CELH
Celsius Holdings, Inc.
CELH has the edge over DG overall, supported by stronger fundamentals and stronger modeled upside.
DG
Dollar General Corporation
DG has lower modeled downside risk, despite its lower overall score.
CELH Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Stable | |
| Strong |
CELH's revenue, profitability and balance sheet are currently healthy, and its cash flow is stable.
DG Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Stable | |
| Healthy |
DG's profitability and balance sheet are currently healthy, and its revenue and cash flow are stable.
CELH PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 21x | $31.89 | — |
| Current | 35x | $31.89 | — |
| Cheap | 40x | $35.95 | +13% |
| Fair | 141x | $127 | +299% |
| Expensive | 650x | $585 | +1735% |
Historical ranges are pointers, not guarantees.
CELH has the edge over DG in the historical PE scenario, which offers more potential upside but is not a forecast.
DG PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 16x | $120 | -11% |
| Forward | 16x | $135 | — |
| Current | 18x | $135 | — |
| Fair | 20x | $154 | +15% |
| Expensive | 24x | $185 | +38% |
Historical ranges are pointers, not guarantees.
DG's PE is in its cheap range at 18x. If earnings grow as analysts expect, today's price would be 16x next year's earnings.
CELH Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Growth | |
| Improving | |
| Limited | |
| Low |
CELH has the edge over DG on the outlook, with more favorable revenue expectations.
DG Forward outlook
| Metric | Outlook |
|---|---|
| Improving | |
| Growth | |
| Stable | |
| Improving | |
| Moderate | |
| High |
Analysts expect DG's earnings to grow and its profitability to improve, with its revenue holding steady.
CELH Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.53 | +70% |
| Q3 2026 | $0.90 | +718% |
| Q2 2026 | $0.24 | -37% |
| Q1 2026 | $0.43 | +30% |
| Q4 2025 | $0.25 | -44% |
| Q3 2025 | $0.11 | -85% |
| Q2 2025 | $0.38 | -62% |
| Q1 2025 | $0.33 | -64% |
| Q4 2024 | $0.45 | -42% |
CELH earned $0.90 per share over the past year, about eight times what it earned the year before.
DG Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $8.18 | +6.4% |
| Q3 2026 | $7.69 | +42% |
| Q2 2026 | $7.07 | +35% |
| Q1 2026 | $6.85 | +34% |
| Q4 2025 | $5.79 | -4.5% |
| Q3 2025 | $5.40 | -16% |
| Q2 2025 | $5.24 | -24% |
| Q1 2025 | $5.11 | -32% |
| Q4 2024 | $6.06 | -30% |
DG has the edge over CELH on earnings, with more consistent year-over-year improvement.
CELH Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $847.2M | +17% |
| Q2 2026 | $817.9M | +11% |
| Q1 2026 | $782.6M | +138% |
| Q4 2025 | $721.6M | +117% |
| Q3 2025 | $725.1M | +173% |
| Q2 2025 | $739.3M | +84% |
| Q1 2025 | $329.3M | -7.4% |
| Q4 2024 | $332.2M | -4.4% |
CELH's revenue has grown year over year for six quarters in a row: $847M last quarter, up 17% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 20% | +31 points |
| Q2 2026 | 9.2% | -10 points |
| Q1 2026 | 18% | +2 points |
| Q4 2025 | 3.6% | +9.2 points |
| Q3 2025 | -11% | -9.8 points |
| Q2 2025 | 19% | -4.1 points |
| Q1 2025 | 16% | -7.6 points |
| Q4 2024 | -5.6% | -23 points |
CELH has the edge over DG on profitability, with a higher operating margin.
DG Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $11.3B | +5.2% |
| Q2 2026 | $10.8B | +3.4% |
| Q1 2026 | $10.9B | +5.9% |
| Q4 2025 | $10.6B | +4.6% |
| Q3 2025 | $10.7B | +5.1% |
| Q2 2025 | $10.4B | +5.3% |
| Q1 2025 | $10.3B | +4.5% |
| Q4 2024 | $10.2B | +5% |
DG's revenue has grown year over year for 10 quarters in a row: $11.3B last quarter, up 5.2% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 6.8% | +1.3 points |
| Q2 2026 | 5.9% | +0.4 points |
| Q1 2026 | 5.6% | +2.7 points |
| Q4 2025 | 4% | +0.8 points |
| Q3 2025 | 5.5% | +0.2 points |
| Q2 2025 | 5.5% | 0 points |
| Q1 2025 | 2.9% | -3 points |
| Q4 2024 | 3.2% | -1.3 points |
DG's operating margin was 6.8% last quarter, up 1.3 points from the same quarter a year ago.
CELH Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $127.7M | -60% |
| Q2 2026 | $205.5M | +479% |
| Q1 2026 | $65.8M | -32% |
| Q4 2025 | -$130M | -285% |
| Q3 2025 | $321.5M | +3599% |
| Q2 2025 | $35.5M | +17% |
| Q1 2025 | $96.4M | -26% |
| Q4 2024 | $70.3M | +16394% |
CELH still generates free cash flow, though less than at its 2025 peak: $269M over the past year.
