BRCC
BRC Inc.
BRCC's outlook is improving, though it still trails on the overall score.
CELH
Celsius Holdings, Inc.
CELH has the edge over BRCC overall, supported by stronger fundamentals and stronger valuation.
BRCC Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Under pressure | |
| Under pressure |
BRCC's revenue is currently stable, but its profitability, cash flow and balance sheet are under pressure.
CELH Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Stable | |
| Strong |
CELH's revenue, profitability and balance sheet are currently healthy, and its cash flow is stable.
BRCC PE Valuation
BRCC has no meaningful PE right now: it lost money over the past year. If it returns to profit as analysts expect, today's price would be 18x next year's earnings.
CELH PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 21x | $31.89 | — |
| Current | 35x | $31.89 | — |
| Cheap | 40x | $35.95 | +13% |
| Fair | 141x | $127 | +299% |
| Expensive | 650x | $585 | +1735% |
Historical ranges are pointers, not guarantees.
CELH's PE is in its cheap range at 35x. If earnings grow as analysts expect, today's price would be 21x next year's earnings.
BRCC Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Returning to profit | |
| Growth | |
| Strongly improving | |
| Limited | |
| Moderate |
Analysts expect BRCC to return to profit, with revenue growing.
CELH Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Growth | |
| Improving | |
| Limited | |
| Low |
Analysts expect earnings and revenue growth for CELH, with profitability improving. However, they disagree widely on these estimates.
BRCC Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $0.52 | — |
| Q3 2026 | -$0.48 | +$0.92 |
| Q2 2026 | -$0.20 | +$1.30 |
| Q1 2026 | -$0.90 | $0.00 |
| Q4 2025 | -$1.30 | -$0.90 |
| Q3 2025 | -$1.40 | -$0.60 |
| Q2 2025 | -$1.50 | -$0.30 |
| Q1 2025 | -$0.90 | +$0.90 |
| Q4 2024 | -$0.40 | +$2.30 |
BRCC is still losing money, but far less than before: $0.48 per share over the past year, against $17.72 at its worst in mid-2022.
CELH Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.53 | +70% |
| Q3 2026 | $0.90 | +718% |
| Q2 2026 | $0.24 | -37% |
| Q1 2026 | $0.43 | +30% |
| Q4 2025 | $0.25 | -44% |
| Q3 2025 | $0.11 | -85% |
| Q2 2025 | $0.38 | -62% |
| Q1 2025 | $0.33 | -64% |
| Q4 2024 | $0.45 | -42% |
CELH has the edge over BRCC on earnings quality, reporting a profit while its opponent remains loss making.
BRCC Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $108M | +7.3% |
| Q2 2026 | $107M | +13% |
| Q1 2026 | $109.2M | +21% |
| Q4 2025 | $112.7M | +6.5% |
| Q3 2025 | $100.7M | +2.6% |
| Q2 2025 | $94.8M | +6.5% |
| Q1 2025 | $90M | -8.6% |
| Q4 2024 | $105.9M | -12% |
BRCC's revenue has grown year over year for six quarters in a row: $108M last quarter, up 7.3% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | -6.9% | -7.4 points |
| Q2 2026 | 1% | +14 points |
| Q1 2026 | 1.2% | +7.3 points |
| Q4 2025 | -6.3% | -4.2 points |
| Q3 2025 | 0.5% | -0.6 points |
| Q2 2025 | -13% | -14 points |
| Q1 2025 | -6% | -10 points |
| Q4 2024 | -2.1% | +8.1 points |
BRCC's operating margin was −6.9% last quarter, down 7.4 points from the same quarter a year ago.
CELH Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $847.2M | +17% |
| Q2 2026 | $817.9M | +11% |
| Q1 2026 | $782.6M | +138% |
| Q4 2025 | $721.6M | +117% |
| Q3 2025 | $725.1M | +173% |
| Q2 2025 | $739.3M | +84% |
| Q1 2025 | $329.3M | -7.4% |
| Q4 2024 | $332.2M | -4.4% |
CELH has the edge over BRCC on sales, with stronger typical year-over-year growth.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 20% | +31 points |
| Q2 2026 | 9.2% | -10 points |
| Q1 2026 | 18% | +2 points |
| Q4 2025 | 3.6% | +9.2 points |
| Q3 2025 | -11% | -9.8 points |
| Q2 2025 | 19% | -4.1 points |
| Q1 2025 | 16% | -7.6 points |
| Q4 2024 | -5.6% | -23 points |
CELH has the edge over BRCC on profitability, with a higher operating margin.
BRCC Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$2.7M | -149% |
| Q2 2026 | $5.4M | +$9.7M |
| Q1 2026 | $6.1M | +$11.4M |
| Q4 2025 | -$9.4M | -1967% |
| Q3 2025 | $5.6M | +$5.8M |
| Q2 2025 | -$4.3M | -3023% |
| Q1 2025 | -$5.3M | -342% |
| Q4 2024 | $504K | -93% |
BRCC has burned cash in most quarters: −$613,000 over the past year, against −$4M the year before.
