CELH

Celsius Holdings, Inc.

72
Fundamentals87/ 100
Valuation70/ 100
Upside potential73/ 100
Risk potential26/ 100

CELH has the edge over DIT overall, supported by stronger valuation and stronger fundamentals.

DIT

AMCON Distributing Company

44
Fundamentals63/ 100
Valuation17/ 100
Upside potential64/ 100
Risk potential19/ 100

DIT has lower modeled downside risk, despite its lower overall score.

CELH Fundamentals

MetricStatus
Healthy
Strong
Stable
Strong

CELH's revenue, profitability and balance sheet are currently healthy, and its cash flow is stable.

DIT Fundamentals

MetricStatus
Healthy
Healthy
Under pressure
Strong

DIT's revenue, profitability and balance sheet are currently healthy, but its cash flow is under pressure.

CELH PE Valuation

CHEAPFAIREXPENSIVE318x636x954x1272x
CHEAPFAIREXPENSIVE318x636x954x1272x
LevelPEPriceVs current
Forward21x$31.89—
Current35x$31.89—
Cheap40x$35.95+13%
Fair141x$127+299%
Expensive650x$585+1735%

Historical ranges are pointers, not guarantees.

CELH has the edge over DIT in the historical PE scenario, which offers more potential upside but is not a forecast.

DIT PE Valuation

CHEAPFAIREXPENSIVE50x100x149x199x
CHEAPFAIREXPENSIVE50x100x149x199x
LevelPEPriceVs current
Cheap6.4x$16.21-73%
Fair11x$28.60-52%
Current24x$60.11—
Expensive45x$114+90%

Historical ranges are pointers, not guarantees.

DIT's PE is in its expensive range at 24x.

CELH Forward outlook

MetricOutlook
Strongly improving
Strong growth
Growth
Improving
Limited
Low

Analysts expect earnings and revenue growth for CELH, with profitability improving. However, they disagree widely on these estimates.

DIT Forward outlook

There aren't enough analyst estimates for DIT to show an outlook.

CELH Risk to reward

ScenarioChangePrice
Upside+69%$54.01
Downside-25%$23.76

Calculated from the latest close: $31.89 on Nov 12.

CELH has a better modeled risk to reward balance than DIT, with more potential upside relative to its potential downside.

DIT Risk to reward

ScenarioChangePrice
Upside+32%$79.56
Downside-19%$48.93

Calculated from the latest close: $60.11 on Nov 12.

DIT trails CELH on modeled risk to reward, with less potential upside relative to its potential downside.

CELH Earnings Per Share

Q4 2023: $0.77Q1 2024: $0.91Q2 2024: $1.01Q3 2024: $0.72Q4 2024: $0.45Q1 2025: $0.33Q2 2025: $0.38Q3 2025: $0.11Q4 2025: $0.25Q1 2026: $0.43Q2 2026: $0.24Q3 2026: $0.90Forward: $1.53
Q4 2023: $0.77Q1 2024: $0.91Q2 2024: $1.01Q3 2024: $0.72Q4 2024: $0.45Q1 2025: $0.33Q2 2025: $0.38Q3 2025: $0.11Q4 2025: $0.25Q1 2026: $0.43Q2 2026: $0.24Q3 2026: $0.90Forward: $1.53
QuarterTTM EPSYoY
Forward$1.53+70%
Q3 2026$0.90+718%
Q2 2026$0.24-37%
Q1 2026$0.43+30%
Q4 2025$0.25-44%
Q3 2025$0.11-85%
Q2 2025$0.38-62%
Q1 2025$0.33-64%
Q4 2024$0.45-42%

CELH has the edge over DIT on earnings, with stronger typical year-over-year growth.

