BC

Brunswick Corporation

60
Fundamentals73/ 100
Valuation25/ 100
Upside potential69/ 100
Risk potential16/ 100

BC has the edge over F overall, supported by stronger fundamentals and stronger modeled upside.

F

Ford Motor Company

52
Fundamentals40/ 100
Valuation50/ 100
Upside potential57/ 100
Risk potential23/ 100

F offers stronger valuation, but that advantage does not outweigh its weaker overall profile.

BC Fundamentals

MetricStatus
Stable
Healthy
Stable
Stable

BC's profitability is currently healthy, and its revenue, cash flow and balance sheet are stable.

F Fundamentals

MetricStatus
Stable
Under pressure
Under pressure
Strong

F's balance sheet is currently strong, and its revenue is stable, but its profitability and cash flow are under pressure.

BC PE Valuation

CHEAPFAIREXPENSIVE27x53x80x107x
CHEAPFAIREXPENSIVE27x53x80x107x
LevelPEPriceVs current
Cheap9.7x$31.76-58%
Fair14x$45.28-41%
Forward14x$76.50—
Expensive21x$69.06-9.7%
Current23x$76.50—

Historical ranges are pointers, not guarantees.

BC's PE is in its expensive range at 23x. If earnings grow as analysts expect, today's price would be 14x next year's earnings, in its fair range.

F PE Valuation

F has no meaningful PE right now: it lost money over the past year.

BC Forward outlook

MetricOutlook
Strongly improving
Strong growth
Growth
Improving
Limited
Moderate

BC has the edge over F on the outlook, with more favorable revenue expectations.

F Forward outlook

MetricOutlook
--
Strong growth
Stable
Improving
Limited
Low

Analysts expect F's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.

BC Risk to reward

ScenarioChangePrice
Upside+36%$103.98
Downside-16%$64.38

Calculated from the latest close: $76.50 on Nov 12.

BC has a better modeled risk to reward balance than F, with more potential upside and less potential downside.

F Risk to reward

ScenarioChangePrice
Upside+31%$15.58
Downside-23%$9.16

Calculated from the latest close: $11.90 on Nov 12.

F trails BC on modeled risk to reward, with less potential upside and more potential downside.

BC Earnings Per Share

Q4 2023: $5.96Q1 2024: $5.39Q2 2024: $4.97Q3 2024: $4.03Q4 2024: $1.93Q1 2025: $1.24Q2 2025: $0.65Q3 2025: $-3.61Q4 2025: $-2.08Q2 2026: $-2.06Q3 2026: $-1.27Q4 2026: $3.27Forward: $5.33
Q4 2023: $5.96Q1 2024: $5.39Q2 2024: $4.97Q3 2024: $4.03Q4 2024: $1.93Q1 2025: $1.24Q2 2025: $0.65Q3 2025: $-3.61Q4 2025: $-2.08Q2 2026: $-2.06Q3 2026: $-1.27Q4 2026: $3.27Forward: $5.33
QuarterTTM EPSYoY
Forward$5.33+63%
Q3 2026$3.27+$6.88
Q2 2026-$1.27-295%
Q1 2026-$2.06-266%
Q4 2025-$2.08-208%
Q3 2025-$3.61-190%
Q2 2025$0.65-87%
Q1 2025$1.24-77%
Q4 2024$1.93-68%

BC has the edge over F on earnings quality, reporting a profit while its opponent remains loss making.

