BFC
Bank First Corporation
BFC trails on the overall score without a compensating advantage in the available component scores.
MS
Morgan Stanley
MS has the edge over BFC overall, supported by stronger fundamentals and stronger valuation.
BFC Fundamentals
| Metric | Status |
|---|---|
| Strong | |
| Strong | |
| N/A | |
| N/A |
BFC's revenue and profitability are currently strong. Free cash flow and net leverage aren't meaningful measures for financial services companies like BFC.
MS Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| N/A | |
| N/A |
MS's revenue and profitability are currently healthy. Free cash flow and net leverage aren't meaningful measures for financial services companies like MS.
BFC PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 12x | $95.95 | -36% |
| Forward | 13x | $150 | — |
| Fair | 15x | $119 | -21% |
| Expensive | 18x | $146 | -3% |
| Current | 19x | $150 | — |
Historical ranges are pointers, not guarantees.
BFC has the edge over MS in the historical PE scenario, which offers more potential upside but is not a forecast.
MS PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 11x | $134 | -29% |
| Fair | 14x | $178 | -5.7% |
| Forward | 14x | $189 | — |
| Current | 15x | $189 | — |
| Expensive | 18x | $223 | +18% |
Historical ranges are pointers, not guarantees.
MS's PE is in its fair range at 15x. If earnings grow as analysts expect, today's price would be 14x next year's earnings.
BFC Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Strong growth | |
| Strongly weakening | |
| Limited | |
| High |
Analysts expect strong earnings and revenue growth for BFC, but weaker profitability.
MS Forward outlook
| Metric | Outlook |
|---|---|
| Improving | |
| Growth | |
| Growth | |
| Improving | |
| Limited | |
| Moderate |
MS has the edge over BFC on the outlook, with more favorable profitability expectations.
BFC Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $11.60 | +45% |
| Q3 2026 | $8.01 | +13% |
| Q2 2026 | $7.69 | +11% |
| Q1 2026 | $7.19 | +5.6% |
| Q4 2025 | $7.23 | +11% |
| Q3 2025 | $7.11 | -13% |
| Q2 2025 | $6.93 | -13% |
| Q1 2025 | $6.81 | -12% |
| Q4 2024 | $6.50 | -11% |
BFC earned $8.01 per share over the past year, up 13% from the year before.
MS Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $13.39 | +6.3% |
| Q3 2026 | $12.60 | +29% |
| Q2 2026 | $12.37 | +40% |
| Q1 2026 | $11.04 | +29% |
| Q4 2025 | $10.21 | +28% |
| Q3 2025 | $9.76 | +48% |
| Q2 2025 | $8.84 | +45% |
| Q1 2025 | $8.53 | +55% |
| Q4 2024 | $7.95 | +53% |
MS has the edge over BFC on earnings, with more consistent year-over-year improvement.
BFC Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $65.3M | +48% |
| Q2 2026 | $65M | +56% |
| Q1 2026 | $63.7M | +48% |
| Q4 2025 | $44.9M | +12% |
| Q3 2025 | $44.2M | +8.4% |
| Q2 2025 | $41.6M | +7% |
| Q1 2025 | $43.1M | +14% |
| Q4 2024 | $40.1M | -47% |
BFC's revenue has grown year over year for seven quarters in a row: $65M last quarter, up 48% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 46% | -5.1 points |
| Q2 2026 | 47% | -2.5 points |
| Q1 2026 | 39% | -13 points |
| Q4 2025 | 51% | -3.4 points |
| Q3 2025 | 51% | +0.1 points |
| Q2 2025 | 50% | -1.3 points |
| Q1 2025 | 51% | +5.7 points |
| Q4 2024 | 54% | -6.7 points |
BFC has the edge over MS on profitability, with a higher operating margin.
MS Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $20.3B | +12% |
| Q2 2026 | $21.3B | +27% |
| Q1 2026 | $20.6B | +16% |
| Q4 2025 | $17.9B | +10% |
| Q3 2025 | $18.2B | +18% |
| Q2 2025 | $16.8B | +12% |
| Q1 2025 | $17.7B | +17% |
| Q4 2024 | $16.2B | +26% |
MS has the edge over BFC on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 32% | -1.2 points |
| Q2 2026 | 34% | +6.9 points |
| Q1 2026 | 34% | +2.8 points |
| Q4 2025 | 32% | +2 points |
| Q3 2025 | 33% | +5.6 points |
| Q2 2025 | 28% | +0.4 points |
| Q1 2025 | 31% | +2.2 points |
| Q4 2024 | 30% | +14 points |
MS's operating margin was 32% last quarter, down 1.2 points from the same quarter a year ago.
BFC Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $26M | +109% |
| Q2 2026 | $20.7M | +151% |
| Q1 2026 | -$16.9M | -521% |
| Q4 2025 | $26.3M | -4% |
| Q3 2025 | $12.5M | -26% |
| Q2 2025 | $8.2M | -40% |
| Q1 2025 | $4M | +628% |
| Q4 2024 | $27.4M | +51% |
BFC has the edge over MS on cash generation, producing positive trailing cash flow while its opponent burns cash.
