BABA
Alibaba Group Holding Limited
BABA's outlook is improving, though it still trails on the overall score.
VIK
Viking Holdings Ltd
VIK has the edge over BABA overall, supported by stronger fundamentals and stronger valuation.
BABA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Weak | |
| Healthy |
BABA's balance sheet is currently healthy, and its revenue is stable, but its profitability and cash flow are under pressure.
VIK Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Unavailable | |
| Healthy |
VIK's revenue, profitability and balance sheet are currently healthy. There isn't enough data to rate its cash flow.
BABA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 16x | $69.66 | -26% |
| Fair | 20x | $86.59 | -8.2% |
| Current | 21x | $94.36 | — |
| Expensive | 26x | $115 | +22% |
Historical ranges are pointers, not guarantees.
BABA's PE is 21x, but its earnings don't support one, so it isn't a reliable read right now.
VIK PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 22x | $88.88 | — |
| Current | 29x | $88.88 | — |
| Cheap | 31x | $92.52 | +4.1% |
| Fair | 34x | $102 | +15% |
| Expensive | 46x | $139 | +56% |
Historical ranges are pointers, not guarantees.
VIK has the edge over BABA in the historical PE scenario, which offers more potential upside but is not a forecast.
BABA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
Analysts expect earnings and revenue growth for BABA, with profitability improving. However, they disagree widely on these estimates.
VIK Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Strong growth | |
| Improving | |
| Limited | |
| Moderate |
Analysts expect strong earnings and revenue growth for VIK, with profitability improving.
BABA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | $4.42 | -52% |
| Q1 2026 | $6.57 | -18% |
| Q4 2025 | $5.79 | -22% |
| Q3 2025 | $7.85 | +49% |
| Q2 2025 | $9.27 | +116% |
| Q1 2025 | $8.06 | +71% |
| Q4 2024 | $7.47 | +24% |
| Q3 2024 | $5.26 | -35% |
BABA's earnings per share have fallen from their peak: $4.42 over the past year, against $9.27 in mid-2025. Its recent earnings include one-off gains.
VIK Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $4.00 | +33% |
| Q2 2026 | $3.02 | +63% |
| Q1 2026 | $2.69 | +119% |
| Q4 2025 | $2.57 | +$3.33 |
| Q3 2025 | $2.14 | +$4.52 |
| Q2 2025 | $1.85 | +$7.96 |
| Q1 2025 | $1.23 | +$7.27 |
| Q4 2024 | -$0.76 | +$3.55 |
| Q3 2024 | -$2.38 | +$0.10 |
VIK has the edge over BABA on earnings, with more consistent year-over-year improvement.
BABA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $40.2B | +8.3% |
| Q1 2026 | $36.5B | +2.9% |
| Q4 2025 | $42.7B | +1.7% |
| Q3 2025 | $37.2B | +4.8% |
| Q2 2025 | $37.2B | +1.8% |
| Q1 2025 | $35.5B | +6.6% |
| Q4 2024 | $42B | +7.6% |
| Q3 2024 | $35.5B | +5.2% |
BABA's revenue has grown year over year for 16 quarters in a row: $40.2B last quarter, up 8.3% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 7.2% | -6.9 points |
| Q1 2026 | -0.3% | -12 points |
| Q4 2025 | 7.1% | -7.6 points |
| Q3 2025 | 2.2% | -13 points |
| Q2 2025 | 14% | -0.7 points |
| Q1 2025 | 12% | +5.4 points |
| Q4 2024 | 15% | +6.1 points |
| Q3 2024 | 15% | 0 points |
BABA's operating margin was 7.2% last quarter, down 6.9 points from the same quarter a year ago.
VIK Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $2.2B | +16% |
| Q1 2026 | $1.1B | +17% |
| Q4 2025 | $1.7B | +28% |
| Q3 2025 | $2B | +19% |
| Q2 2025 | $1.9B | +18% |
| Q1 2025 | $897.1M | +25% |
| Q4 2024 | $1.3B | +21% |
| Q3 2024 | $1.7B | +11% |
VIK has the edge over BABA on sales, with stronger typical year-over-year growth.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 29% | +0.4 points |
| Q1 2026 | 1.1% | +2.2 points |
| Q4 2025 | 21% | +3.8 points |
| Q3 2025 | 30% | +1.1 points |
| Q2 2025 | 29% | +2.1 points |
| Q1 2025 | -1% | +8.8 points |
| Q4 2024 | 17% | +3 points |
| Q3 2024 | 29% | +1.8 points |
VIK has the edge over BABA on profitability, with a higher operating margin.
