BABA
Alibaba Group Holding Limited
BABA has a slight edge over SFIX overall, supported by lower modeled downside.
SFIX
Stitch Fix, Inc.
SFIX offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.
BABA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Weak | |
| Healthy |
BABA's balance sheet is currently healthy, and its revenue is stable, but its profitability and cash flow are under pressure.
SFIX Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Stable | |
| Stable | |
| Strong |
SFIX's balance sheet is currently strong, and its revenue, profitability and cash flow are stable.
BABA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 16x | $69.66 | -26% |
| Fair | 20x | $86.59 | -8.2% |
| Current | 21x | $94.36 | — |
| Expensive | 26x | $115 | +22% |
Historical ranges are pointers, not guarantees.
BABA's PE is 21x, but its earnings don't support one, so it isn't a reliable read right now.
SFIX PE Valuation
SFIX has no meaningful PE right now: it lost money over the past year.
BABA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
Analysts expect earnings and revenue growth for BABA, with profitability improving. However, they disagree widely on these estimates.
SFIX Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Losses shrinking | |
| Stable | |
| -- | |
| Limited | |
| -- |
Analysts expect SFIX's losses to shrink, with revenue holding steady.
BABA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | $4.42 | -52% |
| Q1 2026 | $6.57 | -18% |
| Q4 2025 | $5.79 | -22% |
| Q3 2025 | $7.85 | +49% |
| Q2 2025 | $9.27 | +116% |
| Q1 2025 | $8.06 | +71% |
| Q4 2024 | $7.47 | +24% |
| Q3 2024 | $5.26 | -35% |
BABA has the edge over SFIX on earnings quality, reporting a profit while its opponent remains loss making.
SFIX Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q3 2026 | -$0.09 | +$0.13 |
| Q2 2026 | -$0.14 | +$0.31 |
| Q1 2026 | -$0.19 | +$0.38 |
| Q4 2025 | -$0.22 | +$0.60 |
| Q3 2025 | -$0.22 | +$0.85 |
| Q2 2025 | -$0.45 | +$0.56 |
| Q1 2025 | -$0.57 | +$0.45 |
| Q4 2024 | -$0.82 | +$0.48 |
SFIX is still losing money, but far less than before: $0.09 per share over the past year, against $2.68 at its worst in early 2023.
BABA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $40.2B | +8.3% |
| Q1 2026 | $36.5B | +2.9% |
| Q4 2025 | $42.7B | +1.7% |
| Q3 2025 | $37.2B | +4.8% |
| Q2 2025 | $37.2B | +1.8% |
| Q1 2025 | $35.5B | +6.6% |
| Q4 2024 | $42B | +7.6% |
| Q3 2024 | $35.5B | +5.2% |
BABA has the edge over SFIX on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 7.2% | -6.9 points |
| Q1 2026 | -0.3% | -12 points |
| Q4 2025 | 7.1% | -7.6 points |
| Q3 2025 | 2.2% | -13 points |
| Q2 2025 | 14% | -0.7 points |
| Q1 2025 | 12% | +5.4 points |
| Q4 2024 | 15% | +6.1 points |
| Q3 2024 | 15% | 0 points |
BABA has the edge over SFIX on profitability, with a higher operating margin.
SFIX Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $324.4M | +4.2% |
| Q2 2026 | $340.3M | +4.7% |
| Q1 2026 | $341.3M | +9.4% |
| Q4 2025 | $342.1M | +7.3% |
| Q3 2025 | $311.2M | -2.6% |
| Q2 2025 | $325M | +0.7% |
| Q1 2025 | $312.1M | -5.5% |
| Q4 2024 | $318.8M | -13% |
SFIX's revenue has grown year over year for four quarters in a row: $324M last quarter, up 4.2% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | -1.4% | +2.3 points |
| Q2 2026 | -1.2% | +1.8 points |
| Q1 2026 | -1.4% | +1.5 points |
| Q4 2025 | -2.5% | +0.3 points |
| Q3 2025 | -3.6% | +9.5 points |
| Q2 2025 | -3% | +4.7 points |
| Q1 2025 | -2.9% | +8.6 points |
| Q4 2024 | -2.8% | +5.1 points |
SFIX's operating margin was −1.4% last quarter, up 2.3 points from the same quarter a year ago.
BABA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$6.7B | -$4.1B |
| Q1 2026 | -$2.7B | +$1.5B |
| Q4 2025 | $1B | -90% |
| Q3 2025 | -$3.2B | -254% |
| Q2 2025 | -$2.7B | -182% |
| Q1 2025 | -$4.2B | -12231% |
| Q4 2024 | $10.4B | -4.8% |
| Q3 2024 | $2.1B | -62% |
BABA's free cash flow has turned negative after years in the green: −$11.6B over the past year.
