BABA
Alibaba Group Holding Limited
BABA has the edge over XPOF overall, supported by lower modeled downside.
XPOF
Xponential Fitness, Inc.
XPOF offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.
BABA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Weak | |
| Healthy |
BABA's balance sheet is currently healthy, and its revenue is stable, but its profitability and cash flow are under pressure.
XPOF Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Stable | |
| Weak | |
| Weak |
XPOF's revenue is currently healthy, and its profitability is stable, but its cash flow and balance sheet are weak.
BABA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 16x | $69.66 | -26% |
| Fair | 20x | $86.59 | -8.2% |
| Current | 21x | $94.36 | — |
| Expensive | 26x | $115 | +22% |
Historical ranges are pointers, not guarantees.
BABA's PE is 21x, but its earnings don't support one, so it isn't a reliable read right now.
XPOF PE Valuation
XPOF has no meaningful PE right now: it lost money over the past year.
BABA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
BABA has the edge over XPOF on the outlook, with more favorable revenue expectations.
XPOF Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Stable | |
| Strongly improving | |
| Limited | |
| Low |
Analysts expect XPOF's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.
BABA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | $4.42 | -52% |
| Q1 2026 | $6.57 | -18% |
| Q4 2025 | $5.79 | -22% |
| Q3 2025 | $7.85 | +49% |
| Q2 2025 | $9.27 | +116% |
| Q1 2025 | $8.06 | +71% |
| Q4 2024 | $7.47 | +24% |
| Q3 2024 | $5.26 | -35% |
BABA has the edge over XPOF on earnings quality, reporting a profit while its opponent remains loss making.
XPOF Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $0.49 | — |
| Q3 2026 | -$1.20 | +$0.48 |
| Q2 2026 | -$1.48 | +$0.31 |
| Q1 2026 | -$1.39 | +$0.68 |
| Q4 2025 | -$1.47 | +$0.80 |
| Q3 2025 | -$1.68 | -$0.53 |
XPOF is still losing money, but less than at its worst: $1.20 per share over the past year, against $2.27 at its worst in late 2024.
BABA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $40.2B | +8.3% |
| Q1 2026 | $36.5B | +2.9% |
| Q4 2025 | $42.7B | +1.7% |
| Q3 2025 | $37.2B | +4.8% |
| Q2 2025 | $37.2B | +1.8% |
| Q1 2025 | $35.5B | +6.6% |
| Q4 2024 | $42B | +7.6% |
| Q3 2024 | $35.5B | +5.2% |
BABA has the edge over XPOF on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 7.2% | -6.9 points |
| Q1 2026 | -0.3% | -12 points |
| Q4 2025 | 7.1% | -7.6 points |
| Q3 2025 | 2.2% | -13 points |
| Q2 2025 | 14% | -0.7 points |
| Q1 2025 | 12% | +5.4 points |
| Q4 2024 | 15% | +6.1 points |
| Q3 2024 | 15% | 0 points |
BABA's operating margin was 7.2% last quarter, down 6.9 points from the same quarter a year ago.
XPOF Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $2.9M | +23% |
| Q2 2026 | $2.7M | -1% |
| Q1 2026 | $2.2M | -17% |
| Q4 2025 | $3.4M | -7.3% |
| Q3 2025 | $2.4M | -37% |
| Q2 2025 | $2.7M | -22% |
| Q1 2025 | $2.6M | -14% |
| Q4 2024 | $3.6M | +18% |
XPOF's revenue is recovering but still below its 2022 peak: $3M last quarter, up 23% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 664% | +514 points |
| Q2 2026 | 352% | -191 points |
| Q1 2026 | 603% | +233 points |
| Q4 2025 | -245% | +1194 points |
| Q3 2025 | 150% | +318 points |
| Q2 2025 | 543% | +612 points |
| Q1 2025 | 370% | +128 points |
| Q4 2024 | -1439% | -1535 points |
XPOF has the edge over BABA on profitability, with a higher operating margin.
BABA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$6.7B | -$4.1B |
| Q1 2026 | -$2.7B | +$1.5B |
| Q4 2025 | $1B | -90% |
| Q3 2025 | -$3.2B | -254% |
| Q2 2025 | -$2.7B | -182% |
| Q1 2025 | -$4.2B | -12231% |
| Q4 2024 | $10.4B | -4.8% |
| Q3 2024 | $2.1B | -62% |
BABA's free cash flow has turned negative after years in the green: −$11.6B over the past year.