DIT Earnings Per Share

Q4 2023: $11.19Q1 2024: $9.45Q2 2024: $6.70Q3 2024: $4.77Q4 2024: $3.96Q1 2025: $1.65Q2 2025: $1.43Q3 2025: $0.61Q4 2025: $1.09Q1 2026: $0.47Q2 2026: $1.90Q3 2026: $2.52
Q4 2023: $11.19Q1 2024: $9.45Q2 2024: $6.70Q3 2024: $4.77Q4 2024: $3.96Q1 2025: $1.65Q2 2025: $1.43Q3 2025: $0.61Q4 2025: $1.09Q1 2026: $0.47Q2 2026: $1.90Q3 2026: $2.52
QuarterTTM EPSYoY
Q3 2026$2.52+313%
Q2 2026$1.90+33%
Q1 2026$0.47-72%
Q4 2025$1.09-72%
Q3 2025$0.61-87%
Q2 2025$1.43-79%
Q1 2025$1.65-83%
Q4 2024$3.96-65%

DIT's earnings per share have fallen from their peak: $2.52 over the past year, against $21.08 in mid-2022.

CELH Quarterly Revenue

Q4 2023: $347MQ1 2024: $356MQ2 2024: $402MQ3 2024: $266MQ4 2024: $332MQ1 2025: $329MQ2 2025: $739MQ3 2025: $725MQ4 2025: $722MQ1 2026: $783MQ2 2026: $818MQ3 2026: $847M
Q4 2023: $347MQ1 2024: $356MQ2 2024: $402MQ3 2024: $266MQ4 2024: $332MQ1 2025: $329MQ2 2025: $739MQ3 2025: $725MQ4 2025: $722MQ1 2026: $783MQ2 2026: $818MQ3 2026: $847M
QuarterRevenueYoY
Q3 2026$847.2M+17%
Q2 2026$817.9M+11%
Q1 2026$782.6M+138%
Q4 2025$721.6M+117%
Q3 2025$725.1M+173%
Q2 2025$739.3M+84%
Q1 2025$329.3M-7.4%
Q4 2024$332.2M-4.4%

CELH's revenue has grown year over year for six quarters in a row: $847M last quarter, up 17% from the same quarter a year ago.

DIT Quarterly Revenue

Q4 2023: $645MQ1 2024: $602MQ2 2024: $718MQ3 2024: $746MQ4 2024: $711MQ1 2025: $620MQ2 2025: $740MQ3 2025: $746MQ4 2025: $730MQ1 2026: $716MQ2 2026: $835MQ3 2026: $842M
Q4 2023: $645MQ1 2024: $602MQ2 2024: $718MQ3 2024: $746MQ4 2024: $711MQ1 2025: $620MQ2 2025: $740MQ3 2025: $746MQ4 2025: $730MQ1 2026: $716MQ2 2026: $835MQ3 2026: $842M
QuarterRevenueYoY
Q3 2026$842.3M+13%
Q2 2026$835.3M+13%
Q1 2026$715.7M+16%
Q4 2025$730.1M+2.6%
Q3 2025$746.3M0%
Q2 2025$739.6M+3%
Q1 2025$619.5M+2.9%
Q4 2024$711.3M+10%

DIT's revenue has grown year over year every quarter since late 2020: $842M last quarter, up 13% from the same quarter a year ago.

CELH Free Cash Flow

Q4 2023: $426,000Q1 2024: $130MQ2 2024: $30MQ3 2024: $9MQ4 2024: $70MQ1 2025: $96MQ2 2025: $35MQ3 2025: $321MQ4 2025: −$130MQ1 2026: $66MQ2 2026: $205MQ3 2026: $128M
Q4 2023: $426,000Q1 2024: $130MQ2 2024: $30MQ3 2024: $9MQ4 2024: $70MQ1 2025: $96MQ2 2025: $35MQ3 2025: $321MQ4 2025: −$130MQ1 2026: $66MQ2 2026: $205MQ3 2026: $128M
QuarterFree cash flowYoY
Q3 2026$127.7M-60%
Q2 2026$205.5M+479%
Q1 2026$65.8M-32%
Q4 2025-$130M-285%
Q3 2025$321.5M+3599%
Q2 2025$35.5M+17%
Q1 2025$96.4M-26%
Q4 2024$70.3M+16394%

CELH has the edge over DIT on cash generation, producing positive trailing cash flow while its opponent burns cash.

