BKNG
Booking Holdings Inc.
BKNG has the edge over F overall, supported by stronger valuation and stronger fundamentals.
F
Ford Motor Company
F's outlook is improving, though it still trails on the overall score.
BKNG Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Strong | |
| Strong | |
| Healthy |
BKNG's profitability, cash flow and balance sheet are currently healthy, and its revenue is stable.
F Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Under pressure | |
| Strong |
F's balance sheet is currently strong, and its revenue is stable, but its profitability and cash flow are under pressure.
BKNG PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 14x | $161 | — |
| Current | 17x | $161 | — |
| Cheap | 23x | $212 | +32% |
| Fair | 32x | $294 | +82% |
| Expensive | 128x | $1,188 | +637% |
Historical ranges are pointers, not guarantees.
BKNG's PE is in its cheap range at 17x. If earnings grow as analysts expect, today's price would be 14x next year's earnings.
F PE Valuation
F has no meaningful PE right now: it lost money over the past year.
BKNG Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Growth | |
| Growth | |
| Strongly improving | |
| Moderate | |
| Moderate |
BKNG has the edge over F on the outlook, with more favorable revenue expectations.
F Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Stable | |
| Improving | |
| Limited | |
| Low |
Analysts expect F's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.
BKNG Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $11.78 | +27% |
| Q3 2026 | $9.25 | +51% |
| Q2 2026 | $9.01 | +57% |
| Q1 2026 | $7.58 | +18% |
| Q4 2025 | $6.62 | -4.2% |
| Q3 2025 | $6.14 | +4.6% |
| Q2 2025 | $5.74 | +0.9% |
| Q1 2025 | $6.42 | +21% |
| Q4 2024 | $6.91 | +47% |
BKNG has the edge over F on earnings quality, reporting a profit while its opponent remains loss making.
F Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.78 | — |
| Q3 2026 | -$1.97 | -270% |
| Q2 2026 | -$1.87 | -340% |
| Q1 2026 | -$1.55 | -224% |
| Q4 2025 | -$2.06 | -241% |
| Q3 2025 | $1.16 | +32% |
| Q2 2025 | $0.78 | -19% |
| Q1 2025 | $1.25 | +29% |
| Q4 2024 | $1.46 | +35% |
F has swung to a loss: it lost $1.97 per share over the past year, after a profit the year before.
BKNG Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $8.9B | -1.3% |
| Q2 2026 | $7.4B | +8.1% |
| Q1 2026 | $5.5B | +16% |
| Q4 2025 | $6.3B | +16% |
| Q3 2025 | $9B | +13% |
| Q2 2025 | $6.8B | +16% |
| Q1 2025 | $4.8B | +7.9% |
| Q4 2024 | $5.5B | +14% |
BKNG has the edge over F on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 38% | -0.2 points |
| Q2 2026 | 34% | +0.9 points |
| Q1 2026 | 23% | +0.7 points |
| Q4 2025 | 32% | +0.4 points |
| Q3 2025 | 39% | -1.1 points |
| Q2 2025 | 33% | +1.4 points |
| Q1 2025 | 22% | +4.4 points |
| Q4 2024 | 32% | +19 points |
BKNG has the edge over F on profitability, with a higher operating margin.
F Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $49.5B | -2% |
| Q2 2026 | $48.3B | -3.8% |
| Q1 2026 | $43.3B | +6.4% |
| Q4 2025 | $45.9B | -4.8% |
| Q3 2025 | $50.5B | +9.4% |
| Q2 2025 | $50.2B | +5% |
| Q1 2025 | $40.7B | -5% |
| Q4 2024 | $48.2B | +4.9% |
F's revenue grew through 2023 and has held roughly level since: $49.5B last quarter, down 2% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 2.9% | -0.1 points |
| Q2 2026 | 1.3% | +0.3 points |
| Q1 2026 | 5.4% | +4.6 points |
| Q4 2025 | -25% | -28 points |
| Q3 2025 | 3.1% | +1.2 points |
| Q2 2025 | 1% | -2.9 points |
| Q1 2025 | 0.8% | -2.1 points |
| Q4 2024 | 2.5% | +3.1 points |
F's operating margin was 2.9% last quarter, about level with the same quarter a year ago.
BKNG Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $1.1B | -22% |
| Q2 2026 | $3.6B | +16% |
| Q1 2026 | $3.1B | -1.7% |
| Q4 2025 | $1.4B | +120% |
| Q3 2025 | $1.4B | -40% |
| Q2 2025 | $3.1B | +32% |
| Q1 2025 | $3.2B | +23% |
| Q4 2024 | $645M | -48% |
BKNG generated $9.2B in free cash flow over the past year, up 11% from the year before.
F Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $3.1B | -40% |
| Q2 2026 | $2B | -54% |
| Q1 2026 | -$1.1B | -157% |
| Q4 2025 | $1.1B | +108% |
| Q3 2025 | $5.3B | +50% |
| Q2 2025 | $4.2B | +24% |
| Q1 2025 | $1.9B | +$2.6B |
| Q4 2024 | $530M | +169% |
F has the edge over BKNG on cash flow, with more consistent year-over-year improvement.
BKNG Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -2.2% | -17M shares |
| 1 year | -7.5% | -61M shares |
| 3 years | -16% | -147M shares |
| 5 years | -27% | -281M shares |
| Available history | -31% | -335M shares |
BKNG has the edge over F on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $2.1B |
| Q2 2026 | $4B |
| Q1 2026 | $3.8B |
| Q4 2025 | $2.1B |
| Q3 2025 | $653M |
| Q2 2025 | $1.5B |
| Q1 2025 | $2.2B |
| Q4 2024 | $1.2B |
BKNG spent $12B buying back its own shares over the past year, up 117% from the year before.
F Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +2.2% | +89M shares |
| 1 year | +0.7% | +28M shares |
| 3 years | +0.6% | +26M shares |
| 5 years | +1% | +40M shares |
| Available history | +1.8% | +72M shares |
F has 4.1B diluted shares, up 0.7% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | $311M |
| Q4 2025 | — |
| Q3 2025 | — |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | $150M |
F spent $311M buying back its own shares over the past year, up 107% from the year before.
BKNG Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.4x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.3x | Very low |
| Q4 2025 | 0.2x | Very low |
| Q3 2025 | 0.1x | Very low |
| Q2 2025 | 0.1x | Very low |
| Q1 2025 | 0.1x | Very low |
| Q4 2024 | 0.1x | Very low |
BKNG's net debt is less than a year of its operating earnings (EBITDA).
F Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -2.5x | Net Cash |
| Q2 2026 | -2.1x | Net Cash |
| Q1 2026 | -2.0x | Net Cash |
| Q4 2025 | -3.4x | Net Cash |
| Q3 2025 | -2.4x | Net Cash |
| Q2 2025 | -2.2x | Net Cash |
| Q1 2025 | -1.8x | Net Cash |
| Q4 2024 | -1.8x | Net Cash |
F has the edge over BKNG on leverage, with a lower net debt burden relative to earnings.
BKNG Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 43.1 | Neutral |
| Stochastic | 14.6 | Oversold |
BKNG's weekly RSI is 43 (neutral) and its Stochastic is 15 (oversold).
F Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 41.5 | Neutral |
| Stochastic | 19.6 | Oversold |
F's weekly RSI is 41 (neutral) and its Stochastic is 20 (oversold).
BKNG PE vs Consumer Cyclical Sector
| Metric | BKNG | Sector median | Relative |
|---|---|---|---|
| PE | 17x | 18x | 3.3% below |
| PE % | 4 | 47 | 43 pts below |
BKNG is trading at 17x earnings, in line with the Consumer Cyclical sector's median of 18x.
F PE vs Consumer Cyclical Sector
| Metric | F | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 18x | — |
F has no meaningful PE right now: it lost money over the past year.
BKNG Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $159.1 | 1.3% above |
| 20 week MA | $178.2 | 9.5% below |
| 50 week MA | $180.8 | 11% below |
| 100 week MA | $193.2 | 17% below |
| 200 week MA | $164.3 | 1.9% below |
BKNG has the edge over F on trend strength, trading above more of its moving averages.
F Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $12.2 | 2.5% below |
| 20 week MA | $13.3 | 11% below |
| 50 week MA | $13.4 | 11% below |
| 100 week MA | $12.1 | 2% below |
| 200 week MA | $12.1 | 1.4% below |
F is in a downtrend: it's below all five of its weekly moving averages, and 1.4% below its 200-week average.
BKNG Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $82.9 | $83.5 | +0.8% |
| 2021 | $83.5 | $96.1 | +15% |
| 2022 | $96.1 | $78.9 | -18% |
| 2023 | $78.9 | $141.9 | +80% |
| 2024 | $141.9 | $201.5 | +42% |
| 2025 | $201.5 | $217.6 | +8% |
| 2026 YTD | $217.6 | $161.2 | -26% |
BKNG has finished higher in five of the last six years. It's down 26% so far in 2026.
F Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $9.36 | $8.86 | -5.3% |
| 2021 | $8.86 | $20.3 | +129% |
| 2022 | $20.3 | $11.4 | -44% |
| 2023 | $11.4 | $12.2 | +7.3% |
| 2024 | $12.2 | $10.0 | -18% |
| 2025 | $10.0 | $13.3 | +33% |
| 2026 YTD | $13.3 | $11.9 | -11% |
F has the edge over BKNG on returns for 2026, with the stronger performance.