BABA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$6.7B | -$4.1B |
| Q1 2026 | -$2.7B | +$1.5B |
| Q4 2025 | $1B | -90% |
| Q3 2025 | -$3.2B | -254% |
| Q2 2025 | -$2.7B | -182% |
| Q1 2025 | -$4.2B | -12231% |
| Q4 2024 | $10.4B | -4.8% |
| Q3 2024 | $2.1B | -62% |
VIK has the stronger cash trend. Its trailing FCF is down 68% versus its history, compared with BABA at down 158%.
VIK Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q4 2024 | -$179.9M | -2765% |
| Q3 2024 | $714.5M | +81% |
| Q2 2024 | $262.9M | +196% |
| Q1 2024 | $367M | +269% |
| Q4 2023 | $6.8M | +$150.2M |
VIK usually generates cash, though not every quarter: the latest was −$397M, but it generated $289M over the past year.
BABA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +11.1M shares |
| 1 year | +0.9% | +21.4M shares |
| 3 years | -6.2% | -161M shares |
| 5 years | -12% | -339M shares |
| Available history | -8.4% | -221M shares |
BABA has 2.4B diluted shares, up 0.9% from a year ago.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | $269.8M |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
BABA spent $270M buying back its own shares over the past year, after none the year before.
VIK Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +2.2M shares |
| 1 year | +0.6% | +2.5M shares |
| 3 years | +3.9% | +16.6M shares |
VIK has the edge over BABA on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2024 | — |
| Q3 2024 | — |
| Q2 2024 | — |
| Q1 2024 | — |
| Q4 2023 | — |
| Q3 2023 | — |
BABA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.5x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 0.6x | Very low |
| Q3 2025 | 0.8x | Very low |
| Q2 2025 | 0.2x | Very low |
| Q1 2025 | 0.3x | Very low |
| Q4 2024 | 0.1x | Very low |
| Q3 2024 | -0.2x | Net Cash |
BABA has the edge over VIK on leverage, with a lower net debt burden relative to earnings.
VIK Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 1.1x | Healthy |
| Q1 2026 | 1.0x | Very low |
| Q4 2025 | 1.0x | Very low |
| Q3 2025 | -0.4x | Net Cash |
| Q2 2025 | -0.1x | Net Cash |
| Q1 2025 | -0.6x | Net Cash |
| Q4 2024 | 4.0x | Elevated |
| Q3 2024 | 21.7x | High |
VIK's net debt is about 1.1 years of its operating earnings (EBITDA), after holding more cash than debt a year ago.
BABA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 38.0 | Neutral |
| Stochastic | 12.7 | Oversold |
BABA's weekly RSI is 38 (neutral) and its Stochastic is 13 (oversold).
VIK Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 53.5 | Neutral |
| Stochastic | 33.7 | Neutral |
VIK's weekly RSI is 54 (neutral) and its Stochastic is 34 (neutral).
BABA PE vs Consumer Cyclical Sector
| Metric | BABA | Sector median | Relative |
|---|---|---|---|
| PE | 21x | 18x | 19% above |
| PE % | 60 | 47 | 13 pts above |
BABA has the edge over VIK on valuation relative to its sector.
VIK PE vs Consumer Cyclical Sector
| Metric | VIK | Sector median | Relative |
|---|---|---|---|
| PE | 29x | 18x | 63% above |
| PE % | 10 | 24 | 14 pts below |
VIK is trading at 29x earnings, a 63% premium to the Consumer Cyclical sector's median of 18x.
BABA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $104.7 | 9.9% below |
| 20 week MA | $111.1 | 15% below |
| 50 week MA | $128.0 | 26% below |
| 100 week MA | $127.7 | 26% below |
| 200 week MA | $106.4 | 11% below |
VIK has stronger trend alignment. BABA is above 0 of 5 weekly averages versus VIK above 3 of 4.
VIK Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $84.0 | 5.8% above |
| 20 week MA | $90.7 | 2% below |
| 50 week MA | $83.2 | 6.8% above |
| 100 week MA | $67.5 | 32% above |
VIK's trend is mixed: it's above three of its four weekly moving averages, and 32% above its 100-week average.
BABA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $215.5 | $222.0 | +3% |
| 2021 | $222.0 | $118.7 | -47% |
| 2022 | $118.7 | $85.7 | -28% |
| 2023 | $85.7 | $77.5 | -9.5% |
| 2024 | $77.5 | $85.1 | +9.7% |
| 2025 | $85.1 | $152.2 | +79% |
| 2026 YTD | $152.2 | $94.4 | -38% |
BABA has finished lower in three of the last six years. It's down 38% so far in 2026.
VIK Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2024 | $29.0 | $44.4 | +53% |
| 2025 | $44.4 | $73.3 | +65% |
| 2026 YTD | $73.3 | $88.9 | +21% |
VIK has the edge over BABA on returns for 2026, with the stronger performance.