BRO

Brown & Brown, Inc.

55
Fundamentals57/ 100
Valuation50/ 100
Upside potential56/ 100
Risk potential20/ 100

BRO offers stronger valuation, but that advantage does not outweigh its weaker overall profile.

MS

Morgan Stanley

62
Fundamentals71/ 100
Valuation48/ 100
Upside potential73/ 100
Risk potential11/ 100

MS has the edge over BRO overall, supported by stronger modeled upside and stronger fundamentals.

BRO Fundamentals

MetricStatus
Healthy
Healthy
N/A
N/A

BRO's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like BRO.

MS Fundamentals

MetricStatus
Healthy
Strong
N/A
N/A

MS's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like MS.

BRO PE Valuation

CHEAPFAIREXPENSIVE9.2x18x28x37x
CHEAPFAIREXPENSIVE9.2x18x28x37x
LevelPEPriceVs current
Forward15x$70.55—
Current23x$70.55—
Cheap24x$75.13+6.5%
Fair28x$86.99+23%
Expensive30x$94.46+34%

Historical ranges are pointers, not guarantees.

BRO has the edge over MS in the historical PE scenario, which offers more potential upside but is not a forecast.

MS PE Valuation

CHEAPFAIREXPENSIVE5.5x11x17x22x
CHEAPFAIREXPENSIVE5.5x11x17x22x
LevelPEPriceVs current
Cheap11x$134-29%
Fair14x$178-5.7%
Forward14x$189—
Current15x$189—
Expensive18x$223+18%

Historical ranges are pointers, not guarantees.

MS's PE is in its fair range at 15x. If earnings grow as analysts expect, today's price would be 14x next year's earnings.

BRO Forward outlook

MetricOutlook
Strongly improving
Stable
Stable
Improving
Moderate
Moderate

Analysts expect BRO's profitability to improve, with its earnings and revenue holding steady.

MS Forward outlook

MetricOutlook
Improving
Growth
Growth
Improving
Limited
Moderate

MS has the edge over BRO on the outlook, with more favorable earnings and revenue expectations.

BRO Risk to reward

ScenarioChangePrice
Upside+25%$88.50
Downside-20%$56.45

Calculated from the latest close: $70.55 on Nov 12.

BRO trails MS on modeled risk to reward, with less potential upside and more potential downside.

MS Risk to reward

ScenarioChangePrice
Upside+29%$243.85
Downside-11%$168.44

Calculated from the latest close: $189.17 on Nov 12.

MS has a better modeled risk to reward balance than BRO, with more potential upside and less potential downside.

BRO Earnings Per Share

Q4 2023: $3.05Q1 2024: $3.24Q2 2024: $3.47Q3 2024: $3.66Q4 2024: $3.46Q1 2025: $3.59Q2 2025: $3.47Q3 2025: $3.34Q4 2025: $3.16Q1 2026: $3.07Q2 2026: $3.13Q3 2026: $3.12Forward: $4.65
Q4 2023: $3.05Q1 2024: $3.24Q2 2024: $3.47Q3 2024: $3.66Q4 2024: $3.46Q1 2025: $3.59Q2 2025: $3.47Q3 2025: $3.34Q4 2025: $3.16Q1 2026: $3.07Q2 2026: $3.13Q3 2026: $3.12Forward: $4.65
QuarterTTM EPSYoY
Forward$4.65+49%
Q3 2026$3.12-6.6%
Q2 2026$3.13-9.8%
Q1 2026$3.07-14%
Q4 2025$3.16-8.7%
Q3 2025$3.34-8.7%
Q2 2025$3.470%
Q1 2025$3.59+11%
Q4 2024$3.46+13%

BRO earned $3.12 per share over the past year, down 6.6% from the year before. Its recent earnings include one-off gains.

MS Earnings Per Share

Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
Q4 2023: $5.18Q1 2024: $5.50Q2 2024: $6.08Q3 2024: $6.58Q4 2024: $7.95Q1 2025: $8.53Q2 2025: $8.84Q3 2025: $9.76Q4 2025: $10.21Q1 2026: $11.04Q2 2026: $12.37Q3 2026: $12.60Forward: $13.39
QuarterTTM EPSYoY
Forward$13.39+6.3%
Q3 2026$12.60+29%
Q2 2026$12.37+40%
Q1 2026$11.04+29%
Q4 2025$10.21+28%
Q3 2025$9.76+48%
Q2 2025$8.84+45%
Q1 2025$8.53+55%
Q4 2024$7.95+53%

MS has the edge over BRO on earnings, with more consistent year-over-year improvement.