CELH Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $127.7M | -60% |
| Q2 2026 | $205.5M | +479% |
| Q1 2026 | $65.8M | -32% |
| Q4 2025 | -$130M | -285% |
| Q3 2025 | $321.5M | +3599% |
| Q2 2025 | $35.5M | +17% |
| Q1 2025 | $96.4M | -26% |
| Q4 2024 | $70.3M | +16394% |
CELH has the edge over BRCC on cash generation, producing positive trailing cash flow while its opponent burns cash.
BRCC Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +1.7% | +204K shares |
| 1 year | +11% | +1.2M shares |
| 3 years | +93% | +5.8M shares |
| 5 years | +172% | +7.6M shares |
| Available history | +113% | +6.4M shares |
BRCC has 12M diluted shares, up 11% from a year ago.
| Quarter | Spent |
|---|---|
| Q4 2023 | — |
| Q3 2023 | — |
| Q2 2023 | — |
| Q1 2023 | — |
| Q4 2022 | — |
| Q3 2022 | — |
| Q2 2022 | — |
| Q1 2022 | $20.1M |
CELH Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.8% | -2M shares |
| 1 year | -1.1% | -2.9M shares |
| 3 years | +7.4% | +17.6M shares |
| 5 years | +8.3% | +19.5M shares |
| Available history | +32% | +62.4M shares |
CELH has the edge over BRCC on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $300,000 |
| Q2 2026 | $1M |
| Q1 2026 | $8.8M |
| Q4 2025 | $2.5M |
| Q3 2025 | $448,000 |
| Q2 2025 | $879,000 |
| Q1 2025 | $1.9M |
| Q4 2024 | $603,000 |
CELH spent $13M buying back its own shares over the past year, about three times what it spent the year before.
BRCC Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 3.4x | Elevated |
| Q1 2025 | 13.9x | High |
| Q4 2024 | 4.2x | High |
| Q3 2024 | 18.1x | High |
| Q1 2021 | -0.2x | Net Cash |
| Q4 2020 | -3.0x | Net Cash |
BRCC's net debt is about 3.4 years of its operating earnings (EBITDA), after holding more cash than debt a year ago.
CELH Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -0.1x | Net Cash |
| Q2 2026 | 0.2x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 1.6x | Healthy |
| Q3 2025 | 0.5x | Very low |
| Q2 2025 | 1.4x | Healthy |
| Q1 2025 | -7.3x | Net Cash |
| Q4 2024 | -5.5x | Net Cash |
CELH has the edge over BRCC on leverage, with a lower net debt burden relative to earnings.
BRCC Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 46.0 | Neutral |
| Stochastic | 51.2 | Neutral |
BRCC's weekly RSI is 46 (neutral) and its Stochastic is 51 (neutral).
CELH Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 51.3 | Neutral |
| Stochastic | 56.8 | Neutral |
CELH's weekly RSI is 51 (neutral) and its Stochastic is 57 (neutral).
BRCC PE vs Consumer Defensive Sector
BRCC has no meaningful PE right now: it lost money over the past year.
CELH PE vs Consumer Defensive Sector
| Metric | CELH | Sector median | Relative |
|---|---|---|---|
| PE | 35x | 19x | 82% above |
| PE % | 11 | 18 | 7 pts below |
CELH is trading at 35x earnings, a 82% premium to the Consumer Defensive sector's median of 19x.
BRCC Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $10.2 | 5.4% below |
| 20 week MA | $10.0 | 4% below |
| 50 week MA | $10.5 | 8.1% below |
| 100 week MA | $14.9 | 35% below |
| 200 week MA | $30.2 | 68% below |
BRCC is in a downtrend: it's below all five of its weekly moving averages, and 68% below its 200-week average.
CELH Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $29.1 | 9.4% above |
| 20 week MA | $29.6 | 7.8% above |
| 50 week MA | $36.1 | 12% below |
| 100 week MA | $38.8 | 18% below |
| 200 week MA | $44.6 | 29% below |
CELH has the edge over BRCC on trend strength, trading above more of its moving averages.
BRCC Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2021 | $98.4 | $101.1 | +2.7% |
| 2022 | $101.1 | $64.7 | -36% |
| 2023 | $64.7 | $36.3 | -44% |
| 2024 | $36.3 | $30.5 | -16% |
| 2025 | $30.5 | $11.9 | -61% |
| 2026 YTD | $11.9 | $9.60 | -19% |
BRCC has the edge over CELH on returns for 2026, with the stronger performance.
CELH Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $1.58 | $14.7 | +832% |
| 2021 | $14.7 | $24.9 | +69% |
| 2022 | $24.9 | $35.6 | +43% |
| 2023 | $35.6 | $54.5 | +53% |
| 2024 | $54.5 | $26.5 | -51% |
| 2025 | $26.5 | $45.6 | +72% |
| 2026 YTD | $45.6 | $31.9 | -30% |
CELH's yearly returns have swung widely, from +832% in 2020 to −51% in 2024. It's down 30% so far in 2026.