MS Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$46B | -$42.7B |
| Q2 2026 | -$2.7B | -123% |
| Q1 2026 | -$7.1B | +$16.9B |
| Q4 2025 | -$2.4B | -120% |
| Q3 2025 | -$3.3B | +$14B |
| Q2 2025 | $11.8B | +368% |
| Q1 2025 | -$24B | -650% |
| Q4 2024 | $11.8B | +$29.6B |
MS's free cash flow was −$58.3B over the past year, against −$3.7B the year before. Free cash flow isn't a meaningful measure for financial services companies like MS.
BFC Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.6% | -62.8K shares |
| 1 year | +13% | +1.2M shares |
| 3 years | +6.8% | +700K shares |
| 5 years | +45% | +3.4M shares |
| Available history | +60% | +4.2M shares |
BFC has 11M diluted shares, up 13% from a year ago, despite $24M in buybacks over the past year.
| Quarter | Spent |
|---|---|
| Q3 2026 | $412,000 |
| Q2 2026 | $20.4M |
| Q1 2026 | $3.1M |
| Q4 2025 | $1,000 |
| Q3 2025 | — |
| Q2 2025 | $15.7M |
| Q1 2025 | $6.4M |
| Q4 2024 | — |
BFC spent $24M buying back its own shares over the past year, up 8.2% from the year before.
MS Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.2% | -3M shares |
| 1 year | -1.5% | -24M shares |
| 3 years | -4.7% | -77M shares |
| 5 years | -14% | -246M shares |
| Available history | -4.5% | -74M shares |
MS has the edge over BFC on shareholder dilution, with a more favorable share count trend.
BFC Net Leverage
MS Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 7.8x | High |
| Q2 2026 | 7.3x | High |
| Q1 2026 | 8.2x | High |
| Q4 2025 | 8.6x | High |
| Q3 2025 | 8.4x | High |
| Q2 2025 | 8.7x | High |
| Q1 2025 | 8.7x | High |
| Q4 2024 | 7.9x | High |
MS's net debt is about 7.8 years of its operating earnings (EBITDA), down from 8.4 years a year ago. Net leverage isn't a meaningful measure for financial services companies like MS.
BFC Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 53.3 | Neutral |
| Stochastic | 68.5 | Neutral |
BFC's weekly RSI is 53 (neutral) and its Stochastic is 68 (neutral).
MS Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 45.0 | Neutral |
| Stochastic | 18.7 | Oversold |
MS's weekly RSI is 45 (neutral) and its Stochastic is 19 (oversold).
BFC PE vs Financial Services Sector
| Metric | BFC | Sector median | Relative |
|---|---|---|---|
| PE | 19x | 13x | 44% above |
| PE % | 89 | 63 | 26 pts above |
BFC is trading at 19x earnings, a 44% premium to the Financial Services sector's median of 13x.
MS PE vs Financial Services Sector
| Metric | MS | Sector median | Relative |
|---|---|---|---|
| PE | 15x | 13x | 15% above |
| PE % | 59 | 63 | 4 pts below |
MS has the edge over BFC on valuation relative to its sector.
BFC Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $149.0 | 0.7% above |
| 20 week MA | $151.1 | 0.7% below |
| 50 week MA | $143.2 | 4.8% above |
| 100 week MA | $128.5 | 17% above |
| 200 week MA | $106.1 | 41% above |
BFC has the edge over MS on trend strength, trading above more of its moving averages.
MS Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $186.5 | 1.5% above |
| 20 week MA | $203.3 | 6.9% below |
| 50 week MA | $191.9 | 1.4% below |
| 100 week MA | $164.9 | 15% above |
| 200 week MA | $129.3 | 46% above |
MS's trend is mixed: it's above three of its five weekly moving averages, and 46% above its 200-week average.
BFC Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $69.3 | $68.1 | -1.7% |
| 2021 | $68.1 | $70.5 | +3.5% |
| 2022 | $70.5 | $93.0 | +32% |
| 2023 | $93.0 | $86.7 | -6.8% |
| 2024 | $86.7 | $98.7 | +14% |
| 2025 | $98.7 | $126.9 | +29% |
| 2026 YTD | $126.9 | $150.0 | +18% |
BFC has the edge over MS on returns for 2026, with the stronger performance.
MS Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $51.1 | $68.1 | +33% |
| 2021 | $68.1 | $99.3 | +46% |
| 2022 | $99.3 | $86.1 | -13% |
| 2023 | $86.1 | $93.3 | +8.3% |
| 2024 | $93.3 | $126.8 | +36% |
| 2025 | $126.8 | $181.9 | +43% |
| 2026 YTD | $181.9 | $189.2 | +4% |
MS has finished higher in five of the last six years. It's up 4% so far in 2026.