BABA
Alibaba Group Holding Limited
BABA has the edge over UA overall, supported by lower modeled downside.
UA
Under Armour, Inc.
UA offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.
BABA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Weak | |
| Healthy |
BABA's balance sheet is currently healthy, and its revenue is stable, but its profitability and cash flow are under pressure.
UA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Under pressure | |
| Weak |
UA's revenue is currently stable, but its profitability, cash flow and balance sheet are under pressure.
BABA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 16x | $69.66 | -26% |
| Fair | 20x | $86.59 | -8.2% |
| Current | 21x | $94.36 | — |
| Expensive | 26x | $115 | +22% |
Historical ranges are pointers, not guarantees.
BABA's PE is 21x, but its earnings don't support one, so it isn't a reliable read right now.
UA PE Valuation
UA has no meaningful PE right now: it lost money over the past year. If it returns to profit as analysts expect, today's price would be 42x next year's earnings.
BABA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
BABA has the edge over UA on the outlook, with more favorable revenue expectations.
UA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Returning to profit | |
| Stable | |
| Improving | |
| Moderate | |
| High |
Analysts expect UA to return to profit, with revenue holding steady.
BABA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | $4.42 | -52% |
| Q1 2026 | $6.57 | -18% |
| Q4 2025 | $5.79 | -22% |
| Q3 2025 | $7.85 | +49% |
| Q2 2025 | $9.27 | +116% |
| Q1 2025 | $8.06 | +71% |
| Q4 2024 | $7.47 | +24% |
| Q3 2024 | $5.26 | -35% |
BABA has the edge over UA on earnings quality, reporting a profit while its opponent remains loss making.
UA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $0.11 | — |
| Q3 2026 | -$1.11 | -$0.90 |
| Q2 2026 | -$1.15 | -623% |
| Q1 2026 | -$1.16 | -$0.69 |
| Q4 2025 | -$1.22 | -$0.93 |
| Q3 2025 | -$0.21 | -$0.18 |
| Q2 2025 | $0.22 | +$0.40 |
| Q1 2025 | -$0.47 | -187% |
| Q4 2024 | -$0.29 | -133% |
UA is still losing money, but less than at its worst: $1.11 per share over the past year, against $1.64 at its worst in late 2020.
BABA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $40.2B | +8.3% |
| Q1 2026 | $36.5B | +2.9% |
| Q4 2025 | $42.7B | +1.7% |
| Q3 2025 | $37.2B | +4.8% |
| Q2 2025 | $37.2B | +1.8% |
| Q1 2025 | $35.5B | +6.6% |
| Q4 2024 | $42B | +7.6% |
| Q3 2024 | $35.5B | +5.2% |
BABA has the edge over UA on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 7.2% | -6.9 points |
| Q1 2026 | -0.3% | -12 points |
| Q4 2025 | 7.1% | -7.6 points |
| Q3 2025 | 2.2% | -13 points |
| Q2 2025 | 14% | -0.7 points |
| Q1 2025 | 12% | +5.4 points |
| Q4 2024 | 15% | +6.1 points |
| Q3 2024 | 15% | 0 points |
BABA has the edge over UA on profitability, with a higher operating margin.
UA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $1.2B | -6.9% |
| Q2 2026 | $1.1B | -3.2% |
| Q1 2026 | $1.2B | -0.8% |
| Q4 2025 | $1.3B | -5.2% |
| Q3 2025 | $1.3B | -4.7% |
| Q2 2025 | $1.1B | -4.2% |
| Q1 2025 | $1.2B | -11% |
| Q4 2024 | $1.4B | -5.7% |
UA's revenue has slid since its 2022 peak: $1.2B last quarter, down 6.9% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 1.2% | -0.1 points |
| Q2 2026 | 4.3% | +4 points |
| Q1 2026 | -2.9% | +3.2 points |
| Q4 2025 | -11% | -12 points |
| Q3 2025 | 1.3% | -11 points |
| Q2 2025 | 0.3% | +26 points |
| Q1 2025 | -6.1% | -5.8 points |
| Q4 2024 | 1% | -3.7 points |
UA's operating margin was 1.2% last quarter, about level with the same quarter a year ago.
BABA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$6.7B | -$4.1B |
| Q1 2026 | -$2.7B | +$1.5B |
| Q4 2025 | $1B | -90% |
| Q3 2025 | -$3.2B | -254% |
| Q2 2025 | -$2.7B | -182% |
| Q1 2025 | -$4.2B | -12231% |
| Q4 2024 | $10.4B | -4.8% |
| Q3 2024 | $2.1B | -62% |
BABA's free cash flow has turned negative after years in the green: −$11.6B over the past year.