SFIX Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $4.4M | +59% |
| Q2 2026 | $6.5M | -59% |
| Q1 2026 | $3.4M | +$22.8M |
| Q4 2025 | $5.6M | -44% |
| Q3 2025 | $2.8M | -38% |
| Q2 2025 | $16M | -15% |
| Q1 2025 | -$19.4M | +$6.6M |
| Q4 2024 | $9.9M | -41% |
SFIX has the edge over BABA on cash generation, producing positive trailing cash flow while its opponent burns cash.
BABA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +11.1M shares |
| 1 year | +0.9% | +21.4M shares |
| 3 years | -6.2% | -161M shares |
| 5 years | -12% | -339M shares |
| Available history | -8.4% | -221M shares |
BABA has the edge over SFIX on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | $269.8M |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
BABA spent $270M buying back its own shares over the past year, after none the year before.
SFIX Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.8% | -1.1M shares |
| 1 year | +4.2% | +5.5M shares |
| 3 years | +17% | +19.6M shares |
| 5 years | +27% | +28.3M shares |
| Available history | +32% | +32.7M shares |
SFIX has 134M diluted shares, up 4.2% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | $11.3M |
| Q3 2023 | — |
| Q2 2023 | — |
| Q3 2022 | — |
| Q2 2022 | $20M |
BABA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.5x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 0.6x | Very low |
| Q3 2025 | 0.8x | Very low |
| Q2 2025 | 0.2x | Very low |
| Q1 2025 | 0.3x | Very low |
| Q4 2024 | 0.1x | Very low |
| Q3 2024 | -0.2x | Net Cash |
BABA's net debt is less than a year of its operating earnings (EBITDA).
SFIX Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -102.3x | Net Cash |
| Q1 2020 | -6.4x | Net Cash |
| Q4 2019 | -5.0x | Net Cash |
SFIX has the edge over BABA on leverage, with a lower net debt burden relative to earnings.
BABA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 38.0 | Neutral |
| Stochastic | 12.7 | Oversold |
BABA's weekly RSI is 38 (neutral) and its Stochastic is 13 (oversold).
SFIX Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 44.5 | Neutral |
| Stochastic | 29.7 | Neutral |
SFIX's weekly RSI is 44 (neutral) and its Stochastic is 30 (neutral).
BABA PE vs Consumer Cyclical Sector
| Metric | BABA | Sector median | Relative |
|---|---|---|---|
| PE | 21x | 18x | 19% above |
| PE % | 60 | 47 | 13 pts above |
BABA is trading at 21x earnings, a 19% premium to the Consumer Cyclical sector's median of 18x, though its earnings don't support one.
SFIX PE vs Consumer Cyclical Sector
| Metric | SFIX | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 18x | — |
SFIX has no meaningful PE right now: it lost money over the past year.
BABA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $104.7 | 9.9% below |
| 20 week MA | $111.1 | 15% below |
| 50 week MA | $128.0 | 26% below |
| 100 week MA | $127.7 | 26% below |
| 200 week MA | $106.4 | 11% below |
BABA is in a downtrend: it's below all five of its weekly moving averages, and 11% below its 200-week average.
SFIX Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $2.62 | 7.6% above |
| 20 week MA | $3.14 | 10% below |
| 50 week MA | $3.68 | 23% below |
| 100 week MA | $4.00 | 30% below |
| 200 week MA | $3.83 | 26% below |
SFIX has the edge over BABA on trend strength, trading above more of its moving averages.
BABA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $215.5 | $222.0 | +3% |
| 2021 | $222.0 | $118.7 | -47% |
| 2022 | $118.7 | $85.7 | -28% |
| 2023 | $85.7 | $77.5 | -9.5% |
| 2024 | $77.5 | $85.1 | +9.7% |
| 2025 | $85.1 | $152.2 | +79% |
| 2026 YTD | $152.2 | $94.4 | -38% |
BABA has the edge over SFIX on returns for 2026, with the stronger performance.
SFIX Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $25.4 | $69.3 | +173% |
| 2021 | $69.3 | $19.7 | -72% |
| 2022 | $19.7 | $2.96 | -85% |
| 2023 | $2.96 | $3.57 | +21% |
| 2024 | $3.57 | $4.15 | +16% |
| 2025 | $4.15 | $5.19 | +25% |
| 2026 YTD | $5.19 | $2.82 | -46% |
SFIX's yearly returns have swung widely, from +173% in 2020 to −85% in 2022. It's down 46% so far in 2026.