BABA
Alibaba Group Holding Limited
BABA offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
WSM
Williams-Sonoma, Inc.
WSM has a slight edge over BABA overall, supported by stronger fundamentals and lower modeled downside.
BABA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Weak | |
| Healthy |
BABA's balance sheet is currently healthy, and its revenue is stable, but its profitability and cash flow are under pressure.
WSM Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Strong | |
| Strong |
WSM's profitability, cash flow and balance sheet are currently healthy, and its revenue is stable.
BABA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 16x | $69.66 | -26% |
| Fair | 20x | $86.59 | -8.2% |
| Current | 21x | $94.36 | — |
| Expensive | 26x | $115 | +22% |
Historical ranges are pointers, not guarantees.
BABA has the edge over WSM in the historical PE scenario, which offers more potential upside but is not a forecast.
WSM PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 9x | $87.36 | -65% |
| Fair | 17x | $164 | -34% |
| Expensive | 22x | $212 | -15% |
| Forward | 25x | $250 | — |
| Current | 26x | $250 | — |
Historical ranges are pointers, not guarantees.
WSM's PE is in its expensive range at 26x. If earnings grow as analysts expect, today's price would be 25x next year's earnings.
BABA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
Analysts expect earnings and revenue growth for BABA, with profitability improving. However, they disagree widely on these estimates.
WSM Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Improving | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for WSM, with profitability improving.
BABA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | $4.42 | -52% |
| Q1 2026 | $6.57 | -18% |
| Q4 2025 | $5.79 | -22% |
| Q3 2025 | $7.85 | +49% |
| Q2 2025 | $9.27 | +116% |
| Q1 2025 | $8.06 | +71% |
| Q4 2024 | $7.47 | +24% |
| Q3 2024 | $5.26 | -35% |
BABA's earnings per share have fallen from their peak: $4.42 over the past year, against $9.27 in mid-2025. Its recent earnings include one-off gains.
WSM Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $10.16 | +4.1% |
| Q3 2026 | $9.76 | +10% |
| Q2 2026 | $8.92 | +3.6% |
| Q1 2026 | $8.84 | +0.6% |
| Q4 2025 | $8.87 | +5% |
| Q3 2025 | $8.87 | +6.7% |
| Q2 2025 | $8.61 | +5.9% |
| Q1 2025 | $8.79 | +21% |
| Q4 2024 | $8.45 | +18% |
WSM has the edge over BABA on earnings, with more consistent year-over-year improvement.
BABA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $40.2B | +8.3% |
| Q1 2026 | $36.5B | +2.9% |
| Q4 2025 | $42.7B | +1.7% |
| Q3 2025 | $37.2B | +4.8% |
| Q2 2025 | $37.2B | +1.8% |
| Q1 2025 | $35.5B | +6.6% |
| Q4 2024 | $42B | +7.6% |
| Q3 2024 | $35.5B | +5.2% |
BABA has the edge over WSM on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 7.2% | -6.9 points |
| Q1 2026 | -0.3% | -12 points |
| Q4 2025 | 7.1% | -7.6 points |
| Q3 2025 | 2.2% | -13 points |
| Q2 2025 | 14% | -0.7 points |
| Q1 2025 | 12% | +5.4 points |
| Q4 2024 | 15% | +6.1 points |
| Q3 2024 | 15% | 0 points |
BABA's operating margin was 7.2% last quarter, down 6.9 points from the same quarter a year ago.
WSM Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $2B | +6.7% |
| Q2 2026 | $1.8B | +4.4% |
| Q1 2026 | $2.4B | -4.3% |
| Q4 2025 | $1.9B | +4.6% |
| Q3 2025 | $1.8B | +2.7% |
| Q2 2025 | $1.7B | +4.2% |
| Q1 2025 | $2.5B | +8% |
| Q4 2024 | $1.8B | -2.9% |
WSM's revenue is recovering but still below its 2022 peak: $2B last quarter, up 6.7% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 23% | +5 points |
| Q2 2026 | 16% | -0.6 points |
| Q1 2026 | 20% | +0.1 points |
| Q4 2025 | 17% | -0.9 points |
| Q3 2025 | 18% | +1.6 points |
| Q2 2025 | 17% | -2.7 points |
| Q1 2025 | 20% | 0 points |
| Q4 2024 | 18% | +0.8 points |
WSM has the edge over BABA on profitability, with a higher operating margin.
BABA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$6.7B | -$4.1B |
| Q1 2026 | -$2.7B | +$1.5B |
| Q4 2025 | $1B | -90% |
| Q3 2025 | -$3.2B | -254% |
| Q2 2025 | -$2.7B | -182% |
| Q1 2025 | -$4.2B | -12231% |
| Q4 2024 | $10.4B | -4.8% |
| Q3 2024 | $2.1B | -62% |
BABA's free cash flow has turned negative after years in the green: −$11.6B over the past year.