UA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$101.7M | -$11.4M |
| Q2 2026 | $94.5M | +601% |
| Q1 2026 | -$347.3M | -$116.3M |
| Q4 2025 | $261.9M | -0.4% |
| Q3 2025 | -$90.3M | +$276.9M |
| Q2 2025 | $13.5M | -87% |
| Q1 2025 | -$231M | -$74.3M |
| Q4 2024 | $262.9M | -31% |
UA has the edge over BABA on cash flow, with more consistent year-over-year improvement.
BABA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +11.1M shares |
| 1 year | +0.9% | +21.4M shares |
| 3 years | -6.2% | -161M shares |
| 5 years | -12% | -339M shares |
| Available history | -8.4% | -221M shares |
BABA has 2.4B diluted shares, up 0.9% from a year ago.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | $269.8M |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
BABA spent $270M buying back its own shares over the past year, after none the year before.
UA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.5% | -2.3M shares |
| 1 year | +0.3% | +1.3M shares |
| 3 years | -5.3% | -24M shares |
| 5 years | -9.2% | -43.4M shares |
| Available history | -5.4% | -24.6M shares |
UA has the edge over BABA on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | $25M |
| Q2 2025 | — |
| Q1 2025 | $25M |
| Q4 2024 | $25M |
| Q3 2024 | — |
| Q2 2024 | $40M |
BABA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.5x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 0.6x | Very low |
| Q3 2025 | 0.8x | Very low |
| Q2 2025 | 0.2x | Very low |
| Q1 2025 | 0.3x | Very low |
| Q4 2024 | 0.1x | Very low |
| Q3 2024 | -0.2x | Net Cash |
BABA's net debt is less than a year of its operating earnings (EBITDA).
UA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2025 | 9.0x | High |
| Q2 2025 | 0.3x | Very low |
| Q4 2024 | -8.2x | Net Cash |
| Q3 2024 | 0.8x | Very low |
| Q2 2024 | -5.6x | Net Cash |
| Q1 2024 | -0.5x | Net Cash |
| Q4 2023 | -0.9x | Net Cash |
| Q3 2023 | 0.1x | Very low |
UA's net debt is about 9.0 years of its operating earnings (EBITDA), after holding more cash than debt a year ago.
BABA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 38.0 | Neutral |
| Stochastic | 12.7 | Oversold |
BABA's weekly RSI is 38 (neutral) and its Stochastic is 13 (oversold).
UA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 43.0 | Neutral |
| Stochastic | 30.4 | Neutral |
UA's weekly RSI is 43 (neutral) and its Stochastic is 30 (neutral).
BABA PE vs Consumer Cyclical Sector
| Metric | BABA | Sector median | Relative |
|---|---|---|---|
| PE | 21x | 18x | 19% above |
| PE % | 60 | 47 | 13 pts above |
BABA is trading at 21x earnings, a 19% premium to the Consumer Cyclical sector's median of 18x, though its earnings don't support one.
UA PE vs Consumer Cyclical Sector
| Metric | UA | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 18x | — |
UA has no meaningful PE right now: it lost money over the past year.
BABA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $104.7 | 9.9% below |
| 20 week MA | $111.1 | 15% below |
| 50 week MA | $128.0 | 26% below |
| 100 week MA | $127.7 | 26% below |
| 200 week MA | $106.4 | 11% below |
BABA is in a downtrend: it's below all five of its weekly moving averages, and 11% below its 200-week average.
UA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $4.70 | 0.9% above |
| 20 week MA | $5.38 | 12% below |
| 50 week MA | $5.64 | 16% below |
| 100 week MA | $5.75 | 18% below |
| 200 week MA | $6.64 | 29% below |
UA has the edge over BABA on trend strength, trading above more of its moving averages.
BABA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $215.5 | $222.0 | +3% |
| 2021 | $222.0 | $118.7 | -47% |
| 2022 | $118.7 | $85.7 | -28% |
| 2023 | $85.7 | $77.5 | -9.5% |
| 2024 | $77.5 | $85.1 | +9.7% |
| 2025 | $85.1 | $152.2 | +79% |
| 2026 YTD | $152.2 | $94.4 | -38% |
BABA has finished lower in three of the last six years. It's down 38% so far in 2026.
UA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $19.3 | $15.1 | -22% |
| 2021 | $15.1 | $17.6 | +17% |
| 2022 | $17.6 | $8.60 | -51% |
| 2023 | $8.60 | $8.35 | -2.9% |
| 2024 | $8.35 | $7.56 | -9.5% |
| 2025 | $7.56 | $4.43 | -41% |
| 2026 YTD | $4.43 | $4.74 | +7% |
UA has the edge over BABA on returns for 2026, with the stronger performance.