DG Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $373.7M | -34% |
| Q2 2026 | $364.6M | -34% |
| Q1 2026 | $582M | +10% |
| Q4 2025 | $690.4M | +243% |
| Q3 2025 | $564.7M | -11% |
| Q2 2025 | $556.2M | +73% |
| Q1 2025 | $528.1M | +7.8% |
| Q4 2024 | $201M | -17% |
DG has the edge over CELH on cash flow, with stronger typical year-over-year growth.
CELH Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.8% | -2M shares |
| 1 year | -1.1% | -2.9M shares |
| 3 years | +7.4% | +17.6M shares |
| 5 years | +8.3% | +19.5M shares |
| Available history | +32% | +62.4M shares |
CELH has the edge over DG on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $300,000 |
| Q2 2026 | $1M |
| Q1 2026 | $8.8M |
| Q4 2025 | $2.5M |
| Q3 2025 | $448,000 |
| Q2 2025 | $879,000 |
| Q1 2025 | $1.9M |
| Q4 2024 | $603,000 |
CELH spent $13M buying back its own shares over the past year, about three times what it spent the year before.
DG Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | -54K shares |
| 1 year | +0.3% | +651K shares |
| 3 years | +0.7% | +1.6M shares |
| 5 years | -6.3% | -14.9M shares |
| Available history | -14% | -36.2M shares |
DG has 222M diluted shares, about the same as a year ago.
| Quarter | Spent |
|---|---|
| Q1 2023 | $1.1B |
| Q4 2022 | $546.5M |
| Q3 2022 | $348.6M |
| Q2 2022 | $746.8M |
| Q1 2022 | $489.8M |
| Q4 2021 | $359.8M |
| Q3 2021 | $699.8M |
| Q2 2021 | $1B |
CELH Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -0.1x | Net Cash |
| Q2 2026 | 0.2x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 1.6x | Healthy |
| Q3 2025 | 0.5x | Very low |
| Q2 2025 | 1.4x | Healthy |
| Q1 2025 | -7.3x | Net Cash |
| Q4 2024 | -5.5x | Net Cash |
CELH has the edge over DG on leverage, with a lower net debt burden relative to earnings.
DG Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.9x | Very low |
| Q2 2026 | 1.0x | Very low |
| Q1 2026 | 1.1x | Healthy |
| Q4 2025 | 1.3x | Healthy |
| Q3 2025 | 1.6x | Healthy |
| Q2 2025 | 1.8x | Healthy |
| Q1 2025 | 2.0x | Healthy |
| Q4 2024 | 1.9x | Healthy |
DG's net debt is less than a year of its operating earnings (EBITDA), down from 1.6 years a year ago.
CELH Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 51.3 | Neutral |
| Stochastic | 56.8 | Neutral |
CELH's weekly RSI is 51 (neutral) and its Stochastic is 57 (neutral).
DG Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 58.0 | Neutral |
| Stochastic | 64.1 | Neutral |
DG's weekly RSI is 58 (neutral) and its Stochastic is 64 (neutral).
CELH PE vs Consumer Defensive Sector
| Metric | CELH | Sector median | Relative |
|---|---|---|---|
| PE | 35x | 19x | 82% above |
| PE % | 11 | 18 | 7 pts below |
CELH is trading at 35x earnings, a 82% premium to the Consumer Defensive sector's median of 19x.
DG PE vs Consumer Defensive Sector
| Metric | DG | Sector median | Relative |
|---|---|---|---|
| PE | 18x | 19x | 10% below |
| PE % | 28 | 18 | 10 pts above |
DG has the edge over CELH on valuation relative to its sector.
CELH Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $29.1 | 9.4% above |
| 20 week MA | $29.6 | 7.8% above |
| 50 week MA | $36.1 | 12% below |
| 100 week MA | $38.8 | 18% below |
| 200 week MA | $44.6 | 29% below |
CELH has bounced recently, but its long-term trend is still down: it's above its 8- and 20-week averages, but 29% below its 200-week average.
DG Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $129.8 | 3.7% above |
| 20 week MA | $126.1 | 6.7% above |
| 50 week MA | $127.8 | 5.3% above |
| 100 week MA | $111.6 | 21% above |
| 200 week MA | $127.9 | 5.2% above |
DG has the edge over CELH on trend strength, trading above more of its moving averages.
CELH Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $1.58 | $14.7 | +832% |
| 2021 | $14.7 | $24.9 | +69% |
| 2022 | $24.9 | $35.6 | +43% |
| 2023 | $35.6 | $54.5 | +53% |
| 2024 | $54.5 | $26.5 | -51% |
| 2025 | $26.5 | $45.6 | +72% |
| 2026 YTD | $45.6 | $31.9 | -30% |
CELH's yearly returns have swung widely, from +832% in 2020 to −51% in 2024. It's down 30% so far in 2026.
DG Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $156.7 | $211.3 | +35% |
| 2021 | $211.3 | $221.3 | +4.8% |
| 2022 | $221.3 | $247.6 | +12% |
| 2023 | $247.6 | $136.0 | -45% |
| 2024 | $136.0 | $75.9 | -44% |
| 2025 | $75.9 | $137.8 | +82% |
| 2026 YTD | $137.8 | $134.6 | -2.3% |
DG has the edge over CELH on returns for 2026, with the stronger performance.