F Earnings Per Share

Q4 2023: $1.08Q1 2024: $0.97Q2 2024: $0.96Q3 2024: $0.88Q4 2024: $1.46Q1 2025: $1.25Q2 2025: $0.78Q3 2025: $1.16Q4 2025: $-2.06Q1 2026: $-1.55Q2 2026: $-1.87Q3 2026: $-1.97Forward: $1.78
Q4 2023: $1.08Q1 2024: $0.97Q2 2024: $0.96Q3 2024: $0.88Q4 2024: $1.46Q1 2025: $1.25Q2 2025: $0.78Q3 2025: $1.16Q4 2025: $-2.06Q1 2026: $-1.55Q2 2026: $-1.87Q3 2026: $-1.97Forward: $1.78
QuarterTTM EPSYoY
Forward$1.78—
Q3 2026-$1.97-270%
Q2 2026-$1.87-340%
Q1 2026-$1.55-224%
Q4 2025-$2.06-241%
Q3 2025$1.16+32%
Q2 2025$0.78-19%
Q1 2025$1.25+29%
Q4 2024$1.46+35%

F has swung to a loss: it lost $1.97 per share over the past year, after a profit the year before.

BC Quarterly Revenue

Q4 2023: $1.4BQ1 2024: $1.4BQ2 2024: $1.4BQ3 2024: $1.3BQ4 2024: $1.2BQ1 2025: $1.2BQ2 2025: $1.4BQ3 2025: $1.4BQ4 2025: $1.3BQ2 2026: $1.4BQ3 2026: $1.6BQ4 2026: $1.5B
Q4 2023: $1.4BQ1 2024: $1.4BQ2 2024: $1.4BQ3 2024: $1.3BQ4 2024: $1.2BQ1 2025: $1.2BQ2 2025: $1.4BQ3 2025: $1.4BQ4 2025: $1.3BQ2 2026: $1.4BQ3 2026: $1.6BQ4 2026: $1.5B
QuarterRevenueYoY
Q3 2026$1.5B+6.9%
Q2 2026$1.6B+7.7%
Q1 2026$1.4B+13%
Q4 2025$1.3B+15%
Q3 2025$1.4B+6.8%
Q2 2025$1.4B+0.2%
Q1 2025$1.2B-10%
Q4 2024$1.2B-15%

BC has the edge over F on sales, with more consistent year-over-year improvement.

F Quarterly Revenue

Q4 2023: $46BQ1 2024: $42.8BQ2 2024: $47.8BQ3 2024: $46.2BQ4 2024: $48.2BQ1 2025: $40.7BQ2 2025: $50.2BQ3 2025: $50.5BQ4 2025: $45.9BQ1 2026: $43.3BQ2 2026: $48.3BQ3 2026: $49.5B
Q4 2023: $46BQ1 2024: $42.8BQ2 2024: $47.8BQ3 2024: $46.2BQ4 2024: $48.2BQ1 2025: $40.7BQ2 2025: $50.2BQ3 2025: $50.5BQ4 2025: $45.9BQ1 2026: $43.3BQ2 2026: $48.3BQ3 2026: $49.5B
QuarterRevenueYoY
Q3 2026$49.5B-2%
Q2 2026$48.3B-3.8%
Q1 2026$43.3B+6.4%
Q4 2025$45.9B-4.8%
Q3 2025$50.5B+9.4%
Q2 2025$50.2B+5%
Q1 2025$40.7B-5%
Q4 2024$48.2B+4.9%

F's revenue grew through 2023 and has held roughly level since: $49.5B last quarter, down 2% from the same quarter a year ago.

BC Free Cash Flow

Q4 2023: $227MQ1 2024: −$207MQ2 2024: $164MQ3 2024: $31MQ4 2024: $276MQ1 2025: −$65MQ2 2025: $271MQ3 2025: $107MQ4 2025: $84MQ2 2026: −$121MQ3 2026: $272MQ4 2026: $136M
Q4 2023: $227MQ1 2024: −$207MQ2 2024: $164MQ3 2024: $31MQ4 2024: $276MQ1 2025: −$65MQ2 2025: $271MQ3 2025: $107MQ4 2025: $84MQ2 2026: −$121MQ3 2026: $272MQ4 2026: $136M
QuarterFree cash flowYoY
Q3 2026$136.4M+28%
Q2 2026$272.4M+0.4%
Q1 2026-$121.3M-$56.2M
Q4 2025$83.6M-70%
Q3 2025$106.5M+239%
Q2 2025$271.3M+66%
Q1 2025-$65.1M+$142.3M
Q4 2024$276.1M+22%

BC has the edge over F on cash flow, with more consistent year-over-year improvement.