DIT Free Cash Flow

Q4 2023: $1MQ1 2024: $47MQ2 2024: −$33MQ3 2024: $37MQ4 2024: −$43MQ1 2025: $31MQ2 2025: −$9MQ3 2025: $30MQ4 2025: −$12MQ1 2026: $5MQ2 2026: −$20MQ3 2026: $14M
Q4 2023: $1MQ1 2024: $47MQ2 2024: −$33MQ3 2024: $37MQ4 2024: −$43MQ1 2025: $31MQ2 2025: −$9MQ3 2025: $30MQ4 2025: −$12MQ1 2026: $5MQ2 2026: −$20MQ3 2026: $14M
QuarterFree cash flowYoY
Q3 2026$14M-54%
Q2 2026-$20.3M-$11.5M
Q1 2026$5.1M-84%
Q4 2025-$12.4M+$30.9M
Q3 2025$30.4M-19%
Q2 2025-$8.8M+$23.8M
Q1 2025$31.4M-33%
Q4 2024-$43.3M-4230%

DIT's free cash flow was −$14M over the past year, against $10M the year before.

CELH Total Shares

Q4 2023: 237MQ1 2024: 238MQ2 2024: 238MQ3 2024: 234MQ4 2024: 237MQ1 2025: 237MQ2 2025: 260MQ3 2025: 258MQ4 2025: 255MQ1 2026: 260MQ2 2026: 257MQ3 2026: 255M
Q4 2023: 237MQ1 2024: 238MQ2 2024: 238MQ3 2024: 234MQ4 2024: 237MQ1 2025: 237MQ2 2025: 260MQ3 2025: 258MQ4 2025: 255MQ1 2026: 260MQ2 2026: 257MQ3 2026: 255M
PeriodChange %Net change
Quarterly-0.8%-2M shares
1 year-1.1%-2.9M shares
3 years+7.4%+17.6M shares
5 years+8.3%+19.5M shares
Available history+32%+62.4M shares

CELH has the edge over DIT on shareholder dilution, with a more favorable share count trend.

DIT Total Shares

Q4 2023: 904,950Q1 2024: 912,044Q2 2024: 909,378Q3 2024: 910,173Q4 2024: 920,360Q1 2025: 922,892Q2 2025: 926,584Q3 2025: 924,729Q4 2025: 927,152Q1 2026: 930,727Q2 2026: 943,918Q3 2026: 937,064
Q4 2023: 904,950Q1 2024: 912,044Q2 2024: 909,378Q3 2024: 910,173Q4 2024: 920,360Q1 2025: 922,892Q2 2025: 926,584Q3 2025: 924,729Q4 2025: 927,152Q1 2026: 930,727Q2 2026: 943,918Q3 2026: 937,064
PeriodChange %Net change
Quarterly-0.7%-6.9K shares
1 year+1.3%+12.3K shares
3 years+4.8%+43.3K shares
5 years+10%+84.9K shares
Available history+10%+85.4K shares

DIT has 937,064 diluted shares, up 1.3% from a year ago.

