BABA
Alibaba Group Holding Limited
BABA offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
SIG
Signet Jewelers Limited
SIG has the edge over BABA overall, supported by stronger fundamentals and stronger modeled upside.
BABA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Weak | |
| Healthy |
BABA's balance sheet is currently healthy, and its revenue is stable, but its profitability and cash flow are under pressure.
SIG Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Healthy | |
| Strong |
SIG's profitability, cash flow and balance sheet are currently healthy, and its revenue is stable.
BABA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 16x | $69.66 | -26% |
| Fair | 20x | $86.59 | -8.2% |
| Current | 21x | $94.36 | — |
| Expensive | 26x | $115 | +22% |
Historical ranges are pointers, not guarantees.
BABA has the edge over SIG in the historical PE scenario, which offers more potential upside but is not a forecast.
SIG PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 6.8x | $58.67 | -50% |
| Forward | 9.2x | $118 | — |
| Fair | 10x | $87.57 | -26% |
| Expensive | 14x | $118 | +0.1% |
| Current | 14x | $118 | — |
Historical ranges are pointers, not guarantees.
SIG's PE is in its expensive range at 14x. If earnings grow as analysts expect, today's price would be 9.2x next year's earnings, in its fair range.
BABA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
BABA has the edge over SIG on the outlook, with more favorable revenue expectations.
SIG Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Stable | |
| Improving | |
| Limited | |
| High |
Analysts expect SIG's earnings to grow and its profitability to improve, with its revenue holding steady.
BABA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | $4.42 | -52% |
| Q1 2026 | $6.57 | -18% |
| Q4 2025 | $5.79 | -22% |
| Q3 2025 | $7.85 | +49% |
| Q2 2025 | $9.27 | +116% |
| Q1 2025 | $8.06 | +71% |
| Q4 2024 | $7.47 | +24% |
| Q3 2024 | $5.26 | -35% |
BABA's earnings per share have fallen from their peak: $4.42 over the past year, against $9.27 in mid-2025. Its recent earnings include one-off gains.
SIG Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $12.80 | +48% |
| Q3 2026 | $8.63 | +195% |
| Q2 2026 | $7.08 | +714% |
| Q1 2026 | $7.08 | +$7.89 |
| Q4 2025 | $3.30 | -62% |
| Q3 2025 | $2.93 | -66% |
| Q2 2025 | $0.87 | -93% |
| Q1 2025 | -$0.81 | -105% |
| Q4 2024 | $8.71 | +1.4% |
SIG's earnings per share have fallen from their peak: $8.63 over the past year, against $15.01 in early 2024.
BABA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $40.2B | +8.3% |
| Q1 2026 | $36.5B | +2.9% |
| Q4 2025 | $42.7B | +1.7% |
| Q3 2025 | $37.2B | +4.8% |
| Q2 2025 | $37.2B | +1.8% |
| Q1 2025 | $35.5B | +6.6% |
| Q4 2024 | $42B | +7.6% |
| Q3 2024 | $35.5B | +5.2% |
BABA has the edge over SIG on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 7.2% | -6.9 points |
| Q1 2026 | -0.3% | -12 points |
| Q4 2025 | 7.1% | -7.6 points |
| Q3 2025 | 2.2% | -13 points |
| Q2 2025 | 14% | -0.7 points |
| Q1 2025 | 12% | +5.4 points |
| Q4 2024 | 15% | +6.1 points |
| Q3 2024 | 15% | 0 points |
BABA has the edge over SIG on profitability, with a higher operating margin.
SIG Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $1.5B | -0.5% |
| Q2 2026 | $1.6B | +0.8% |
| Q1 2026 | $2.3B | -0.3% |
| Q4 2025 | $1.4B | +3.1% |
| Q3 2025 | $1.5B | +3% |
| Q2 2025 | $1.5B | +2% |
| Q1 2025 | $2.4B | -5.8% |
| Q4 2024 | $1.3B | -3.1% |
SIG's revenue fell from its 2022 peak and has held roughly level since: $1.5B last quarter, about level with the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 5.7% | +5.6 points |
| Q2 2026 | 2.4% | -0.7 points |
| Q1 2026 | 14% | +7.1 points |
| Q4 2025 | 1.7% | +1 points |
| Q3 2025 | 0.2% | +6.9 points |
| Q2 2025 | 3.1% | -0.2 points |
| Q1 2025 | 6.5% | -10 points |
| Q4 2024 | 0.7% | -0.3 points |
SIG's operating margin was 5.7% last quarter, up 5.6 points from the same quarter a year ago.
BABA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$6.7B | -$4.1B |
| Q1 2026 | -$2.7B | +$1.5B |
| Q4 2025 | $1B | -90% |
| Q3 2025 | -$3.2B | -254% |
| Q2 2025 | -$2.7B | -182% |
| Q1 2025 | -$4.2B | -12231% |
| Q4 2024 | $10.4B | -4.8% |
| Q3 2024 | $2.1B | -62% |
BABA's free cash flow has turned negative after years in the green: −$11.6B over the past year.