F Free Cash Flow

Q4 2023: $197MQ1 2024: −$709MQ2 2024: $3.4BQ3 2024: $3.5BQ4 2024: $530MQ1 2025: $1.9BQ2 2025: $4.2BQ3 2025: $5.3BQ4 2025: $1.1BQ1 2026: −$1.1BQ2 2026: $2BQ3 2026: $3.1B
Q4 2023: $197MQ1 2024: −$709MQ2 2024: $3.4BQ3 2024: $3.5BQ4 2024: $530MQ1 2025: $1.9BQ2 2025: $4.2BQ3 2025: $5.3BQ4 2025: $1.1BQ1 2026: −$1.1BQ2 2026: $2BQ3 2026: $3.1B
QuarterFree cash flowYoY
Q3 2026$3.1B-40%
Q2 2026$2B-54%
Q1 2026-$1.1B-157%
Q4 2025$1.1B+108%
Q3 2025$5.3B+50%
Q2 2025$4.2B+24%
Q1 2025$1.9B+$2.6B
Q4 2024$530M+169%

F still generates free cash flow, though less than at its 2020 peak: $5.1B over the past year.

BC Total Shares

Q4 2023: 71MQ1 2024: 69MQ2 2024: 68MQ3 2024: 67MQ4 2024: 67MQ1 2025: 66MQ2 2025: 66MQ3 2025: 66MQ4 2025: 66MQ2 2026: 66MQ3 2026: 66MQ4 2026: 65M
Q4 2023: 71MQ1 2024: 69MQ2 2024: 68MQ3 2024: 67MQ4 2024: 67MQ1 2025: 66MQ2 2025: 66MQ3 2025: 66MQ4 2025: 66MQ2 2026: 66MQ3 2026: 66MQ4 2026: 65M
PeriodChange %Net change
Quarterly-0.6%-400K shares
1 year-0.9%-600K shares
3 years-7%-4.9M shares
5 years-17%-13.2M shares
Available history-24%-20.5M shares

BC has the edge over F on shareholder dilution, with a more favorable share count trend.

F Total Shares

Q4 2023: 4BQ1 2024: 4BQ2 2024: 4BQ3 2024: 4BQ4 2024: 4BQ1 2025: 4BQ2 2025: 4BQ3 2025: 4BQ4 2025: 4BQ1 2026: 4.1BQ2 2026: 4BQ3 2026: 4.1B
Q4 2023: 4BQ1 2024: 4BQ2 2024: 4BQ3 2024: 4BQ4 2024: 4BQ1 2025: 4BQ2 2025: 4BQ3 2025: 4BQ4 2025: 4BQ1 2026: 4.1BQ2 2026: 4BQ3 2026: 4.1B
PeriodChange %Net change
Quarterly+2.2%+89M shares
1 year+0.7%+28M shares
3 years+0.6%+26M shares
5 years+1%+40M shares
Available history+1.8%+72M shares

F has 4.1B diluted shares, up 0.7% from a year ago.

BC Net Leverage

Q4 2023: 2.0xQ1 2024: 2.6xQ2 2024: 2.7xQ3 2024: 3.0xQ4 2024: 3.5xQ1 2025: 4.0xQ2 2025: 4.0xQ3 2025: 12.2xQ4 2025: 7.3xQ2 2026: 8.1xQ3 2026: 6.5xQ4 2026: 2.8x
Q4 2023: 2.0xQ1 2024: 2.6xQ2 2024: 2.7xQ3 2024: 3.0xQ4 2024: 3.5xQ1 2025: 4.0xQ2 2025: 4.0xQ3 2025: 12.2xQ4 2025: 7.3xQ2 2026: 8.1xQ3 2026: 6.5xQ4 2026: 2.8x
QuarterNet LeverageStatus
Q3 20262.8xModerate
Q2 20266.5xHigh
Q1 20268.1xHigh
Q4 20257.3xHigh
Q3 202512.2xHigh
Q2 20254.0xElevated
Q1 20254.0xHigh
Q4 20243.5xElevated

BC's net debt is about 2.8 years of its operating earnings (EBITDA), down from 12 years a year ago.

