 | 1.4x | Healthy |
| Q1 2025 | -7.3x | Net Cash |
| Q4 2024 | -5.5x | Net Cash |
CELH has the edge over GIS on leverage, with a lower net debt burden relative to earnings.
GIS Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 37.7x | High |
| Q2 2026 | 9.1x | High |
| Q1 2026 | 3.3x | Elevated |
| Q4 2025 | 3.0x | Moderate |
| Q3 2025 | 2.8x | Moderate |
| Q2 2025 | 3.8x | Elevated |
| Q1 2025 | 3.3x | Elevated |
| Q4 2024 | 2.9x | Moderate |
GIS's net debt is more than 20 years of its operating earnings (EBITDA), up from 2.8 years a year ago.
CELH Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 51.3 | Neutral |
| Stochastic | 56.8 | Neutral |
CELH's weekly RSI is 51 (neutral) and its Stochastic is 57 (neutral).
GIS Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 42.4 | Neutral |
| Stochastic | 29.6 | Neutral |
GIS's weekly RSI is 42 (neutral) and its Stochastic is 30 (neutral).
CELH PE vs Consumer Defensive Sector
| Metric | CELH | Sector median | Relative |
|---|---|---|---|
| PE | 35x | 19x | 82% above |
| PE % | 11 | 18 | 7 pts below |
CELH is trading at 35x earnings, a 82% premium to the Consumer Defensive sector's median of 19x.
GIS PE vs Consumer Defensive Sector
| Metric | GIS | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 19x | — |
GIS has no meaningful PE right now: it lost money over the past year.
CELH Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $29.1 | 9.4% above |
| 20 week MA | $29.6 | 7.8% above |
| 50 week MA | $36.1 | 12% below |
| 100 week MA | $38.8 | 18% below |
| 200 week MA | $44.6 | 29% below |
CELH has the edge over GIS on trend strength, trading above more of its moving averages.
GIS Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $33.6 | 0.2% below |
| 20 week MA | $36.0 | 6.9% below |
| 50 week MA | $38.5 | 13% below |
| 100 week MA | $46.4 | 28% below |
| 200 week MA | $58.8 | 43% below |
GIS is in a downtrend: it's below all five of its weekly moving averages, and 43% below its 200-week average.
CELH Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $1.58 | $14.7 | +832% |
| 2021 | $14.7 | $24.9 | +69% |
| 2022 | $24.9 | $35.6 | +43% |
| 2023 | $35.6 | $54.5 | +53% |
| 2024 | $54.5 | $26.5 | -51% |
| 2025 | $26.5 | $45.6 | +72% |
| 2026 YTD | $45.6 | $31.9 | -30% |
CELH's yearly returns have swung widely, from +832% in 2020 to −51% in 2024. It's down 30% so far in 2026.
GIS Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $53.2 | $59.1 | +11% |
| 2021 | $59.1 | $66.0 | +12% |
| 2022 | $66.0 | $85.4 | +29% |
| 2023 | $85.4 | $65.1 | -24% |
| 2024 | $65.1 | $64.0 | -1.8% |
| 2025 | $64.0 | $47.1 | -26% |
| 2026 YTD | $47.1 | $33.5 | -29% |
GIS has the edge over CELH on returns for 2026, with the stronger performance.