SIG Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $30.8M | -51% |
| Q2 2026 | -$169.2M | +$42.7M |
| Q1 2026 | $676.4M | -8.9% |
| Q4 2025 | -$1.5M | +$137M |
| Q3 2025 | $62.3M | +294% |
| Q2 2025 | -$211.9M | -$30.4M |
| Q1 2025 | $742.1M | +3.6% |
| Q4 2024 | -$138.5M | -1089% |
SIG has the edge over BABA on cash generation, producing positive trailing cash flow while its opponent burns cash.
BABA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +11.1M shares |
| 1 year | +0.9% | +21.4M shares |
| 3 years | -6.2% | -161M shares |
| 5 years | -12% | -339M shares |
| Available history | -8.4% | -221M shares |
BABA has 2.4B diluted shares, up 0.9% from a year ago.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | $269.8M |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
BABA spent $270M buying back its own shares over the past year, after none the year before.
SIG Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -2.7% | -1.1M shares |
| 1 year | -4.4% | -1.8M shares |
| 3 years | -28% | -15M shares |
| 5 years | -24% | -12.7M shares |
| Available history | -24% | -12.5M shares |
SIG has the edge over BABA on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $87.2M |
| Q2 2026 | $82.7M |
| Q1 2026 | $27M |
| Q4 2025 | $28.5M |
| Q3 2025 | $32.3M |
| Q2 2025 | $117.4M |
| Q1 2025 | $24.2M |
| Q4 2024 | $66.6M |
SIG spent $225M buying back its own shares over the past year, down 6.3% from the year before.
BABA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.5x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 0.6x | Very low |
| Q3 2025 | 0.8x | Very low |
| Q2 2025 | 0.2x | Very low |
| Q1 2025 | 0.3x | Very low |
| Q4 2024 | 0.1x | Very low |
| Q3 2024 | -0.2x | Net Cash |
BABA's net debt is less than a year of its operating earnings (EBITDA).
SIG Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -0.9x | Net Cash |
| Q2 2026 | -1.1x | Net Cash |
| Q1 2026 | -1.6x | Net Cash |
| Q4 2025 | -0.6x | Net Cash |
| Q3 2025 | -0.8x | Net Cash |
| Q2 2025 | -1.0x | Net Cash |
| Q1 2025 | -2.3x | Net Cash |
| Q4 2024 | 0.2x | Very low |
SIG has the edge over BABA on leverage, with a lower net debt burden relative to earnings.
BABA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 38.0 | Neutral |
| Stochastic | 12.7 | Oversold |
BABA's weekly RSI is 38 (neutral) and its Stochastic is 13 (oversold).
SIG Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.3 | Neutral |
| Stochastic | 80.9 | Overbought |
SIG's weekly RSI is 68 (neutral) and its Stochastic is 81 (overbought).
BABA PE vs Consumer Cyclical Sector
| Metric | BABA | Sector median | Relative |
|---|---|---|---|
| PE | 21x | 18x | 19% above |
| PE % | 60 | 47 | 13 pts above |
BABA is trading at 21x earnings, a 19% premium to the Consumer Cyclical sector's median of 18x, though its earnings don't support one.
SIG PE vs Consumer Cyclical Sector
| Metric | SIG | Sector median | Relative |
|---|---|---|---|
| PE | 14x | 18x | 24% below |
| PE % | 83 | 47 | 36 pts above |
SIG has the edge over BABA on valuation relative to its sector.
BABA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $104.7 | 9.9% below |
| 20 week MA | $111.1 | 15% below |
| 50 week MA | $128.0 | 26% below |
| 100 week MA | $127.7 | 26% below |
| 200 week MA | $106.4 | 11% below |
BABA is in a downtrend: it's below all five of its weekly moving averages, and 11% below its 200-week average.
SIG Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $112.1 | 5.5% above |
| 20 week MA | $98.9 | 19% above |
| 50 week MA | $92.4 | 28% above |
| 100 week MA | $84.1 | 41% above |
| 200 week MA | $84.5 | 40% above |
SIG has the edge over BABA on trend strength, trading above more of its moving averages.
BABA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $215.5 | $222.0 | +3% |
| 2021 | $222.0 | $118.7 | -47% |
| 2022 | $118.7 | $85.7 | -28% |
| 2023 | $85.7 | $77.5 | -9.5% |
| 2024 | $77.5 | $85.1 | +9.7% |
| 2025 | $85.1 | $152.2 | +79% |
| 2026 YTD | $152.2 | $94.4 | -38% |
BABA has finished lower in three of the last six years. It's down 38% so far in 2026.
SIG Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $21.0 | $26.2 | +25% |
| 2021 | $26.2 | $83.5 | +219% |
| 2022 | $83.5 | $68.1 | -19% |
| 2023 | $68.1 | $107.3 | +58% |
| 2024 | $107.3 | $82.0 | -24% |
| 2025 | $82.0 | $85.2 | +4% |
| 2026 YTD | $85.2 | $118.2 | +39% |
SIG has the edge over BABA on returns for 2026, with the stronger performance.