BRO Quarterly Revenue

Q4 2023: $1BQ1 2024: $1.3BQ2 2024: $1.2BQ3 2024: $1.2BQ4 2024: $1.2BQ1 2025: $1.4BQ2 2025: $1.3BQ3 2025: $1.6BQ4 2025: $1.6BQ1 2026: $1.9BQ2 2026: $1.7BQ3 2026: $1.7B
Q4 2023: $1BQ1 2024: $1.3BQ2 2024: $1.2BQ3 2024: $1.2BQ4 2024: $1.2BQ1 2025: $1.4BQ2 2025: $1.3BQ3 2025: $1.6BQ4 2025: $1.6BQ1 2026: $1.9BQ2 2026: $1.7BQ3 2026: $1.7B
QuarterRevenueYoY
Q3 2026$1.7B+7.4%
Q2 2026$1.7B+30%
Q1 2026$1.9B+35%
Q4 2025$1.6B+36%
Q3 2025$1.6B+35%
Q2 2025$1.3B+9.1%
Q1 2025$1.4B+12%
Q4 2024$1.2B+15%

BRO has the edge over MS on sales, with stronger typical year-over-year growth.

MS Quarterly Revenue

Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
Q4 2023: $12.9BQ1 2024: $15.1BQ2 2024: $15BQ3 2024: $15.4BQ4 2024: $16.2BQ1 2025: $17.7BQ2 2025: $16.8BQ3 2025: $18.2BQ4 2025: $17.9BQ1 2026: $20.6BQ2 2026: $21.3BQ3 2026: $20.3B
QuarterRevenueYoY
Q3 2026$20.3B+12%
Q2 2026$21.3B+27%
Q1 2026$20.6B+16%
Q4 2025$17.9B+10%
Q3 2025$18.2B+18%
Q2 2025$16.8B+12%
Q1 2025$17.7B+17%
Q4 2024$16.2B+26%

MS's revenue has grown year over year for 14 quarters in a row: $20.3B last quarter, up 12% from the same quarter a year ago.

BRO Free Cash Flow

Q4 2023: $275MQ1 2024: $0Q2 2024: $334MQ3 2024: $417MQ4 2024: $341MQ1 2025: $196MQ2 2025: $310MQ3 2025: $452MQ4 2025: $424MQ1 2026: $241MQ2 2026: $329MQ3 2026: $493M
Q4 2023: $275MQ1 2024: $0Q2 2024: $334MQ3 2024: $417MQ4 2024: $341MQ1 2025: $196MQ2 2025: $310MQ3 2025: $452MQ4 2025: $424MQ1 2026: $241MQ2 2026: $329MQ3 2026: $493M
QuarterFree cash flowYoY
Q3 2026$493M+9.1%
Q2 2026$329M+6.1%
Q1 2026$241M+23%
Q4 2025$424M+24%
Q3 2025$452M+8.4%
Q2 2025$310M-7.2%
Q1 2025$196M+$196M
Q4 2024$341M+24%

BRO has the edge over MS on cash generation, producing positive trailing cash flow while its opponent burns cash.

MS Free Cash Flow

Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
Q4 2023: −$17.8BQ1 2024: $4.4BQ2 2024: $2.5BQ3 2024: −$17.3BQ4 2024: $11.8BQ1 2025: −$24BQ2 2025: $11.8BQ3 2025: −$3.3BQ4 2025: −$2.4BQ1 2026: −$7.1BQ2 2026: −$2.7BQ3 2026: −$46B
QuarterFree cash flowYoY
Q3 2026-$46B-$42.7B
Q2 2026-$2.7B-123%
Q1 2026-$7.1B+$16.9B
Q4 2025-$2.4B-120%
Q3 2025-$3.3B+$14B
Q2 2025$11.8B+368%
Q1 2025-$24B-650%
Q4 2024$11.8B+$29.6B

MS's free cash flow was −$58.3B over the past year, against −$3.7B the year before. Free cash flow isn't a meaningful measure for financial services companies like MS.

BRO Total Shares

Q4 2023: 281MQ1 2024: 283MQ2 2024: 283MQ3 2024: 284MQ4 2024: 284MQ1 2025: 285MQ2 2025: 293MQ3 2025: 332MQ4 2025: 313MQ1 2026: 337MQ2 2026: 334MQ3 2026: 330M
Q4 2023: 281MQ1 2024: 283MQ2 2024: 283MQ3 2024: 284MQ4 2024: 284MQ1 2025: 285MQ2 2025: 293MQ3 2025: 332MQ4 2025: 313MQ1 2026: 337MQ2 2026: 334MQ3 2026: 330M
PeriodChange %Net change
Quarterly-1.2%-4M shares
1 year-0.6%-2M shares
3 years+17%+48.7M shares
5 years+19%+53.1M shares
Available history+20%+55.4M shares

BRO has 330M diluted shares, down 0.6% from a year ago.