XPOF Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $4.1M | -50% |
| Q2 2026 | -$4.3M | -533% |
| Q1 2026 | -$22.2M | -514% |
| Q4 2025 | $10.2M | +1077% |
| Q3 2025 | $8.2M | +143% |
| Q2 2025 | $996K | +14% |
| Q1 2025 | $5.4M | +191% |
| Q4 2024 | $864K | +$4.9M |
XPOF has the edge over BABA on cash flow, with more consistent year-over-year improvement.
BABA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +11.1M shares |
| 1 year | +0.9% | +21.4M shares |
| 3 years | -6.2% | -161M shares |
| 5 years | -12% | -339M shares |
| Available history | -8.4% | -221M shares |
BABA has the edge over XPOF on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | $269.8M |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
BABA spent $270M buying back its own shares over the past year, after none the year before.
XPOF Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +17% | +7.2M shares |
| 1 year | +40% | +14.2M shares |
| 3 years | +60% | +18.5M shares |
XPOF has 49M diluted shares, up 40% from a year ago.
| Quarter | Spent |
|---|---|
| Q4 2024 | — |
| Q4 2023 | — |
| Q4 2022 | — |
BABA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.5x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 0.6x | Very low |
| Q3 2025 | 0.8x | Very low |
| Q2 2025 | 0.2x | Very low |
| Q1 2025 | 0.3x | Very low |
| Q4 2024 | 0.1x | Very low |
| Q3 2024 | -0.2x | Net Cash |
BABA has the edge over XPOF on leverage, with a lower net debt burden relative to earnings.
XPOF Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 11.5x | High |
| Q2 2026 | 17.1x | High |
| Q1 2026 | 14.0x | High |
| Q4 2025 | 14.4x | High |
| Q3 2024 | 16.4x | High |
| Q2 2024 | 9.1x | High |
| Q1 2024 | 4.2x | High |
| Q4 2023 | 5.1x | High |
XPOF's net debt is about 11 years of its operating earnings (EBITDA), down from 16 years a year ago.
BABA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 38.0 | Neutral |
| Stochastic | 12.7 | Oversold |
BABA's weekly RSI is 38 (neutral) and its Stochastic is 13 (oversold).
XPOF Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 44.2 | Neutral |
| Stochastic | 35.7 | Neutral |
XPOF's weekly RSI is 44 (neutral) and its Stochastic is 36 (neutral).
BABA PE vs Consumer Cyclical Sector
| Metric | BABA | Sector median | Relative |
|---|---|---|---|
| PE | 21x | 18x | 19% above |
| PE % | 60 | 47 | 13 pts above |
BABA is trading at 21x earnings, a 19% premium to the Consumer Cyclical sector's median of 18x, though its earnings don't support one.
XPOF PE vs Consumer Cyclical Sector
XPOF has no meaningful PE right now: it lost money over the past year.
BABA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $104.7 | 9.9% below |
| 20 week MA | $111.1 | 15% below |
| 50 week MA | $128.0 | 26% below |
| 100 week MA | $127.7 | 26% below |
| 200 week MA | $106.4 | 11% below |
BABA is in a downtrend: it's below all five of its weekly moving averages, and 11% below its 200-week average.
XPOF Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $4.50 | 2.9% above |
| 20 week MA | $5.11 | 9.4% below |
| 50 week MA | $6.17 | 25% below |
| 100 week MA | $8.00 | 42% below |
| 200 week MA | $12.8 | 64% below |
XPOF has the edge over BABA on trend strength, trading above more of its moving averages.
BABA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $215.5 | $222.0 | +3% |
| 2021 | $222.0 | $118.7 | -47% |
| 2022 | $118.7 | $85.7 | -28% |
| 2023 | $85.7 | $77.5 | -9.5% |
| 2024 | $77.5 | $85.1 | +9.7% |
| 2025 | $85.1 | $152.2 | +79% |
| 2026 YTD | $152.2 | $94.4 | -38% |
BABA has the edge over XPOF on returns for 2026, with the stronger performance.
XPOF Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2021 | $12.3 | $20.6 | +68% |
| 2022 | $20.6 | $22.9 | +11% |
| 2023 | $22.9 | $12.9 | -44% |
| 2024 | $12.9 | $12.8 | -0.4% |
| 2025 | $12.8 | $8.74 | -32% |
| 2026 YTD | $8.74 | $4.63 | -47% |
XPOF has finished three years in a row lower, and it's down 47% so far in 2026.