CELH Net Leverage

Q4 2023: -2.8xQ1 2024: -2.9xQ2 2024: -2.7xQ3 2024: -3.8xQ4 2024: -5.5xQ1 2025: -7.3xQ2 2025: 1.4xQ3 2025: 0.5xQ4 2025: 1.6xQ1 2026: 0.5xQ2 2026: 0.2xQ3 2026: -0.1x
Q4 2023: -2.8xQ1 2024: -2.9xQ2 2024: -2.7xQ3 2024: -3.8xQ4 2024: -5.5xQ1 2025: -7.3xQ2 2025: 1.4xQ3 2025: 0.5xQ4 2025: 1.6xQ1 2026: 0.5xQ2 2026: 0.2xQ3 2026: -0.1x
QuarterNet LeverageStatus
Q3 2026-0.1xNet Cash
Q2 20260.2xVery low
Q1 20260.5xVery low
Q4 20251.6xHealthy
Q3 20250.5xVery low
Q2 20251.4xHealthy
Q1 2025-7.3xNet Cash
Q4 2024-5.5xNet Cash

CELH has the edge over DIT on leverage, with a lower net debt burden relative to earnings.

DIT Net Leverage

Q4 2023: 4.3xQ1 2024: 0.6xQ2 2024: 0.8xQ3 2024: 0.8xQ4 2024: 6.2xQ1 2025: 5.9xQ2 2025: 6.6xQ3 2025: 0.7xQ4 2025: 6.5xQ1 2026: 6.5xQ2 2026: 7.1xQ3 2026: 0.4x
Q4 2023: 4.3xQ1 2024: 0.6xQ2 2024: 0.8xQ3 2024: 0.8xQ4 2024: 6.2xQ1 2025: 5.9xQ2 2025: 6.6xQ3 2025: 0.7xQ4 2025: 6.5xQ1 2026: 6.5xQ2 2026: 7.1xQ3 2026: 0.4x
QuarterNet LeverageStatus
Q3 20260.4xVery low
Q2 20267.1xHigh
Q1 20266.5xHigh
Q4 20256.5xHigh
Q3 20250.7xVery low
Q2 20256.6xHigh
Q1 20255.9xHigh
Q4 20246.2xHigh

DIT's net debt is less than a year of its operating earnings (EBITDA).

CELH Weekly Momentum

MetricValueStatus
RSI51.3Neutral
Stochastic56.8Neutral

CELH's weekly RSI is 51 (neutral) and its Stochastic is 57 (neutral).

DIT Weekly Momentum

MetricValueStatus
RSI36.3Neutral
Stochastic10.5Oversold

DIT's weekly RSI is 36 (neutral) and its Stochastic is 11 (oversold).

CELH PE vs Consumer Defensive Sector

MetricCELHSector medianRelative
PE35x19x82% above
PE %11187 pts below

CELH is trading at 35x earnings, a 82% premium to the Consumer Defensive sector's median of 19x.

DIT PE vs Consumer Defensive Sector

MetricDITSector medianRelative
PE24x19x22% above
PE %771859 pts above

DIT has the edge over CELH on valuation relative to its sector.

CELH Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$29.19.4% above
20 week MA$29.67.8% above
50 week MA$36.112% below
100 week MA$38.818% below
200 week MA$44.629% below

CELH has the edge over DIT on trend strength, trading above more of its moving averages.

DIT Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$63.24.9% below
20 week MA$65.88.7% below
50 week MA$73.418% below
100 week MA$76.421% below
200 week MA$96.438% below

DIT is in a downtrend: it's below all five of its weekly moving averages, and 38% below its 200-week average.

CELH Yearly ROI

YearStart priceEnd priceROI
2020$1.58$14.7+832%
2021$14.7$24.9+69%
2022$24.9$35.6+43%
2023$35.6$54.5+53%
2024$54.5$26.5-51%
2025$26.5$45.6+72%
2026 YTD$45.6$31.9-30%

CELH's yearly returns have swung widely, from +832% in 2020 to −51% in 2024. It's down 30% so far in 2026.

DIT Yearly ROI

YearStart priceEnd priceROI
2020$49.5$69.4+40%
2021$69.4$128.7+86%
2022$128.7$121.4-5.6%
2023$121.4$130.0+7.1%
2024$130.0$90.0-31%
2025$90.0$70.0-22%
2026 YTD$70.0$60.1-14%

DIT has the edge over CELH on returns for 2026, with the stronger performance.

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