WSM Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $480.8M | +108% |
| Q2 2026 | $98.6M | +63% |
| Q1 2026 | $516M | -8.9% |
| Q4 2025 | $248.1M | +46% |
| Q3 2025 | $230.7M | +7.3% |
| Q2 2025 | $60.7M | -68% |
| Q1 2025 | $566.3M | -8.8% |
| Q4 2024 | $170.1M | -32% |
WSM has the edge over BABA on cash generation, producing positive trailing cash flow while its opponent burns cash.
BABA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +11.1M shares |
| 1 year | +0.9% | +21.4M shares |
| 3 years | -6.2% | -161M shares |
| 5 years | -12% | -339M shares |
| Available history | -8.4% | -221M shares |
BABA has 2.4B diluted shares, up 0.9% from a year ago.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | $269.8M |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
BABA spent $270M buying back its own shares over the past year, after none the year before.
WSM Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.8% | -1M shares |
| 1 year | -3.8% | -4.7M shares |
| 3 years | -7.9% | -10.2M shares |
| 5 years | -22% | -34.3M shares |
| Available history | -25% | -39.5M shares |
WSM has the edge over BABA on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | $287.8M |
| Q1 2026 | $298.3M |
| Q4 2025 | $266.6M |
| Q3 2025 | $199.1M |
| Q2 2025 | $90M |
| Q1 2025 | $100M |
| Q4 2024 | $533.9M |
WSM spent $853M buying back its own shares over the past year, down 7.6% from the year before.
BABA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.5x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 0.6x | Very low |
| Q3 2025 | 0.8x | Very low |
| Q2 2025 | 0.2x | Very low |
| Q1 2025 | 0.3x | Very low |
| Q4 2024 | 0.1x | Very low |
| Q3 2024 | -0.2x | Net Cash |
BABA's net debt is less than a year of its operating earnings (EBITDA).
WSM Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -0.6x | Net Cash |
| Q2 2026 | -0.4x | Net Cash |
| Q1 2026 | -0.6x | Net Cash |
| Q4 2025 | -0.5x | Net Cash |
| Q3 2025 | -0.6x | Net Cash |
| Q2 2025 | -0.6x | Net Cash |
| Q1 2025 | -0.7x | Net Cash |
| Q4 2024 | -0.5x | Net Cash |
WSM has the edge over BABA on leverage, with a lower net debt burden relative to earnings.
BABA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 38.0 | Neutral |
| Stochastic | 12.7 | Oversold |
BABA's weekly RSI is 38 (neutral) and its Stochastic is 13 (oversold).
WSM Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 63.1 | Neutral |
| Stochastic | 66.6 | Neutral |
WSM's weekly RSI is 63 (neutral) and its Stochastic is 67 (neutral).
BABA PE vs Consumer Cyclical Sector
| Metric | BABA | Sector median | Relative |
|---|---|---|---|
| PE | 21x | 18x | 19% above |
| PE % | 60 | 47 | 13 pts above |
BABA has the edge over WSM on valuation relative to its sector.
WSM PE vs Consumer Cyclical Sector
| Metric | WSM | Sector median | Relative |
|---|---|---|---|
| PE | 26x | 18x | 42% above |
| PE % | 98 | 47 | 51 pts above |
WSM is trading at 26x earnings, a 42% premium to the Consumer Cyclical sector's median of 18x.
BABA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $104.7 | 9.9% below |
| 20 week MA | $111.1 | 15% below |
| 50 week MA | $128.0 | 26% below |
| 100 week MA | $127.7 | 26% below |
| 200 week MA | $106.4 | 11% below |
BABA is in a downtrend: it's below all five of its weekly moving averages, and 11% below its 200-week average.
WSM Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $245.7 | 1.9% above |
| 20 week MA | $237.1 | 5.6% above |
| 50 week MA | $213.1 | 18% above |
| 100 week MA | $197.3 | 27% above |
| 200 week MA | $151.3 | 65% above |
WSM has the edge over BABA on trend strength, trading above more of its moving averages.
BABA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $215.5 | $222.0 | +3% |
| 2021 | $222.0 | $118.7 | -47% |
| 2022 | $118.7 | $85.7 | -28% |
| 2023 | $85.7 | $77.5 | -9.5% |
| 2024 | $77.5 | $85.1 | +9.7% |
| 2025 | $85.1 | $152.2 | +79% |
| 2026 YTD | $152.2 | $94.4 | -38% |
BABA has finished lower in three of the last six years. It's down 38% so far in 2026.
WSM Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $36.5 | $53.8 | +47% |
| 2021 | $53.8 | $84.5 | +57% |
| 2022 | $84.5 | $60.1 | -29% |
| 2023 | $60.1 | $100.9 | +68% |
| 2024 | $100.9 | $186.1 | +84% |
| 2025 | $186.1 | $188.6 | +1.4% |
| 2026 YTD | $188.6 | $250.4 | +33% |
WSM has the edge over BABA on returns for 2026, with the stronger performance.