MS Total Shares

Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
Q4 2023: 1.6BQ1 2024: 1.6BQ2 2024: 1.6BQ3 2024: 1.6BQ4 2024: 1.6BQ1 2025: 1.6BQ2 2025: 1.6BQ3 2025: 1.6BQ4 2025: 1.6BQ1 2026: 1.6BQ2 2026: 1.6BQ3 2026: 1.6B
PeriodChange %Net change
Quarterly-0.2%-3M shares
1 year-1.5%-24M shares
3 years-4.7%-77M shares
5 years-14%-246M shares
Available history-4.5%-74M shares

MS has the edge over BRO on shareholder dilution, with a more favorable share count trend.

BRO Net Leverage

Q4 2023: 2.6xQ1 2024: 2.6xQ2 2024: 2.2xQ3 2024: 1.9xQ4 2024: 2.3xQ1 2025: 2.2xQ2 2025: -1.0xQ3 2025: 4.8xQ4 2025: 4.6xQ1 2026: 4.4xQ2 2026: 4.2xQ3 2026: 4.1x
Q4 2023: 2.6xQ1 2024: 2.6xQ2 2024: 2.2xQ3 2024: 1.9xQ4 2024: 2.3xQ1 2025: 2.2xQ2 2025: -1.0xQ3 2025: 4.8xQ4 2025: 4.6xQ1 2026: 4.4xQ2 2026: 4.2xQ3 2026: 4.1x
QuarterNet LeverageStatus
Q3 20264.1xHigh
Q2 20264.2xHigh
Q1 20264.4xHigh
Q4 20254.6xHigh
Q3 20254.8xHigh
Q2 2025-1.0xNet Cash
Q1 20252.2xModerate
Q4 20242.3xModerate

BRO has the edge over MS on leverage, with a lower net debt burden relative to earnings.

MS Net Leverage

Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
Q4 2023: 10.7xQ1 2024: 9.8xQ2 2024: 9.8xQ3 2024: 10.2xQ4 2024: 7.9xQ1 2025: 8.7xQ2 2025: 8.7xQ3 2025: 8.4xQ4 2025: 8.6xQ1 2026: 8.2xQ2 2026: 7.3xQ3 2026: 7.8x
QuarterNet LeverageStatus
Q3 20267.8xHigh
Q2 20267.3xHigh
Q1 20268.2xHigh
Q4 20258.6xHigh
Q3 20258.4xHigh
Q2 20258.7xHigh
Q1 20258.7xHigh
Q4 20247.9xHigh

MS's net debt is about 7.8 years of its operating earnings (EBITDA), down from 8.4 years a year ago. Net leverage isn't a meaningful measure for financial services companies like MS.

BRO Weekly Momentum

MetricValueStatus
RSI53.2Neutral
Stochastic69.7Neutral

BRO's weekly RSI is 53 (neutral) and its Stochastic is 70 (neutral).

MS Weekly Momentum

MetricValueStatus
RSI45.0Neutral
Stochastic18.7Oversold

MS's weekly RSI is 45 (neutral) and its Stochastic is 19 (oversold).

BRO PE vs Financial Services Sector

MetricBROSector medianRelative
PE23x13x74% above
PE %96354 pts below

BRO is trading at 23x earnings, a 74% premium to the Financial Services sector's median of 13x, though its earnings don't support one.

MS PE vs Financial Services Sector

MetricMSSector medianRelative
PE15x13x15% above
PE %59634 pts below

MS has the edge over BRO on valuation relative to its sector.

BRO Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$67.34.8% above
20 week MA$68.72.7% above
50 week MA$68.62.8% above
100 week MA$85.818% below
200 week MA$82.815% below

BRO has bounced recently, but its long-term trend is still down: it's above its 8-, 20- and 50-week averages, but 15% below its 200-week average.

MS Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$186.51.5% above
20 week MA$203.36.9% below
50 week MA$191.91.4% below
100 week MA$164.915% above
200 week MA$129.346% above

MS's trend is mixed: it's above three of its five weekly moving averages, and 46% above its 200-week average.

BRO Yearly ROI

YearStart priceEnd priceROI
2020$39.3$46.3+18%
2021$46.3$68.0+47%
2022$68.0$56.9-16%
2023$56.9$71.1+25%
2024$71.1$102.9+45%
2025$102.9$80.8-21%
2026 YTD$80.8$70.6-13%

BRO has finished higher in four of the last six years. It's down 13% so far in 2026.

MS Yearly ROI

YearStart priceEnd priceROI
2020$51.1$68.1+33%
2021$68.1$99.3+46%
2022$99.3$86.1-13%
2023$86.1$93.3+8.3%
2024$93.3$126.8+36%
2025$126.8$181.9+43%
2026 YTD$181.9$189.2+4%

MS has the edge over BRO on returns for 2026, with the stronger performance.

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