F Net Leverage

Q4 2023: -1.9xQ1 2024: -1.6xQ2 2024: -1.7xQ3 2024: -2.1xQ4 2024: -1.8xQ1 2025: -1.8xQ2 2025: -2.2xQ3 2025: -2.4xQ4 2025: -3.4xQ1 2026: -2.0xQ2 2026: -2.1xQ3 2026: -2.5x
Q4 2023: -1.9xQ1 2024: -1.6xQ2 2024: -1.7xQ3 2024: -2.1xQ4 2024: -1.8xQ1 2025: -1.8xQ2 2025: -2.2xQ3 2025: -2.4xQ4 2025: -3.4xQ1 2026: -2.0xQ2 2026: -2.1xQ3 2026: -2.5x
QuarterNet LeverageStatus
Q3 2026-2.5xNet Cash
Q2 2026-2.1xNet Cash
Q1 2026-2.0xNet Cash
Q4 2025-3.4xNet Cash
Q3 2025-2.4xNet Cash
Q2 2025-2.2xNet Cash
Q1 2025-1.8xNet Cash
Q4 2024-1.8xNet Cash

F has the edge over BC on leverage, with a lower net debt burden relative to earnings.

BC Weekly Momentum

MetricValueStatus
RSI53.3Neutral
Stochastic65.3Neutral

BC's weekly RSI is 53 (neutral) and its Stochastic is 65 (neutral).

F Weekly Momentum

MetricValueStatus
RSI41.5Neutral
Stochastic19.6Oversold

F's weekly RSI is 41 (neutral) and its Stochastic is 20 (oversold).

BC PE vs Consumer Cyclical Sector

MetricBCSector medianRelative
PE23x18x30% above
PE %874740 pts above

BC is trading at 23x earnings, a 30% premium to the Consumer Cyclical sector's median of 18x.

F PE vs Consumer Cyclical Sector

MetricFSector medianRelative
PEN/A18x—

F has no meaningful PE right now: it lost money over the past year.

BC Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$69.211% above
20 week MA$74.23.1% above
50 week MA$77.41.2% below
100 week MA$68.611% above
200 week MA$75.31.6% above

BC has the edge over F on trend strength, trading above more of its moving averages.

F Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$12.22.5% below
20 week MA$13.311% below
50 week MA$13.411% below
100 week MA$12.12% below
200 week MA$12.11.4% below

F is in a downtrend: it's below all five of its weekly moving averages, and 1.4% below its 200-week average.

BC Yearly ROI

YearStart priceEnd priceROI
2020$60.8$81.5+34%
2021$81.5$96.9+19%
2022$96.9$71.4-26%
2023$71.4$96.8+35%
2024$96.8$64.7-33%
2025$64.7$76.1+18%
2026 YTD$76.1$76.5+0.5%

BC has the edge over F on returns for 2026, with the stronger performance.

F Yearly ROI

YearStart priceEnd priceROI
2020$9.36$8.86-5.3%
2021$8.86$20.3+129%
2022$20.3$11.4-44%
2023$11.4$12.2+7.3%
2024$12.2$10.0-18%
2025$10.0$13.3+33%
2026 YTD$13.3$11.9-11%

F's yearly returns have swung widely, from +129% in 2021 to −44% in 2022. It's down 11% so far in 2026.

Give your agent the market.

Get API key